New BMW 1-Series 2025: Inside vs Outside

The pioneer of driving pleasure in the premium compact segment is entering its fourth model generation. With a dynamic design presence, a completely revised drive portfolio and extensively improved chassis technology, the new BMW 1-Series has sharpened its profile as the sportiest vehicle in the competitive environment. Highly efficient engines with 48-volt mild hybrid technology and a production process designed to conserve resources and recycle materials optimise sustainability throughout the entire product life cycle. Its progressive character is also reflected in the redesigned interior, an extended range of automated driving and parking systems, the new BMW iDrive with QuickSelect and innovative digital services based on BMW Operating System 9.
The premiere of the new BMW 1-Series marks the start of a new chapter in the brand's 20-year success story in the compact segment. The new model generation will also be produced at the BMW Group plant in Leipzig. Its market launch is scheduled for October 2024. The most important sales region is the German domestic market. In addition to other European countries, Japan is one of the top five markets for the new BMW 1-Series.
Exterior design: Dynamic front end and hallmark BMW proportions
The sporty aura of the BMW 1-Series is underlined in the latest model generation by typical BMW proportions: a long bonnet, a passenger cell set well back, a dynamically flowing roofline and a powerful rear end. The dimensions of the five-door model have changed only slightly compared to its predecessor. The exterior length of the new BMW 1-Series has increased by 42 millimetres to 4,361 millimetres, while the wheelbase is 2,670 millimetres. The vehicle width is 1,800 millimetres, while the height has increased by 25 millimetres to 1,459 millimetres.
With a strikingly flat front end that sits significantly lower to the road than its predecessor, the new BMW 1-Series signals its sporty character more than ever. The wide, forward-leaning BMW radiator grille features an innovative structure of vertical and diagonal bars. The standard LED headlights feature striking vertical elements for the daytime running light and the turn indicators. Adaptive LED headlights with glare-free matrix high beam, cornering light function and blue accents are optionally available.
The side view of the new BMW 1-Series is characterised by the dynamic wedge shape and the flat window graphics that taper towards the rear. The standard BMW Individual high-gloss Shadow Line includes a graphic element with the number 1 in the Hofmeister kink counter-swing on the C-pillar. A long roof spoiler and side air deflectors emphasise the stretched silhouette. Vertical reflectors and a black diffuser-style insert add to the powerful appearance of the rear apron. The striking, two-part rear lights extend will into the side sections.
The body paintwork of the new BMW 1-Series is available in two solid paintwork finishes and seven metallic finishes. Four BMW Individual paint finishes and a wide range of BMW Individual special paint finishes are also available. The new BMW 1-Series is the first model in the brand's range to be available with an optional contrasting roof paint finish. The high-gloss black finish adds to the sporty appearance of the car.
BMW M automobile with individual performance character
The optional M Sport Package and the M Sport Design optional equipment available at market launch in Europe make the new BMW 1-Series even more dynamic. Its M specific design features include large air intakes on the front apron, pronounced side skirts and a three-dimensional diffuser element in the rear apron.
At the top of the model range is the BMW M135 xDrive with significantly enhanced performance characteristics. The BMW M model is powered by a 221 kW/300 hp four-cylinder engine, features an Adaptive M Chassis with sport steering and intelligent all-wheel drive as standard and accelerates from zero to 100 km/h (62 mph) in 4.9 seconds. On the outside, the M radiator grille with horizontal bars, M exterior mirror caps and four exhaust tailpipes make it instantly recognisable as a top-of-the-range model. An M Technology Package with specific suspension components, stiffness and lightweight measures, an M Compound brake system and 19-inch forged light-alloy wheels is available exclusively for the BMW M135 xDrive. An M Sport Package Pro and model-specific BMW M Performance Parts are also available for all variants of the new BMW 1-Series.
Sporty premium ambience, leather-free interior
The newly designed interior of the new BMW 1-Series, which is completely leather-free as standard, offers a modern premium ambience with sporty accents and generous space for up to five occupants. Newly designed seats offer a high level of comfort for long journeys. Sport seats in the Econeer version with covers and upholstery made from recycled polyester and M sport seats are optionally available.