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Younger generations splurging more on groceries, report finds
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- čas přidán 9. 04. 2024
- Younger generations are showing a willingness to buy higher priced items when it comes to groceries, according to a report from McKinsey and Company. CBS News contributor Javier David, managing editor of business and markets at Axios, has more on the trend.
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"Splurging on groceries" aka what used to be referred to as "feeding themselves." 😂
Unfortunately, after inflation drove the price of food up it never came back down
The only good thing is that it broke me of my caffeine addiction, since I refuse to pay that much for pop
No, splurging in the report is explained as still purchasing more expensive groceries rather than just feeding themselves despite inflated prices. Which is only going to keep corporations gouging. Most younger gens don’t really understand stretching meals, tightening the belt. I’m sure they want their brands and convenience food.
I guess they want us to starve 🤷🏻♂️
@@EffieJames-ty4ky stretching meals, aka eating less, buying less quality more processed food, that comes with its own downsides to your health. It's a trade off.
That being said even with store brands and sale shopping I'm still spending $40 more than last year per trip.
You can only save so much, food isn't optional so it's hard to boycott especially since everything is made by like 5 companies.
@@glassninja yes there is a downside but it’s not forever. It’s a temporary tightening of the budget. Most people are earning a little more than last year as well. I just see a lot of average working people still traveling on crowded planes , driving and booking places for the eclipse, still getting nails done, dogs groomed ,top cell phones. I just look at my grandparents and parents who did without, dried clothes on the line to save electricity, etc. I just think we are all a little confused on what’s essential. And I’m not talking about the poor who always are teetering on the edge.
“Splurging on bread”
Sign of the times
love how eating became splurging. What an aweful situation we are in
Ikr as if food is a bad thing to buy. It’s better than spending that money on useless luxury clothes
Remember that article about how we should skip breakfast to save money. Now we are splurging on groceries lol.
🤣
One thing to remember is, when boomers were growing up, the food supply chain was cleaner. Less chemicals, less preservative, less fake fillers, you didn't need organic, because organic was the only way. Then they created GMOs and stronger pesticides and herbicides, and then plasticizers, and now our food is mostly contaminated.
Portion control was also a lot smaller. With intermittent fasting and portion control there's no reason why your grocery bill should be very high even with clean foods. Fasting is good for you. Every religious figure for each of the major religions in the world practiced fasting. Think about it....
There was only half the current world population when boomers were growing up.
100%!!!
Better to spend more every week on groceries to prevent health issues than to pay outrageous medical bills that come with decades of eating cheap, awful food.
There's so many right now are even doing good to afford the really bad foods right now . There's seniors and parents that are not eating but every other day in my area
so true, but how sad that even groceries is classist. need more money to buy better food quality.
Amen.
True
Healthy food does not have to be expensive. Beans are very healthy...and cheap. Onions, garlic, spinach, apples, tuna, spinach, oatmeal, lentils...cheap. Rotisserie chicken can last 2 or 3 days. Ground turkey $6 - 7 dollars can last several meals (chili, spaghetti, etc.). Cheap does not mean awful if you know how to cook.
This is the real life “Don’t Look Up” scene where the tv hosts just talk while no real information is being given to the consumer or viewers
They’re having a discussion like what 3 fairly well informed people would have at a cocktail party. It’s still entertaining. It’s kind of pathetic that the guy with the 18 month old says the child is eating them out of house and home because the parents won’t settle for anything but organic.
Yeah they come off very privileged
When you educate an entire generation better, they make better decisions on what you eat.
They can't afford to eat out
It’s like an arm n leg and forget delivery for some that do not have a car or walk there
You have no choice but to buy the higher price items🤬😡
So buying healthier food options healthier than what we had is considered splurging 😂
I'm "splurging" on grocery store food. That's called feeding myself. "There's a desire to eat better to live longer." You know, after I learned life expectancy has been sinking since 1950. So what, I'm supposed to keep buying processed, packaged food even though I know it's killing me? Sounds like a slow news day to me.
Splurging, or being robbed by corporations?
Money spent on food is never a waste. You're gonna have to eat, might as well do it right.
That's not true. If that food goes in the garbage it's a waste of money.
For me personally, a 23-year-old woman, I've definitely noticed that I am more aware of brand owners and additives than my parents or grandparents.
My parents shop at Kroger, and they often buy a lot of Kroger brand products. I, on the other hand, shop at my local HEB, farmer's market, and trade markets. I pay a little more, but not much.
I've noticed that since I began buying my own groceries and watching what I'm buying that my skin has gotten clearer, I feel more energetic, and I've lost a lot of weight. I don't feel bloated at all anymore or nauseated from little snacks.
I've had my mom start eating like I do, and she's been able to discontinue her high blood pressure medication and anxiety meds.
These people are out of touch 🙄
Yes very!
Fasting is the new eating
Goes along with "You'll own nothing and be happy"
Maybe folks are reading more labels and staying away from harmful chemicals and to eat healthier the foods are more pricey? 🤷🏻♀️ I don’t eat crap I used to eat it’s junk!
I saw a report today that said grocery inflation is up 36% since 2020 😳.... Is that true? Must be with this article calling buying food a luxury.
Splurging? A loaf of bread in the 60’s was a literal quarter. Now it’s 3$ a loaf minimum. Greeds is outta control.
The average wage back the was $2.75.
@@JohnDoe-pk2hs minimum wage isn't even 3x that and bread is 12x as much
That’s why I made my own sourdough starter and bake my own bread. It’s a lot cheaper and healthier to make sourdough for the price of the flour and a tiny bit of salt than to buy overpriced bread full of a bunch of crazy unhealthy ingredients.
I went to get strawberries, bread, ham, cheese, milk, and yogurt...$40 😂
I spend more on groceries because I eat healthier foods
Food industry is price gouging us
Yes & no... I also think the cost to produce everything (including food) has gone up ^^ .... so obviously higher prices to offset the cost
I agree farmers ima medics ain’t makin enough money that’s ducked up
Organic and gluten-free is expensive, and we will pay for it, knowing it won't make us sick.
Meanwhile, in most of Europe, a lot of the food is closer to organic already. I always get sick when I come back to the US after eating in Europe 😢.
Yup! Was just over there and man the few ingredients on the labels on even cheap food was fantastic!
Me too. I always gain weight when I come back to that states and always feeling hungry. In Europe it’s totally opposite and I maintain a healthy weight range.
More people put off having children or don't have them at all. You don't have to pinch pennies as much when you don't have a house full of children.
True and well said which is why I’m childless at age 40.
Agree, but it’s not a new trend. Neither the Baby boomers, nor the Gen X’ers had enough children to even replace themselves.
@@PraveenSrJ01beer.
unless you're illegal.
@@murmaider2 lol
Same quality?? LOL Food here in America is garbage compared to other countries
We don’t want to be sick elderly people
Splurging on food, aka buying necessities due to inflation
Splurging on beer.
Why does EVERYTHING have to defined by these generational names? Gen X, Boomers, Millennials, Zoomers...it's SO annoying.
It's because people seem to have never learned about what a generation is in school or on their free time.
So to people like you and I, defining a group of people by a generation means something completely different than it does to news outlets. Or they do understand generations but their target audience is those who don't understand
I'm 31 and only buy grass fed beef, organic chicken (preferably pasture raised), organic snacks, wild caught salmon/seafood, and high quality avocado/olive oils (never the processed seed oils). I rarely even look at the prices at grocery stores
I’m sorry for eating. How selfish of me
Man! My dang kids just keep eating like they need food or something.
Mine are teenagers and they’re eating insane amounts 😩
I “splurge” on organic strawberries so I don’t poison my kids with pesticides… I “splurge” on tortillas so I don’t feed my family hydrogenated oils. Many times the cheapest option isn’t even close to real food. But, I buy the dried beans and make them in bulk to fill the tortillas and then freeze them.
You can eat healthy without buying expensive brands
People don’t understand when they say “splurging.” In January I spent almost $1k on groceries at Whole Foods. That’s a lot of money for groceries when a regular grocery shopping would have been fron $300 to $600.
1k is my budget for the whole month, which includes my dogs and cats meals, too. 😂
You don’t have to go to expensive stores to get healthy food tho. Regular grocery stores have fruits and veggies too. 😅
Think a bit deeper.... They are missing one key statistic, how many are no longer eating out. If you're not eating out paying those huge premiums you can literally buy more and higher quality groceries and STILL BE LESS THAN eating out. Its a way better bang for the buck. Also cheap unhealthy meals do more harm and are more expensive anyways.
"Will work for food"
I respect the bum holding up that sign more and more
Someone please tell all three of these newscasters not to come back until they've developed ONE well-reasoned adult opinion. They're like bobbleheads. Pathetic.
I didn’t know groceries are considered a splurge
“Splurging” on food is better than splurging on luxury clothes, unnecessary designer bags, and expensive trendy items
No it's not
@@havok5565 Food is a necessity, designer products are not
Groceries are not cheaper in Europe, however they’re only expensive in the US because we’re used to buying carts full where as with Europeans you’ll buy a fewer items compared to us bc they don’t eat as much as we do. Not to mention with the metric system they’re paying more for less as opposed to here in the US
in a few months they'll be blaming gen z not buying houses on our "grocery splurges" just like they blamed avocado toast being the reason millennials couldn't afford houses 🥴
You used to be able to support a family of 4 on one income. Today you need 2 incomes and it's a struggle to get by. 😂 The old are really out of touch. Just a reminder we have a $35 trillion debt over the last 30 years. Let's hear about who's irresponsible. 😂
Old Joe is adding one trillion dollars to the deficit every one hundred days
Debt has been going on longer than that. The last time when you don't need two incomes was the early 80s?
@@timphelps605in the 90s you didnt need a college degree or even a trade certificate to get into most high paying jobs.
Most young Americans could afford rent can we say that today?
This is absolutely disgusting You kind of need food to live. This is the most ridiculous thing that I've ever heard. All I do know is these prices are ridiculous on every item.
Im young and hungry? I just want to eat good.
is it really "splurging" is the price inflated faster than your paycheck so it now represents a higher percentage of your income?
As a newer 30-something homeowner, we spend more on groceries than our next door neighbors. Because they bough their house 20 years ago for 400k less and only one of them works - the other cooks, cleans, goes to the store.
"Splurging" on groceries, "splurging" on rent, "splurging" on gas. Yeah, we're really living the high life. 🙄
You know. I just recently started shopping at Whole Foods. I avoided it in pervious years until recently and honestly right now the price difference between like Whole Foods and say your local grocery store chain, ( not included Aldis or Lidil) there isn't much of a huge price difference from what I see. Yea whole foods is slightly higher but really not by alot. Their ultra specialty items are pricy yes but all their other products are roughly the same. Also, people aren't going out to eat as much as they did. The pandemic really changed alot of perspectives with how we eat anymore. More are opting in staying at home and cooking. Me and my other half will eat out once a month if anything. Even that we cut down on, and when we do go out to eat it's something small. Like our local Japanese restaurant or something, nothing crazy or overly expensive. We just choose to cook at home morjty of the time.
I'm not young I am a boomer but I buy healthier fresh foods now days and no junk food no chips, no cookies. I buy nuts, cucumbers that I slice and put a little salt on in place chips, Broccoli, carrots sliced for a snack and buy high quality bread. Unsweetened Greek Yogurt throw a little frozen thawed unsweetened fruits in, boiled eggs for breakfast I don't buy high end but I do buy healthy foods. Eggs can be made in to egg salad, chicken salad, homemade vegetable soup, homemade chili, etc. I think we are all focusing on better foods than processed food. I'm not perfect but I rarely buy fast food or processed. I do a lot of gardening and home canning which in the long run is healthier than anything you can buy in the store. And my garden? Organic I don't put chemicals of any kind on my garden..Anna In Ohio
I am going grocery shopping this weekend. Quality food is found in middle class and wealthier areas. Urban areas have substandard supermarkets selling low quality food items.
Definitely not the same quality of food. We in America have a severely poorer quality of food than the EU
Hey, at least gdp is up, am i right?
I love grocery shopping at Aldi and Kroger. Saving soooo much money after learning how to cook from CZcams
Full time workers should be able to purchase healthy food without ‘splurge’. We’re so f ked.
You mean doing proper purchases to feed themselves sensibly?!
they ended this segment in laughter
It's not splurging!!! It's surviving!!! I eat way worse quality items than I did 10 years ago in my twenties, because I have to now 🤬 I focused more on quantity over quality, when it used to be the opposite.
Bout to splurge on a slice of toast and a cup of room temperature tap water 💯
Damn she fancy 😅🥺
Shame on you when theres starving people by every traffic light.
I'd rather spend an extra buck or two on healthier food than 10s of thousands on insulin and blood pressure meds for the rest of my life, especially considering I'm forced to pay for medical insurance that I can't afford to use anyways 🙃
Life simple pleasure is eating. Sad but you can forget the house and nice car when you cant get a house note or car note because of college debt. Some people fight to be able to enjoy anything nice including what they put in their mouth. People will fight over simple pleasures.
I wouldn’t say “SPLURGE” I’d say not eating out as much because it’s expensive and inflation is making groceries cost more but it’s still cheaper than eating out (plus people are becoming more health conscious)
They aren’t willing, they have no choice 😅
Splurge vs Medical necessity:
“Let Food be thy medicine”.
The difference is the prior generation separated food from medicine: physical & mental well being.
!!*!!
American food makers and grocers are ripping people off. I travel internationally for my job, and inflation elsewhere is not as bad as it is in the US. I shocks me to the core everytime I grocery shop after I return to the US.
Sad man i shop at publix ... i get 3 packs of meat chicken wings ground beef and porkchop bread rice water cereal and milk and some fruit 138.62 and i live alone
We CANNOT afford to eat out anymore. On top of tipping, taxes and gratuity… forget it.
Shirley here my husband and not young and we spend a lot on groceries. Lately I have buying more organic, I rather pay higher prices. To many people go to Costco and buy a lot of prepared food and a lot of junk stuff.
Every item seems to average about 10$ each
No, the quality is not the same in the EU and US.
People are "choosing" to buy high priced items? Its not a choice. Food is expensive.
Where are they getting all of this data
Not true. Quality is much higher in other 1st world countries.
Eating ramen has never done it for me
LMAO FK THE MEDIA
We were in $320 dollars in debt. Just on April 5, We paid everything off. During that time, I was shopping at Winco where prices are more affordable, I just went back to sprouts for my veggies and nuts because I can afford it now, but I still using my grocery list and staying in my budget 😂
I don't splurge. But instead I look for items that aren't absolute garbage for you. Granted, I don't eat perfect by any stretch, but when I can buy a bag of chips for $5, or a big jar of cashews for $12, I will go for the cashews. They both last me longer because they are only addictive in small bursts unlike chips and actually have some nutritional value. Cashews are technically considered a sorta splurge item, but the way I eat them makes them much less of one.
For me it’s worth it because health is wealth. Also I hardly eat out anymore because everything is too salty, too sweet, and too unhealthy
Good food is worth spending money on
You know. Every time something like this comes out I’m look “ok” then something else comes out that contradicts it, wtf is even real. Are we doom spending or being responsible (depending obviously) on higher quality groceries
Because groceries and eating are a luxury these days...
Man said poor people, are we watching hunger games
Where were these statistics taken from? What area(s) were these people taking the survey? What is the cost of living and/or minimum wage of the area in which the participants took the survey?
America, where you can complain about Bidenomics, yet buy top-shelf and have a cup of Joe. 🇺🇸
Yeah guys life is so grand right now I'm splurging on my damn health 😂
Love watching out of touch people flap their jaws about things they don't experience
Generation Z and there splurging smh
Because the resturants are high, no choice.
If you are going to spend more anyway you might as well choose healthy options. Why spend $6 for freaking doritos.
They are buying the "quick pre-prepared" items. They are not cooking from scratch which is much cheaper.
Not always. A frozen pizza is $2.50. Homemade pizza cheese is $2.50 alone then you have to buy pepperoni sauce dough adds up to $12
@@Scaryerrorsandwarnings22the only frozen pizza I see that cheap is totinos which are very small with a lot of terrible ingredients. I can make so much more pizza by making my dough and sauce from scratch for the price of buying just one frozen pizza. The dough is incredibly cheap to make. You can buy a squeeze bottle of sauce at dollar tree that makes like 8-10 pizzas. Or you can just add some spices to canned plain tomato sauce. Or if you garden you can blend up roasted tomatoes and add some spices for a real homemade sauce. Last garden season I got over 100 tomatoes from just one tomato plant. I made a bunch of pizza sauce, pasta sauce, and tomato soup with those free tomatoes. We also used a bunch for sandwiches, salads, omelette, and just for snacking on.
Were not willing we have no damn choice.
So eating healthy is a luxury now?? Omg what have we gone too 😅
Fancy foods like cheese and bread.........
What i don't buy
Corn chips that arent blue/purple corn because they taste better.
Artificial vanilla because it taste gross.
Wonderbread because its too sweet
Full sugar/fructose ketchup because ketchup doesn't need more sweet.
I don't like lays because theyre too salty.
And oranges at my cheap food store are tasteless and watery.
Also i choose the 3 packs of romaine lettuce because they don't have as much rott as the 6 pack,and i ony give lettuce to my guinea pig because i like more cooked veggies and raw broccoli.
Of course they're willing to pay more, they're still living at home LOL....
Alright boomer go out and try to rent when even a studio apartment are nearly 1,000$ a month now days
We got our 2.5m homes for 150k and you could too if you didn’t keep eating avocado toast! 😂😂😂🐒💩
Another thing so bad about this with this person even commenting anything is that That's kind of a necessity to live. He sounds absolutely ridiculous. And this is supposed to be an expert. What is this world coming to. The prices on groceries are out of this world and ridiculous.
So eating is a luxury now? Hmm 🤔
No we can't afford to go to a restaurant do we have to go to the grocery store . You can't spend your money anywhere else now days
Shout outs to everyone that hates this title.
If you know what to buy groceries can be really really cheap
How do they know that the younger generation is purchasing these higher prices items? Are they getting these statistics from the club cards? Or is it based on studies? Hmmm....