A "Sneak Peek" Inside Rick Williams' Sneaker Basement

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  • čas přidán 9. 09. 2015
  • In the sixth and final episode of Sneak Peek Season 7, we visit the man behind one of the most well-known sneaker boutiques in the Detroit area, Rick Williams. The Burn Rubber co-owner and Distinct Life governor collects collaborative efforts and is an avid fan of New Balances. Take a look.
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Komentáře • 272

  • @ichigokillsyou
    @ichigokillsyou Před 8 lety +40

    I am a Nike/Jordan guy mainly, but man, this collection is sick.

    • @TheTurdFerguson
      @TheTurdFerguson Před 8 lety

      +Memphis Thunders agree with you 10000%

    • @nicekicks
      @nicekicks  Před 8 lety +1

      +Memphis Thunders We agree!

    • @viktorstoianov2410
      @viktorstoianov2410 Před 7 lety

      Nice Kicks what is the name of sneakers on czcams.com/video/NaKPdLKLRq4/video.html

  • @waelbououni
    @waelbououni Před 8 lety +49

    this episode and the one with sneaker grandpa are my favorite episodes of sneak peek !!

    • @jerusareem
      @jerusareem Před 8 lety

      +Wael Bououni ewww sneaker grandpa was so bad....generic ass newbies and sauconys, he had no exclusive ones

    • @waelbououni
      @waelbououni Před 8 lety +3

      +jerusareem i like these two because of how wearable their collections are , i don't realy care about exclusivity ! but that's only my opinion

    • @dtboijr
      @dtboijr Před 8 lety +1

      Agreed. Like my collection full of variety, which makes a true sneakerhead.

    • @TheTurdFerguson
      @TheTurdFerguson Před 8 lety +7

      +Wael Bououni Agree with you. Two things jump out about their collections:
      1. They both appreciate quality
      2. they both know what they are talking about when it comes to their collections

    • @waelbououni
      @waelbououni Před 8 lety +3

      TheTurdFerguson1 and both their collections are suitable for people that do have to go to work

  • @julianreed7
    @julianreed7 Před 8 lety +61

    Seeing a lot of the comments, very sad. Seems most people miss the point of what Sneek Peak is. It's not meant to affirm the tastes of viewers, many of whom all wear the same stuff. It highlights what's beautiful about sneaker culture. That independent of ethnicity/gender/social status, people have awesome collections, and varied ideologies about their footwear. Rather than dissing someone with a different taste, try to look at things from their perspective/lifestyle. Don't know why so many seek the alternative where everybody has all the same shoes/mindsets. In a world with thousands of shoes, so often, so many make it a narrow conversation.

    • @sldoby52
      @sldoby52 Před 8 lety +5

      Well said my man unfortunately like the one guy said that's way to deep for most of these young kids. They have a one track mind and it's jordan , jordan , jordan hype .

    • @vrodi9958
      @vrodi9958 Před 8 lety +3

      People say those things because of the fact that these people are rich and famous and yet they still have tons of grs and not much different than the other people. That's why even though the perfect pair has mostly Nike and Jordan's he actually had tons of samples and exclusives that's why he's considered the best. In my personal opinion I think Greg street has the best collection we've ever seen but to each his own.

    • @heatholderinc4961
      @heatholderinc4961 Před 5 lety

      💯

    • @camdoesitall
      @camdoesitall Před 4 lety

      S0052 magooch bruh his New balance collection makes me wanna go get some they fire idc

  • @delprieststokes9133
    @delprieststokes9133 Před 4 lety +5

    New balance is the most underrated brand of all time I’m happy that they are getting more recognition today now in 2019

  • @mikolkindlejr249
    @mikolkindlejr249 Před 8 lety +37

    George kiel polo game strong 💯

  • @rn4lchamp107
    @rn4lchamp107 Před 8 lety +22

    Best Sneak Peek i've seen hands down

    • @nicekicks
      @nicekicks  Před 8 lety +3

      +Mario Magaña So good!

    • @theloverswineverytime1625
      @theloverswineverytime1625 Před 8 lety +2

      +Nice Kicks Hey, why did mayor's sneak peek get deleted from CZcams? thats a great vid there.

  • @lucasspiridilozzi7501
    @lucasspiridilozzi7501 Před 8 lety +2

    It's nice to see someone with a collection that expands in brands like new balance versus Nike and Jordan every time. Sick collection!

  • @sneakergrandpa4009
    @sneakergrandpa4009 Před 8 lety +2

    Great to see some variety and also the point of view from a shop owner with the opportunity to produce collabs on his own. Refreshing to see something different and someone collecting and wearing what they like with variety mixed in instead of shoes that never get worn. Another great season NK and continued success to Rick and Burn Rubber.

  • @OhItsPrimetime
    @OhItsPrimetime Před 8 lety +1

    This guy moved into my Top 3 sneak peaks. Hella crazy collection, Burn Rubber also got some dope collabs under its belt too

  • @DREDR-jn8nw
    @DREDR-jn8nw Před 8 lety +83

    Why dont they do george kiel and he could present himself i think it would be dope

  • @bakeraus
    @bakeraus Před 8 lety +1

    The older guys Grandpa, Rick & Perfect Pair drop wisdom and stay humble. They don't act tough and talk down to other collectors, they are just passionate about what they like. Much respect.

  • @SonnyChenova
    @SonnyChenova Před 2 lety +1

    This and Sneaker Grandpa's, for me, is my dream collection.

  • @matthewcrespo2303
    @matthewcrespo2303 Před 8 lety

    Maaannnn seeing this video reminds me of that day Rick did the 30 days of NB...honestly that video back in 2011 before the release of the first collab they did with NB inspired me to pay more attention to the brand!! So thank you Mr. Williams

  • @JREVY22DECEPTICON416
    @JREVY22DECEPTICON416 Před 4 lety +2

    Wow I’m impressed it is nice to see something unique

  • @viclion93
    @viclion93 Před 8 lety

    My favorite Burn Rubber shoe is their Spirit Of Detroit one..I'm from Chicago but you have to love the inspiration and attention to detail.

  • @TheTurdFerguson
    @TheTurdFerguson Před 8 lety +3

    Those Red Devil 670s at 2:30 are absolute fire.
    Another great Sneak Peek nice kicks! Keep up the great work. I enjoy these episodes were you guys try and show something different

  • @MrJordanhead19
    @MrJordanhead19 Před 8 lety

    this has been one of my favorite episodes for sure great job on this something different

  • @oglaylow1969
    @oglaylow1969 Před 8 lety +2

    The Spy vs. Spy New Balance pack...need it!

  • @bgotsole9868
    @bgotsole9868 Před 8 lety

    one of the best sneak peeks. no doubt. respect

  • @nilsgrolimund5816
    @nilsgrolimund5816 Před 8 lety +1

    This episode and the episode with sneaker grandpa are the best ones

  • @justanotherguywithanopinion

    Favourite collection of the entire series 🤙🏼🙏

  • @matthewcrespo2303
    @matthewcrespo2303 Před 8 lety +3

    One of the greater sneak peek videos Nice Kicks! I know Mr. Williams has always done it big for years!!! I'll always remember him as the new balance junkie!!! Hey just a suggestion....one of the seasons you do should strictly be heads of the boutiques. People like Frank The Butcher, Jay and Bernie from Extra Butter, Erik & Peter from SNS, Chase from Rise, and so on. Also, after doing Greg Street, definitely need to have an ATF Crew sneak peek - DJ Clark Kent and Bobbito and of course Mayor!

  • @anthonywilliams3603
    @anthonywilliams3603 Před 2 lety +1

    When I first watched this I didn’t pay attention at all to it, now 5 years later I’m absolutely addicted to new balance. Realizing how much of a only wear jordan and lebron kid I use to be 😂

  • @TAXISONNAQUI
    @TAXISONNAQUI Před 8 lety

    WHAT! YALL AINT EVEN KNOW HOW EXCITED I AM TO WATCH THIS

  • @mikeytarango2951
    @mikeytarango2951 Před 8 lety +6

    lol yall know its real when you pull something out and the first thing out your mouth is "oh I should start wearing these again" ....

  • @jeremyp2164
    @jeremyp2164 Před 8 lety

    this dude and grandpa are true sneaker heads, dope collection. new balance, asics, adidas and reeboks where it's.

  • @filthyk50
    @filthyk50 Před 8 lety

    This guy seems like one of the coolest dudes that has been on sneak peak, that's what's important to me. Collection isn't important really, but it's nice and I'm a fan of that also.

  • @T668z
    @T668z Před 8 lety

    those infared 6s and dark blue sauciness thoughhh. dope vid

  • @frederickbingley6699
    @frederickbingley6699 Před 8 lety +3

    Finally someone who says Saucony right

  • @Vv18_._
    @Vv18_._ Před 8 lety

    The maroon ventilator, all 3 gl 6000s, and his Air Max IDs were dope

  • @Snicfresh
    @Snicfresh Před 3 lety

    This is one guy where his shoes tell a story, is more meaningful to collect it this way than chasing the releases.

  • @Gusiver
    @Gusiver Před 8 lety

    Excellent series!!! And yes, I support idea of making one season with CZcamsrs.

  • @Matthew-pk4jb
    @Matthew-pk4jb Před 4 lety

    im so happy that a diversity of taste is represented on nice kicks!

  • @moswantedmos
    @moswantedmos Před 8 lety

    What an extensive collection of New Balance! I wish I have these :(

  • @charlesjordan1965
    @charlesjordan1965 Před 8 lety +1

    might be the best episode i've seen

  • @crossphaded
    @crossphaded Před 8 lety +1

    Props to +nicekicks for opening the eyes of all the kids who know nothing outside of Jordan, Nike, Yeezy, and maybe Adidas by featuring sneakerheads like Mr. Rick Williams. Hopefully they not only appreciate but start diversifying their own shoe collections!

    • @theloverswineverytime1625
      @theloverswineverytime1625 Před 8 lety

      All folks need to do is just get what they like. it that happens to be JUST one/couple of brands or every shoe brand under the sun....as long its what you like.

  • @begs100
    @begs100 Před 8 lety

    Dude is mad chill, nice stash

  • @Blkthunder3
    @Blkthunder3 Před 8 lety +2

    he had some sick ass new balance and dope shit we don't see every day

  • @trzarector
    @trzarector Před 8 lety

    Great episode. I really like dude. Large Professor of sneakers!

  • @thomasbrown8086
    @thomasbrown8086 Před 6 lety +1

    Nice kicks this series was dope i wish you would bring it

  • @mrawesome3959
    @mrawesome3959 Před 8 lety

    Props to NiceKicks for featuring sneakerheads like this man. This goes to show that their is more than just Jordan and Nike shoes that are dope.

  • @thedarkgate817
    @thedarkgate817 Před 8 lety +2

    finally someone who has other brands of sneakers besides nike.

  • @im.noahhh
    @im.noahhh Před 8 lety +1

    Hey nice kicks I'm a young collector and I love watching these videos to see what sneakers I like and don't I want to say thank you and keep up the good work

    • @nicekicks
      @nicekicks  Před 8 lety

      +Noah O.G Thank you so much for viewing our videos!

  • @tom_barks
    @tom_barks Před 8 lety +5

    finally a collection that isnt 99% jordans

  • @twistedgaming3104
    @twistedgaming3104 Před 8 lety +11

    Dope mad respect

  • @blackmagic1371
    @blackmagic1371 Před 2 lety

    Rick is a lot like me when it comes to collecting Kicks especially ones that not everyone has got (I don’t mind custom kicks I’ve only got one pair of AF1’s white with paint splattered all over them) 💯👍🏾

  • @LLC_ology
    @LLC_ology Před 8 lety

    Another dope collection

  • @MrMannyManteca
    @MrMannyManteca Před 8 lety

    Simply outstanding

  • @mattashley04
    @mattashley04 Před 8 lety

    Thank you again @NiceKicks for another good season. COME back SOON!

  • @det2nyc
    @det2nyc Před 8 lety

    Rick Williams-Detroit Legend, was hoping you were going to show the Vernors New Balance, and the Spirit of Detroit Reebok collab. 2 pair I wish I would have been able to get before they sold out.

  • @mrawesome3959
    @mrawesome3959 Před 8 lety

    Props to NiceKicks for featuring sneakerheads like this man. This goes t show that their is more than just Jordan amd Nike.

  • @sldoby52
    @sldoby52 Před 8 lety +1

    Nice collection this guy made it into my # 3 spot . #1 Perfect Pair #2 Sneaker Grandpa. I know it's hard for these kids/hype beasts to believe but their are other sneakers out there besides jordan's

  • @aljimdenverarcueno8120

    this is one of the best features!!

  • @JT-dk3mw
    @JT-dk3mw Před 3 lety +2

    Dope collection

  • @Nvlutey27
    @Nvlutey27 Před 8 lety

    I wanna see a Sneak Peek of someone with a sick Asics collection. Get on it, NK!

  • @rarrirooster15
    @rarrirooster15 Před 8 lety

    His collection is dope . A lot of 🔥🔥🔥

  • @swiftyband
    @swiftyband Před 8 lety +1

    A breath of fresh air seeing all these shoes not really in the super hyped up shoe game.

  • @maxxmillstein9257
    @maxxmillstein9257 Před 8 lety

    best collection ive seen imo

    • @nicekicks
      @nicekicks  Před 8 lety

      +Maxx Millstein So good, right?

  • @igandhi24
    @igandhi24 Před 8 lety +1

    This episode was dope! Would love to see more of his Adidas joints

    • @nicekicks
      @nicekicks  Před 8 lety

      +Ishan Gandhi Rick has so many gems.

  • @theonewhoisbetterthanyou3570

    Love New B's. Still the most comfortable sneaker to me.

  • @WhatUpDoePhresh
    @WhatUpDoePhresh Před 6 lety

    Burn Rubber always has them joints!

  • @1JayTheJet
    @1JayTheJet Před 8 lety +3

    I notice every time I push play I say FIRE FIRE FIRE...

    • @FisforFresh
      @FisforFresh Před 8 lety +2

      Jet Life To The Next Life

    • @1JayTheJet
      @1JayTheJet Před 8 lety

      Jimmy Grewal we in here... Pinky and thumb up #JETLIFE

  • @wp-theillest1987
    @wp-theillest1987 Před 5 měsíci

    Something abt a collector having the original boxes….⭐️⭐️⭐️⭐️⭐️

  • @crispinfrancis1
    @crispinfrancis1 Před 8 lety

    I only have one pair of ventilators and I had to go a full size down, do all of them run big?

  • @FreeTheColonized
    @FreeTheColonized Před 8 lety

    I remember only seeing 993s and 998s now I think new balance is the biggest company running with that lifestyle running inspired shoe

  • @10assists11
    @10assists11 Před 8 lety +3

    This shit fire everyone in the DMV would agree

  • @ReadyTheLight
    @ReadyTheLight Před 8 lety +7

    Refreshing in a game over-saturated with Jumpman exposure...

  • @queavogoldthedon4766
    @queavogoldthedon4766 Před 5 lety +2

    👀Yo boy fresh!

  • @Gene3211
    @Gene3211 Před 8 lety

    Top 3 sneak peek IMO

  • @Darrencollinsjr
    @Darrencollinsjr Před rokem

    What size are those Reeboks? Those GL6000 are a top 5 Reebok collab ?

  • @ignacionachomagallon7886

    What are the dunk shoes called on min 15???

  • @TheGeloBeans
    @TheGeloBeans Před 8 lety

    Yooo i really dig this dudes collection

    • @nicekicks
      @nicekicks  Před 8 lety +1

      +GeloBeans We love it, too!

  • @Moham153
    @Moham153 Před 8 lety

    George we wanna yours and Simpson's collections!

  • @marcusk2729
    @marcusk2729 Před 8 lety

    At the 13:33 mark what is the name of the camo shoe?

  • @pbnjays4393
    @pbnjays4393 Před 8 lety +1

    Should have a season with people in the music industry like fat joe and wale then another season of athletes

  • @brandonhylton7530
    @brandonhylton7530 Před 8 lety

    Do Kick Genius that would be the ultimate sneak peak

  • @THESNEAKERADDICT
    @THESNEAKERADDICT Před 8 lety +8

    dope

  • @samuelito4721
    @samuelito4721 Před 8 lety

    Really nice episode

  • @beantwnbeatdwn
    @beantwnbeatdwn Před 8 lety

    i love the subtle shot he takes at certain "influencers" who insist they invented color-blocking.

  • @patoyamato
    @patoyamato Před 8 lety

    Started like him but with the September blue 6s lol

  • @iysonmccoppin8388
    @iysonmccoppin8388 Před 8 lety

    Damn all of those NB

  • @frederickbingley6699
    @frederickbingley6699 Před 8 lety +2

    Dude reminds me of an older Lupe Fiasco yo

  • @yunpengxia8994
    @yunpengxia8994 Před 8 lety +4

    I like his pants tho. Anyone?

  • @sayyre
    @sayyre Před 8 lety

    great episode

  • @seangreenleaf2406
    @seangreenleaf2406 Před 8 lety

    what shoes are he wearing?

  • @AQWMalkoir
    @AQWMalkoir Před 8 lety +2

    Go to europe next season!

  • @jonathangriffin9937
    @jonathangriffin9937 Před 8 lety +1

    U guys should do Odell's shoe collection

  • @dandredaniel6413
    @dandredaniel6413 Před 8 lety +2

    can we get a new season going

  • @miguel.ito7
    @miguel.ito7 Před 8 lety

    This dude looks like a retired Dwyane Wade. One of my favorite collections.

  • @The_Bit_Player
    @The_Bit_Player Před 5 lety +2

    My favorite collection so far. At least this brother is original. I'm sick of seeing the same Jordans and Yeezys.

  • @zotzcrew1893
    @zotzcrew1893 Před 8 lety

    burn rubber! they had a sick show on youtube for a while. never a season 3 though. too bad :/

  • @EpyonRoyal
    @EpyonRoyal Před 8 lety +1

    The homie Rick!

  • @TheFidelRF
    @TheFidelRF Před 8 lety

    name of the shoe @ 4:09 ? thanks family

  • @Buuuuuuuuumba
    @Buuuuuuuuumba Před 6 lety

    Good to see someone pull out wallies for once

  • @whoooswag
    @whoooswag Před 8 lety +8

    those burn rubber iversons...i need em

  • @felizardolim2962
    @felizardolim2962 Před 8 lety

    what was he wearing at this vid?

  • @joshprice7157
    @joshprice7157 Před 8 lety +1

    Closed my eyes and thought he was Q Tip talking

  • @jerveemedina5556
    @jerveemedina5556 Před 8 lety

    howmany times did he say the word another one :D

  • @andejsjejfjfj7432
    @andejsjejfjfj7432 Před 8 lety

    intro song tho ?

  • @Regular_Jo
    @Regular_Jo Před 8 lety

    Can you do Ricky Jarrett's closet next?