Reclaiming Sindh's Cultural knowledge through Visual Art & Design | Pakkhee - Lahooti Melo 2024

Lahooti Melo 2024 (Sukkur Edition) featured a captivating talk by Pakkhee (Areesha Khwaja), Lahooti’s art director who wears many hats.
Cultural practitioner, community arts educator, and illustrator/animator, Pakkhee has evolved her skills at Lahooti, enriching the organizations initiatives with her artistic vision, cultural understanding, and communication design expertise. Her own exploration of cultural representation, aligns perfectly with Lahooti's dedication to community engagement.
Pakkhee's talk, titled "Reclaiming Sindh's Cultural Heritage through Art and Design," resonated deeply with the audience. With examples from pop culture and representation of Sindhis in Pakistani dramas, she argued for the importance of art and design in reclaiming Sindh's heritage. Her background in mixed reality art fueled her conviction about creativity's power to preserve and revitalize cultural traditions. Pakkhee offered a glimpse into the thoughts behind her artistic process, showcasing how she blends traditional culture with contemporary aesthetics to craft visually striking narratives that celebrate Sindh's heritage.
But Pakkhee's vision extends beyond individual artistic expression. As a community arts educator, she champions community participation in cultural preservation. Her work empowers individuals to embrace and celebrate their heritage, fostering a deep sense of belonging. By collaborating with local artisans, storytellers, cultural guardians, and now, students, Pakkhee advocates for safeguarding indigenous knowledge and practices. This ensures that Sindh's cultural heritage remains vibrant and continues to inspire future generations.
Overall, Pakkhee's Lahooti Melo talk served as a powerful call to action. Art and design, she argues, hold immense potential for reclaiming and revitalizing cultural heritage. Her unwavering commitment to community engagement and cultural preservation exemplifies Lahooti's core values of celebrating diversity and fostering inclusivity through artistic expression.
#Pakkhee #Illustration #Animation #LahootiMelo2024 #LahootiMelo #AreeshaKhuwaja

[@induswin1310]

Zabardast, well done, inspiring! Please keep up the good work!

[@saimahirani3836]

Your work is world class,you should represent it globally.
❤❤❤❤❤❤❤❤

[@ArshadAli-zg9bf]

Wow amazing

[@user-jl6ro9mx1z]

Lahooti mirpurkhas main b kayo🙏

[@addanametocontinue4656]

AMAZING work but marketing team sleeping on their job?