The ULTIMATE GUIDE to writing Industry Standard CASE STUDIES!
Vložit
- čas přidán 2. 07. 2024
- 🚀 Get 2 free months of Skillshare Premium & watch my design course for free: skl.sh/2TVhf8z
In this video, I am going to break down everything you need to know to write an industry-standard product design case study. We will look at a real case study and I will show you how to effectively write it. I will also share a framework that you can use to develop and showcase your storytelling skills.
🚀 The Ultimate Guide to Become a Product Designer: learnproduct.design
🚀 Create an account on Mobbin for free:
mobbin.com/?via=chethan
🔶 Chapters
00:00:00 Introduction
00:02:55 What do recruiters look for?
00:06:18 Types of Problem Statements
00:09:20 Impact-Oriented Title
00:12:48 Visually appealing Hero Image
00:13:31 Splitting the core problem into sub-problems
00:23:42 How to choose the right metrics
00:29:56 How NOT TO explain the current flow
00:34:11 Research: DO NOT validate the problem statement
00:43:48 Personas: Clearly align it with the Problem Statement
00:54:51 Current Flows: Consider Edge Cases
01:05:05 Solutions: Combine it with the Problem and Metric
01:16:02 Recap: How to tell the perfect story
-----------------------------------------
Mega Product Design Course for Beginners:
• The Mega Product Desig...
Webflow Course for Beginners:
• Webflow Course for Beg...
Photoshop Tutorials:
• Photoshop CC Tutorials
Illustrator Tutorials:
• Illustrator CC Tutorials
After Effects Tutorials:
• After Effects CC Tutor...
UI Design Tutorials:
• UI Animation/Interacti...
Design Resources, Tools and Softwares:
• Design Resources, Tool...
Adobe XD CC Tutorials:
• Adobe XD CC Tutorials
eSports Design Tutorials:
• eSports Design Tutorials
--------------------------------------------------------------------------------------------
Contact me :
Portfolio: chethankvs.design
Twitter: / kvschethan
Instagram: / design_pilot
Mail: designpilot21@gmail.com
Behance: behance.net/chethankvs
Dribbble: dribbble.com/chethankvs
--------------------------------------------------------------------------------------------
LIKE, SHARE, COMMENT & SUBSCRIBE :) - Krátké a kreslené filmy
![[Part 1] How to write an Effective UI/UX Case Study - Tips and Tricks!](http://i.ytimg.com/vi/1LM-4dF5_qM/mqdefault.jpg)
Probably the best case study critique I've seen so far.
Good one.
There were multiiple places felt like you (from and HR Manager POV) jumping into conclusions, i can say/blame it may be due how the case study by the fellow gentleman wriitien or framed it. But there were many sitivation as such :) But a good way to look at what an HR might feel or think. And derail this gentleman's orginal intend of the case study.
Very informative
This was really helpful. Thanks a lot :)
Really insightful. Please continue this series. Can you please review a perfect case study that to get a job.
Thanks Chetan for this video ❤
Use title for 'Why', primary metric to be solved/reached.
Very good but minimal & realistic hero image.
Use impactful callouts, starting from Overview.
Take a big problem statement, and then break it down into small different problems.(Problems need to be crisp & very clear).
Explain/justify your judgement of identifying problems in the first place.: How do you identify this problems?
Also show, who you are solving for. Who are facing these problems?
Metrics(Measurement of progress)-*Correlate problem with the Metric, to maintain the storytelling coherence.
Make the metrics simple to understand(set relative context)- Answer 2 questions: Why did you choose this metrics? How are you measuring that?
Research-Do research to understand the problem's depth(first principles & reverse contemplation), instead of using it as a way to validate the existence of the problems you identified. Validating the problem statement is a part of a Product Manager's job.
User stories-Who they are? What they do? Why they do it? vs User Personas(to be related to the problem statement)
User Flows-Consider edge cases
Solutions-
Problems you are solving
Explain the solution(UI Screens as a flow)
Metric improvement(Impact)
Show worthy Iterations/edge cases
Usability testing Insights
Explain the adapted solution(UI Screens as a flow)
Layout:
Title
Hero
Problem Context
Product Overview
Problem statement/list of problems
Defined Metrics
Defining the Core Users
Primary Research
Understanding current flow/behaviour(surveys, interviews)
Competitive analysis(secondary research)
List of problems at each step of current user flow(which steps)
Metrics
Thank you so much for that ❤
This video is full of useful knowledge, Thank you for this content
thankyou bro because of you i am learning so much, please make such videos, again thank you very much
Your creation of valuable content, especially in the field of product design, provides an incredibly inspiring and in-depth learning experience, packed with knowledge.
Your assistance in molding diverse individuals is greatly valued.
Rather than watching random videos on CZcams or Netflix, I enjoyed watching this and learned more about making good case studies❤, a great way to spend the weekend! Highly Recommended🔥
This is great
1. I'm confused in choosing screens for creating hero images or mockups.
The problem is, I was confused about the places of putting final images after testing.
2. Do I add the final prototype(for the 2nd phase test) link before the test section?
Hi chetham,
Thank you for the Amazing contents
also wanted to ask If you'd still be creating a case study as one of the chapters on the learnproduct platform.
I noticed the chapter had been removed .
This video is going to be about that.
Awesome
Thank you!@@DesignPilot
Hello Chethan, I have a question regarding case studies in today's context. Assuming that 50-60% of case studies currently feature a solid UI design, and I believe this trend will continue to grow over time. In your opinion, what do you think will set apart or differentiate case studies in the future?
Excellent question. I think your UI design skills will always be #1. The next will be problem solving followed by story telling.
Ur list of problem statements is too good.
Do u have another one but with more on websites?
No
@@DesignPilot ok.
should we avoid 2 mobile app design case studies to get a job?
In one of my interviews, I was asked "How did you identify the core users? How do you know if this is your user base?"
How to approach this?
What was the problem statement and who were your users?
@@DesignPilot It was a take-home assignment to design an android app to track groceries, vegetables and fridge items used in the kitchen to reduce food wastage and to efficiently manage kitchen stock.
Users were not defined in the PS. However, the brief did have the sentence "Many of us started cooking since covid". Now, I don't know what "us" means here.
I included two groups initially -
1. Cooking enthusiasts
2. Bachelors living by themselves (not sure)
But, I think anyone who cooks on a regular basis is my potential user. What do you think?
@sharpmw Yeah. You’re right. I don’t think the interviewer’s question makes any sense here. Hit me up on Instagram
I think this is ChatGPT's work throughout except the screens.
Bingo! I was also thinking about the same
Can you tell me why did you say this??
@@anishamalhotra6195 i think it's because of the storytelling, it's like there were no emotions telling the whole story. it was like i'm just reading a abstract document explaining some problem and then fixing it on its own. a straight way process which isn't usual in real life projects.
You said not to validate the problem statement as it is PMs job. What if i want to make the project more research emphasised? To become a UX researcher. Is UX research job to validate the chosen problem statement before going ahead to define users? Kindly reply chetan ❤ looking forward.
UX Researchers have to do research. Doesn’t matter the objective. You can do research for anything.
By 70% visuals, do you mean 70% of our case study should be screens only, or that we show research data etc, in a visual way?
Screens
Quick Question, Since the designer here tackled both the front end (Applicant) and the back end (HR) of the identified problem, at least that was what he was hoping for, doesn't this become a Service Design approach (minus the service blueprint) to solve a product problem. I'd like to know what you think about this. Thank you, wonderful video, helped a lot
Not entirely sure what you mean.
@@DesignPilot Since the case study was about solving for both the applicant and well as the recruiter, can this be considered and service design approach rather than a product design one? Thank you
@aditya9226 Well every company has its own ways of working. And that’s not a designers job to decide. But the tool should help both parties irrespective of the process the company follows. So the problem statement is how to make it scalable for any sort of process
@@DesignPilot got it! Thank you
How is this video different from your previous video on case study?
Maybe read the description of both videos or watch both videosv
hey I read your case studies and they were published in UXcollective and UX planet, so how do you get your case study published there?
You can Google this
@@DesignPilot I did, but most of the links are very old and there is no clear steps how you do it
❤
Do you define the users before doing any research? I thought, you do research first then only define the user persona, problem statement etc.
Why do you think you have to do research first before you identify users?
@@DesignPilot I meant, not for who your user is, but what do they want and why do they want it ( like you mentioned in the video), the needs,wants frustration etc.. this is done after the user research... this is what i thought
Isn’t understand needs and wants actually called user research?
@@DesignPilot 😂😂
really liked your video , don't you think that you should do this live with that person if he/she is comfortable and time also agrees with both of you who submits its case study ,
and one more mistakes that you are doing is at the start of the video u said that please like and subscribe , if i liked ur video then i will do that i won't wait 4 u, because no like to miss valuable content , saying that in the beginning just does not make sense and this must be said at the end,
hahahaah just kidding
loved ur video
This is maxing
What do you mean?
@@DesignPilot GenZ slang nvm