Internationalization Theories - Global Marketing
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- čas přidán 22. 07. 2024
- An brief introduction to three different internationalization theories relevant to marketers when describing organizations' international expansions. The Uppsala Internationalization model, the Network model, and Born Global are introduced, and a brief explanation of each is provided.
I found the explanation of these three theories of internationalization very precise and helpful. Thank you Tine.
You are very welcome. I am pleased to hear that you found the video helpful. All the best. Regards, Tine.
The videos were very educative, really appreciated the explanations
I am glad to hear that you found my videos educative. Thank you for your comment. Regards, Tine.
This video is given the short and precise explanation about Internationalization . :)
Thank you very much for your comment. Regards, Tine
Great Video!
Thanks, Tine, for this excellent video, which introduces my textbook - Global Marketing, which will come our in its 8th edition in March/April 2020
Very useful video, I learned a lot, thank you
You are welcome :-) Regards, Tine
Great video! Thanks.
You are very welcome. Thanks for sharing your comment. Kind regards, Tine Wade.
Much appreciated for your great videos. Can you make one about Pricing strategy :) thanks you
I'm pleased to hear that you found my video helpful. Thanks for your comment. Yes, I have made an introduction video on the subject of Pricing strategy. You can find it on my channel :). All the best. Regards, Tine.
Much appreciated for the upload. Helped to better understand the textbook :)
You are very welcome. I am pleased to hear that my video has supported your understanding. Thank you for your comment. Regards, Tine.
Mam could you tell me upsala model is cyclic model of internationalization?
Plz reply me mam
Hello. Thank you for your question. I am not sure what you mean by cyclic in the context of the Upsala model. The model is known for explaining international expansion in stages, not cycles. Are you referring to a particular theory or other model?
🎯 Key Takeaways for quick navigation:
00:15 🌐 *Overview of Internationalization Theories*
- Overview of three internationalization theories: Upsala Internationalization Model, Network Model, and Born Global.
- Aim is to provide a basic understanding of these theories for marketers.
01:09 🔄 *Upsala Internationalization Model*
- Describes gradual international presence in two aspects: geographic diversification and market commitment.
- Often referred to as the staged model measuring an organization's internationalization in stages.
- Progression from close-to-home markets to setting up subsidiaries in foreign markets.
01:51 🌐 *Network Model*
- Focuses on internationalization through relationships and networks with independent actors.
- Bonds include personal, legal, economical, and technical connections.
- Suitable for environments with regularly changing conditions.
02:30 🌍 *Born Global Theory*
- Describes organizations experiencing globalization from birth.
- Views the world as one market with limited adaptation of product and marketing mix elements.
- Highlights the unique characteristic of immediate global expansion.
02:57 📚 *Application of Internationalization Theories in Marketing*
- Many companies' international expansions involve a combination of different internationalization theories.
- Marketers gain insights into an organization's international expansion through these theories.
- Acknowledges the relevance of applying these theories in understanding global market dynamics.
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Dear Friends,
I have a question:
1/ Why do rich countries invest in factories in poor countries ?, how do they evade taxes, and why can't governments in poor countries force them to pay taxes?
That is a good question and a very real challenge, which combines the need for looking at both profitability, law, ethics and CSR. Regards, Tine
Thank you very much
You are very welcome, Arthur 😊. Regards, Tine