Oxford Bus Company electric bus launch

Oxford Bus Company commissioned Fortitude to produce a video to showcase what its new electric fleet of buses means for passengers.
Oxford Bus Company launched what will be one of the biggest UK fleet of electric buses outside London. The £82.5M project will deliver 159 new battery buses onto the streets of Oxford, it has also funded two associated electric charging hubs at the city’s bus depots.
It has been funded via a collaboration between Oxfordshire County Council and bus operators Oxford Bus Company, owned by The Go-Ahead Group and Stagecoach. The Council was awarded £32.8M from the government’s Zero Emission Bus Regional Areas (ZEBRA) scheme and contributed £6M directly, while bus operators invested £43.7M.
The ground-breaking infrastructure project is a huge boost to Oxford’s vision to creating a more sustainable, decarbonized public transport system and improving air quality.
Oxford Bus Company will deliver 104 electric buses into service and Stagecoach 55. Working with Zenobē, the UK’s leading fleet electrification specialist, Oxford Bus Company has installed 104 charging points at its Cowley House depot, with Stagecoach also installing 55 chargers at the the Network Oxford site. The charging hubs are powered by EDF Energy’s Oxford Superhub network, providing enough electricity to charge all 159 buses, enough for each bus to drive up to 200 miles per day.
Oxford Bus Company required a video to communicate why it has invested in infrastructure, the journey taken to go live and what it means to the public. Fortitude worked closely with Oxford Bus Company on the strategy, storyboard, key messaging, filming and production.

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