1970 Plymouth Rapid Transit System Dealer Promo Film
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- čas přidán 6. 08. 2024
- 1970 Plymouth Rapid Transit System Dealer Promo Film
Mopar is a registered trademark of Chrysler Group LLC. Master Tech series training materials are the property of Chrysler Group LLC and are used with permission.
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I'm a mopar guy, worked for Chrysler for 42 years. I grew up with these cars and owned many of them. I see a lot of guys saying that this video is BS and that Ford and GM are misrepresented. I agree. They never mention the higher HP chevys and a lot of Fords weren't slouches either. But, remember this is a promotional ad, what do you expect them to say. For and GM ads were the same. Everyone said they had the best, that's the way it was. I still like my mopars and still own one.
They aren't promo 'ads'. They are filmstrips for the dealership salesmen to give them info to make their pitch to the 'prospect' as they called customers back then. Probably no prospect ever saw any of these by any manufacturer.
Same here lol
the promo ad says the cuda 340 and 383 came with a rear sway bar. Not true. Only the AAR, and the Challenger T/A came with rear sway bar in 70
Maybe you can order the special sway bar for the rear of the cuda I don't know he didn't say what do you think
I don't care if this is a promo, or a sales training video... I'm just glad for it and the Ford and GM of the same. It make me Smile thinking of those times, when we could buy such an array of muscle cars, including Ford and GM.
I had a seventy Roadrunner back in 1973 when I was nineteen years old and it was a cool car for a young man. Lime green, black interior with bucket seats, 383 CI, auto trans on the floor. I only wish it would have been a 426 hemi with a four speed pistol grip. But all in all it was a lot of car for a boy my age. I will never forget the joy it gave me. I had to give it up in 1975 because of the high gas prices and I needed to buy a house because I got married. But a lot of wonderful memories follow me today thanks to that hot little MOPAR.
Chrysler really nailed it with this line up! And the colors were right there with the changeing of times and transition from 60s to 70s!
I can't imagine a Plum Crazy or Loud Lime Mustang or Camaro. I don't know why, but Mopars looked fantastic in those wild colors. Ford had Calypso Coral and that not quite Fire engine Red. Chevrolet had the Hugger Orange, Can-Am White, Fathom Green that rocked pretty nice. But those Mopar colors were just the coolest ever.
@@thegreenerthemeaner yea i generally dont care for yellow, however i’ll take my old ‘73 cuda 340 with white hockeysticks over a lot of cars, lot of colors
Thanks for the new film. These were the cars people stared at before they ruefully signed on the dotted line for a Satellite sedan with a 318. ;)
Right Lane Hog It was the insurance quote that made them sign for the 318. Or worse yet, the 225 slant six.
That's true. My dad was one of them. In 1970, he looked at a B7 Blue 440 Barracuda and wanted it, but then the salesman warned him what kind of gas mileage he'd get. As a young guy with a new wife and kid, he couldn't afford to feed it. He still took home a B7 Blue Barracuda, but with a 318.
@@jeb909 :)
My dad drove the wrecker in a rural border county - next state was 21 ours 18 every weekend he'd tow out these Wrecked Muscle cars that Wrecked up kids dismembered etc
He never let me own 1 of these iconic HP muscle cars.
In hind sight now as a grown man I understand why.
Oh the Wonderful World of Plymouth!!! My mom turned me loose when I got my license in her new used car that she bought for $400 it was a 70 duster 340 Carter 4 barrel 727 posi a real sleeper being Forrest green, a bench seat, and column shift.. I was the SpeedKing of my town... Mom would always say I'll never buy those Montgomery Ward tires again! The rear ones wore out in one summer!!! Lol!!! Thank you for sharing this video! Brought back a lot of fond Memories!!!
P.S. it also had the Rally gauges...
My dad loved the expensive Michelin tires and also could not figure out why the tires on the Chevelle would not last a year. Took 3-4 years before i got busted,,,and got busted up for it.
Beautiful Mopars man these Plymouths just want to make you smile.
Absolutely amazing! I love these promo films and The Rapid Transit System is a top! Thank you, guy!
I’m primarily Ford guy but Chrysler products are a close second to me. There’s just something so sexy about Mopar products and that they’re proud of it makes them even better.
I"m 58, I Can Remember Them Commercials, Had About 4 - 5 Of Em !!!!
I have a 1970 Plymouth GTX. Owned it since 1981. I also have a 1970 Dodge Challenger I have owned since 1979. 440-6 in the GTX with the air grabber. And a 340-4 in the Challenger. I drive them weekly. Both are automatic. I wish they were 4 speed manuals but thats life. Really enjoyed the video. Thanks for the memory.
There is nothing as cool as a 70 Hemi Cuda not even the new Hell Cat!
I totally agree with you brother.
the 70 hemi cuda, in 1970, was modestly priced... the hellcat, not so much
Absolutely agree.
Power Wagon l have owned all of those 70 cars except for the GTX. Great, fast and fun cars but in sports terms, they could not carry my Hellcat’s jock strap.
I would take a 70 Cuda with a 383 over a Hellcat the hellcat is cool but it just don't have what the 70 Cuda has
It's great to see the time when automakers actually tried to give the customer what they want. Nothing produced today excites me.
I totally agree brother but these modern car lovers will never learn.
475hp 6.4L & 710hp supercharged Chrysler offerings don’t excite you ?
@@richgall63 no
@@richgall63 modern engines generate all their horsepower through their superchargers the older cars were normally aspirated it had better style they've copied old body styles to sell cars these days you know that give me a break
@@richgall63 Its exciting but not as exciting as seeing the old school muscle cars.
Love the smack talk by the narrator
Mother Mopar had it all over the competition! I begged my parents to buy a new GTX or Challenger or Charger back then. By the time they finally bought a Charger, it was an emissions choked 73 with a 318.
It was a nice car, just not the same as a pre 71 440 or Hemi!
........except plenty of the stats on the competition was wrong.
@@rosenb37 where was ford when it came to factory hotrods? i.e prostock 70-71 nowhere.same as today mustang can't hold a candle to the Dodge Demon.
@@justenough730 Everything you've said has nothing to do with the topic at hand.
I'm guessing you know nothing about cars other than Mopars. No wonder you're misinformed.
@@rosenb37 your suffering from constipation of the brain and diarrhea of the mouth (words) what stats were wrong? say it,show your vast knowledge.
@@justenough730 Generally, when someone resorts to name-calling, it suggests he has no facts to answer with.
And that describes you to a T.
Groovy I remember reading this in a muscle magazine when I was a kid in the early 80s they just kept rehashing it
Excellent video on the Plymouth Rapid Transit System and thank you for posting it! Glad to see the Superbird mentioned too!
A short lived, never to be seen again era in automotive history.
That was amazing and nostalgic at its finest 👏 🙌 Plymouth casually flexing on Ford and Chevy like it's noone's business 💪 👏 👌
To be fair there was no mention of the Chevelle LS6 at 450hp or the L78 396/375hp in the Camaro or Nova.
Still love the Vcode mopars at 390hp.
Rapid Transit System really had it going on. 👍
I still have the RTS brochure that I would bring to high school. We would all drool over it in the cafeteria and proclaim that we would one day own a Hemi 'cuda!
These promos are great! It's just too bad Nader and the insurance turds cracked down on the fun,along with the Arabs playing with the gas taps back then. It's a drool festival when I remember these beautiful beasts roaming the streets on a daily basis as a kid in the 70s and finally getting my license and being able to get my own in the early 80s. Thanks for posting these, now where did I leave my time machine anyway? ▪☆☆☆▪
Which one did you choose?
Maybe the manufacturer should take some blame for putting massive engines into cars with weedy brakes and primitive suspension. If they'd bothered to engineer them properly the insurance wouldn't have gone through the roof.
Ironically, I believe that it was the first gen Corvair that launched Nader's crusade and his book "Unsafe at any Speed". The Corvair was GM's attempt to build an economy compact car based on novel engineering inspired by the VW Beetle. The second generation Corvair that came out in 1965 addressed many of the design shortcomings of the first gen, but also coincided with the launch of Nader's book.
The big irony is that Nader probably did more to steer American buyers away from smaller, economical cars, and into the "bigger is safer" mindset of the 70s malaise era.
That said, I am both a fan of the innovative Corvair, as well as the muscle cars, particularly the early 70s Mopars.
I still have my 340 but it has grown up with the help of a 4in. stroke and a .030 over, it is now a 416 cu. and can turn in the 10's.
Man, I absolutely love these old promo films. I'm 44yrs old...so I missed out. But compare that to the social justice warrior cry babies of today. To look at the change in buyer preferences from then until now, it's astonishing. There's no pandering, no insulting the buyer's intelligence. The men aren't bumbling idiots as they're portrayed today. The cars don't make a statement or judge you.
Lots of technical details in those promo films, even though the tech was not very sophisticated. Nowadays, a sales video would promote the number of cameras and touchscreens instead of the type of suspension hardware and final drive ratios. Instead of colours like "Plum Crazy" or "Lemon Twist", we get Black, White, and Fifty Shades of Gray.
I bought a new 70 'Cuda with the 340 and super track pack. Fast and fun to drive!
Ohhhh.....absolutely beautiful.
Its like a window to the past. Pretty awesome
Would love to have a 1970 Chevelle SS454, a Mustang Boss 302 and a GTX 440. The best of the Big Three that year.
Great video! Love watching Chrysler videos Thank you..
My Roadrunner dominated anything i raced. Top end was amazing.
How I'd love to be back in 1970 and walking into the showroom to order me a brand new ultimate Mopar. I think a Hemi Superbird would be fine.
Awesome commercial. Mopar rules
I very much enjoyed the $500 340 cudas, challengers, dusters. Great time to be a teenager. I do not miss it much, or care to try and relive it. It is time passed and it is over.
Love these films...keep ‘em coming!
I'LL take Everyone of Them
Thank you for this...so cool!
Still driving a1973scmp 360 and I can fix it my self i love it
When they said 1970 chevelles top motor was a 360 hp 454 they must have forgotten about the. LS-6 Which was underated at 450 hp.
Aldo They were slinging alot of mopar propaganda in this video.
1970 was one of my FAV muscle car years. My FAV Plymouths from this time are the Road Runner, Duster, GTX and Cuda.
Very cool! I’ve owed a ‘70 440-6 ‘Cuda since ‘83.
You bought that one cheap back then. Great car and good for you for hanging onto it.
Excellence in engineering!
Wow, it must've been amazing to have been a new car buyer back then. I was only 1 year old. But I noticed that they didn't mention the LS-6 Chevelle
Own a RTS 'Cuda 340 today!
Hence the name J. Hamtramck. The good old Dodge main.
5 SUPERCARS!
Awesome 👍
MOPAR RULES
Still
This presentation is a dealer information program put out by a media consultant for the motor company. The idea is to help the dealer sell the automobile. The more information the dealer has on the automobile the better chance he will have to sell the automobile. The automobile he will be selling is the Plymouth. It is no longer being built. Yet is was a solid member of the low-priced three. The other two low priced competitors were the Chevrolet and the Ford. The products each had advantages and disadvantages compared to each other. Yet the Plymouth was not as big a seller as the Ford and Chevrolet. For more than twenty years from the late 20’s to the late 40’s Plymouth did outsell the Ford but it fell behind in styling until 1957. Then Plymouth’s quality held it back so it never overtook Ford again.
Yes You are correct. It is a dealer information film the dealer would show potential customers
Back then, certain dealers would install performnce options such as carbs, different axle ratios, and suspension upgrades upon customer request.
5:55 He be lyin' now!😂🤣
1970 454 LS6 Chevelle
Engine - 454 CID V8.
Horsepower - 450 hp @ 5600 rpm, 500 ft-lbs.
Transmission - M22 “Rock Crusher” 4-speed manual.
Curb weight - 3,999 lbs.
0-60 time - 6 seconds.
¼ mile time - 13.7 seconds @ 139.3 mph.
Number built - 4,475.
MSRP price - $3,800.00+ (as configured)
I expected this promo to be a bit silly. Man, was I wrong! This was awesome!!!
Demasiados adelantados para su época . Mo 💪
The coolest cars.
For 1970, the Chevelle was offered with an LS6 454-450 hp. That beats anything Plymouth had.
Chrysler is a savage!
pure gold!!!
The 429 Fords were known as Boat Anchors. But I guess Turkey works too.
Some people say the Boss 429 got a bum rap. Joe Oldham mentioned in his book he was disappointed, that he expected more, but did say the E.T. was more than respectable. He also praised the 429 CJ in another chapter.
Even back then Ford didn't offer much
Clearly an uninformed opinion.
The Boss suffered a negative reputation showroom stock (even though it was a 13-sec car), but it rocked when modified.
The 429 CJ never had a negative reputation.
@@rosenb37 429 are garbage,can't pull the skin off a seedless grape.
@@justenough730 Talk is cheap. Facts speak volumes. czcams.com/video/aNzU0IwtvFo/video.html
Awww ,they failed to mention Chevys other 454, the 450hp Mark IV
LS6. My cuz,upon returning from 'name, he got a 440-6 4spd Road Runner. We had crazy fun in that Runner. Boy, was it THIRSTY. MORE than my dad's '70 Buick Riviera GS Stage 1. AWESOME
I had a '70 Duster 340, fast as hell! I miss that car...🇺🇸
I had one too, wish I had it back.
@@70stunes71 Can't go wrong with a good 340 under the hood! 😎👍
@@six-pack1332 what's matter with the 318 they can produce some high horsepower and you don't really have to worry about it because it has thick cylinder walls and if you do drop a valve or bust piston ring all you got to do is bored it out to the 360 and you got a second chance
@@74plymouthduster74 Nothing wrong 318, I would personally rather have a 340. I've had both and I like the 340 better. To each his own.
@@six-pack1332 one day I will invest the money to make mine a 340 but first I rather upgrade the diff and put on bigger brakes and weld in some unibody reinforcements
And now I have a pickup with 400 horses.
Loved my old 1970 roadrunner’s, when i could get them for $800.00 to $1500.00 , but not so much at $30,000.00 😳
I’ll take one of each. I don’t believe that I have ever seen a Sport Fury GT.
It's very rare. You can see a couple on Lou's car story( youtube).
It's funny. All of the Satellite-based offerings (GTX, Roadrunner) were stylistically outdated by 1970. But you could pack a banger of an engine in them.
Love my 440's but the 429 is no turkey. Raced one back in the day. Barely beat it. Never had a problem with chevy's but a Buick regal GS got me by surprise. I underestimated it. The next time I raced it also barely beat it as well.
the stage 455 was the tops
Cool 😀
the l78 396 was 375 hp, the lt1 350 was 370 hp
Them were the great years, and
Molars were the bad ass. Cars
Back them. For the price. They
Rock.the Car world. By far.
I love and have loved Chrysler since I was a kid. Chrysler made mechanic’s out of their customers and gave their customers what they wanted from mechanical to colors.
My first ride in a Mopar was in a 1969 roadrunner… lime green .. black vinyl top… one of our neighbors rented it and took the kids for a ride…. He eventually got arrested for child molestation …. I don’t know the details but I’m glad I was an ugly kid. The car made an impression for sure. Be careful, they’re hiding out there.
I'll take them all....!
Is my understanding correct: 440 auto got the 8.75 rear and 440 manual got the dana 60?
Andy,
I became of license age in the late 70’s so I unfortunate to experience the downturn in hp and excitement in cars that the manufacturers were churning out. Only in the last 10yrs, or so, have they been returning to the horsepower wars like what was experienced in the late 60’s.
* I was unfortunate to experience
The Road Runner horn makes a "beep-beep" sound, just like the cartoon character.
How 😎 is that -
MOPAR RULESZZZZZZZ ●
It is still a Buick that did the fastest quartermile runs...
I believe chevelle in 1970 had a 375 hp 396 and the ls6 454 450hp
True but I think they were comparing base engines like the 325 horse 396 and 360 horse 454. So price was a big factor. It was a misleading film. They showed how to upgrade MOPARS, but did not show how to upgrade Chevy.
MoPar or NoCar!
In 1970 Camaro had a 360 hp 350 and a 375 hp 396
Man those were SEXY cars
Now I drive a 2017 Chevy Impala with 305 horses but sure miss my 1st car 70 Roadrunner!
I'm going to wait for 71 before I buy my Cuda! 😆
Meeee toooo!!!! We don't know if fast cars will ever be produced again lol.
Boy did they get the Chevy cars totally wrong. LS6 Chevelle 450 hp, L78 375 in Camaro, Chevelle, Nova. LT1 in Z28, 370 hp. PLENTY of GM cars that could whip a Mopar. GS Stage 1 455, W31 Olds Cutlass. My 69 Firebird 350 HO, 325 hp wailed on 340 Dusters and 383 Cuda often. BUT, I like watching these slides. I like any old muscle machine from back in those days I grew up in. You could buy any of these cars cheap back in the mid 70s. 70 SS Chevelle 396 4 spd 3.73s $575. I gave $1200 for my Firebird (lower miles), $450 for a 67 SS Chevelle, $500 for a 71 Camaro RS, 68 383 Coronet RT 4 spd, $375, GS Stage 1 455, $750. Mustang Mach 1s were 6-7-800 a plenty (not for me). I remember these prices well because the first time I heard of these cars going for over $25k, I knew I should have never sold. None of mine were perfect, without some rust and some leaked/burned oil, but man they were a load of FUN.
I guess by mid '70s these were just looked at as 5-10 year old used cars, mostly bought by guys as their first cars in high school by this point, and not considered classics by most people yet. By the time I was in H.S. in mid 80's most of these were long gone; destroyed or consumed by rust. The best examples of what remained had already been bought up by collectors, restorers and those who loved them and were fortunate enough to hang on to them. So what we typically had to choose from for under $1000 were all the landau roofed mid/late '70s GM or Fords with emissions choked 302's, 305's or 350's or 351's, and from mopar a few guys had battered ex police Monaco/Fury's which were dirt cheap or an Aspen/Volare. You could've had a Z28 or Trans Am of that time but they were a lot more money.
No mention of the 454LS6 450 hp.
Interesting that they didn't mention the Chevelle 454 LS6 motor 450hp
🤔
I am a die-hard Mopar guy but I agree with you. No mention of the LS6 454 in the Chevelle or the options for the Corvettes Etc. Pretty much a typical propaganda film that all of the automotive manufacturers put out. Still as a history piece it's pretty neat
If we could just go to the dealer and buy these!
The 3-speed standard shifts were NOT fully synchronized. There was no synchro from 2nd to first. You had to basically stop to get into first.
5:58 what about the LS6 454 🤔 🤔
LS6 was limited production engine, doesn't count.
@@jhamtramck4569 They made way more LS6 Chevelles than hemi Roadrunners and GTXs combined in 1970 though. And they were comparably the same price as the GTX
@@jhamtramck4569 They were specifically referring to intermediates built that year though. The compact and pony cars were being compared to the Nova and Cuda respectively
@@markg7030 the first documented LS6 Chevelle is 11/18/69. Most plants started production of the LS6 in the first week of Dec 69. There were 4,475 built in 70
Muscle car to muscle car, the LS6 most of the time if not all of the time would beat the Hemi and that also goes for the '70 Buick GSX
They really went off on Ford in this one, as in the mean time Chevrolet got off relatively easy. Also, it seems you couldn't get anything "normal duty" on these cars! Great overblown/little white lie style advertisement of the old. I'd really like a '70 'Cuda with any of those V8s.
nobody born after 1980 would know how to drive any of these cars
Right in the lips!
Plymouth rules
in the mid late 70s I knew a guy with a hemi cuda. It was a bitch tuning it a getting it to run right. He was racing his at the track for kicks.
Guess that mopar did not think the firebird and gto were a threat. Ram Air 4 at 370hp and the 455 at 360 hp with 510 lb/ft of torque
Only a couple of these could run 13's bone stock............
they forgot the 1970 Chevelle SS with the LS6 454 which had 450hp @5600 rpm and 500ft lb @ 3600 rpm, more hp than these.. just saying..I still love these Mopars!
Even the LS5 was rated at 390hp.
This is actually a pretty idiot-proof mechanical explanation, unlike most. Of course they're going to "spin" the sales pitch a little, like politicians.
I think they forgot to mention the ls6 Chevelle rated at 450 hp.
I wonder when the term " Muscle Car" became a "thing". This filmstrip uses the term "Super Car", and I remember such cars being called that term or "performance cars" as a kid - Would I be wrong in thinking that the term "Muscle Car" be came a "thing" only AFTER the actual "Muscle Car" era?
James Slick yuppie term like “cruiser” motorcycle -
My personal recollection seems back up the "yuppie" part, as I swear I never heard of "muscle cars" until the 1980's. P.S.: I sometimes use the term "Fish Cars" instead of "Pony Cars" to remind my Ford fan buddies that the Barracuda was introduced before the Mustang. :)
@@jamesslick4790 Fish 🐟 cars! Haha Hahahahaha! You're right! The Barracuda beat the Mustang to the market! Those Ford marketing guys were slick though. They sold a lot of those gussied up Falcons!
Back then they were just cool cars , super cheap in the early 80s
@@robertlee9395 Not so fast! The original Barracuda was a thinly disguised Valiant with a huge glass backlight. And they rushed it into production so they could beat Ford to the punch.
There’s over 100 comments on here I didn’t get a chance to read everyone so maybe somebody already said this; at the 7:33 mark through the 7:43 mark they show the ponycars Chevy Camaro/Ford Mustang/Plymouth Cuda. What I didn’t like was a 69 Camaro on the screen it wasn’t the brand new restyled 70 Chevrolet Camaro. If someone was to argue saying that this film came out in late 69 I still wouldn’t be able to not agree because the Barracuda- Cuda was restyled in 70 just like the Camaro. I know the restyle Camaro came out maybe by February 1970 compared to the fall of 69 when most of the 1970 models were introduced, but still showing last year‘s model Camaro I found that manipulative that’s all.
There's a reason its called the 1970 1/2 Camaro
"they keep building turkeys"
I guess in the fantasy world of 1970 Chrysler the Chevy 454LS6 (450 rated GHP) didn't exist. BTW, the Chevy 454 LS5 engine they are referring to in the Chevelle was somehow rated at 390 GHP in the Corvette. Chevy lied to protect to supremacy of their halo car. All those hydraulic lifter GM big blocks made around 400 GHP -- on par with the Chrysler 440-6 pack.
Cool vintage Mopar "Hi Performance" Dealer training video .... Chrysler advertised True Gross Hp ratings compared to Chevy & Ford cleaver Underrated hp ratings..... In the Real world (even small towns) 1970 there were Plenty of Factory Hot cammed, High revving solid lifter Chevy SS L78 396ci & SS LS6 454ci running around to easily blow off Any Chrysler factory Muscle Car offering.....For 1970, Chrysler Never improved their pathetically Low lift & Short duration Juice (hydraulic lifter) cammed, rpm Limited Muscle engines.....Even the 426 Street Hemi was further Rpm breathing Castrated by it's new Hydraulic (juice cam) lifter camshaft, further Reducing it's previous relatively Short duration, rpm Limited performance capability......Simply using Longer duration Solid lifter cams would have made a significant improvement.....Combined with their Max Wedge heads, that Factory combo would have been Killer top tier performance !!