How Baked By Melissa Became A Mini Cupcake Empire
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- čas přidán 29. 10. 2018
- Baked by Melissa is a New York based company, founded by New Jersey native and millennial, Melissa Ben-Ishay. The company is known for making tasty bite-sized cupcakes. Melissa's friends always knew her for her tie-dye cupcakes, so when she was fired from her job 10 years ago, she turned her love for baking into a business.
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#BakedByMelissa #Cupcakes #INSIDER
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How Baked By Melissa Became A Mini Cupcake Empire
"No matter where you live, I can get you baked by Melissa"
Everyone except America: Am I a joke to you?
Haha exactly
Sadly this is true
I know right lol 😂
Mr.G Americans forget the rest of the world exists 😫
I saw your shop in New York
*”Slightly bigger than a quarter”*
Can’t say the same about the price, lol.
It's 1$ per cupcake ouch
@Rainbow Sky plus shipping so mega ouch
I Will Become #1 Through Dedication And Faith wtf is baked by mellisa???
꧁ ღ An Awkward Crybaby ღ ꧂ sry idc about the spelling tho as long as the point gets through
OOF
“No matter where you live, I can get you baked by Melissa.”
Um, excuse me. I’m not sure I would like to become a mini cupcake.
😂😂😂
Now we know her secret
I. CAN’T. STOP. LAUGHING
LOL
OMFG HAHA
Am I the only one who's never heard of this brand?!
Sandimals S.D. Nope
No,Most of the world.
Me too till now Haha
Sandimals S.D. I don’t know half the things insider shows us
Same
Her cupcakes were delicious!! Moist and not too sweet. She donated thousands of cupcakes to Stoneman Douglas students and staff, and being a student I got to try some. I highly recommend her cupcakes!!! ❤️
Were?
I was going to write in the comments asking if that were overly sweet or not and it helped thank you!
Anika Jahan - Yes were, shes talking in the past tense... its not like she’s currently eating with her school now..
Damn wish she was in the Philippines
@@zaynahlliambitanga2879 true she'll be sold all day, but if and only if the it is affordable for the locals.
How to become successful:
1) use rainbow colours
2) number one
Judy Neptune this is so accurate for real
3) make them about 80% smaller than their normal size. :)
4)Get Fired In Your Work
666th like lol
5) give your customers diabities
Imagine being the person to fire her, only to find out she now owns a multi-millionaire company lmfao feelsbadman
Lol I was thinking about that
how so? she got fired for a reason. if anything the boss will be happy she found her potential due to her being fired. her talent here it seems is baking and i doubt it couldve been used in her d job lmao?
stopdroproll Jesus Christ take a joke
Strawberry Goldfiish a joke that doesnt make sense lOL!
well well well someone’s having a bad day
“Household name” I’ve actually never heard of her
Audrey hehe same
LOL SAME.
Ikr
ya
Same
Her brother better have gotten a share from the profits 😂
xGiberish like half dude
Who do you think the other co founder is
Co founder
Ikr
@@nico-bq3mx yum yum yum yum yum yum
bacon
Finally a person who doesn't add to much frosting
Lol ikr
*too
I guess I'm used to Disney's cupcakes because seeing so little frosting would make me walk out of her shop.
@@luvleebee1 not only that, they're extremely tiny! You'd have to eat 4 or 5 to feel like you actually ate a regular sized cupcake!
@@leandrebonsaint153 wow are you serious? Smh
“Walk in oven” sounds like something in a murder trail.
the witch in Hansel and Gretel be like "get me one of those"
"No MaTtEr WhErE yOu LiVe, I cAn GeT yOu BaKeD bY MeLiSsA"
@@tovanille *oh no-*
Sounds like a dangropa execution t9 me
@@tweekncra1g I DID NOTHING WRONG, STUPID STUPID STUPID STUPID STUPID STUPID STUPID!!!
They’re kinda overpriced for a box of midget cupcakes
How much
@@denverbajio9752 it's a dollar per cupcake so boxes are probably the amount of cupcakes is in the box
@@grossoldchannel7413
Listen here insider, u fucker
yes but
D Y E D C U P C A K E S
They are very overpriced. for the price of her tiny itty bitty cupcake you could buy a normal size cupcake that tastes just as good
She seems so fun and happy I actually stan
LalaTheLazyDaisy
Huh? You actually stan?
Sub for a sub
@@unish7104
That's not how to get subscribers.
LalaTheLazyDaisy I stan her too
I’m also stan
i think mini desserts are actually smarter than people give them credit for. at parties or gatherings, you don't want to have your face stuffed in a dessert while trying to talk to people. it's for that reason that i usually avoid food at such events because i'm self conscious lol.
SparkzMxzXZ me too! Tiny desserts are often less awkward😅
I usually just don't talk to people and then stuff my face
Social anxiety be like
and it also helps with not getting too full
eating one whole cupcake could make you feel sick and you cant walk around or eat other foods at events
@@kiizos536 you don’t have to 1. Finish something that’s making you too full 2. Go back to 1
@@LK-on6rw Wow thank you for completely ruining my point why dont you do that to everyone else also :)
“No matter where you live, I can get you baked by Melissa!”
Sorry ma’am, but I don’t want to be put in an oven.
(Also uh people said I copied this from someone [I didn’t notice someone else commented something like this-] so uh just tell me if you want me to delete this)
🤣 hilarious
Sorry ma’am, I don’t smoke weed
ChezOrb Best comment I seen so far 😂😂
- Hansel and Gretel to the witch
Wow she is a serial killer 😨😱
Why have I never heard of any "household name" or "empire" company until it's on insider or smth lol
because tha US is so big??
its that the companies pay insider to advertise their products.
I've heard of it lol they're sooo good
0:01 that looks like it's just paint
Zobia Farooq yeah it’s frosting I think right
GET OUT OF HERE YOU SCRUB
Omg why r u always here :o
@@TJ-uv6wg Facts
@@aisayahakens3885 ? What do u mean?
She is lucky. Not everyone gets to decide hm I'll bake some cupcakes and then it takes off.
Lucky. Yeah, more like a lots and lots of hardwork.
It's both your will and God's plan that decide if you do A or B in your life, she isn't that lucky.
Sophia Lejtman nah..there is no such thing called lucky, its all about the never ending hardworks..but successfull people usually knows how to hide their feelings , successfull people tends to have a better emotion's control than ordinary people
good luck and hardwork :)
There's something a bit off about her account. I'm sure she worked hard but she also seems to have had connections and not struggled to raise capital. www.timesofisrael.com/fired-from-her-job-she-turned-a-bite-sized-business-into-a-cupcake-conglomerate/
Me, watching video: yum, let me buy some!
Me: *realises it’s one dollar per cupcake* ain’t no way in hell-
One dollar per cupcake is expensive? My country sales a mini cupcake for like 3.50.
i wouldnt feel as bad buying it for a dollar if it was a small company but its not-
i mean I thought the prices were that bad at my school cause it's £1 for a muffin that's 3x the size of this
I usually sell for about $2 a cupcake for regular sized ones
It’s less than i size of a quarter
The thing is if I eat them, I won’t feel satisfied with just one cupcake so I’ll end up eating 20, then be like “I ate 20 cupcakes” and not notice how tiny they are.
That's a business strat baby
and then that's just $20 gone, if anything, it'll make you feel _more_ guilty.
5 tiny cupcakes = 1 normal cupcake (I think)
Same
They each cost a dollar 😐😫 it’s so sad
I did not know what "Baked by Melissa" was until I watched this video.
okay?
"Baked in giant walk in ovens." The witch from Hansel and Gretel has entered the chat...
The witch was going to replace her house for a gym, because of
Conner Bailey. (From the Land of Stories series)
"No matter where you live, i can get you baked by melissa!"
**sad irish noises**
Sooo true!!
**happy american noises**
**which turn to sadness when its 1 freaking dollar for that teeny tiny thing**
I don’t really like baked by Melissa, they’re very expensive for how small the cupcakes are. Plus they kinda tast weird, like uncooked dough with a lil icing on top. But I still eat them every now and then.
This comment made me happy lol I wanna start something like her but I’m butthurt cause she had money to start with
Lola
I think they taste great
The cupcakes are good in my opinion, what annoys me is the price and the cupcakes in her cookbook taste nothing like the ones in her store
but like they were working hard to make it so that could be why its expensive
Wait uncooked dough?
-You do you boo-
I've had these a few times, they don't taste like anything special and they're extremely overpriced lol. I wouldn't spend my money there but more power to her
Agree, I had it at one of their first shops but they are PRICY $1 for a small cupcake
“It’s a household name”
Me- *Ive never heard of this company.*
Ella Becerra lol same
Insider needs to get over themselves
@awcutebby ?
@@ninimazi459 ignore her
1:48
“I can get you *Baked by Melissa”*
At first:
“Mk sounds normal
Later:
Omg
Just sounds like a way to charge more for less.
Akendrick945 completo agree
Yeah, pretty much. I feel like I mostly see them at work events or parties... somewhere there's a budget to waste money on this kind of expense.
Akendrick945 Why are people so mad at businesses making a profit? Stfu!
@@FitnessSweets dude, it's a dollar per cupcake. Even the video said that they are almost quarter size. Would you pay a dollar for something so small and non filling when you can go buy street food which is both bigger and more filling than a stupid quarter sized cupcake? No. I get that they are hand made and all, but for something so small, it should be at most 50 cents. So, it's you who needs to shut the f**k up.
Probably less volume in one package of 25 cupcakes than a regular 6 pack of normal sized cupcakes
Ayy yeah they leave out the part where these small ass cupcakes cost one dollar each and their macaroons cost two dollars each🙄
Seriously? That's kind of expensive.
Jung Hoseoks’ Thighs really? 🤭
If you think that is expensive, come to Singapore. Our cupcakes are similar priced but our macaroons could cost up to $5 each.
thank you for this information lol
That's not bad for new york
Lady: No matter where you live, I can get you Baked by Melissa
Me: *goes on to website*
*sees that they don’t ship to the UK*
Me: You liar!
R P *tear drop*
(Music plays)
all around me are familiar faces..
Americans seriously think that if they ship to all 50 states that means they ship to the whole world
No one gonna mention how thoughtful her brother is? My brother would laugh at me
Mini cupcakes which is a mini version of regular cupcakes which are already mini version of actual cake when does it stop really people 🤦♂️
At cake pops I think?!
@@lotusjames2461 no, what about a tiny crumb, with some icing on it?😑
That’s Kevin’s line from The Office😂
Master Hank Mini cupcakes are just oversized cake crumbs-
Good point
They be leaving out her bro. Man he motivated her to open a company. Someone give him some credit!
Ikrrr, idk why people are not talking baiut him in the comment section
"Household name"
Right.... Never heard of them.
I love how she said she wouldn't be where she is today without her team , she's giving them the credit they deserve and not over praising herself, shes really humble ❤️❤️❤️🦋
Empire? Hardly. Never seen or heard of these until this video
does that not make it a empire?
It's more that nobody has heard of it. In fact I haven't either so it's sortof a popular business locally than an empire
darkrules1 it’s really well known in New York and Long Island area
Exactly
Locally
Not global
Lol
•MC Copeland• it’s an empire in the biggest US city so
The rainbow cupcake on the thumbnail looks like a tide pod. Wish people ate that instead of laundry detergent when it was a issue.
Her presence literally screams sweetness. No wonder her desserts became huge success ❤️
"90 options to choose from"
That just turned me off, I'd pass out from the stress of deciding what to choose! 😬
I love how they act like creating a business like this is something you can just do overnight and it'll immediately take off
LOL I worked at bbm and
1) the cupcakes aren’t made in the store
2) the cupcakes come in frozen and need to be thawed off, so if you go to BBM in the morning they will be semi frozen when you buy them
3) if you work there you can eat as many cupcakes as you want while in the clock so you get sick of them
4) THE SUGARRRRR!!! The cupcakes are all sugar so be mindful
5) I’m surprised they’re showing the cupcakes even being man because it was SUPER too secret there I worked there, you would get in trouble for even asking where they were made or what the recipe is
🤷🏽♀️ I had fun working there all in all best of luck to the company !
Also interesting to note, if you order them online they ship to you frozen as well. You have to thaw them in the fridge before you can eat them. Not that it’s an issue, it assures freshness after all. But it’s a total buzzkill having to wait an hour before you can enjoy your birthday treats!
a w no shit they’d be frozen. they’re still hand made. and all cupcakes are all sugar dumbfucks
@@shatogirl woah calm down and use better word when you can
I respect anybody who gets fired from their job and blooms after. What a loving brother she has ❤
No one is talking about how lovely is her brother that supported his sister?!
I wonder how the person that fired her feels...
Probably doesn't count it as a loss.
Now I know why she was fired, she cant get the cupcakes delivered on time like she promised
Imagine being her child....... when you’re craving something sweet and you can just go to your moms shop and get free cupcakes🤤🤤
Imagine having gratitude for the things you have
Imagine her bringing in her mini cupcakes in for the kid's class, and then that kid being bullied because mini cupcakes are objectively horrendous
This is so inspiring and courageous! Thank you for sharing... I needed this at 31
Yessss! I had these cupcakes for my first time last year. Not only were they delicious but the flavors were endless. You can get just about anything you are craving. I freaking love them!! They also come with a cute cupcake sticker and a tattoo which is just too cute 😊❤️🧡💛💚💙💜🖤
It’s fun, beautiful and represents every thing good in the world.”
You forgot one thing.... it’s expensive
“No matter where you live i can get you Baked By Melissa”
But i live in Mars
No, the sun
Denver Bajio lol😂
Hearing how her brother was the one who gave her the idea and supported her business is so heartwarming
Good for her! I'm so happy for her 💛💛
I just love how she’s not one of those CEOs who act like they’re boss. She the exact opposite, she helps and I just love ❤️ her! Btw her cupcakes are so good!
They taste like LGBullshiT and Libtardianism
Lenny Chan someones mad
@@aespugic Nah, they really taste like one. These cupquakes is the physical embodiment of above-mentioned derogatory concepts.
Yea ok, try working for her 🙄 that’s a whole different person.
not really, she probably has no say in her company, and her cupcakes are overpriced
This is actually so cool, honestly just motivates me to start my career NOW 😂
That's a super supportive brother! Respect!
0:09, they showed that clip like a billion times but it still is the most satisfying this ever!!
4:10
Or MABYE you could end up job-less and homeless for the rest of your life
@awcutebby it called a joke
@awcutebby aw look a sensitive snowflake
"Mini cupcakes? As in a mini version of cupcakes? Which is already a mini version of cake? I mean, where does it end with you people?" -Kevin
Probably at cake pops, like I said on that other dudes comment you copied off of. Butthole
Ohhh I love these cupcakes!! The most delicious cupcakes I’ve ever had!!! And I agree, the tie-dye ones are the best!!
Your cupcakes actually makes me happy when I look at them so I can just imagine what tasting them would do😄! Congratulations on your success🎉💯
as someone who has had baked by melissa multiple times, i just want to say that yes, they are a good as they look and sound.
Cupcakes?
Trivago!
😂😂😂
Lolzzzz
Are you healthy?
XD
Bro thats not how you use the meme-
I remember going to the first location of Baked by Melissa years ago! It was so yummy and tiny! I’m so glad to see they have become so huge! My fav was pb&j and of course tie dye!
I can’t with the sprinkle pour 😭 it’s so satisfying
I’m going to New York tonight and this came up in my recommended and there’s a baked by Mellisa right by my hotel!!
So were the cupcakes good?
Those people who fired her must regret it .
probably not, she sounds super annoying. but good for her!
Wow! This is so inspirational I love it!!!
I had them before!
They really are very delicious!
The confetti ones are my favorite!
Melissa seems like a really nice and fun person to know. Im gonna buy some cupcakes, bye😃
Have a nice day
1:38 I mean that packaging is cute for gifting.
All that hard work. She deserves it!
Awh she’s so happy and full of life
"No matter where you live i can get you baked by Melissa"
Mommy i don't wanna be baked......
Taking the tidepod challenge to a new level.....🤣🤣😐🤦♀️🤦♀️🤦♀️
Aw, she seems so sweet and ecstatic about her business.
Her soul is as sweet as her cakes💜
"I can get you baked by Melissa!"
*_that went 0 to 100 real fast_*
I got baked by Melissa cupcakes for my birthday and they were DELICIOUS!!! They're so DAMN GOOD!!!!
This is very inspiring!
Such a pure soul!
Melissa was a girl in my Highschool and she always used to have some weed w her when she came to parties. So my friends and I started to get „baked by Melissa“ every single weekend big time.
Really? 😂😂
RMgames oh wait are you talking about another Melissa ?
Lady talking: “In giant walk in ovens”
Me: *scoffs, “my oven is barely big enough to fit a cookie sheet.”
I love her cupcakes I wish they were bigger tho because they are just SOO amazing. I’ve been eating their cupcakes ever since I was 3 or 4 seeing the company grow makes me so happy because more people will try them and more stores will pop up which means more places for me to get my fav cupcakes!🥰🧁
That is so beautiful how her brother supported her.
"So at the end of the day, maybe losing your job isn't the worst thing in the world, you could start your own multimillionaire company one day and doing what you love"- so true! I agree.
We went there on the companies Birthday and got a lot of free cupcakes! THEY ARE TRULY THE BEST
ahhhh i was wondering what that tiny cupcake shop was whenever i went to soho this is amazing
I bought these a few days ago and they are SO GOOD! I recommend them 👍
"you can taste a rainbow in your mouth"
..
Skittles you have a new rival
She only hires people named Melissa so that every cupcake is 'baked by Melissa'
I.love.her , its like she always knows what to say and says it perfectly 😊💞💞
these mini cupcakes ARE SOOOO GOOODD i got some of those rainbow ones for my b-day and i LOVE THEM
Everyone : "I don't want to be put in a oven"
Me: *W E E D*
*Rainbow cupcakes!* 😋
What a great story ! I’ll make sure to visit one next time im in the USA !!
Ohhh so thats the store i saw pass by yesterday Baked by Melissa wow nyc has really cool food stories!
"NO MATTER WHERE YOU LIVE" - MELISSA
ME: EVEN IN INDIA??😋
I did not know that tie dye was a flavor 2:24 😂
Signarure flavor. That means they invented it.
These cupcakes look sooo good 😍 I depretly want one!
I've had these a few times before...they're really good
“Where ever you are, we can get you baked by Melissa!”
Me: aight, how I get them shipped to Hong Kong then?