Is Nike Falling Off? | The Complex Sneakers Show
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- čas přidán 12. 05. 2024
- Nike is still the biggest brand in sneakers by a large margin, but it feels like the Swoosh has slowed down a little in the past couple years. Where are the exciting new products? How long can Nike rely on retro? Co-hosts Joe La Puma, Brendan Dunne, and Matt Welty discuss these topics in response to a recent Business of Fashion story about Nike’s sluggish business. The trio also leak some upcoming sneakers (from Corteiz, Kobe, and Stash), dig into Jay Z’s Reeboks from the Super Bowl, and pine for the coming Nike Air Tech Challenge 2 retro.
TIMESTAMPS:
0:00 - 6:44: Intros / Welty's Fit And Back
6:45 - 10:45: New Stan Smith Adidas x BAPE collab
10:46 - 18:01: Agassi Nikes Returning / Welty's Interview Chase
18:02 - 25:57: Sneaker Cam
25:58 - 36:23: Upcoming Rumored Leaks
36:24 - 46:51: Kai Cenat Signs With Nike / Jay-Z Wears RBK
46:52 - 50:08: Adidas Super Bowl Moments
50:09 - 52:43: Travis Scott Sneaker Comparisons
52:44 - 1:06:58: Nike Losing Some Steam?
01:06:59 - 01:14:25: Usher's Super Bowl Sneaker Moment
01:14:26 - 01:15:29: Outro / Back In Two Weeks
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COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports, and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop. - Zábava
What do you think Nike needs to do?
Nothing there fine this the same thing hypebeasts said in 2015 when ye went to adidas they been on top since 1972
I just sat in on a discussion about this with James Witner here in HTX. Yes Nike is hurting. On running Hoka, new balance then birkenstock and Crocs. It’s about comfort over classic styles 🥇😎
the problem is that the hype kinda deflated which it’s good for me (40 y.o. collector) but it’s gonna spiral inevitably because am not their target buyer
That’s a bold face! 🛑 ✋ THE🧢🧢
Nike WAS NEVER on top since 1972! If you said Nike been on top since the mid 80s, 1985 to be exact, then I wouldn’t have to school u on this topic. Do better or just delete your comment.
Have shoes available to the majority of people would help lol
That story Matt told about him discovering his Armenian heritage really flipped a switch for JLP. Loved watching that.
JLP gonna use every favour he has to get Matt that interview 😤😤😤
wont ever happen lol @@bern717
You could see the way Welty sheepishly looking at him while opening up, JLP showed what sort of man he is
Nothing spectacular about the Jay Z reebok sneaker.
Where was this? What time? tl;dr
Thought Welty’s Agassi story was really touching. Get that man on the pod ASAP.
Welty being adopted is crazyyyy, he always talked about his family like they were for real. That’s what good parents does, shout out to the welty family
They for real? That’s his family
@@inalaboyy Like genuine blood he means…
If you know anyone who is adopted or even in a step family its is very easy to feel disconnected and left out…
Kinda like the Matilda movie, where its your blood family…but you feel like they never really are
@@HERBertDaStona yea I know that cuz you’re speaking to one, regardless of blood relation or not his REAL family is the one who loves him
Joe’s a real one. Best believe Welty gets that interview within the year
That my great uncle Joey. He gona get the interview. He a good guy and a better uncle
Wow. Welty sharing his personal story is really is brave of him, and humanizes this podcast even more. So cool, thanks Matt!
How tf did matt just made me tear up 😢 16:46 that face of joy 🤩 JOE I REALLY HOPE YOU KEEP YOUR PROMISES
Great episode, loved Matt talking about his heritage and then the general discussion towards the end. agreed that the mold may have been broken open to a certain degree, however you still walk into 90% or more of those resale shops, and the only 3 types of sneaker they have stocking the walls are retros, dunks and Yeezy restock product. maybe it will just continue to be a case where those 3 are found in those places, and the "other" brands (NB/Asics/Saucony/ON/Hoka) and silhouettes from Nike and Adidas (thinking Air Max, maybe Gazelle/Samba) continuing to be easily found or accessed at or near retail online. Feel there is a gap growing between those two situations and I hope it pushes things back more to making things accessible across the board.
Love that we got to hear Welty’s origin story! JLP’s reaction gave me goosebumps! Had to go back and rewatch that moment!
praying we get that Welty/Agassi interview! 🙏🙏🙏
Thank you Welty for sharing that story
Everything comes full circle. We are at a time where shoes are not as hype and collabs that release today will be talked about in the future 10-15 years down the line.
Its a crazy time for sneakers and the perfect time to be a sneakerhead.
Welty ...
amazing story my man,much respect to you, the Armenians that I' know from Detroit and Cleveland are really good respectful people that I'm really cool with, s/o to you for sharing that'
Welty: "Hold on! Let me finish."
*Joe and Brendan simultaneously* "Ok."
This exchange had me laughing for a good 5 minutes lol
My Mexican dad loves wearing his Brotherhood AJ1s I got him. He's turning 64 this year. Age is just a number and cant limit what sneakers you love!
They’re the only AJ1 highs I own, I collect TNs & have over 70 pairs
Kick game properrrrr ! Straight into it !
That Welty story was amazing
Loved how detailed every conversation was. The Usher 4’s were beyond insane
Beautiful job, guys !
What a great episode .. this pod is getting better each episode .. mixing lifestyle conversation with the shoe talk is awesome . Best sneaker pod out
Nike is selling a story that’s 40 years old. I love the story because I was brought up in it. For the newer generations, however, that doesn’t resonate with them. It’s crazy how in my area kids would rather wear Crocs or Hey Dudes because they’re simply more comfortable than a Jordan 4. It blows my mind but that’s just the modern generation.
Mark Parker was a business man but he was also a designer, whereas I get the feeling that Donahoe is just a numbers guy. Nike also seem to be less innovative or risking things like they used to - so much overkill as well, look at how many colours we are getting of every model, and consumers are taking a risk that they can pick them up in sales.
Joe's reaction to Welty's story is my favorite moment in the history of the show!
Welty telling his story as a kid 📈
Welty saying Portland is the worst place in the USA 📉
Portland has its issues but the place has so much personality outside of those issues
@@TheHilltopperNation grew up my whole life in Portland. To say it it has personality is pure comedy 😂
Wouldnt say its the worst but its top 3
I love JLP 😂😂😂. “Were getting that Interview. Its my mission now, we’re getting that interview”
Really enjoyed this episode and the topics. Ive always appreaciated Welty's views/takes on trainers and the industry, glad to see him get some flowers in the comments for his personal story.
I remember when they dropped all of the 25th anniversary AF1's. There was a LeBron pair as well. Juelz Sanata's Second Coming for the commercial.
The Usher 4’s weren’t a nod to Military Blues. I think it was literally to accent his performance outfit.I do find it very interesting that JB is working with Shoe Surgeon given the fact that if they could, they would’ve been sued him lol
he’s much faster than if they were to ask a factory to do it that’s why he’s kept around
S/o to complex for keeping the culture going..I kinda miss full size run' but life goes on... If you like watching people diss the shhh in sneaker culture that we ALL don't like... Chek me out 💯 much respect to jlp dunn n welty!
I love Welty’s story about how his love for Andre Agassi started. Those are those personal stories that make sneakers great
I think it’s funny how the title of this episode is about Nike falling off but half the episode is discussion about shoes they’re excited Nike is bringing back or want Nike to bring back
I stoped buying Nikes like 3 years ago and stop Jordan’s like 10 years ago I think the older you get you start appreciating comfort and simple shoes
Matthew why you getting me all emotional 😢. Im praying you get that interview .
30:42 Welty hit that LUUUUUUUV!!!!!! different babyyyy here for it!!
I would love a full stash retro line again. And yes to kashima antler 97
When I worked at Underground Station, we had em there and the G Unit shoes
I am actually lookin forward to the Nike Air Max Dn. I will be getting the release day pair. Hopefully they are a good fit for me.
Yeah they look great
Not the Buddy Lee fit! 😅😂
Definitely teared up over Welty's story
One of the best episodes in a long time and the others are not bad. You guys rock.
Any chance of getting Errolson Hugh on the podcast?
what a wonderful episode, this one!! some exceptional energy from all 3 today!! 🤌😮💨
Please, please, PLEASE make Jay a bok boi again. Definitely the best sneaker moment of the Super Bowl!
But how are you guys not mentioning Shaq and AI having something to do with this???
Asics, Saucony, New Balance, and maybe Mizuno are what's interesting rn. Salomon keeps having its moments too imo.
I truly feel the quality of Nike and Adidas has been trailing for a few years lately.
Joe we’re counting on you to get Welty that interview. Swear someone was cutting onions when Matt shared his story.
Look at the releases.. Reebok is making moves with retros and everything. Wouldn't be surprised to see S. retros, along with a huge Jay Z partnership
Yes. I definitely see that coming and sources say watch out for Reebok this year.
Into my late 30s I am finding myself wearing New Balance more and more they are so comfortable but I still Love my Jordans and Nikes I just think Nike is over flooding us with Jordans every week they are dropping multiple shoes it’s hard to keep up and to make it worse they are not giving us the OGs we want and when they do they make them reimagined or give them the ages look it was fine for a few shoes but now it’s too much and one last thing they need to start giving us at least some better insoles cause Jordans are too uncomfortable especially with those paper thin insoles
man, if the s.dot's came back for a drop i would be so stoked on that sneaker. it's up there with the jp1300 for me.
I've been dying to find a pair of the stashed 95s!
You've never seen Brendan and bossman Jack at the same time same place, ijs
Lets take time to appreciate matt. stand up g
Welty killed it w the denim fit let’s all b real
With Jayz's relationship with the NFL... it will be interesting to see if Reebok turns this into anything with their new ownership.
For Nike, to Brendan's point, its harder to grow dramaticly once you are at the level nike is at... but also, when you do slow down or fall off... its going to hit hard and fast in the same way. 1% shifts for small brands is ok but nike a 1 to 2 % dip could cause more layoffs and changes.
Hey they mentioned Under Armour... Don't call it a comeback. The Internet keeps receipts and its going to show a lot of people sleeping.
Still the best jingle on the internet. 🕺
I’m actually excited for the air max dn. Maybe because I’m in an air max phase right now. Also supreme is going to do a collab on it which looks really good
Get that interview! Get that interview!
31:14 Big Kevin Collins shoe. I'm a huge spiridon fan. Been waiting for these
JLP the goat 🐐 what a friend. I’m sure Welty will get that interview. Either alone or on the POD.
34:46 matt wanted to say in their bag ,but he says sweet spot 😂
Yeah y'all did shoutout the spiridon on that pod casue larry june was wearing it in a flick.
Surprised they didn’t talk about the Deon sanders shoes drop SNKRS or the Dunks and in the Dunkin commercial.
Joe is a true bro.
someone advise… is Joe wearing ACG Zoom Air AO’s?
Best way to spend a Friday morning
We gotta get Matt this interview
It's very enjoyable to see you all talking.
Let's make it happen for Welty
This is one of my favorite podcasts that never fails ever week it hits.
What about the reebok icecream? Those are 2000's shoes that collectors want
Yeah but Pharrell is with Adidas.
@@sumonkay and Jayz is with puma, they still made the s.carters
@@rossiweez what I heard is that Jay z puma partnership is loosely based. Not like how Pharrell is associated with Adidas.
@@sumonkay oh ok makes sense
JB always came to every sneakerheads conversations even if they don’t rock em🙂
Re: the S. Carters - factor in a Shaq & AI connection to all of this... whether it's an overall marketing push by Reebok -- or a play between the 3 of them.
How do y’all feel about a Nike presto mesh upper shoe
Great episode!
MY AREA THE S. Was A FOOTLOCKER EXC. AND OUR AREA MALL ONLY HAD FINISHLINES AND I REMEMBER WE GOT THE G-UNIT SHOES I WAS ALREADY A HUGE 50 FAN SO I HAD A FEW PAIRS BUT I ORDERED A PAIR FROM EASTBAY THE WERE THE G-UNIT AND IT HAD A OAKLAND RAIDER SYMBOL, I’m a diehard raider fan and a 50 fan ID DO ANYTHING FOR A NEW PAIR THOSE
I definitely agree that Nike is slowing down and feels threatened by other companies growth. Which is why they are releasing their best retros they are calling on their iconic silhouettes like the Jordan 3 black cements, military blues, linens, etc to make sure they assert their dominance. It's hard to resist Nike at times but man, other collaborators like JFG/Salehe with NB and Jae Tips with Saucony are too good to ignore.
Sad no more FSR, but these guys are the pinnacle of cohost chemistry..
what are those green pink and yellow shoes behind welty?
The Travis Scott shoe looks a lot like the ishod 1
Looking forward to the day (that will never come) when people finally get over AF1s, Jordans, Air Max's, and Dunks 😮💨
I think jay z would allow a retro for the low because of his friendship with Shaq and iverson
Do Nike ever really push their Air Max day release beyond the normal calendar year?
2090
Air Max 720
Air Max Zero
etc etc
Those Stash classic BWs need to be retro!! I can not wait.
I don't mind that I can easily get almost every Jordan I want. I prefer retro models overall. Those EQT 91/18's would be so great to have right now btw. I'm basically a Nike and Asics only dude right now
AM1 with the volt .....🔥🔥🔥🔥🔥
We need the Nike Air Mada 94 for the fall, slept on especially sicnce it never retro'd in white or blue...
those bape stan smiths are abc camo not first camo
2015 had Nike shook for sure. The Off-White and Travis Scott collabs between 2017 and 2019 are what rescued them in my opinion. However, you have to recognize that Nike these days is having to reckon with Asics and New Balance, who are very much cutting into their profits with runner chic and athleisure baddies online. The Nike V2K Run for example is a blatant Asics alternative that they’re offering at a competitive price point, faux metal mesh detailing and all. Nike is stuck between their bread and butter which is hyped retros and innovative tech that misses the mark for the most part.
I don't know why Nike doesn't utilize their ZoomX foam on the Air Max series.. especially the Air Max 1 (not the big bubble) which honestly has a very stiff as a board midsole, this sneaker badly needs a softer, better midsole.
Already secured 2 pairs of the Bred 4 reimagined 😎😎😎
Nike isn’t falling off they just got too comfortable. With the amount of tier 1 athletes and celebrities on their team they should be focusing more on innovation and technology from the athletic performance aspect and overall new designs and silhouettes. If you have Drake on your team his shoes shouldn’t be “bricking”
The way I look at footwear now being a 41 year old man I don't care what's popular or "in fashion" since I was about 21 I wanted sneaks that nobody had where I live I couldn't care what Kanye drake Eminem rocky or any celebrity was wearing I think a lot of what they wear is average at best it's only because of there status that sheeple follow them just get what you like don't follow the trends also I have to say Welty pushing new balance did make me finally try a pair mainly for the comfort and I'm really happy 1906 baby
The S Dot’s were waaaaaaaaack just like Jay is now the G Unit was the shoe to have.
Shoutout my dawg Welty, the realest
18:09 Such a fire shoe to bad resell prices are crazy expensive
La camicia di welty cos'è Wrangler? xchè è uguale alla mia,indossata con chino beige 40 WEFT e le mitiche ADIDAS FUTRO MIXR.
We need the JayZ RBK’s 💯💯💯🔥🔥🔥😤😤😤
Yeap, Matt is right: Portland in winter is like that.
Now I’m on it - big JLP energy. 16:59
Y’all need to bring $pitta on set 🤙🏽 *JetLife
As soon as JLP said it was 11:11. It was 11:11 here in Phoneix
You guys brought back the kukini
Weren’t S Carters considered Ross tier shoes when they came out?
Back to quality original materials in retros