Lecture 10 - Culture (Brian Chesky, Alfred Lin)

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  • čas přidán 23. 10. 2014
  • Lecture Transcript: tech.genius.com/Alfred-lin-lec...
    Brian Chesky, Founder of Airbnb, and Alfred Lin, Former COO of Zappos and Partner at Sequoia Capital discuss how to build a great company culture.
    See the slides and readings at startupclass.samaltman.com/courses/lec10/
    Discuss this lecture: startupclass.co/courses/how-t...
    This video is under Creative Commons license: creativecommons.org/licenses/b...

Komentáře • 75

  • @sniperstaryt5080
    @sniperstaryt5080 Před 11 měsíci +11

    15 year me learning about big companies from 12 years
    so far this series is the best

  • @jiantester12hjks
    @jiantester12hjks Před 9 lety +109

    It is amazing if you think Stanford could share this to the public

  • @community1854
    @community1854 Před 7 lety +13

    Amazing..Airbnb is quite the story. When I attended the Startup School 2016 in the valley, I was determined to stay in Airbnb shared room and ride Uber shared. It was the most amazing experience I've ever had; the people I met as house mates were world-class, smart, enthusiastic travelers, and I would not give up that experience for anything - even a 5 Star hotel. Frugality as a driver of creativity is amazing; it is the mother of invention!

  • @IrinaJordan
    @IrinaJordan Před 9 lety +24

    Outstanding lecture. Brian is a dynamic speaker who is a true advocate of the company he's founded. I agree with Paul Graham's advice that you want "100 people love you versus 1000 people sort of care about you and your product/service". You can think about scaling after you have a core group of passionate fans on board. #startup #airbnb #culture

    • @alonrabi
      @alonrabi Před 7 lety

      Irina Jordan סתסצבצמבבצבע

  • @bluecuracao6478
    @bluecuracao6478 Před 7 měsíci +1

    This is price and you can literally feel that passion from Bryan, thank you!
    I wish every entrepreneur had the same missionary values in his/her mind

  • @macbroadcast
    @macbroadcast Před 9 lety +14

    41:55 Paul Graham Quote " Its better to have 100 people that love you then a million who dont care."

    • @Jaacccckkkkkkkkkk
      @Jaacccckkkkkkkkkk Před měsícem

      You messed up the quote, it doesn't even make sense 😂

  • @fostiak
    @fostiak Před 9 lety +66

    Fourth. This video contains some excellent advice, but enough already with the "every one thought it was a crazy idea . . . no one would ever stay in some one's home" mythmaking. I've heard this myth repeated from two prominent presenters during these lectures, and I have to call BS. Couchsurfing was founded as a nonprofit in 2003 and was a recognized phenomenon worldwide when Airbnb got started. Couchsurfing's early success was an existence proof of the market demand for this marketplace play. It took some exceptional, driven people to see that opportunity and turn it into a billion dollar company, and they deserve tremendous credit for it, but let's not continue with this "it was a crazy idea that nobody but us saw" myth.

    • @RavikiranR
      @RavikiranR Před 9 lety +1

      I was thinking the same re:couchsurfing. Could it be possible it was a phenomenon entirely outside US?

    • @inouemak
      @inouemak Před 9 lety +3

      Ravikiran R Pete Touschner vrbo.com existed since 1990s and some of their market was eaten by AirBnB I think.

    • @RavikiranR
      @RavikiranR Před 9 lety

      Thanks makoto inoue.

    • @vascopatriciocoach
      @vascopatriciocoach Před 7 lety +5

      Peter Touschner I think the crazy idea was not the fact people were staying in each others' homes, but that you could actually monetize it.

    • @RaitoYagami88
      @RaitoYagami88 Před 7 lety +14

      Wrong. Couchsurfing was not a commercial success during the founding of Airbnb.
      To start a for profit company on this idea WAS seen as crazy at the time, as evidenced by all the negative reactions Airbnb got from investors.
      Your hindsight bias enables you to say this now, but in a world where hotels are as common as dirt, it was a hard sell.

  • @karmafairy351
    @karmafairy351 Před 9 lety +10

    Wow, completely mind blown! I wish the lecture had been longer! Brain is obviously a very intelligent person and could talk a lot more than just the "culture".

  • @YazinS
    @YazinS Před 9 lety +14

    "Figure out the perfect experience for one person (without worrying about how it would scale)"
    Figure out how to make it scale AFTER

  • @sheikhmuhammedtadeeb5677
    @sheikhmuhammedtadeeb5677 Před 4 lety +1

    I am really loving this series

  • @av.muratcelik77
    @av.muratcelik77 Před 9 lety +1

    Thank you Brian,thank you Alfred.

  • @mariamsargsyan2981
    @mariamsargsyan2981 Před 5 lety +1

    In Professor Lin’s opinion, culture can be defined as--member of the team in pursuit of a company’s--. It’s all about how you fill in the blanks. Assumptions, beliefs, and values fill in the first blank, and an action fills in the second blank. I really liked his approach towards this.
    “Your beliefs become your thoughts. Your thoughts become your words. Your words become your actions. Your actions become the habits. Your habits become your values. And your values become your destiny” said Gandhi. This provides you with “stability to fall back on” because “it becomes a way to align people on values that matter to the company,” explains Lin.

  • @elkyelkyelky
    @elkyelkyelky Před 4 lety

    Brian's sharing is so inspiring

  • @ericervin2513
    @ericervin2513 Před 5 lety +2

    fantastic presentation. Thank you for sharing.

  • @localancers
    @localancers Před 9 lety +2

    I like the "Magic Button" idea 44:11 :)
    Many useful advices in this episode.
    Thanks!

    • @BESTGaming1105
      @BESTGaming1105 Před 2 měsíci

      Did These Videos Help You In Any Shape Or Form?

  • @elkyelkyelky
    @elkyelkyelky Před 4 lety

    Finished, love Brian's sharing

  • @allenllewellynkra
    @allenllewellynkra Před 7 lety +2

    best lecture so far

  • @StanGanweizhong
    @StanGanweizhong Před 9 lety +1

    Comprehensively shared by both on the topic.

  • @ekanem2954
    @ekanem2954 Před 8 lety +5

    brian tells the best stories

  • @ProlDaniel
    @ProlDaniel Před 9 lety +3

    Second! :) The culture of a startup is like a new family for you

  • @LokeshKumarIIT
    @LokeshKumarIIT Před 2 lety +1

    this is a great lecture on culture equivalent to a diamond advice for new beginners which they often dont think about till they raise and are on fire to hire their employees

  • @leonelcastillo.o
    @leonelcastillo.o Před rokem

    The answer to the last question was one of the best parts of the lecture for me! Nive revelation

  • @BerniWar
    @BerniWar Před 9 lety +7

    :~37:00 How to start a company : Articulate the Vision, Develop the Strategy , Have Great People

  • @LRG53
    @LRG53 Před 9 lety +5

    This was SICK

  • @thehari75
    @thehari75 Před 3 lety +3

    RIP TONY HSIEH ❤

  • @stephaniepolanco5905
    @stephaniepolanco5905 Před 8 lety +1

    This was Awesome!

  • @manolohk
    @manolohk Před 9 lety

    I agree, culture is for long term companies.. Culture is one of the main supports of a startup. Crisis may come in early days and culture will always be there to support you. I believe it is a must have investment, and you´ll just know once you achieve to build one.

  • @PrinceKumar-zb8us
    @PrinceKumar-zb8us Před 6 měsíci

    Thanks for teaching importance of values, core and principle

  • @muhammadsaad3793
    @muhammadsaad3793 Před 2 měsíci

    Brian Chesky is amazing

  • @martingranadosgarcia4393
    @martingranadosgarcia4393 Před 7 lety +2

    Can't like this video enough.

  • @emeebritto
    @emeebritto Před 10 měsíci +1

    - Vision.
    - Strategy.
    - Team.

  • @whynesspower
    @whynesspower Před 3 lety +5

    Don't you think we are in for a free ride, Stanford University Mangement team. Some of us who are keenly watching videos from this course, if we could make it big you all will be the first one to be paid for uploading this course for free, that too in such a time when most of us coundn't afford it, if it was not for free.

  • @BerniWar
    @BerniWar Před 9 lety

    great talk. thank you

  • @hoodasaurabh
    @hoodasaurabh Před 9 lety +7

    Statement below hit me like a brick.
    "CEO has 3 jobs: Communicating vision, creating strategy and hiring Best folks to execute that strategy."
    If you are struggling with your #startup then one of the above 3 needs to be improved.
    What else did you find interesting in this video?

    • @CrisIsOnYT
      @CrisIsOnYT Před 9 lety

      Lecture 10 - Culture even it is not about culture

    • @inouemak
      @inouemak Před 9 lety +5

      ***** CrisIsOnYT My favorite is "we are missionary and they were mercenary" and "The best revenge against internet clone is just to make them run long term. You have the baby, now you have to raise it"

    • @hoodasaurabh
      @hoodasaurabh Před 9 lety

      makoto inoue Even I found these two good. But when am reading them now, they are more impactful :)
      Thanks.

  • @Chasenoir
    @Chasenoir Před 7 měsíci

    We live in a time where you can graduate as an MBA, and actually have real world application as a founder. Thank you Stanford.

  • @christianostmo
    @christianostmo Před 6 lety

    my hour of tv is this

  • @emeanyack
    @emeanyack Před 9 lety +1

    I'll share this video with my colleagues but that "unlisted" thing bugs me.
    Why did you guys make it unlisted?
    Edit: I think I understand it. The other courses are listed but not this. This is because there are some oaths in it.

  • @MegaApeer
    @MegaApeer Před měsícem

    Great!!

  • @kotdima1
    @kotdima1 Před 6 měsíci

    Question: how do you select which user to make love your product? With different first user, the product may end up being "shaped" totally different. Should I listen to my guts as well which user should be the first one to love the product?

  • @Darkkkkkkkk
    @Darkkkkkkkk Před 2 lety +7

    It's 10th lecture and who's being consistent with me ??

  • @kubilaya7861
    @kubilaya7861 Před 6 lety

    read built to last and 5 dysfunctions of a team, ideas are from these books.

  • @charliewilson5605
    @charliewilson5605 Před 4 lety +3

    Very strange to watch this as Brian has just had to make the decision to lay off 25% of the company during the pandemic. With the early focus on Culture, I'm confident they will endure.

  • @TheForthemankind
    @TheForthemankind Před 6 měsíci

    41:20 gold from here

  • @andyjdean
    @andyjdean Před 6 lety

    Does anyone else, feel exhausted listening to Brian Chesky. He has the energy needed to be a great founder and has all the treats you would expect. I enjoyed listening to how they did things, but realised that i was worn out after it. I think i know why now, take this quote from the video. think this is linked to making a service perfect for a person, but he does set up up with two posssible in roads... " and I will give you one example of this before i stop talking about this, right now on Air B and B you can, if you put your home on Air B & B you can click a button, and a profess, kind of works like Uber, and we did it before Uber, professional photographer, comes to your house and they will photograph your homes for free, we have 5000 photographers around the world and we photograph 100,000 of homes so it probably one of the largest one demand photography networks if there was such a thing, it probably the only one, but erm in the world. and that started with joe and I, we were living with, not living with staying with this one host in new york city." All in 31 seconds! so fast and the core theme is dropped and the picked back up multiple times. That's why i think i was exhausted after listening intently.

  • @ulamss5
    @ulamss5 Před 7 měsíci

    Brian is the embodiment of comically dystopian LinkedIn culture

  • @MichaelMcCafferty
    @MichaelMcCafferty Před 9 lety +1

    First! :) excellent video!

  • @anuragmadan
    @anuragmadan Před 3 měsíci

    still helpful

  • @AnyFactor
    @AnyFactor Před 4 lety

    Airbnb's OS contribution >> airbnb.io/projects/

  • @farazcoo7
    @farazcoo7 Před 5 měsíci

    Utilities get sold at commodity prices

  • @BatesLOL
    @BatesLOL Před 7 lety

    sugar pine 7

  • @Xavier-ny6tu
    @Xavier-ny6tu Před rokem +2

    48:50 is where sam altman got idea of chat gpt

  • @superan1881
    @superan1881 Před 3 lety +1

    2:58 Gandhi not Ghandi -- lol.

  • @llmehdill
    @llmehdill Před 2 lety

    39:05 what!

  • @asaurcefulofsecrets
    @asaurcefulofsecrets Před 9 lety

    Why do you assume the best companies to work for are the companies with a stronger "culture"? Employees probably rate the best companies to work for based on how much they pay and how well they treat employees (performance bonuses, stock options, health plans, paid formative courses and summits, paid vacations and other perks, such as flexible hours, a great campus where you can live for free or even the choice to telecommute for a couple of days a week and work from home). Maybe that's company culture, but not the kind of culture you are defining. I don't see a mission there or trying to exclude anybody from working there because they don't think like everybody else, but instead favor the diversity of culture and thought amongst employees as long as they also favor it and make an effort to work which each other to make as much money for the company as possible and keep their awesome jobs.

    • @aldosusanto
      @aldosusanto Před 7 lety +1

      yea thats why there is a term called correlation doesnt equal causation.
      But still, having a great culture in a company is still a good thing to have, just like what the airbnb guy said, it is an investment for long term conflicts

  • @christianOver9000
    @christianOver9000 Před 7 lety

    Alfred seems to have quite the chip on his shoulder

  • @ahmadmusaahf
    @ahmadmusaahf Před 9 lety

    third

  • @syphiliticpangloss
    @syphiliticpangloss Před 3 lety

    Notice how no one talks about the downsides of their products?
    Explicit evil should be first in all of these interviews.

  • @ifudarebeatme
    @ifudarebeatme Před 8 lety

    He is Mahatma Gandhi, not Mahatma Ghandi.

  • @scotturner3178
    @scotturner3178 Před 5 lety +2

    Not impressed. More hype than substance.

    • @tarkovsky69
      @tarkovsky69 Před 4 lety +3

      Scot Turner.. I guess.. why don't you direct us to the story of your startup?😃