How This Couple Made ₹35 Cr by Selling Momos! | Business Case Study of Yellow Bowl
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- čas přidán 7. 07. 2024
- Yellow Bowl: A Case Study in Entrepreneurial Success
Founded in 2016 by Ishant and Twinkle Khurana, Yellow Bowl has rapidly evolved from a bootstrapped venture with just 2 lakh into a 35 crore Indo-Chinese restaurant chain, boasting a 10-12% ROI. This case study explores the strategic decisions, operational efficiencies, and innovative marketing approaches that have driven Yellow Bowl's success.
The Khuranas started with a vision of combining affordability and hygiene with Indo-Chinese cuisine. Today, they operate 16 outlets, with four more on the way, serving a diverse customer base. They have effectively used influencer marketing to boost their brand while addressing food wastage and maintaining an efficient business structure.
Looking ahead, the Khuranas plan to expand internationally by 2030 and introduce North Indian cuisine to their menu, showcasing India's culinary expertise globally.
Chapters:
- 00:00 - Introduction
- 00:52 - Head outlet, idea behind Yellow Bowl
- 01:33 - Yellow Bowl outlets, chef training, menu engineering (selling and costing)
- 02:10 - Business model to make money (online and offline platforms), marketing policies, dedicated POCs, royalty-based operations, different cuisine models, ROIs
- 03:20 - Average product, lowest and highest priced products, SKU expansion, unit economics, yearly revenue, profit generated
- 04:56 - Elaborated menu covering all three segments of consumers, percentage of repeat customers
- 05:22 - Table turnover maximization, main challenges faced by the business and plans to tackle them, structured and organized management
- 07:06 - What franchisees are provided with, how new franchises approach their business, recovery of investment by franchisees, handling franchises that do not follow SOPs, and plans to tackle hurdles
- 08:40 - Opportunities for young entrepreneurs in the restaurant business, cloud kitchens, North Indian cuisine in hindsight, vision for Yellow Bowl by 2023.
#business #yellowbowl #momo #India #startup #entrepreneurship #mastersunion #offcampus
love this video. super engaging. one of the best offcampus till date.
There is So much to learn from amazing entrepreneurs like them. Hats off to you guys 😊😊
Proud!!
35 cr revenue from 13 outlets which means per outlet revenue 23L on average 😅, did i do some mistake in calculation? If not this is for sure the numbers are highly inflated
35 cr divided by 13 gets you approx Rs 2.6 Cr per outlet per annum, not 23 lakhs
Wow!!Thank You Almighty, Hard work always pays you back.🙏
very good
They said they made 35 Crore revenue with 13 outlets and with 15% Profitability Margin 5.25 Cr.
But at 4:42 he said he made 40 lacs of profits.
😅😅
Main numberon ka game hi kharab hai kuchh bhi bak rahe hain
Guys please add english subtitles.
U will get a lot of reach too.
guys please use English
or add subtitle
❤❤❤
Measure problem of this business is man power
USP kya hai isme ??
it's simple business not a startup , they're chasing profit by efficiency of processes , marketing , quality of food and service and compete on price , usp isme overall doing better or unique than the competitors ka hai , think of dominos , burger king , mcd ka kya USP hai ? just brand and food itself
Kuch nahi hai. Food quality should be the usp which most of the restaurants lack
Twinkle and her husband...very hard working guys..i know twinkle when she was a writer
But I am the very lazy chartered accountant only these two are very hard working rest of the India population is lazy
@@MOKSH_J_K why population is lazy it is exploding mate..population must be doing some action and you can the reaction (viz population explosion tada)
44 lakhs in profit on 35 core revenue
Rough 10.5 percentage in profit .
1 percent hua chacha 10 percent to 3.5 cr hoga 😂😂
ok. but main kya karu?
Yaar let the girl talk red flags he always mentions me instead of we
😮 that means 10 years mein 360 core pin 📌 me yarr please
Taking franchise is very expensive you can start your own Store or restaurant you just need marketing that you can do from Facebook ads or Google ads for specific area you don't need to pay royalty to these cheaters startups otherwise if your business didn't work they will not pay you a single penny and you were in loss and then waste your money on legal cases on these companies to recover your losses