7-Eleven Is Reinventing Its $17B Food Business to Be More Japanese | WSJ The Economics Of
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- čas přidán 2. 07. 2024
- In Japan, 7-Eleven has long led its American counterpart in prepared meals with foods like ramen and rice balls. But now, the world’s largest convenience store chain is trying to bring a similar range of food items to its U.S. stores, and market them to customers who associate the brand with Slurpees and pizza. American 7-Elevens are working on mimicking the Japanese distribution centers by upgrading their commissaries around the country.
WSJ explores how 7-Eleven is shifting its business strategy to focus more on food as cigarette and gas sales have begun to slow.
Chapters:
0:00 Japanese inspiration to American stores
1:01 7-Eleven’s origins
3:35 Prepared food
5:38 Innovation plans
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How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS.
#7Eleven #Retail #WSJ
Why cheap toilet paper sets off alarm bells among some investors: on.wsj.com/3XKvezA
Oh noes think of the poor shareholders 😭
LOL
#SaveTheBillionaires
Hey ... Who would have though that *Friendshoring* was relevant even before the name became ... known
I know this would sound weird but, We are friends we buy each other's (product) hopefully good ones, and not Temu style with led in it. LOL
Do you need a husband or BF ? LMK lol 😂 I'm here for business
Finally! 😄 Anyone who's been to a 7-Eleven in Asia has been thinking this for decades. Hopefully, they can pull it off! 🤞
For real!
7-11 in Europe is OMG. Seriously i was SHOCKED. Ive never been to Japan but it seems the US gets shafted. lol
Exactly 😂
I live a walk away from one, if I could get quality food or any of the things like in Japan and Thailand it would be a game changer
It wont work in America. The standards are much lower here and cleanliness is still a problem..
In Asia it's not just about excitement, it's about Convenience. Imagine having a ready-prep meal just 10 meters away from your house. Reasonable price, walking distance, fast.
That's a big part people in the comments are missing. It's hard to truly replicate the Japanese 7-Eleven magic when you're dealing with American suburban sprawl and horrible low density zoning laws even in cities. Having to drive your car to the convenience store already destroys half the appeal of it.
US 7/11 doing the delivery tells us how lazy we have become in general. In the US, it's illegal to have small store or coffee shop very close to residential area in suburbs. I don't mind if 7/11 is built next to my home, but there are always "wanna-be wealthy" people in the neighborhood who are uncomfortable with it. Just doing walking for chores and other daily life activities keeps a person healthy.
@@nnnddd101010Well said. I live in San Francisco and nearest 7/11 is almost a mile from my home, so I have to ride bike to get there fast. Personally I don't go there often because their food is not that appetizing.
Exactly, the excitement is from American tourists, not from the locals.
Plus, onigiri can be eaten on the go!
The best part about Japanese convenience stores can't be imported to America: walkability. When i was visiting Japan i loved being able to walk downstairs, cross a street, and suddenly have access to fresh, quality food if i didn't want to cook. If I walk for 20 min in America I'm still in the same neighborhood of houses. And 7/11 can't put a walkable store in my neighborhood because of zoning laws prohibiting non-residential use.
Exactly. Same as Korea. The US car centric cities kinda kills the Japanese model but with zoning reform we may have a 7 eleven on the first floor of a apartment.
In the US we need cities to create super blocks like those in Barcelona. To create walkable green space where we can plant trees to cool down those areas. 🤝
Some areas this can. But even in Canadian suburbs 7/11 is often in walking distance. Hopefully it'll at least stick in Canada.
this!
This is a huge generalization. There are quite literally thousands upon thousands of extremely walkable neighborhoods in the USA. I live in one right now in San Diego. I never need to drive.
This is by far the best US corporate news I’ve heard all year. There is nothing appetizing in a US 7/11. I need that Kombini magic here!!
Food sucks in 7/11 in the US.
@@Reanimator999why are you repeating what they just said?
7-11 is a Japanese company
@@wyliem 9-11 was a national tragedy
@@wyliemhell nah 7/11 is American gang
Japan 7-11 is head and shoulders above US 7-11. No comparison. If they can bring a little bit of that magic to US 7-11, I think business would boom.
@@MrTytyjohn64 Aye, this is America, you can smoke crack anywhere you want.
Whats also interesting other convenience store brand like family mart they are hiring creative directors for clothes and releasing seasonal clothesline projects. They even had a fashion runway show lol
Lol, 25 yrs ago, I came back from japan raving to friends about the convenience stores that were actually convenient!
Never been to 7 eleven in Japan, but boy the Thailand one is pretty epic too
Not necessarily. Ready-made food costs money. In order to predict the success of the Japanese model, you have to compare income distribution data. The more poor people there are, the more the future looks like Aldi.
the difference is the food in the US stores is actually garbage, both taste wise and health wise, while the food in the japanese stores tastes good/fresh and some of it is even healthy for you.
Yeah I agree, I think if they going to transform US 7/11 They need to make food taster and a bit healthier.
Even better is introducing Japanese cuisine.
They need to work on price here in the US as well. You might as well get fast food and have something that tastes better for what 7/11 charges.
@@Friday4 Absolutely Japanese cuisine.
exactly
I came here to say this. If they really want to bring the Japanese model to the US, they better get competitive with the quality and pricing of the food items.
US 7-11 finally woke up. I’ve been to 7-11 in Japan, Vietnam, S Korea and Thailand. Asia 7-11 is on another level. I literally lived off the food from 7-11 when I was visiting Japan.
"When in Japan, do as the Japanese do". "When in America, don't do as the Americans do". That sum it up about right?
Please make this happen!!! 🙏 7-11 in Japan was by far the best experience I ever had in a convenience store. Their sandwiches and dumplings are A1!!
Oh god, 7-11 Japan sandwiches are horrible.
Hearing someone talk about advertising coffee in the morning but not in the afternoon like it's a revolutionary breakthrough feels insane.
Even just "localising products for what customers want" like... It's 2024 guys are you that slow?
@@My1es Honestly. Like… are y’all okay? It’s like they’re trying to be funny or something. I wonder if this has anything to do with more people leaving the U.S because it’s become so ugly, third world, and nearly uninhabitable for anyone below 50-60K at this point.
@@OmnihiloI think its more about companies in the US caring more about numbers than how their businesses are ran. Now that the returns are diminishing they have to actually think and roll the dice on ideas to get people back in their stores. Hope KFC does the same, their US restaurants are abysmal compared to their foreign restaurants.
The WSJ thinks everyone on earth has the brain capacity of a door.
Strangely, I'm more of an afternoon coffee person. It's around 2-3pm when my energy is usually around the lowest.
The issue is true "convenience stores" don't exist in the US. You have to drive to 7/11, and if you do that, you might as well drive to the grocery store. In Asia, it's actually a convenience since you can just walk 5 min rather than drive/take the train.
In Hawaii, we have both US stype convenience stores and Japanese style stores (Like Lawson). US 7-Eleven stores feel like straight out of 1990s or something.
Japanese zoning laws are much better. In the US many places it's nearly impossible to build mixed use areas where businesses and homes can be closer.
seems like many of them were only convenient due to being attached to a gas station, w/o such, you have a point for nearly all of them.
@@FlowersByIrene yeah seems only older towns/villages/cities have that these days due to such
@@deadby15 The reason it works in Hawaii (ABC) and Japan (7-11/Lawson) is because both are located in walking areas and their workers are friendly in my experience. The video didn't address how unfriendly 7-11 workers.
That’s a good idea I think. I live in Japan, but grew up in Hawaii. In Hawaii, the 7-11s are very similar to the ones that you can find here in Japan and most of Asia. I think it’s good that 7-11 in the continental U.S. is finally getting on board with the shift in more variety of food options for the average American.
High quality Japanese foods there would be a game-changer. If it's good and quality, they could do well.
One thing to not forget is that convenience stores in Japan have more than just food:
-Actually convenient products (ATMs, mailing, paying taxes, printing, necessities, etc)
-Great locations (you can find a convenience store no matter where you are, this makes convenience stores the first place you go to when you need something *now*)
-Insanely tasty food you could purchase everyday, not just when you want to treat yourself (the chicken is famous for a reason)
Exactly, it is not just about food. The services they provide is what keeps me coming back. And while you're there, you might just pick up something to drink or eat, or both.
"mailing, paying taxes, printing,"
That's also based on how backward Japan is with its uptake of technology, banking, online services, etc.
@@dampaul13That’s simply not true. The services provided in the convenience stores are also available online just like any other country. It cannot be backwards if it’s the same with other places in the world. In actuality, it makes it more advanced as there’s simply more freedom on how you want to deal with your tasks.
@@loppicat "That’s simply not true."
Do you live in Japan?
Where in Japan do you live?
"The services provided in the convenience stores are also available online just like any other country."
Really?
Is that so?
Tell me more!
Ever bought something from Yahoo Actions in Japan where payment options are limited, payment options are limited, including kiosks in convenience stores?
Have you noticed how many Japanese businesses don't have an online presence?
SEO, what's that?
What about the lack of online shopping for those businesses that do?
And if you do find a business that has online shopping, again, where payment options are limited, including kiosks in convenience stores?
Notice how Japanese businesses still use fax machines, and to place orders, unless you have your own fax machine, you need to go to a convenience store?
What about how advanced their banking system is?
The number of places that don't accept cards?
What about the lack of contactless payment?
Tried paying local government payments, where AGAIN, limited options, but AGAIN including convenience store kiosks?
How many ATM's do you see around Japan, compared to other first world countries?
I'm fascinated by where in Japan you live and what you do, as there is not one single Western person I've ever met in my time living in Japan that would consider Japanese and their use of technology, banking, online services, etc. as "advance."
@@loppicat Conversely, if you do live in Japan, how much time have you spent in other first world countries, that do indeed have much more advanced technology, banking, online services, etc, to see what virtually everyone else sees?
I can't overstate how much I approve 7/11 in Japan when I was there. Such good food and drinks 24/7 available to you at low prices. Its such a pleasure to see this evolvement.
Same here I really enjoyed the 7/11 Japan, it was a great experience. Even though I've never been to Japan or a 7/11 being that I live in Europe.
Knowing how they charge US items, they'll charge a pretty penny vs Japan.
Lawson was better when I went there in my opinion
As much as I want this to end with onigiri and other Japanese treats in all American locations, I think we're going to wind up with just more sandwiches and tacos. One can dream!
Where are my Family Mart boys at?
In Asia, convenience is more important than excitement. Imagine being only ten meters from your home to a ready-to-eat supper. Fast, affordable, and within walking distance.
I visited Japan last November and was culture shocked by how clean, modern and well maintained the 7-11s were. Here in Norway we only got a handful and they are mostly a "if you really need something desperatly" option because of the prices here. But in Japan they were super conveniant.
In taiwain, you can buy bus and train tickets, pay utilities, buy better variety of coffee and food etc….it is the go-to store for everyone in the neighborhood.
in the US you can just use your phone to pay for anything, nothing new there. The food tho is something special in 7eleven asia
fresh food
That is the Japanese system, make their shops a hotspot for everything in the community. Pay bills, get tampongs, flight tickets, send packages, exchange money, ATM, eat dinner, get a drink
Taygoo
Its almost as if thats what a convenience store should be, a convenient place to do anything you need. Not what we have in the US where its just a stop for gas and bathroom and thats it!
At least bring Hawaiian 7-11 to the mainland please. Bring fresh noodle bowls, katsu curry bowls, chilled bento boxes, manapua, dimsum, musubi by the cash registers, and party platters and I will come.
People will get Breakfast, Lunch & Dinner at 7-11 in Japan and have a smile on their face because the food at those locations are not only good, but affordable too.
YES!!! US 7/11 stores are so depressing to walk into.
I ordered some cooked food from 7/11 via Uber Eats in the past, they are so bad. Wouldn't be surprised if the food has been sitting there for days / weeks.
Still gonna be robbed because #murica
Except Hawaii
The pizza alone is enough to make anyone run out the store 😂
Probably because if you want to buy anything, there’s a line of people who are only there to buy cigarettes and lottery tickets. Also there’s the other type who are outdoor laborers who actually do buy lunch there, but it’s just as depressing as even during their lunch break they still can’t escape the heat, and dine outside. Many are undocumented, so they aren’t paid very well, or have health insurance.
I feel like convenient stores in general are mostly there to take advantage of the poor. Not just with cigarettes and lottery tickets, but the up charge on everything. You are paying for convenience, so the price is going to be higher. That’s why they take EBT/food stamps. In many poor areas, there is no grocery store they have access to, but they’ll have a convenient store. So your tax dollars are buying them overpriced chips and a coke, because there really isn’t much else to choose from.
I literally just came back from Japan a day ago. I went to 7-eleven, family mart, and Lawson during my stay and their food was so amazing. One of the best experiences I’ve ever had at convenience stores!!
Slava SUSHI 🍣 HeroyamSake 🍶
Family Mart is great
I live there and have been in the USA for the last 10 days. I'm not lying when I say I can't wait to get back and I do not want to return back to the USA as my home.
Lived in Thailand and they had free 7/11 delivery without a minimum.
It's convenience stores not "convenient" stores
@5:26 LOVE THE HAND GESTURES IT HELPS ME UNDERTSTAND THE WORDS
Great show thank you
i think another reason why 7-11 japan does so well is because it’s clean. I think I wouldnt be so hesitant to buy food at 7-11 if:
1. it wasnt outrageously expensive
2. I could walk 5 steps into the store without my shoes getting sticky.
i used to live in a 3/10 las vegas low level hood and that floor was never sticky. people just shot guns at each other every other month. the workers still kept that mofo spick and span
Grateful that the ones here in Hawaii sell fresh Sushi lol!
And the habit of having credit card skimmers.
The Japanese 7-11's are LIGHT-YEARS ahead of the US establishments, it's not even close. On top of that, it's literally 1/3 of the price as the US, even for US products, and everything is extremely fresh.
We're getting jacked in the US.
The issue is "convenience stores" don't exist in the US. You have to drive to 7/11, and if you do that, you might as well drive to the grocery store. In Asia, it's actually a convenience since you can just walk 5 min rather than drive/take the train.
@@icodestuff6241 My worry is the U.S in general, from its culture to its infrastructure, may just be too trashy to properly implement the Japanese system. Guess we’ll see.
@@OmnihiloThey won’t be able to do it correctly.
And since liberals think unskilled workers require a minimum of $20 an hour, you’ll never see cheap prices again.
I was also watching the video and saw a basic sandwich costs $4.5 while the same sandwich in a Japanese 7-11 would be $1.5. The price point was a crucial part why I went to a Japanese 7-11 almost every day.
I love this! I've been to Japan 5 times and always enjoy going to their convenience stores so having this is a HUGE plus foe the country
Thank you for the very nice video about 7-Eleven 👍
One major leg up that Asian 7-11s have is they are usually located in extremely walkable areas, which exposes them to a lot of random walk-in impulse customers. Whereas most people in the US would need to make the conscious decision to drive to a location, or plan to make a stop in their existing car journey.
Yeah we also don’t have anywhere walkable it’s all made for cars but hey maybe for fresh food some Americans will get up and go there I’m sure we’re all watching our parents die horribly from processed food right now
Maybe one day…..Americans can figure out how to build sidewalks. And design cities intelligently. And figure out effective mass transportation….sigh…
@@Arkangel88MrYou do know America is oen of the largest countries in the world right? It not like Japan where you can take a train everywhere.
@@pop7292And the best economy in the world. Nothing is stopping them from doing this besides politicians and big corporations.
@@pop7292America used to be walkable before the car industry boomed and lobbied the government for more roads, highways, poor public transportation, and increased oil consumption. 50 people individually buying cars brings more profit to them than 50 people in a bus or train.
7/11 in the US is more like the continental in John Wick: a neutral zone where crackheads resist stabbing each other.
Sometimes they resist
I live in Hawaii and the 7-eleven here is great! We have sushi, musubi, pho, tons of breakfast items, and that ramen she was talking about. All soo good, you can tell that Japanese distributor is helping. The only thing missing is the nori being separate from the onigiris and I’d be perfect.
Recall having worked nights long ago..having a 7-11 nearby back then was a blessing.
In the US, most of the stores are franchisees and when you study the franchise agreement you realize that you didn't buy a business but an expensive job agreement. The Japanese stores are truly amazing and filled with delicious food choices.
almost all 711s in Japan are also franchises
No one in the U.S. goes to 7-11 when they want a “delicious food choice.” It’s already engrained. They want cheap, fast and get back to the job or on the road. This will fail because of exec arrogance.
Umbrella. I am in the minority but I do try to go to the convenience store for good food. The closest at least in my area is a Japanese run convenience store and I appreciate how they sale proper meals. Eh it might be because it is run and owned by Japanese might be the only reason why it is more like the convenience stores in Japan. It will be nice if a 7/11 convenience store does this I will love it if they do something simililiar to the Japanese convenience store I like going to . But based on how most Americans view convenience stores I doubt it will be the norm, and only a few 7/11's may see success in this. I know in my area some 7/11s do sale decently looking fruit and deserts and sides.
Most 7-11’s are also run by Indians
7-Elevens in Japan are AMAZING, a big difference from the stores in the United States. My mouth waters just thinking about them. At night when you don't feel like cooking, you can stop in and get you a quick quality meal. My favorites were their pork fried rice platters and onigiri, gyoza, boneless fried chicken or bento box meals. I also used to love their "American Dogs" or corn dogs, a familiar item for us Americans. Their breading was so delicious, almost cake like. Afterward, wash it all down with a strawberry tall boy Chu-hi or an acerola or green melon flavored soda. Yum Yum Yum. (DOPAMINE HIT)
Yeah and Lawsons too. I used to always get an onigiri on my way home from school at lawsons. Delicious.
Plus the packaging on Japanese products are top quality too.
@@ThePursuitWOD 7-Eleven, Lawson's, Family Mart, Cocos Ichibanya and Ramen shops were my go-to spots.
Yup! Plus with fast food not being cheap anymore in the U.S. and the massive tip inflation going on for actual restaurants, I think places like 7-11 (with this Japanese level of improvement) are going to be much bigger and better for those of us that want a hassle free quick bite of something.
@Randy_Richmond: Yes! I've been to Japan and the system is far more efficient and the food is far superior, fresh and healthier. I rarely go to a U.S. 7-11, but if they make these changes I would definitely go more often.
@@CheapSushi they were just talking about the business model they're not bringing Japanese food over
I love the plan
Watching this in Japan, having just returned from a 7-Eleven buying meals, snacks, and drinks for the next few days lunches.
Convenience stores overhear a completely insane!
The arguments over who has the best chicken is something I love doing research on.
Living in the north east of the US I wish they would of thought of this sooner because Wawa is dominating the market as far as convenient stores and pit stops but the Japanese food influence will do it justice 💜
In the south sheetz is killing them. They got a made to order kitchen
We've got Sheetz, Wawa, Rutters and Turkey Hill all in PA. Compared to most other states, I say we do pretty well lol
Alltown Fresh is making big inroads as well since it feels more upscale and avoids the traditional American view of 7-11 as rundown and old.
yes but do you have Buc ees?
@@kli9005 There are only 48 of them and they're pretty limited in just seven states. I've got more Dunkin Donuts in the surrounding towns than there are buc-ee's overall.
about TIME!!
My mom owns a 7-11, my dad owned it before her I worked there pretty much from the time I could count till I was done college. I'd love to see my store get another wave of new food in it. Some of the newer stuff that gets brought home to family gatherings is pretty good like the fresh cookies!
7-11 in the US is garbage. We stopped going years ago because honestly there's nothing I want from there, the place is dirty, its expensive and very very low quality, even for a quick snack.Employees don't get paid or treated well enough to care about the store. The food is covered in dust, the hot food is expired,I've seen it first hand! The drink dispensers are DIRTY. PLUS all the 7-11's in the US have card skimmers. My card and a family members got skimmed at a 7-11. You see skimmers at 7-11 all over youtube.
And no bathrooms for customers unlike Wawa
even an average Starbucks in Philippines (3RD WORLD) is more premium than best Starbucks in US
wait, how does one install a cars skimmer at a supervised business? i don't get it.
@@Oceansta There are tons of videos showing this. Usually, one guy distracts the clerk and another puts it on. They can do it in a few seconds.
@@Oceansta its the employees
The key components for having a successful convenience store is having clean restrooms, decent food, and a friendly staff. Just look at buc-ee’s they’re killing it.
well you can also atribute that to the type of clientelle that shop at these convience stores and bodegas.
What is Buc-ees?
@@Z3RO_Myth buc-ees is a large convenience store around the US, compared to regular gas stations the food and service they offer is really high quality.
This is great news!!
As an American who returned from Japan recently this brings tears of joy and fresh made smoothies to my eyes
When I got sick in Japan, the 7-Eleven right around the corner was my lifeline. The stores are everywhere there and they're a place you actually want to go to in order to get some food. Don't think I've ever stepped foot in one in the States. I think this is a good move.
There was something so joyful about being able to walk to the nearest konbini within 5 min at any time, day or night. If you had a craving or wanted to stock the hotel fridge with some snacks & drinks, they'd always be there. You're never left wondering what's open at night when you just want a quick bite to eat.
Whenever I go to Japan, I never fail to visit 'konbini" convenience stores. In fact, when I landed in Japan at the beginning of my trip in March, the first meal I had outside of the airport was from 7/11. I miss it every day 😭
I hope these changes in food offerings are also coming to Canada. Fingers crossed!
They're very, very comforting in a strange new land...where you're certain you don't really fit in, and maybe never will.
They need to rethink prices. I don't know about the USA, but here in Australia the 7-Eleven price for a drink or bag of chips is 2x the supermarket price, but in Japan the conbini is very competitive.
This is a good idea!
7-11 in japan is LEGIT. I would love it if they started carrying food like that here in the States.
Never Say NEVER 😎 Justin Bieber
I had a lot of meals in Japan at those stores
Hi Metal Jesus, love your channel! I totally agree about 7-11 in Japan. I lived over there for several years and 7-11 in Japan is sick! They've got so much choice and they also have so many services n___n P.S. I hope you've replaced those capacitors on your rare XBOX haha don't let them leak!!!
much needed. i been to japan and the gas stations are insane. very futuristic
ABOUT TIME
the healthiness of Japanese food in 7-11 in Japan makes it appealing. tastes great, not going to kill you. pizzas and taquitos won't cut it tbh.
Japanese food is mostly high carbs, high in sugar, processed and fried. Please raise your standards of “healthy”
Healthy is the last word i'd use for Japanese 7/11 food. One of thier most popular items is greasy af fried chicken.
@elee522 Traditional Japanese food is not fried.
@@23Lgirl what do you think yakisoba and karaage are. the "age" in karaage (fried chicken) literally means fried and every convenience store sells it
@@bobboberson8297 Yakisoba , is a Japanese noodle stir-fried dish. Usually, soba noodles are made from buckwheat flour, but soba in yakisoba are Chinese-style noodles (chuuka soba) made from wheat flour, typically flavored with a condiment similar to Worcestershire sauce. The dish first appeared in food stalls in Japan around the 1930s.
Happy to be featured in this video! We filmed a whole day of eating only 7Eleven in Tokyo in our recent vlog and it was sooo much fun. As Brits, the variety of food in this convenient store in Japan is wild 😅
@TheJuicyVlog, subscriber here, was pleasantly surprised to see you in this segment, I scrolled the comment section if you were made aware, happy to see your own comment instead😊
Different is not really better. Travelers are high on endorphins and think everything is nifty. I have to eat my lunch out of a 7-11 here in Japan since there is nothing else I can get to from work. Really, it sucks.
Just want to search your channel and I found your comment here
This is fantastic news!
This is something I am looking forward to.
The 7-11 stores in Hawaii is not franchised and are solely owned by 7 & I Holdings Japan which is why they sell lots of Japanese related food products like musubi, ramen, sushi in addition to food locals like such as Spam Musubi, Loco Moco etc. Still they do not compare to the 7-11 stores in Japan 😢
But still leagues better than the one in the MAINLAND US
They're still so much better than the mainland
As a local, I’d still pay MUCH more to get Hawaii quality across the US instead of what they already have. I really doubt 7-11 can be reinvented to compete with Japan or Asia, but I think something like Hawaii’s is the best-case scenario.
@@Nyaajita I think 7-11 can do that for busy metro area locations, but the problem would be logistics and I don't think doing 2 deliveries per day, per location would work out.
Also I've noticed a lot of inconsistencies between franchised stores vs corporate owned ones. The Corporate owned ones don't treat their customers like they're trying to steal at any given moment. Also they don't care if you use more of the chili/cheese.
WE NEED BETTER CMON HAWAII BE LIKE JAPAN!! I CANT WAIT....
This sounds great, Japan's convenience stores are known to have cheap yet relatively healthy meals because of their culture. If they double down on actual good healthy food for a low price then they might just turn our obesity problem around. Especially since the cost of fast food has risen
5:37 concerns me because they'll just offer more variety at high prices. In Japan, most of the food seems affordable, so they have to compete in the same way. However, in US convenience stores, convenience takes precedence over price. I hope they'll lower prices, especially given how sensitive everyone is right now due to inflation.
I heard an observation that Japan's stores are slowly becoming closer to American stores. So I guess that's the opposite side of the coin
Low price if you earn USD. Still quite pricey for Japanese people.
It could help, but not turn it around completely
False😂@@kv4648
Just coming back from living in Japan and this is amazing news.
I went in Japan in last April. It was a cultural shock to see and experience Japanese vs American 7-11.
I love all the fresh food options, and would love to see it here in the US.
I've lived in both the US and Japan, and let me tell you the American 7/11 is not only worse, but the overall quality and nutritious value you get in the meals is an absolute joke. You can't enjoy the food cause you feel bad while eating it (unless you're raised eating this type of stuff). The Japanese version on the other hand offers clean, practical, relatively healthy and tasty food for a good price. I wouldn't be alive today to write this if it wasn't for the Japanese 7/11 onigiris.
I get that it's probably a lot better than in America, but Japanese 7-eleven is not exactly healthy. White rice isn't the greatest thing by itself, but the ready-made meals are chock-full of salt and additives that are only legal in Japan and nowhere else.
@TheMongooseOfDoom anything Japan makes has been encouraged by the US government if not directly, than indirectly. We are responsible for 7/11 being in Japan in the first place.
Japanese food has chemicals and preservatives banned everywhere else 😬
Im more worried about the type of people walking into these stores, unlike Japan here in the West theres alot of people who dont respect anything. Ive worried about locations were there are homeless people and gang violence. Gas stations tend to be meet up locations for these type of people to assult strangers.
@@TheMongooseOfDoomI'm gonna be honest, at least it is better than the hot dog that is sitting on the roller for God knows how long.
I wish we can have lawson/familymart in North America.
"New protein capabilities"
My god listening to this woman's corporate speak is bludgeoning to my humanity
“We appreciate your insights and perspective. Your feedback fuels our commitment to fostering a synergistic dialogue that optimizes our messaging for peak alignment with strategic protein-delivering objectives”
Might sound dramatic, but I always wonder what it takes for people like that to be able to live with themselves and sleep at night. Like, what kind of childhood did they have, what kind of person do you have to be to end up that way? I want to see a brain scan, what’s going on in there? 🤔
That's why US 7-11 is not even close to Japanese counterparts, there is no passion to serve its customers well, should ask all these executives to eat daily at 7-11.
@@Omnihilothey're just narcissism. They're all about growth and self care and hustling. They're not capable of empathy or whether the other person even understands what they're talking about, as long as they like how they sound to themselves. It's most likely genetic but they say overuse of technology can cause it as well since being mentally busy all the time doesn't leave any room for introspection. It's just a theory tho.
Consumers OR customers 🤪
My 7-Eleven in socal sells Pressed Juices now. And I'm obsessed! If they start incorporating healthy food options, they will do well in SoCal.
I just realised that in my country there is actually an equivalent of down grade version of the convenience store. In mid size road on the city you could find dozen of it in 10 minutes. Sometimes they even have fuel too. Although it's only for motorcycles and they do it manually. It's usually the size of 1-2 room.
When i visited japan for 2 weeks in 2023 the place i went to every day was 7-11 on the way back to my hotel for a quick snack or breakfast in the morning. I love their katsu and egg sandwiches.
7/11 is amazing in Japan. Lived for half a year in japan back in 2016 as a student. I used to pay my healthcare bills and rent bills at the 7/11 vack then. You just take the invoice to a 7/11 and they handle the payment and processing for you.
Japanese 7-Elevens are miles ahead of Australian ones, in a league of their own! Hope this happens here, too!
I think they sell onigiri in the city. Saw a co-worker with one the other day
Being from the Tasmania, I have only been in 7-Eleven in Melbourne for the slushies, dosnt hurt that difference stores have different flavours, makes it almost a game of going around the city finding all the flavours (did not like candy cane).
what we learned from Japan is their magical approach to retailing - common sense ✨
lol like come on dude how hard was this to figure out but YAY i’m excited
Here in Australia, the first and last thing I think of about 7-Eleven stores is their outrageous prices. I would only think of purchasing something there in dire circumstances, and it wouldn't be food.
I remember walking in the 7-Eleven in Nagasaki just next to the cable car that brings you up to a place where you have a stunning view over the city and the port.. The choice was great for a tourist like me during lunchtime.
It's the bomb 💣
Walkable, transit oriented development is the key reason why Japanese 7-11's do better.
That's where delivery comes in. Yes people do order delivery from convenience stores. As the video said, it's their fastest growing segment.
I lived on Madison and Michigan across from Millennium Park in Chicago only one block away from a 7-Eleven. What a dump!
Nah, it's the content and the quality. I'd drive to a good 7-Eleven
Japan is 2000 km long from Hokkaido to Kyushu. In many rural areas, it is difficult to live without a car. In such rural areas, people get in their car and go to convenience stores like 7-Eleven.
Most convenience stores are walkable in the US if you live in town… the distance is about the same in Japan for people who live in the Tokyo… the key difference is the quality and convenience of products. Transit is equally convenient in both countries with Japan being slightly more convenient
One of the major draws of the Japanese Combini 7-11 (7&i) is also the price. You can get onigiri and other filling items for a fraction of what you can get them at 7-11 here in Canada.
I notice this as well
All 9/11 stores in my country has an aisle that sells japanese foods and drinks
I was just talking about this last week after driving by a 7-Eleven - "Why isn't the 7-Eleven here like the ones in Japan?". I avoid 7-Eleven because it doesn't really have anything that appeals to me food-wise. This will definitely make me want to go there.
If you ever visit Hawaii please try the 7-Elevens here! Not as superior as Japan, but lots of local favorites and new foods to try out. They even have catering now!
Hawaii 7-11 stores has been owned/operated by 7-11 Japan since 1989, which is why you see many similarities with Japanese convenience stores.
About time.
I would think about a recommendation system like the music streaming if you like this you might like that kinda thing in the member rewards area if they are planning on introducing so many unfamiliar food items
I WISH 7-Eleven was more like in Japan. When Japan bought the company they turned it inside out into something amazing. Please bring that here.
7-Eleven in Japan isn't just a convenience it also offers affordable food, drinks and is just more fun. If they can somehow bring Onigiri, whiskey highballs and chicken Katsu to the US that'd be a total game changer.
Yesss 🙌🏻I would go crazy for 7-Eleven if they brought over onigiri, Japanese-style fried chicken and the horoyoi canned chuhais 🤩
This could be a great move, I usually shy away from 7eleven and go to my nearest Wawa (south Florida) bc I see being 24/7 as a lot of 7eleven but offering more food and snacks and shakes than the other one.
Maybe then by going into foods and beverages approach and resort stores according data will definitely draw clients from places like above
Can't wait
Japan's 7-Eleven, Lawson, and FamilyMart offer a variety of fresh and delicious food. A quick search on CZcams for Japan's convenience store hot food can make you hungry.
GOOD. Have you seen a Japanese 7-11? It's not just a convenience store, it's a whole market. You could buy Taiyaki from them, and they'll even heat it up in the microwave for you.
It’s about time. My mind was blown at the 7-11 near our hotel in Japan. Not to mention the food was way cheaper but tasted better.
Finally. I can enjoy 7-Eleven again. Bless you.
the problem is that in most western countries, people live in suburbs, which makes "convenience stores" not as convenient.
The wonderful uses of zoning "mixed use". Could've had a 3 story colonial style home in the neighborhood that was a general store on the first floor and the family who worked the store, on the other two floors. Walking distance and everyone in town would be on that walking route. Some would drive or even bike, too! Instead, we drive far away. :)
@@joefer5360 yeah, I mean that's how Japan does it.
First floor store, second and third floors are for living
They are very convenient as gas stations and make great hang out spots in the suburbs. Not sure what youre talking about
There are plenty of convenience stores, In suburbia. They're more convenience stores than there are anything else close by to you. Even rural areas they're the closest thing that most people have near them. Even Japanese convenience stores do not replace grocery stores. They just have fresher options. And even in the convenience store game in the United States. 7-Eleven has been lagging behind it used to rein King. But now there's so much more competition.
@@alvinalgarin4357 that's like saying shopping malls and parks are convenient stores because that's where people go.
Those are two fundamentally different things
It's about time. This is exactly why the 711 Japan eventually bought out and took over the American brand. They knew what it took to succeed
It's been years since I went to Japan and I STILL think about their 7-11s. This is exciting news.
nice!!
Another impediment is that in the US, stores like this are largely staffed by people who see it as a dead-end job and are completely checked out. In Japan, facilitating great customer service is worn as a badge of honor.
Yes, that is what they need to fix the most. My local Seven Eleven's reviews (1.8 stars overall) feature staff who close the store for hours at a time (despite being a 24 hour store) because they don't feel like serving customers and are rude when they do bother to open. Asian (not just Japanese) Seven Elevens are amazing, not just because of the vastly superior quality of the food, but because the employees actually bother to do their jobs competently.
Yup that’s the problem with 7-11 stores. US should just make it self serve checkout. Although that might encourage a lot theft lol
@@symphwindit’s more likely they have no one to work for that time and they aren’t going to work 24 hours for a company that values shareholders.
that is a nation wide cultural thing, not a 7-11 thing....
They probably pay better plus they don’t get held up by gunpoint
If I ever found a restaurant, I've got a catchy marketing tagline: "New protein capabilities!"
“”Get your carbohydrates here!”
One thing they have in Japan (mostly) is seating areas. On a hot day, especially in Arizona, I'd like to sit and enjoy my slushy in the A/C
I always go to 7-Eleven when in Japan. Whenever I come back, I'll go to one in the US and remember that it's so sad. 7-Eleven in the US isn't even 10% as good as the ones in Japan.
Been wanting this for over a decade. Please make it happen.
Sounds like an opportunity to introduce 7-Eleven (International Stores) near the food processing areas. "7-Eleven Japan" in San Diego - you'd get the early adopters engaging with these locations and bring hype as locations expand
7-Eleven Hawaii is amazing. I wish they would bring that selection to California at least.
Unfortunately for 7-11, the entire millennial generation will never forget seeing the sweaty 1-2 week old hotdogs rotating under that glass.
One broke my tooth. Still good tho.
Brand perception can change quickly with a great rebrand.
ill never forget those stories...
Honestly, I think it adds character! 😂
Dude, McDonalds went from a child's food place to a Starbucks competitor in 20 years.
Consumers don't appear to have much aversion to rebranding. If corpo says they want to do better, people will give them a chance... Not out of the kindness of their hearts but *because they will shop there regardless*
I can’t wait to see this in my local 711
Anyone who has seen the clean stores, perfectly stocked shelves, neat and tidy organization knows that a 7-11 in Japan is appealing because of Japanese collective culture, and wanting to ensure the customer has the best and most wonderful experience. You are treated like a human being and the world’s most important one at that. It’s a beautifully welcoming environment. You cannot export that to America, it’s not possible even if you replace the 3 day old rotating hot dogs with fresh onigiri.
Yes!!! Yes!!! Yes!!! 711 Japan is one of the reasons I’m homesick from Japan. I hope this goes well.
You can also look at 7/11 shops in Thailand. Locals and visitors love visiting 7/11 to buy foods, drinks, snacks....at any time of the day
Oh I’m so ready for this to come to South Carolina/USA. I can’t wait to get some Asian classics
American 7-11 is where crack heads buy lotto tickets
Murican