these marketing campaigns are dystopian // reacting to tone-deaf ads
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- čas přidán 2. 11. 2023
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sources:
www.theguardian.com/us-news/2...
www.shell.us/motorist/shell-u...
www.thelancet.com/journals/la...
cdn.cdp.net/cdp-production/cm...
www.thebrandingjournal.com/20...
www.vogue.com/article/kim-kar...
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The super rich take ZERO responsibility for the environmental impact of MAKING the stuff, how the manufacture of those bras MAKES CLIMATE CHANGE WORSE AND HURTS PEOPLE! It’s wild. It’s disgusting. It’s unforgivable. What if she was advertising that they were going to start polyester recycling??!!! Or use part of the money to filter micro plastics!?
There’s a special place in hell for journalists who make advertorials for fossil fuel companies.
When I saw the skims ad for the nipple bra, I thought it was a joke. Using climate change as a selling point felt like satire & I didn’t know a nipple bra is something anyone would want. I personally don’t like it when my nipples show through my bra.
Yes, exactly my thoughts! But I liked Gittemarys ideas on it for which people it would be great. But apart of that a lot of people, if they'd like the nipple look, could just buy a bra without padding and it would give the look. Also it is inaccurate that nipples are just showing when you're cold. That whole ad felt like a bad movie.
The reason Shell is targeting people who can't even buy their products yet is because building brand loyalty is waay easier when the target audience is young, and the younger they are when they become brand-loyal, the harder it is to break that loyalty. Advertising adult products for kids in kid-friendly ways is nothing new: Joe Camel was introduced for Camel cigarettes with the implicit purpose of appealing to children and getting brand loyalty as early as possible. Kids also have a surprising amount of power over the whole family's spending, so they're a really profitable target. Marketing psychology is as fascinating as it is terrifying, especially when it comes to kids.
Oh the hypocrisy…. Sigh… First off, I don’t understand why I would want my nipples showing. It makes me insecure! I don’t want men staring at my breasts and not my face! Also, people think Kim is a minimalist but she is actually a hoarder who has a warehouse of all her and Kanye’s clothes. She doesn’t think about waste because cause she does not get rid of anything. I am so sad that this is the influence for society…
You just unlocked a childhood memory of playing with Shell lego pieces. oh my god.
"Nipple bras fighting global warming"
Can someone make a game out of this?
That would be hilarious😂
I have my old legos from 30 years ago and there is a shell sign in there. So weird considering there is no shelll in my country and that we played with that
The nipple ad is not a satire?!?!!!!!!!!!!
at this point, i'm literally thinking "we're living in a dystopia, this can't be real" every. single. day.
also the nipple bra commercial really felt like a sketch from some humor program
Honestly the feeling I have towards the skims add are the same as towards that shein brand trip like, DID YOU REALLY SAY THAT WITH A STRAIGHT FACE??? Do you even hear yourself?!? The money hungry vibes are not subtle, they truly are not. To me it’s really gross how greed is accepted and even praised to the point that people end up so disconnected from what I would consider the minimum amount of empathy and respect for other humans
I think having gas stations in the video games is one of the only times shell is advertising their product rather than advertising their myth of fossil fuels fueling our lifestyles. Like…… they should put power plants in there too, and have blackouts, and have the players pay for gas when they’re in the game 😂😂😂😂 see how good that is for their fucking brand
There are no words, Gittemary. They are so disgusting that there are no words.
It felt like a sketch, why, how, wtf...
Not going to lie, I legit thought it was a Saturday night live thing LOL
I laughed at that skims advertisement, & your expression of this summed it up.its just something else that advert 😅
Would you be willing to do an impact video about how war impacts the planet? I am in Israel/Palestine where this is an escalation in war. No one seems to think or speak about how never-ending war is harming the planet and ruining all of our lives…
Wait do these kids’ cars in the game have to be refilled with gas???!! Lmfao what a bummer!
Lmfao this is so wild to me. They’re trying to get kids to LIKE buying gas? They really think people are fucking stupid huh?
It works with fastfood restaurants and kids play areas in shops so they at least try to acchieve the same for gasstations. But since they are targeting teenagers who are instead if little kids better able to think critical, they probably hope that those teenagers are stupid. Otherwise they would just waste their money on expensive ads instead of putting it in the transformation of their company.
What in the actual duck 😂😂😂😂
What do you promote as a sustainable replacement for gasoline?
Your video is 🔥 but I’m not a scientist
I dislike polyester almost as much as I do the Kardashians. How can people be so obtuse?
soo… right after this video I got a “we’re trying to be sustainable, promise!” kinda ad from BP (the oil and gas supplier) about them providing bio fuel to gas station 🥲
i mean whats even more dystopian that there is a genocide happening in the world right now and people are still making ads about dumb stuff....
Literally 😭 it is unreal
I totally get why those ads make you angry. When you showed the Shell ad I directly thought that they try to accoustom a younger audiance to their brand so they become future buyers. Similar to the happy meal phenomenon of McDs. Instead of investing in ads they could think about transforming their company in a way that it can survive the changes we have to make to survive the climatecrises and maybe even contribute to those changes in a positive way.
I'm also not really interested in the kardeshians and don't understand why people are still watching their reality tv show even though they're really out of touch with everyday problems. So without you mentioning it I probably wouldn't have heard of that ad at all. The Skims ad just felt like a bizzare dream. I don't get why you'd start to mention climate change and then just randomly swap to a product that has nothing to do with it! Also wearing glasses sitting behind a desk to look more professionell and then mentioning that she's not a scientist as if that would justify her random talk about climatechange and the sudden swap to promoting her product... I just can't... And as you said journalists should be more critical but they are probably also payed to not write critical about the kardeshians.
The ENTIRE reason I wear wired bras is to cover my nipples, and if I wanted to show my nipples, I would just go braless! So I don't understand this product whatsoever.
For some people it’s a thing, think Jennifer Aniston in Friends, and also it could be really good for people who have had mastectomy’s as Gittemary said. But I can totally understand that it doesn’t appeal to you, I personally wouldn’t wear it either.
🎶I don't want to set the world on fireeee🎶
looks like we're in a fallout game guys, wake up
Christmas wish lmfao
Why would 1% accept a one off donation? The point of them is 1% of business profits.
Idk if you know about this, but I know that some game systems (idk which because I’m not a gamer, my ex was) we’re getting rid of the power-save mode, where when it’s sitting dormant, it stays on to download updates, but it strongly reduces its electricity consumption. Idk if they got rid of it or they wanted to get rid of that because apparently it was the “woke agenda”. Like huh? Who loses from that setting??? Fossil fuel companies are literally evil
❤
I must say that the Lego gasstation is something that kids love and I don't really see a problem with. I have a car and need to put gas in it. Because kids reenact what happens in there lives putting gas in the car is a normal thing to do. At this point the gasstation is at lease 20 years old and I don't now if they have it but an update for a solar powered station for electric cars can be a new version of it. Also putting a brandlogo on it is unnecessary but not something a 6 year old concerns themselves with 😅.
Also making public transport better affordable than flying or driving has a bigger impact on the choice for vacation to be honest.
My critique is not so much that kids are affected by the logo or that a petrol station is not an okay toy, but more so that polluting companies like Shell gets to create the narrative and public opinion regarding fossil fuels and seeing their logo on toys creates a different association to their product which ultimately affects consumers by removing the seriousness of their impact
You need to look into kourtney kardashian and her collab with boohoo I do watch the kardashians I love a bit of reality tv. But in the last series she “confronted” boohoo on their sustainability to do with ordering more clothes than they could sell. But nothing followed on from that and her launch this year has done the same thing again 😞
That sounds a lot like "oh people are really bothered by this thing regarding the cooperation with this brand, so I'll adress it to please them thereby they still buy my stuff but actually I don't really care" 😮
Maybe. Just maybe! Gaming companies have to make their games less shi*** in order to make them more popular instead of getting a company on board that markets towards an audience that starts to develop life goals an can't even buy cars etc for 10-15 years to come. The audacity of gamjng companies has zero limits at this points and doesn't deal at all with their impact possibilities when it comes to climate action... Ugh.
Yes, exactly, but since developing a new game is what costs the most, companys just go the easy and more affordable way by trying to make their existing games more popular. That's sadly how a lot of companies act. :/
Shell raising their future customers 😂 but it’s not funny.
Try not to be a consumer. After a certain point, the acquisition of more stuff and money does not make you happier.
I'd just like to let you know that to my knowledge "tone-deaf" is a bit problematic, because it uses a disability as a negative descriptor and links deafness to ignorance. The use of this term might be harmful for the deaf community. Maybe you can use a different adjective instead? Kind regards. :)
Not forgetting Kim’s own contribution to the cause 😮🫨
She is doing everything she can 🤌
Are we sure kims ad isn't rage bait just to get some press. All press is good press 🫠🙃