Designing a Sneaker from Scratch with Jon Tang of FRONTEER

If you’ve already conquered the task of screen printing t-shirts, what’s the next step? Designing sneakers of course. To aid in this challenge Jon Tang, creative director of FRONTEER, explains the intricacies involved when designing and making a sneaker from scratch. With help from fashion designer Mike Cherman, the pair examine the necessary steps from initial ideation and sketching to the accompanying “Tech Pack”-a factory legible translation of the freehand sketches that contains the necessary data when it comes to scale, all the angles and views, a material map that lays out the foundation for textures and make up and more. Jon continues to share his advice when it comes to starting the project you may have in mind, along with some words of wisdom to help tackle the albeit daunting undertaking.
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[@NANA-ew2hn]

"Find a brand you really really love. Go work for them." Yup it's really that easy folks...

[@KushBeats]

My thought as well - easier said than done

[@xavierjones_xci]

Get your skills up and you will make it fam!

[@bigdogpound1253]

It is not all about skills, you need to know all the right people and the "right" personality to get down with them

[@kunalabraham9814]

C MACK yep exactly

[@bigstunna2049]

I wish it was

[@lillylightlove4229]

Wow he made these shoes looking so cool and modern. He is really good.

[@prolificentclothing3622]

Cool idea. May have to look into it all

[@chicken8089]

Step One, now your influences.... he says,"knock off converse, I LOVE 'em!"

[@Comedyvibes]

May God wonderfully bless you and your family

[@motivationaddiction7307]

Great video thank you, I love sneakers more than any thing, I've been designing sneakers for a while, lately I started sharing my passion on social media, I'm just not sure what's the right step for getting a full time designer job

[@vaibhavsingh5595]

Hey i have idea good startup idea relating to footwear and I want a co-founder who really have a passion in footwear
You are from which country bro

[@vaibhavsingh5595]

And bro plzz give me your instagram where you post your creativity if my company likes your creativity you get paid for design

[@orginn8930]

How can I go and work if I am 14? How do you get ideas off the ground then? FInd out about material choices? stuff like that.

[@bmenzella3734]

preach lil bro

[@minhnguyen-rp2es]

dream job :/ tired of working as a branding designer.

[@shawnchatman6729]

Those are fly af!

[@DJMANIAify]

Great videos guys

[@sammyb7134]

I'd be more interested in seeing how they come up with ORIGINAL designs for shoes like yeezys, waverunners, or all the different nike shoes

[@alhoxoxo]

SAMMY B not an expert at all, but from my personal experience is about how seamless you translate your emotion to the material

[@leststoner]

Yeah, "go work for them", it's that easy.

[@Art_Travel_and_Hobbys]

Cool 👍

[@TheSteelSplinter]

Where can I get that coloring book artwork from in the background?

[@lillylightlove4229]

TheSteelSplinter That s probably a PANTONE color book. Architects, grafic designers, interior designer, painters use it too. It looks a bit expensive but you will use it your all your life if you're going to design, its a good investment.

[@jacobinengapurue4130]

I like what you made , listen I am from namibia in africa I really really want my own brand so bad what should I do please help me

[@vakochimakadze8867]

what is a name of this sneakers plz tell me i am going to purchase them

[@Jonttang]

Super Gratton. You can get 'em at www.fronteer.us. Thanks!

[@matmart3812]

Those shoes are nice

[@willdenman9087]

I am wearing the same shirt as John tang right now

[@flectz]

same

[@yungjays5533]

Wavey

[@gianluigidautilia6417]

"find a brand you love, go to work for that brand" ..until this bullshit was a nice short video, that killed everything

[@Comedyvibes]

Jesus loves you and he wants you to accept him as your lord and saviour

[@zoejeremy9671]

THOSE ARE UGLY AF

[@KL-fj6cg]

Zoe Jeremy like your personality

[@SaimonNaziVideos]

Chance the rapper on the Wall

[@sneakerfixation3215]

so you can start your own brand copying converse lmao....

[@trippyflip957]

looks like a chinese converse rip-off brand

[@doom7946]

more like hipster rip off

[@amproductions5727]

Those look like converse. The heck

[@loolootheworm8089]

You didn't design this you took someone else's design and changed it a little bit

[@brodwords7669]

Yes, that's all we need! Taking someone else's shoe and copying ANY part of it in ANY way gets you sued once you manufacture the shoe and try to sell it. I saw where Converse just sued 31 different shoe manufacturers!

[@overseasmusiccartelomcarte3611]

Go find a brand you really like, go work for them, and learn all you can learn.
That was the advice of person who don't know sh!t about making shoes. You could have gave better advice than that. Like getting a job at a shoe company is really that easy.
I like the designs on the table but that advice, ole that non encouraging advice.

[@Chucktay100]

this is terrible. ..he should have said it's all about who you know buddy

[@WantTeaBag]

Converse

[@maximuspoumie8581]

Those shoes are thrash tho'

[@Author_Alyssa_Taylor]

I read this more as a plug for the company rather than as help for those of us who are seriously interested in shoe design! Shame on you.

[@amproductions5727]

K Swiss shoes are ugly