Welcome to the new CUTE

You’ve called us cute. And sure, that’s fair. We are cute.
Cute is sweet, kind, shy. But also, strong, brave...gnarly.
Our idea of cute is a little upside down.
Cute is saying, “I can do this… I got this.” Cute is just going for it. And, it’s ok if you fall. Cute is winning a world title. Actually, scratch that. SEVEN world titles.
Cute is more than one thing, because we are more than one thing…
Here’s to the next chapter of CUTE.
#RedefineCUTE
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