The Problem with F1 Sponsorships

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  • čas přidán 28. 03. 2024
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    ⏱ Timestamps
    00:00 The Most Controversial Sponsorships in F1
    00:37 Addicted to tobacco - Dark Market Logos
    03:35 Williams & Bin Laden
    05:30 The Economics of Formula 1
    🎬 About
    Athletic Interest is a video essay series that investigates business stories from the world of sports.
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Komentáře • 365

  • @AthleticInterest
    @AthleticInterest  Před 2 lety +10

    🗞️ We write a weekly newsletter breaking down the business and money behind sports. Sign up, it's free 😊: athleticinterest.substack.com.

  • @aya_media
    @aya_media Před 2 lety +502

    There is another important factor as well which might explain the smoking - Formula 1 connection that hasn't been mentioned. Brands are looking to build or strengthen a specific "personality" by sponsoring events that embody this personality. Formula 1 drivers risk their lives and have a reckless, but exciting lifestyle. Everyone knows that smoking can kill you, but tobacco companies are trying to convince consumers to buy the product anyway because this will make them "enjoy the moment and live a more exciting life". So there is a psychological congruency between Formula 1 and smoking which, I believe, is one of the reasons why it's so attractive for tobacco companies.

    • @binshuo
      @binshuo Před 2 lety +33

      Oracle sponsoring Redbull sends a message: "don't backup your database, live on the edge, so exciting"

    • @SecureLemons
      @SecureLemons Před 2 lety +2

      "reckless" is a bit subjective, they aren't practicing in public. while i've never watched f1, what little i've seen shows that it is nothing compared to nascar in the 80's so yea. these guys are professionals, not playboys.

    • @TheNormalJuan
      @TheNormalJuan Před 2 lety +2

      60s and 70s racing would make sense, as safety protocols and regulations where nowhere near as what they're now, and teams had no real control over racer's lifes outside the competition, many becoming celebrities and going into a very reckless lifestyle indeed. But nowadays, you have athletes like Lewis Hamilton, who is very aware of his status as a role model for children and makes the effort to lead a healthy and well organized lifestyle, more interested in building a good and sustainable business around his brand than going to parties and just having fun. In fact, he has openly spoken about his hard work and the challenging training regimen that he follows to ensure he is fully fit for competition, specially when it comes to keeping his weight exactly at the point the team demands as even the smallest variation could affect the balance on the car and the performance overall. And he is not the only one, but he is clearly the first name that comes to mind when talking about F1 (maybe second only to Schumacher for a certain age demographic). Back in the 60s, it was "reckless" and dangerous, but nowadays being a F1 pilot is in many aspects just like being an athlete in other sports, so not exactly the best fit for the "smoking is cool" message. Nascar, that's reckless and dangerous. As for Tobacco sponsoring F1, it's just as the video suggests, they simply are the sponsors willing to put the most money on it.

    • @RicciChoi1109
      @RicciChoi1109 Před rokem

      @@binshuo Nice joke 🤣
      Anyway, tech giants sponsor F1 because of the ever growing dependence on IT for developing Formula 1 cars.

  • @huckepack05294
    @huckepack05294 Před 2 lety +539

    One of the best channels on CZcams. Your research is really good and gives an awesome insight, keep it up!

    • @AthleticInterest
      @AthleticInterest  Před 2 lety +22

      Thank you, we will! 😉

    • @Tronex333
      @Tronex333 Před 2 lety +3

      a more popular (amongst real f1 fans) youtuber named TommoF1 has already made a video on this nearly identical over a year ago.

    • @aaronloewen3770
      @aaronloewen3770 Před 2 lety

      It’s literally a copy paste of tommof1 smh

    • @Lyxh
      @Lyxh Před rokem +1

      @@AthleticInterest sagt doch danke :(

  • @ocelotrevs
    @ocelotrevs Před 2 lety +254

    That Marlboro barcode logo must be one of the most successful ad campaigns in Formula 1 history. Even few months I see a video which is related to that campaign.

  • @SureshRajan
    @SureshRajan Před 2 lety +436

    Bin Laden theory was far fetched and just a click bait for the video saying terrorists sponsored the team. Calling the family terrorists was under the belt I think. Rest of them were more sensible

    • @alifnajmi4243
      @alifnajmi4243 Před 2 lety +152

      Yes, the Bin Laden family is one of the most respected and richest family in Saudi Arabia. The family had very close relationship with the Saudi's royal family. Yes, Osama was part the of that family as well, but his actions does not justify to call the whole family as a terrorist family. This is straight up wrong from Athletic Interest.

    • @JohnDoe-ud3ue
      @JohnDoe-ud3ue Před 2 lety +47

      He clearly treaded carefully and didn't call the family "terrorists". All through out the video he only says "the Bin Laden family"

    • @RubenTheCartographer
      @RubenTheCartographer Před 2 lety

      They aren't saying the Bin Laden's are a terrorist family? They are just mentioning that it was a controversial sponsorship deal at the time. With the DAD of Osama Bin Laden.
      Not that I want to compare it, because that's impossible, but imagine if Ferrari would add the logo of Vladimir Putin's dad's oil company on the car. Controversial right? Not even deeming it good/bad, just noting it would be controversial

    • @SureshRajan
      @SureshRajan Před 2 lety +34

      @@RubenTheCartographer all this sponsorship were before Bin Laden was a Terrorist right? That's why I felt like its more of clickbait and cheap tactics

    • @blitzblix9455
      @blitzblix9455 Před 2 lety +2

      @@SureshRajan i agree

  • @bryanberckmans9642
    @bryanberckmans9642 Před 2 lety +1

    7:20 I love that fake smoke you did there XD

  • @kanny8742
    @kanny8742 Před 2 lety +385

    Thank god you've shifted your attention to F1, do it more often

  • @obesekid6947
    @obesekid6947 Před 2 lety +165

    I love this channel so much, definitely deserves 1M subs, you will get there soon, i just know it,

    • @AthleticInterest
      @AthleticInterest  Před 2 lety +14

      Sounds good to us! 🙂

    • @maazkidwai6542
      @maazkidwai6542 Před 2 lety +2

      Who can deny this. What a goat channel

    • @swapnilgawand2931
      @swapnilgawand2931 Před 2 lety +1

      Can you suggest more channels like this. It helps a lot as i am in a sports management carrier.

  • @LS-dr6mo
    @LS-dr6mo Před 2 lety +216

    F1 Teams now work under a cost cap! They aren’t allowed to spend more than a determined amount of money (but smaller teams still are nowhere near to reaching that cap so yeah every sponsorship helps them)

    • @siddharthbose3277
      @siddharthbose3277 Před 2 lety +4

      But the budget cap came in only last year

    • @claylewis6818
      @claylewis6818 Před 2 lety +16

      @@siddharthbose3277 it still changes how money works in F1, moving them more towards an American sports-like model where the teams actually make a significant amount of money.

    • @finneganmueller9775
      @finneganmueller9775 Před 2 lety +2

      Actually all the teams but haas are able to reach the full cost cap, Williams are the seconds lowest right now and they still were 10 million over the cap last year

    • @muhammadad1943
      @muhammadad1943 Před 2 lety +2

      Also the fact that driver salaries, top management and faculties creation does not come under the financial cap. Therefore sponsorship still remains a big part in keeping great drivers, having better engineering equipment and general costs like travel food etc..

  • @jeffreyonemu1426
    @jeffreyonemu1426 Před 2 lety +27

    Some pretty long and complicated stories told clearly and concisely.
    Great work, Athletic Interest. 🤩(as usual.)

  • @shubhojitghosh69
    @shubhojitghosh69 Před 2 lety +37

    As usual a banger video.
    I must say watching Michael Schumacher wearing that Ferrari suit and having a Marlboro on his chest introduced me to F1 in 2003.

  • @pmishra8044
    @pmishra8044 Před 2 lety +5

    These channel is just GOLD! Your accent makes it even better, top notch quality.

  • @tobiasschaede397
    @tobiasschaede397 Před 2 lety +4

    The disclaimer killed me

  • @Elmo_______________________069

    Definitely one of the best Sports channels on CZcams
    Never out of interesting Topics
    Keep it up 🙏

  • @SebVettel96
    @SebVettel96 Před 2 lety +5

    I know it’s weird but I miss tobacco logos.. Marlboro, West, Lucky Strike, Rothmans and etc..

  • @mariacheebandidos7183
    @mariacheebandidos7183 Před 2 lety

    1:40 what!?
    not the Marlboro Man?

  • @MrAzhove
    @MrAzhove Před 2 lety +6

    Anticipating a video on Chelsea

  • @flawfulfeelings
    @flawfulfeelings Před 2 lety

    Who made the thumbnail,😂 brilliant , sharp 😎

  • @goodwood-rc4nx
    @goodwood-rc4nx Před 2 lety +1

    Were even condoms advertised on a car before

  • @Omarmegally
    @Omarmegally Před 2 lety

    That was a great and thought out vid!

  • @cameron3550
    @cameron3550 Před 2 lety +2

    MY FAVORITE CZcams CHANNEL! Keep up THE GREAT Work :)

  • @hasanvar5
    @hasanvar5 Před rokem

    7:34 interesting sound

  • @nathanw9770
    @nathanw9770 Před 2 lety +7

    I always wondered why Ferrari had that barcode looking logo on the rear of their car for a while. Marlboro were sly with that one lol.

  • @stats4u
    @stats4u Před 2 lety +2

    Welcome back mate

  • @vivaanmenon596
    @vivaanmenon596 Před 2 lety +1

    I clicked on this video and was just waiting to see Rich Energy

  • @bw8818
    @bw8818 Před 2 lety +4

    You missed the "A better tomorrow" sponsorship from British Tobacco company. They are Mclaren sponsor.

    • @utvpoop
      @utvpoop Před 2 lety +1

      And VELO

    • @caphowdy666
      @caphowdy666 Před 2 lety

      @@utvpoop VELO are tobacco free though. They are nicotine pouches. Tobacco is banned, nicotine isn't.
      The big difference with Phillip Morris and Marlboro is that Mission Winow was blatantly used as a way of advertising the cigarettes without actually advertising them. That is what made Mission Winow illegal on the cars. VELO is not trying to disguise what they are selling.
      F1 would have to update their list of banned products to include individual ingredients of things like cigarettes to exclude companies like VELO. And let's be honest, energy drinks and alcohol are just as addictive, yet they still have a place on cars.

  • @IAmConorr
    @IAmConorr Před 2 lety +13

    I love, love, love these F1 videos, keep them up!

  • @sj_joe7765
    @sj_joe7765 Před 2 lety +1

    Can we have the Abramovic and Chelsea sanctions issue analysis.

  • @RandomShorts718
    @RandomShorts718 Před 2 lety +72

    Where were you guys when I was in business school? Lol, your case studies are amazing, I would have loved to use your content as a reference/source in my strategic branding and marketing classes.

  • @henrymccoy2306
    @henrymccoy2306 Před 2 lety

    Got a red bull ad on this video lol

  • @cheruiyot931
    @cheruiyot931 Před 2 lety

    You forgot to mention SportPesa

  • @NihinduAngana
    @NihinduAngana Před 2 lety +3

    Well done my friend.. great video as always!! Love the F1 content!!

  • @utvpoop
    @utvpoop Před 2 lety

    What about Benson&Hedges "Be on edge" and "Buzzin' Hornets"?

  • @trashultra3747
    @trashultra3747 Před 2 lety +1

    I don't really get the whole dark logos thing. I mean it's cool that they try so hard but if nobody knows that Mission Winnow is associated with Malboro then how is it even advertising Malboro?

  • @israelwilliams1392
    @israelwilliams1392 Před 2 lety +1

    I loved how you introduced the topic on the tracks.

  • @sliceofmatt
    @sliceofmatt Před 2 lety +8

    I was wondering this past season how come VUSE is allowed to sponsor McLaren when they are a vape brand?

    • @MrTeaLiving
      @MrTeaLiving Před 2 lety

      Not a tobacco brand as you said it's a vape brand. The ban is exclusively applied to cigarettes and tobacco and I hope it stays that way because god knows mclaren needs that British american tobacco money.

  • @toggerz7487
    @toggerz7487 Před 2 lety +8

    Hopefully Mission Winnow stays off the Ferrari. Last time it went on the car it went straight to Mission Losenow. As soon as they drop it again they get Pole and a 1-2 finish.
    It's a coincidence, but a happy one.

  • @sourishsaha8067
    @sourishsaha8067 Před 2 lety +1

    0:34 lol based

  • @aresthemachine5544
    @aresthemachine5544 Před 2 lety

    Audio glitch at 7:33.

  • @Uk-ct3zm
    @Uk-ct3zm Před 2 lety +65

    The timing of this video is so perfect like literally while you're reading this comment Haas is once again struggling for sponsorship. Since west banned Russians the title sponsor urakali and the son of owner (second driver)both left so now we don't know if they will complete this season or not.

    • @sheeple04
      @sheeple04 Před 2 lety +15

      This last part is complete bollocks. They will get through this season for sure. Haas isn't some broke company with no cash. They're one of the largest CNC manufacturers in the world, and Gene Haas will likely increase his investing in the team to make up the differential.
      The reason Haas took those deals is so that he had to invest less in the team, as the sponsorship would pay for that.
      Haas funded themselves from 2016 till 2020 (2019 had Rich Energy which they got no money from so), he then took Uralkali so he has to invest less money into it.
      Note also that the cost cap is a thing now, so they don't need to spend as much money to be competitive. Other small teams have similar budgets.

    • @yasserotmani2458
      @yasserotmani2458 Před 2 lety +1

      Why don't American companies sponsor the team? I don't understand.

    • @SolomonsNightmare
      @SolomonsNightmare Před 2 lety +2

      @@yasserotmani2458 I would that that American companies especially don't have any reason to prefer Haas to any other team.
      The international is one of the biggest advantages of F1. Haas being American may be interesting for non American companies who want to reach American viewers, but in case of the American companies, they don't really gain anything from it since they are supposed to be already well established in the US.

    • @ivaneurope
      @ivaneurope Před 2 lety +1

      @@sheeple04 I think what he means in the last part is that Uralkali has threaten to take legal action against the team for quote "wrongful termination" and if the case is looked in a Russian court (considering that Dmitrii Mazepin is one of Putin's cronies), Uralkali will win hands down causing Haas to pay whatever Mazepin Sr. has invested and then some. This could break the team and assets could be seized if Haas does not "abide to the court decision". In 2015 Sauber's equipment was seized during the Australian GP after a court decision of the State of Victoria (as well as CAS decision) stipulated that Giedo van der Garde has valid contract with the team and they must provide him a race seat for the race weekend.

  • @FreeAssange_
    @FreeAssange_ Před 2 lety

    Some sponsors don't even exist

  • @jadesmith6823
    @jadesmith6823 Před 2 lety

    This bloke nailed it 😳

  • @HerreDePerre
    @HerreDePerre Před 2 lety +4

    Such high quality content. I absolutely love it

  • @TheRealArjun206
    @TheRealArjun206 Před 2 lety

    Nicely timed! With Drive to Survive and final testing!

  • @shreeshashastry4713
    @shreeshashastry4713 Před 2 lety +16

    I can't tell how lucky I am to find this channel ❤️

  • @Jugi
    @Jugi Před rokem

    What's so bad about advertising tobacco. Seen a million adverts and never smoked, and if someone starts smoking, so what it's their own life

  • @joek81981
    @joek81981 Před 2 lety

    The fact that Blackberry pays (paid?) f**k-you-money to be on the Mercedes a decade after they sold their last phone is mind boggling.

  • @anupjohn766
    @anupjohn766 Před 2 lety

    Recommended from Think school..🙌

  • @The_Idea_of_Dream_Vision
    @The_Idea_of_Dream_Vision Před 2 lety +2

    Good content right here. Always.

  • @iAmAyoDigital
    @iAmAyoDigital Před 2 lety +1

    Euroleague basketball next please 🙏🏾 ‼️‼️‼️🤌🏾‼️‼️‼️‼️‼️‼️

  • @emilcoelho1536
    @emilcoelho1536 Před 2 lety

    Pls upload constantly

  • @TVComercialProducer
    @TVComercialProducer Před rokem

    Car racing teams are so eager to get sponsorship that say yes almost inmideatly. a local team from Guadalajara signed my old working place and place stickers on both of their formula cars without receiving any money at all. eventually after a couple races they got payed about 300 usd but with no regular money coming the sponsorship was gone. that working place was a go kart circuit in which i had a really hard time selling ads myself LOL, its a though industry

  • @suckmygme-darck9996
    @suckmygme-darck9996 Před 2 lety +1

    Yo your channel is amazing.

  • @IncitingTheShrew
    @IncitingTheShrew Před 2 lety +1

    Good video but your statistic at 5:45 is incorrect. A 1.5 second difference over a 90 second lap equates to a 1.7% difference, not 1.3%.

  • @gillianb2352
    @gillianb2352 Před 2 lety

    The graphics are so clean and well produced, great video!

  • @Heisenberg2K
    @Heisenberg2K Před 2 lety

    BAR Honda and it's lucky strike stickers 😁🤣

  • @kofifanharibowo6092
    @kofifanharibowo6092 Před 2 lety +2

    As a football and F1 fan, this channel is pure goldmine

  • @123bcjnv
    @123bcjnv Před 2 lety

    Marlboro idea is lit.

  • @rupjyoti9
    @rupjyoti9 Před 2 lety +2

    I'm form a business school pursuing MBA and frankly speaking your contracts are really great, it helps me to understand & analyse my theories with a lot of use cases though you're mostly focusing on sports.
    And please do a QnA, I'm curious to know about you 🤗

  • @Vyker
    @Vyker Před 2 lety +1

    Not to the same high standards we're used to. 🤔

  • @ado6693
    @ado6693 Před 2 lety +2

    Thank you for making amazing videos

  • @laurolucas6274
    @laurolucas6274 Před 2 lety

    This channel makes any topic become a wonderful topic salute from Brazil

  • @mohammedzayed8521
    @mohammedzayed8521 Před 2 lety

    All that time I was wondering about the MISSION WINNOW ad 🙇🏻‍♂️

  • @taukedabai4613
    @taukedabai4613 Před 2 lety

    same thing in other sports, for example a named alcoholic beverage brand suddenly sells a 0% alcohol beverages, a product which we know will flunk real bad, but they never stop the ads.
    what matters is people get to see their brand names.

  • @isaachauzel149
    @isaachauzel149 Před 2 lety

    Great video please do more on F1's topics

  • @kaijunwong1390
    @kaijunwong1390 Před 2 lety +2

    Mom another athletic interest video just dropped

  • @fathertimegaming17
    @fathertimegaming17 Před 2 lety

    Nigeria's never had a royal family

  • @Re-InCarNation
    @Re-InCarNation Před 2 lety +4

    1.5 seconds for every 90 seconds is definitely higher then 1.3%. If it was 1.3% then over a 100 second lap only 1.3 seconds would have passed.

  • @MagicalBread
    @MagicalBread Před 2 lety

    😂That disclaimer is amazing

  • @DanceySteveYNWA
    @DanceySteveYNWA Před 2 lety

    I went to the shops once and asked for '20 Buzzin and Hornets' and they didn't have a clue what I was on about...

  • @aat8345
    @aat8345 Před 2 lety +10

    good video taught me stuff, but missed out the recent influx of crypto in the sport with bybit paying 120m just to be on the car. there was also a recent collapse of iqoniq which sponsored f1. also uralkali saga but that is more politics. rich energy is included which is excellent. btw pmi is no longer with ferrari, that is why they reverted back to a darker red, due to pmi owning livery rights. also f1 teams are only allowed to spend 140 million this year de to the budget cap

    • @walterclements7968
      @walterclements7968 Před 2 lety

      That pump and dump shitcoin called floki-inu is on the car of alfa romeo. terrible stuff

  • @bostash8442
    @bostash8442 Před 2 lety

    2:30
    THAT'S INSANE

  • @feketetv
    @feketetv Před 2 lety

    7:34 There is a volume spike, lol

  • @bcarvalho666
    @bcarvalho666 Před rokem

    So what about alcohol? Like is also a drug and an addiction, also gambling

  • @roydrink
    @roydrink Před 2 lety

    One outlaw kid, and the whole family is smeared. BTW, that was over 20 years ago.

  • @BretuLauk
    @BretuLauk Před 2 lety +1

    I have seen yet never tried a can of Rich Energy drink. It's like 1.3€ a can but it just seems overpriced.

  • @TommoOnYoutube
    @TommoOnYoutube Před 2 lety +5

    What a thumbnail

  • @ricksanchez4736
    @ricksanchez4736 Před rokem

    i love this channel keep it up plz

  • @sfdjk
    @sfdjk Před 2 lety +1

    oil companies arent uncontroviersial either

  • @steven.2442
    @steven.2442 Před 2 lety

    Haas being a meme by signing Rich Energy, to Haas pulling the biggest Hiest by Signing Uralkali.

  • @Ehralur
    @Ehralur Před 2 lety

    More relevant now than ever.

  • @martinlinke2084
    @martinlinke2084 Před 2 lety

    but i ordered Rich energy, drank it, and it was actually tasting good. idk

  • @toddjamin
    @toddjamin Před 2 lety

    Was a huge fan, but couldn’t come to terms with the Saudi Arabia deal. Haven’t watched a race since.

  • @tilaqm
    @tilaqm Před 2 lety

    Bruh the thumbnail

  • @visaviinterviews
    @visaviinterviews Před 2 lety

    super video wie immer ✌🏻✌🏻✌🏻

  • @ADRIAAN1007
    @ADRIAAN1007 Před 2 lety

    The JPS livery on the lotus is still my favorite of all time

  • @owl-arm7545
    @owl-arm7545 Před 2 lety +1

    You only need to watch the last few laps of last season to know that the sponsors have all the power!

  • @mortimizer232
    @mortimizer232 Před 2 lety

    Love the channel, love how much it has grown since you started. Now you're only missing content about handball. 😉

  • @ManVith2000
    @ManVith2000 Před 2 lety

    Banger vid 🔥💥

  • @lefxi7541
    @lefxi7541 Před 2 lety +1

    Does the figure at 6:20 account for inflation?

  • @snatermans
    @snatermans Před 2 lety

    1.5 seconds in a 90 seconds lap is not 1.3% but 1.666...% ( @5:50 )

  • @BLENDITE
    @BLENDITE Před rokem

    Finally someone who isn’t all about f1, but also makes sure he doesn't oversimplify the sport when he mentions it.

  • @AthleticInterest
    @AthleticInterest  Před 2 lety +22

    First 🏎️.

  • @senpaizac4687
    @senpaizac4687 Před 2 lety

    There were condoms and even ABBA sponsorships but tobacco is “weird“ !?😂

  • @jonashey4618
    @jonashey4618 Před 2 lety

    Rich energy isnt a scam

  • @MrReese
    @MrReese Před 2 lety +1

    F1 and tobacco, some of the most memorable cars and logos had that pairing, like Marlboro on the McLaren and Rothmans on the Williams. Back in the 60s and 70s drivers were also using those brands, they were not super athletes like today :D.
    But I am curious why it is forbidden to have them as sponsors. Most products you see that are sponsors are bad for your health - what about Coca Cola sponsoring the World Cup, etc.?

    • @pcm1011
      @pcm1011 Před 2 lety

      Lobbying helps, to say the least

  • @josip3006
    @josip3006 Před 2 lety

    You forgot to mention the F1 car with a huge Durex logo hahaha..

  • @iainwalker4285
    @iainwalker4285 Před 2 lety

    That pre-warning made me laugh out loud .... liking this chanel

  • @inshafc
    @inshafc Před 2 lety +1

    My everyday place. Haven’t missed one and with me being an F1 fan this is lit content

  • @chillmilli318
    @chillmilli318 Před 2 lety

    Thank you for the F1 content. Love your guys work.😘😘