IKEA's Ecommerce SEO Strategy (You NEED to copy it)
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- Äas pĆidĂĄn 23. 07. 2024
- It's not a secret that Ikea gets a lot of its organic traffic exclusively from its brand keyword. HOWEVER what they have done to rank #1 for keywords like "couch" and "mirror" is incredible, and it's what we cover in the video today.
IKEA puts a huge focus on their category pages since that's where most of their traffic comes in from. But once they've ranked for that incredible keyword that's where the challenge begins.
How in the world do you know what someone wants when they search the keyword "couch"?
- Is this person looking for the best way to buy a couch?
- Do they even know which type of couch they want?
- Do they merely want to browse and look at prices?
The actual user intent behind generic keywords like "couch" is very hard to know which is why we need to build category pages thinking about all possible types of intent - and IKEA does that to perfection.
Timestamps:
0:00 Intro
0:20 IKEA Traffic Stats
0:43 Top Pages
1:34 Keywords
2:08 The main problem
3:04 Category Pages
4:39 Internal Linking
5:50 Rooms Category
6:48 Recap
đ€ My website:
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Love these vids, really helping with my websites SEO strategy. Keep em coming
I certainly agree with Ros! Never focus on a single keyword for most of your website traffic because Google constantly changes their metrics. Right now you seem fine, next couple of months you'll find yourself out in the wilderness. Aiming to be like IKEA in terms of ranking! *fingers crossed*
Totally true!!
hey this video helped me a ton for a digital marketing project i had to do on a furniture store. thank you alot.
Really happy to hear that !! Best of luck with it đ€đȘ
Great stuff!!đ„
Thanks Felipe!!
Love the details
lesgo
WOW...this makes TOTAL sense. Thanks for sharing this. I run an eCommerce store and think I'll share this strategy with my team. It';s very helpful and totally worth it.
Appreciate it!!! Glad it helped!!
Love this
GOtchu
Bro, your content is đ„. Donât worry about the numbers on CZcams, youâll blow up soon
Appreciate you big time man!! Thanks for saying that đđ„â€ïž.
Very informative as always. đ„
Thanks Atul!!
@@JaumeRos welcome.
you can tell you enjoy talking about this man! keep it up, great channel i just found out about you!
Great stuff ... ill be making some mid changes to a client's site! thanks G !
Appreciate it man !!
awesome content, thanks Jaume
Thanks for watching!!
That site is a killer! Thanks for great insights - I learned from this video! Looking forward to more. :)
Thanks for watching man!
Damn. Great info!
Thanks for watching!!
Nice đ
Awesome insights. Thanks for sharing Jaume. Not a lot of people want to share their tricks. Appreciate it!
Hey Eric! Just to clarify these arenât my tricks but this is what IKEA is doing to grow their site! Thanks for watching âïž
@@JaumeRosyes, I got that the first time around. I should have phrased my comments better. đ I really enjoy your content strategy + keywords research videos so far. Please keep them coming. 7-9 minutes per video is the sweet spot and your video duration is just that. Awesome work all around, Jaume! đ
@@ericleonardiliong688 Appreciate it!!!
Checkout my course!! - courses.jaume.io/
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What did you guys think of this Ecommerce SEO Strategy? Let me know!!
cool video, thanks a lot! Curios to see the breakdown of Figma or Notion SEO strategy, especially UGC aspect :)
Awesome!! Great suggestions.
đ„
Good content bro!!
Appreciate it !!
Hello Ros, what software would you recommend for writing category descriptions, product descriptions for e-commerce? I'm having really hard time finding something decent in terms of results. Thank you for the help.@@JaumeRos
You're insane. I hope you know that, in a good way. Rooting for your channel!
Letâs gooo!!!
Dude i just stumbled across your channel. Good stuff man. Hey dude what software are you using for your videos. Screen recording and the cirlce in lower thirds.
Hey man!! I use quicktime for screen recording and then i have an editor that fixes up the little circle in the lower thirds.
Sorry I canât be of more help!
@@JaumeRos thats more than enough thanks brotha. Much love from florida! Yatusabe hermano. Barcelona all the way !!
El broder!!! Barça siempre â€ïž
Good video mate. Still missing non auto generated CCs on your videos đ
We will definitely get there!
very nice video! What microphone and camera do you use?
Hey man!
Camera: Sony a6400 sigma 30mm lens
Mic: BOYA BY-M1 3,5 mm
Thanks for the support!
Hey Jaume at 2:35 Ive always felt like a visitor to your site can have more than one search intent. What are your thoughts ?
Yeah definitely a possibility!
Who's going to Chiang Mai SEO con this November?
Iâd realllllly like to. You going?
@@JaumeRos yeah I'm planning to. You should try and make it, its good fun, also Chiang Mai is a really cool place
Yeah man! I went in 2019 and it was by far the best SEO event ive ever been to.
In same niche as IKEA đą
You got this â€ïž
Traffic is useless if most of the users don't buy..
Thats the truthhhh!!!
This aged badly ^^ #seofail
What makes you say that?