What To Include In Brand Book’s Style Guidelines | DesignRush Trends

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A brand book, or a brand style guide, is a document that sets specific guidelines for perpetuating brand identity in all external and internal communications.
What To Include In Brand Book’s Style Guidelines?
1. Logo - It should detail all the variations and versions of your logo and how it will look in these different platforms, what its placement, sizes and white space will be.
2. Colors - It’s standard practice to pick four or fewer main hues as your primary color palette. This type of book should define when and how to use each color.
3. Typography - Similarly, there should be a defined font style for both print and digital applications. In your book, typography should cover how and when to use certain fonts, which typefaces are acceptable, as well as guidelines for additional styling, size, and use of color.
4. Voice And Messaging - Your tone of voice needs to be consistent across all communication channels - email, social media, press releases, blog posts, ads, etc. Your brand’s voice should be aligned with its persona, mission, vision, values and target audience.
5. Images - Apart from indicating whether you'll be using photos, illustrations and other types of graphics (as well as when and how you'll be using them), your brand book should also detail how to edit images, which colors to place them with, and any other design elements related to image use.
6. Dos And Don’t - Brand style guides that also include the things that marketers, designers, partners and advertisers shouldn’t do - along with the things they should - are double helpful.
7. Other Specifics - Don’t be afraid to be very specific about anything that you feel is necessary to be explained. The more details you have in your brand book, the better.
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