I've gone to a commercial shoot for Rice-A-Roni (RAR) and a photo shoot for pasta. There are food stylists who set up the shots. When setting up a fork with RAR, tweezers were used to place each rice/vermicelli piece. This includes the pieces of herbs. She pulled a frozen tomato stem out of a bag for the tomato and "greased" up the tomato before spraying it with water. It was so interesting to watch.
They used to use glue, the FDA passed false advertisement laws years ago that force advertisements to only use edible products consisting of what they're selling, so newer adverts are actually what you're buying, but they have professional crews who doll it up perfectly. Motor oil used to be used for syrup, glue for milk, etc, but they haven't been able to do that for a while lol
That would only be true if they were selling milk I think, like the ice cream mashed potatoes thing you’re right, but if it’s an ice cream cone commercial that can still use the mashed potatoes technique the secondary props don’t have to be real basically
@@trashthug I'm pretty sure you're correct on that. I've heard it's still sketchy territory and to try to stay away from it completely, but I'm sure some companies do still use tactics like that if they can get away with it
Weirdly enough I have actually used milk for a glue commercial we did once😂 we were getting a shot of a big pour of glue but because it was so viscus it was really hard to film, we ended up doing it with milk and then slowing down the footage. It looked waaay smoother 😂 you’re actually right man hahahahaha
@@SpidersInMyHouseRentFree they use real milk or Atleast some kind of liquid cause if you pay attention to the commercial kids eating the cereal actually scoop it up and you can see it’s liquid “not glue”
Fun fact: it is illegal to use non edible products in a food commercial if the products in or on the food are not edible, it does not apply if they are used as secondary props though
Only if it's the item they are selling, this is a legal tactic because they aren't selling the milk. This changes nothing about how you perceive the cereal itself as only the "milk" has been changed
My Mom worked in advertising in the early 80s, she always said they used instant mashed potatoes for ice cream adverts because the lights would melt ice cream.
I remember my 5th grade teacher (who I also had as my 2nd, 3rd, and 6th grade teacher, small school lol) teaching my class about this, product placement, pretty much how this type of industry works. it was super cool. thank you, Mrs. Abrahams
I was a prop and special effect maker for what was called “Table Top” commercial photography in NYC for still photo adds back in the 70’s. For food the law was to use the real food - exceptions were made for some foods like ice cream that would melt under the lights. So they used Crisco the shortening . Coke adds used plastic Ice cubes so they wouldn’t melt and sprayed clear syrup drops on the outside of the glass to look like it was cold and refreshing. At that time, before computers , the objects would be set up and the photography studio would have to wait for the add agency to come by and okay it before shooting - so the food would have to be able to sit for hours/ half a day until it was okayed to do final shots. Hamburger shots like Burger King were required to use the actual buns hamburger patties, and pickles etc. The studio would use a food stylist to go through large tubs of pickles , patties and buns provided by BK to pick out the perfect ones . But they would enhance somethings like glue extra sesame’s on the bun . The patties, sometimes hamburger meat from the supermarket was not cooked much or at all because it would look less plump and charred so they might color it to look cooked . Lettuce from a supermarket . The whole thing was constructed with toothpicks sticking up the back of the burger to make it higher . So it was true that laws were in place that the actual product had to be used - with a lot of leeway
@@callmestumps6954 In this instant the difference between “ad” and “add” is a second stroke of the letter “d” by mistake. Would you not trust an entire letter from your mother/father/friend etc if one word was misspelled ? Especially a typo? Wow
Yes, I remember going to some teacher’s convention and they had a class on food staging. They also said it was a law they had to use real food otherwise it would be deceptive and maybe other reasons too, I don’t remember, but yeah they got real creative to make it look perfect.
When I was like 7 I was in a 10-ish second commercial for McDonalds. I had to take a big bite of a burger and it was TERRIFYING. There was only one corner that was actually edible. The rest was held together with glue, wooden toothpicks pointing straight up, some weird rubbery substance that was basically meant to add to how full the burger looked. My aim had to be ON POINT and I was so jealous of the kid who just got to do his chicken nuggets take over and over 😭
Im so old lol these little videos always make me think of a tv show that played on hbo called "buy me that" and it did this. Showed how commercials were made and showed how commercials made products seem way better than they were.
@@schmoo3309 same i want some of it to float so i can eat the already drowned ones and when later i eat the floating ones its not soggy and still a bit crunchy (i drown the floating ones after i finished eating the already drowned ones)
My fifth grade social studies teacher did a unit on commercials and how they fool us. This was probably 30 years ago. This was true back then. We did recreations. They use glue or thinned viscous material so the cereal doesn’t go soggy while videoing or taking pics.
Ooooh that makes sense. I couldn't help think this does not look as appealing as the real thing but by that logic it makes sense. I'd be the renegade director type who believes that if you need take after take to film a cereal commercial than you have bigger problems then the milk.
Back a while I watched a special on TV about how ALL commercial food is fake. For example they use red lipstick on strawberries to make them more appealing.
It is true I remember a book also called i think Oyster Orgy (sorry kids) that showed how they arranged things on packaging and commercials to entice people
My photography professor was a professional food photographer and I can confirm all of props they use are true. another one is shaving cream. it’s used as whipped cream because it doesn’t melt under all the hot lights during a shoot
Fun fact: for food commercials the only thing that is absolutely required to be edible is the specific food being advertised. This applies to many things across-the-board. Fast food commercials put cardboard disks between each layer of ingredients to make the Burger look bigger and Fuller. Most of the time these cardboard disks are slightly thicker on the side away from the camera to make the dimensions pop that much more. Oh and the whipped cream on pumpkin pie is actually shaving cream.
In Australia, by law, you must use the food being sold, otherwise it's false advertisement. So no, they don't use glue lol. They do however, have food stylists to make the food look much better than it would normally.
They are legally required to use the real product of what they are selling. So a cereal company can use fake milk in the bowl and fake orange juice in the background etc, but the cereal must be real. I remember a story of a photographer going through hundreds of TV Dinners so they could pick and choose the best items.
I once did a mini max ad when I was younger and I can confirm they do this. I was really confused, also the mini max character was a sponge on a pencil with green painted on it. Traumatised my younger self
nobody is eating it? they use glue for the commercials so that the cereal theyre advertising doesnt sink and get soggy, and that it looks better when they film it. theres other advertising tricks too, off the top of my head: commercials for burgers put layers of cardboard in between the meat and veggies so that the burger looks taller and more appetizing, but theyre not putting cardboard in the real burgers
The kid in the commercial who just ate a huge spoonful:
Think that the kid ate a real one
@@Nugget873 OH WHAT I THOUGHT HE ATE GLUE??!?!🤯🤯🤯😛😛🤨🤨
It’s probably a thinned out marshmallow cream or something of the sort
@@Nugget873no shit what is he gonna do, eat the glue
@@timothythe5th I would
I auditioned for a cereal commercial when I was a kid and they used that marshmallow crème so it can be edible. It was so sweet I threw up lol 😂
Damn, that's a crazy cool story
Marshmallow fluff?
@@Theblvckheart1 cream, it's smoother than fluff
Damn sorry to heae about your acting career. Hope you've found happiness regardless.
I READ AUCTIONED BRUH 💀💀💀
“Hey son what cereal are you eating?”
“Glue.”
You know how many horses it took to make that glue?
LOL
Lot of smart kids eat paste
I've gone to a commercial shoot for Rice-A-Roni (RAR) and a photo shoot for pasta. There are food stylists who set up the shots. When setting up a fork with RAR, tweezers were used to place each rice/vermicelli piece. This includes the pieces of herbs. She pulled a frozen tomato stem out of a bag for the tomato and "greased" up the tomato before spraying it with water. It was so interesting to watch.
That's one of those jobs that I wonder how people get jobs like that.
@@vengefulbeautysame lmao
They used to use glue, the FDA passed false advertisement laws years ago that force advertisements to only use edible products consisting of what they're selling, so newer adverts are actually what you're buying, but they have professional crews who doll it up perfectly. Motor oil used to be used for syrup, glue for milk, etc, but they haven't been able to do that for a while lol
That would only be true if they were selling milk I think, like the ice cream mashed potatoes thing you’re right, but if it’s an ice cream cone commercial that can still use the mashed potatoes technique the secondary props don’t have to be real basically
I’ve seen tons of other ads use glue for example the pizza places using mozzarella mixed with glue to make the cheese pull better
i knew that there is a law about using cgi but i didn't know they had to use edible product lol
nah they still doing it i wish we could take the FDA word though 😂
@@trashthug I'm pretty sure you're correct on that. I've heard it's still sketchy territory and to try to stay away from it completely, but I'm sure some companies do still use tactics like that if they can get away with it
A lesser known fact is they actually use milk in glue comercials.
Rlly? 😂
@@christian.jay2011 why the fuck would you even think that could be true
@@christian.jay2011 probably not, but who knows? 😅
Weirdly enough I have actually used milk for a glue commercial we did once😂 we were getting a shot of a big pour of glue but because it was so viscus it was really hard to film, we ended up doing it with milk and then slowing down the footage. It looked waaay smoother 😂 you’re actually right man hahahahaha
What? Why tho lol?
It made me sad when he wasted that beautiful Jell-o.
Cry
“What do you add first? Milk or cereal?”
Him: *GLUE.*
just use yogurt instead of milk with your cereal if yall wanna replicate this without dying from glue 😂
This the comment I was looking for 😂
@@Rest_Assured1111same lol
Or chilled.all purpose cream
Cereal in yogurt is bomb
most white glues are non-toxic and wont hurt you at all especially white glue like they use in school
Sometimes we use paint as well, with a tiny bit of dish soap. 👍
We😀
….WE?!
WE?...
WE?!
WE‽
nobody gonna talk about how he added the milk before the cereal
Fr😭
My 8 year old just said " that's wasteful" . Very true
instructions unclear, I am now drowning in a gluey, sticky like substance.
🤨
Edit: Macaroni And Cheese
What you mean by that? 🤨
Put that some in my mouth, Brodie..
Bro... what did you do????🤨🤨
AYOOOOOOO 🤨📸📸
Bro. The glue one looks way too good. 😭
Edit: I tried it. Do not recommend.
Munch
They don’t use glue
Want my glue baby😈
@@moneyblue8466 then what?
@@SpidersInMyHouseRentFree they use real milk or Atleast some kind of liquid cause if you pay attention to the commercial kids eating the cereal actually scoop it up and you can see it’s liquid “not glue”
They use glue instead of milk, so the cereal doesn’t sink down and to make it look more appetizing
"and the second I took a bite I realised something, that wasn't milk"
Fun fact: it is illegal to use non edible products in a food commercial if the products in or on the food are not edible, it does not apply if they are used as secondary props though
Elmers glue is very much edible learned that back in school
Only if it's the item they are selling, this is a legal tactic because they aren't selling the milk. This changes nothing about how you perceive the cereal itself as only the "milk" has been changed
The kid that ate a spoonful is edible?
In what country my guy. Nothing is universally illegal.
And it’s crazy the stuff they use but since everybody and their mom sticks EVERYTHING in their mouth. There’s a ton of edible “stuff” they can use😂😂
My Mom worked in advertising in the early 80s, she always said they used instant mashed potatoes for ice cream adverts because the lights would melt ice cream.
wow, too bad everyone already knows that
@@terwerlive5616 Still waiting on that Halloween Special Bro 😂
Cum
Yes, mash ...or shortening. Both are edible and u can colour it...
They could also just use thick yoghurt. That's easier cheaper and not so messy as the glue
me with ads that use actual milk and it looks good:🗿☕️
They actually use corn starch flour and water it won't make the cereal soggy and gives a better appearance on camera.
Why do they not js use milk
@@maje7380 soggy*
@@maje7380 did bro even read!!??
@@maje7380 Photoshoots can take a long time and prevents the cereal from getting soggy as others said.
They use glue. That's too much work
There is literally a business that does all of this kind of stuff in advertising for different companies and it's all artistic
Autistic u mean?
Several. Several businesses.
Most of the cereal in the commercials just have more cereal and less milk which makes it look more full.
Everyone else talking about the ad
Me: MILK BEFORE THE CEREAL??? nahh
Bro wasted a bowl of jello 💀
Fr 😢
It’s just jelly
it’s non toxic glue he can still eat it
@@bujubra2594 still jelly tho
Jello is just sugar and water (& gelatin)
Do you think it's wasteful ?
For Chocolate cakes they apparently layer a thin layer of chocolate over aluminium foil to get it shiny when photographed.
@@GoldShmrockget a life, it had more meaning than your useless comment x
@angelxcherry @PurgeNerd 😅😅😅 ok this is not preschool if you don't like something just scroll past 🙄
@@westyorkshireaudit1254 that should be directed to him
@@vlogsbyrubssorry I replied to the wrong person
@@westyorkshireaudit1254 it’s ok loll
i accidentally drank glue thinking it was milk
HOW LONG COULDN'T YOU SPEAK
idk bro xD i was like a kid. This was back in elementary school, 1st grade/2nd. Tasted great though, but play doh better@@_M0th3r
@@Taco-Belle Thank you for the advice
I remember my 5th grade teacher (who I also had as my 2nd, 3rd, and 6th grade teacher, small school lol) teaching my class about this, product placement, pretty much how this type of industry works. it was super cool. thank you, Mrs. Abrahams
my teacher was a food stylist, they use a lot of funky techniques to get food looking really good.
I was a prop and special effect maker for what was called “Table Top” commercial photography in NYC for still photo adds back in the 70’s. For food the law was to use the real food - exceptions were made for some foods like ice cream that would melt under the lights. So they used Crisco the shortening . Coke adds used plastic Ice cubes so they wouldn’t melt and sprayed clear syrup drops on the outside of the glass to look like it was cold and refreshing. At that time, before computers , the objects would be set up and the photography studio would have to wait for the add agency to come by and okay it before shooting - so the food would have to be able to sit for hours/ half a day until it was okayed to do final shots. Hamburger shots like Burger King were required to use the actual buns hamburger patties, and pickles etc. The studio would use a food stylist to go through large tubs of pickles , patties and buns provided by BK to pick out the perfect ones . But they would enhance somethings like glue extra sesame’s on the bun . The patties, sometimes hamburger meat from the supermarket was not cooked much or at all because it would look less plump and charred so they might color it to look cooked . Lettuce from a supermarket . The whole thing was constructed with toothpicks sticking up the back of the burger to make it higher . So it was true that laws were in place that the actual product had to be used - with a lot of leeway
Not trusting the word of a random youtube shorts commenter who doesn't know the difference between "ad" and "add"
@@callmestumps6954 In this instant the difference between “ad” and “add” is a second stroke of the letter “d” by mistake. Would you not trust an entire letter from your mother/father/friend etc if one word was misspelled ? Especially a typo? Wow
Fascinating. Thanks for sharing!
@@callmestumps6954 can’t believe that there are ppl like u in this world
Yes, I remember going to some teacher’s convention and they had a class on food staging. They also said it was a law they had to use real food otherwise it would be deceptive and maybe other reasons too, I don’t remember, but yeah they got real creative to make it look perfect.
When someone in his house starts eating from that bowl: 😳
The most viewed Short with no people using this sound: Winner! 🏆
That cereal went down like the titanic
Do they have eyes blue like the Atlantic though?
@@OKF.Nope they had brown eyes like the titanic
@@taco_cat27 submersible moment
When I was like 7 I was in a 10-ish second commercial for McDonalds. I had to take a big bite of a burger and it was TERRIFYING. There was only one corner that was actually edible. The rest was held together with glue, wooden toothpicks pointing straight up, some weird rubbery substance that was basically meant to add to how full the burger looked. My aim had to be ON POINT and I was so jealous of the kid who just got to do his chicken nuggets take over and over 😭
HHAHAAHAHAA
Malayamai
Kissing
Tr6 g g
PFFFT
Man wasted perfectly good jello
As a previous product developer this is exactly how we prepare the food for photography for the packaging. It just makes it look more appealing
They use glue in cereal commercials so the cereal doesn’t sink or get soggy
Well duh
yeah we watched the video
@@lettuce2383 they telling it to people who don’t know
@@itzbrianna4031 who doesn't?
@@pamaaz769well everyone is different in their on way so they might not have the proper learning abilities and can grow up that way so that’s why
Can confirm they do this, my mom worked on commercials for a few years and she wont stop bringing it up every time we see one
Im so old lol these little videos always make me think of a tv show that played on hbo called "buy me that" and it did this. Showed how commercials were made and showed how commercials made products seem way better than they were.
This triggered my "Milk before the cereal" senses
he did not just put the milk before the cereal. straight to jail
He was trying to recreate the commerical where the cereal floats on top of the milk so that's why he was putting cereal on top of milk
but still… milk before cereal is still socially unacceptable
@@ImGabeChan I think he knew that... and for the sake of science, this could be an exception, but it's still something that is hard to see..
I put milk before cereal I didn't realise that wasn't OK...
@@schmoo3309 same i want some of it to float so i can eat the already drowned ones and when later i eat the floating ones its not soggy and still a bit crunchy (i drown the floating ones after i finished eating the already drowned ones)
My fifth grade social studies teacher did a unit on commercials and how they fool us. This was probably 30 years ago. This was true back then. We did recreations. They use glue or thinned viscous material so the cereal doesn’t go soggy while videoing or taking pics.
Ooooh that makes sense. I couldn't help think this does not look as appealing as the real thing but by that logic it makes sense. I'd be the renegade director type who believes that if you need take after take to film a cereal commercial than you have bigger problems then the milk.
Back a while I watched a special on TV about how ALL commercial food is fake. For example they use red lipstick on strawberries to make them more appealing.
It is true
I remember a book also called i think Oyster Orgy (sorry kids) that showed how they arranged things on packaging and commercials to entice people
My photography professor was a professional food photographer and I can confirm all of props they use are true.
another one is shaving cream. it’s used as whipped cream because it doesn’t melt under all the hot lights during a shoot
This is why Elmer’s glue is beloved by millions of children everywhere.
Lmao were you one of those kids that ate glue 😂?
I don’t know when’s the last time I’ve seen a cereal commercial
Fun fact: for food commercials the only thing that is absolutely required to be edible is the specific food being advertised. This applies to many things across-the-board. Fast food commercials put cardboard disks between each layer of ingredients to make the Burger look bigger and Fuller. Most of the time these cardboard disks are slightly thicker on the side away from the camera to make the dimensions pop that much more. Oh and the whipped cream on pumpkin pie is actually shaving cream.
I heard mash potatoes worked well for ice cream, w a lil food coloring
In Australia, by law, you must use the food being sold, otherwise it's false advertisement. So no, they don't use glue lol. They do however, have food stylists to make the food look much better than it would normally.
The cereal companies aren't selling milk tho
They did. Did you see the cereal? That's what's being sold.
They dont sell it with milk tho?
1. Australia is insignificant
2. The food is literally being used
3. Food stylists’ entire job is knowing tricks like these to display the food
Crikey! Did you not see the cereal in the glue? I'm a food stylist here in Sydney, mate; we use glue with our cereal all the time!
The forbidden cereal... but it looks so delicious 🥺😭
Hey kids,whatcha eating?
Glue💀
The forbidden part of a balanced breakfast.
why do people not see the difference between actual milk and glue 😭
Bro Just Exposed Every cereal commercial 💀😂
The splashes in the bowl when the cereal drops in during the commercial:
👁👄👁
What you should really do is go to a food photographer, they don't use real food!😂😂😂
Lol they legally required to for advertisements now
They are legally required to use the real product of what they are selling. So a cereal company can use fake milk in the bowl and fake orange juice in the background etc, but the cereal must be real. I remember a story of a photographer going through hundreds of TV Dinners so they could pick and choose the best items.
"why is the milk sticky?" 💀💀💀
is that seme
@@danyaalmohammed2985😠
NAHH THAT LOOKS SO GOOD
Guys let's just respect the Tesco's own brand shreddies
Be right back. Got to go test this recipe
Bro really just added the milk first 💀
Yeah but whens the last time you've seen a cereal commercial
Another "Expectation vs. Reality" discovery.
the fact he poured the milk before the cereal 💀
Ur user is quite accurate
You should do stand up
Yummy glue cereal 🤤
The forbidden milk 🗣🔥
everybody gangsta until he eats the glue instead of the real food💀💀💀
Commercial food needs to make a commercial 21 hour apology food video
I read the caption as, “Why to use glue instead of milk in cereal”
Maybe because u threw 3 pieces of cereal in a whole bowl of milk 💀💀
Well said bro ... I had same issue wth put only 3 in bowl full of milk 🤣🤣🤣
Marbles at the bottom of the bowl also used to be common. Especially for soups.
Bro Pores Milk before the cereal💀
My uncle did photo shoots for commercial products like this. It’s 100% real. they used some crazy things to make the food look the way it does!
My brother made me a bowl of glue and added cereal on the top and I'll never forget taking a bite of it as a little kid.
You didn’t notice the glue consistency?
No I was like 5
I noticed once I took a bite
Sumo from clarence be like:
The cereals in commercials 🤩🤩🤩
When i put them in milk - hello i am under the water
The milk spilling when they pour it: WHAT ABOUT MEEEEE
BRO KEPT THE MILK BEFORE THE CEREAL 💀💀💀💀💀
He wanna test if it's float and to make the cereal placement like the glue one
Proves it's better
@@Overseer_main you’re the reason I hate minecraft steve
Just stop with the skull emojis
@@squiggly_muchk1n323💀💀
I used to laugh at the kids that ate glue in pre-school… I get it now lol
staging food for photography is an art form requiring unique expertise. they are specialists.
I once did a mini max ad when I was younger and I can confirm they do this. I was really confused, also the mini max character was a sponge on a pencil with green painted on it. Traumatised my younger self
“Do you guys use PVA glue in your commercials?”
“No, it’s all natural.”
“Okay, eat it.”
“Well…..”
It looks more like a yogurt
I was always told by older folks when i was growing up in the 80s, they used glue on tv instead of milk because milk has a weird color on camera.
They need to make edible glue because that shit looks good.
Everybody gangsta till the actor puts the spoon in his mouth 💀
Shoe polish on the turkey 🦃 and lipstick on strawberries.
You see this but then the guy of the commercial takes a bite
Bro i love u i watched all ur videos like a few years ago
Just touch up the cereal with a little extra glue and you're there
i bet the people who make commercials like these ones are the type of people that ate glue as a kid lol
Huh? This is a clever way to create an ad for food.
nobody is eating it? they use glue for the commercials so that the cereal theyre advertising doesnt sink and get soggy, and that it looks better when they film it. theres other advertising tricks too, off the top of my head: commercials for burgers put layers of cardboard in between the meat and veggies so that the burger looks taller and more appetizing, but theyre not putting cardboard in the real burgers
This bro really knew what he's putting on that jelly💀💀💀
That one dude in the commercial who just ate a spoonful out of the cereal:
*Something’s wrong, I can feel it*
Who the hell actually drops fruits in their cereal? You gotta go 💀
Me
Adding fruit as an option is normal wtf u on about
😅 We rarely eat cereal or yogurt without fruit. No sugar so always add fruits. Vsn be diced or sliced. Also can add in seeds or roasted grains😊
You never ate cereals with fruits? well...
If you ever feel useless, remember the jello.
It's not useless, it's the base so they don't need a crap ton is glue
They also add varnish to steaks and burgers and when you see a pizza with a stretchy cheese pull thsts usually a partially solidified marine wood glue
Someone just passed out to make your cereal commercial
but the way they waist so much glue-
what about the cereal and fruit😭
You”ll never know how I got 500+ likes.
child detected
@@chilldedede knowing detected
@@jakeplayz_robloxloltiktok trend user detected
Child detected
Child detected
The fact that all so was thinking about was how perfect and delicious that jello looked and he just poured GLUE ON IT 😭😭😭😭😭
“TEsTinG if Its TruE” Yes. It’s true. They have literally told people and shown them the process.
The secret ingredient for commercials are glue
Nahh it's earwax