Volvo Trucks - The Epic Split feat. Van Damme

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  • čas přidán 12. 11. 2013
  • Watch Jean-Claude Van Damme carry out his famous split between two reversing trucks. Never done before, JCVD says it's the most epic of splits -- what do you think? Please share & comment!
    This live test was set up to demonstrate the precision and directional stability of Volvo Dynamic Steering -- a world-first technology that makes the Volvo FM easier to drive.
    Filmed in Spain on a closed-off landing field at sunrise in one take.
    Directed by Andreas Nilsson
    Soundtrack by Enya: Only Time
    More about Volvo FM & Volvo Dynamic Steering:
    www.volvotrucks.com/en-en/tru...
    Visit Volvo Trucks website:
    www.volvotrucks.com
    Volvo Trucks on social media:
    / volvotrucks
    / volvotrucks
    / volvo-trucks
    / volvotrucks
    / volvotrucks
    / volvotrucks
  • Auta a dopravní prostředky

Komentáře • 62K

  • @rachidrifai9632
    @rachidrifai9632 Před 3 lety +6297

    This commercial convinced me to buy a jean claude van damme.

  • @copiedcomment6958
    @copiedcomment6958 Před 3 lety +25466

    When the Ad is so good that people search for it.

    • @cedricdevos3257
      @cedricdevos3257 Před 3 lety +249

      Indeed I searched for it.

    • @Akarsh-
      @Akarsh- Před 3 lety +172

      I get recommended few times and I never skip a chance to watch it

    • @hklegomaster
      @hklegomaster Před 3 lety +76

      60M views in January 2020
      105M in January 2021

    • @hklegomaster
      @hklegomaster Před 3 lety +8

      Cool

    • @Felix11010
      @Felix11010 Před 3 lety +11

      @@hklegomaster january 2021 and its almost doubled :)

  • @GeneralKenobi69420
    @GeneralKenobi69420 Před 6 měsíci +2575

    I almost forgot to watch this today

  • @serdarkahveci533
    @serdarkahveci533 Před 5 měsíci +672

    It's been ten years since this ad was shot. Ten years from now, we will open and watch this ad again and we will still be amazed.

    • @NTav540
      @NTav540 Před 4 měsíci +3

      For sure. Once in a while, bc I like Enya I remember this and come back here. I make sure to space my visits, bc I never, ever want to tire of this.

    • @davidc4408
      @davidc4408 Před měsícem +2

      Does not matter. 50 years will still be the same

    • @adamaka4959
      @adamaka4959 Před 18 dny

      still cool

  • @SpencerBarton
    @SpencerBarton Před 3 lety +31507

    This is absolutely, without question, the most brilliantly executed marketing i've ever seen for a product.

    • @halinanowak781
      @halinanowak781 Před 3 lety +516

      Definitely one of the best ads ever made. An ad so good, I come back and just to watch it again.

    • @josephalphonse9494
      @josephalphonse9494 Před 3 lety +126

      @Your channel Elon groupie, take a hike!

    • @datsun_420z5
      @datsun_420z5 Před 3 lety +18

      Spencer?! You are so good at skateboarding and you are so creative, I love watching your vids!

    • @Minenimations
      @Minenimations Před 3 lety +30

      Volvo makes really good marketing videos overall

    • @erikeggenbakstad
      @erikeggenbakstad Před 3 lety +13

      @Your channel Not as an advertising for the product reliability or quality per say. But as a standalone marketing campaign it was very good!

  • @vlad050987
    @vlad050987 Před 4 lety +5959

    It’s now 2020 and this is still the best commercial ever made

  • @ailo8625
    @ailo8625 Před 5 měsíci +298

    Stop Asking Who’s Still Watching!
    We Never Stop Watching To This MASTERPIECE!!-

  • @MegaMark0000
    @MegaMark0000 Před 5 měsíci +108

    This commercial is like an anxiety relief, a nostalgia trip and an inspiration all in one.

  • @Warhorse469
    @Warhorse469 Před 5 lety +6726

    Legend has it Van Damme was pushing those trucks apart with his legs.

    • @philjohnson725
      @philjohnson725 Před 5 lety +246

      Big deal. Chuck Norris was driving both trucks.

    • @kaeaja
      @kaeaja Před 5 lety +35

      Im just freaken impressed that Jean Claude Van Damme can even do that.

    • @ambergriff135
      @ambergriff135 Před 5 lety +8

      philjohnson725 HAHAHAHAH love it!!!! Probably

    • @HardKore5250
      @HardKore5250 Před 5 lety +3

      Kaeaja Chuck can almost do it cannot go all the way down

    • @themaverick1891
      @themaverick1891 Před 5 lety +1

      Which legend? There is no such stupid legend.

  • @jezreellucas8055
    @jezreellucas8055 Před 3 lety +4898

    If ads were like this, there's no need for a skip button.

    • @funnyshorts6133
      @funnyshorts6133 Před 3 lety +12

      yep

    • @Joey-ee4hz
      @Joey-ee4hz Před 3 lety +28

      Probably wouldn’t know it was legendary because I would have pushed the skip button after 5seconds.

    • @PermanentHigh
      @PermanentHigh Před 3 lety +8

      Right? Instead you get badgered with shit u don't care about

    • @hayktadevos
      @hayktadevos Před 3 lety +20

      Until it starts to pop up every 15 minutes.

    • @Tmftvvv
      @Tmftvvv Před 3 lety

      Exactly

  • @n0e.p
    @n0e.p Před měsícem +13

    After 11 years, it's still, in my opinion, the best commercial ad.
    Well done ! 🎬

  • @TIOLIOfficial
    @TIOLIOfficial Před 5 měsíci +457

    This video is randomly getting recommended to me after 11 years...

    • @noobike7996
      @noobike7996 Před 5 měsíci +1

      Hell yeah....

    • @TIOLIOfficial
      @TIOLIOfficial Před 5 měsíci +10

      ​@@noobike7996I love that Volvo liked my comment.

    • @yongminkim1980
      @yongminkim1980 Před 5 měsíci

      It is such a celebration of JCVD, I come back once a year to see it... then I look for the all the meme versions for a laugh!!!

    • @mtlil9313
      @mtlil9313 Před 9 dny

      Sorte a sua eu tive a procurar, essa obra de arte

    • @FALADELE17
      @FALADELE17 Před 8 dny

      ​@@mtlil9313e eu aqui tbm tinha pesquisado kkkkk

  • @saffronblaze7763
    @saffronblaze7763 Před 3 lety +2095

    This was the last time Epic was used correctly on the Internet.

  • @_t_h_o_m_a_s_
    @_t_h_o_m_a_s_ Před 2 lety +8331

    This commercial is still legendary, even after 8 years

    • @NoBullNate
      @NoBullNate Před 2 lety +44

      Lets be honest. Enya is Timeless.

    • @davewsh8434
      @davewsh8434 Před 2 lety +39

      And the trucks still look modern

    • @enzoocampoiii2881
      @enzoocampoiii2881 Před 2 lety +19

      they got the best commercials short but sweet not woke and no agenda to push propaganda down your throat companies should take note.

    • @DISTER141
      @DISTER141 Před 2 lety +1

      Jean Claude is gay

    • @tgutannor730
      @tgutannor730 Před 2 lety +4

      @@DISTER141 so is your mother !

  • @simouny
    @simouny Před 7 dny +7

    This ad lives in my mind rent free.

  • @user-xt8xr8pe6c
    @user-xt8xr8pe6c Před 5 měsíci +16

    The music, the narration, the setting, the stunt, the filming, the trust. One of the best ads I’ve ever scene. Surely Volvo feels they hit a home run with this ad. Would’ve been a great Super Bowl commercial.

  • @pedrokim107
    @pedrokim107 Před 4 lety +9691

    If youtube would show me this ad, I would watch the ad and skip the video ...

  • @heavenascensiondio9907
    @heavenascensiondio9907 Před 3 lety +12261

    The trucks are not steering, they're pushed aside by Van Damme.

    • @czyrwradek4571
      @czyrwradek4571 Před 3 lety +77

      That comment just made my day :)

    • @daniel_7234
      @daniel_7234 Před 3 lety +8

      Hi

    • @stavrospapadakis8839
      @stavrospapadakis8839 Před 3 lety +16

      Hahaha you made my day too

    • @averma32
      @averma32 Před 3 lety +7

      😂😂

    • @liberator48
      @liberator48 Před 3 lety +78

      The trucks are also not accelerating, they are put in neutral on a downwards slope carried down only by the weight of his massive balls of steel.

  • @Gliese-667
    @Gliese-667 Před 6 měsíci +41

    The year is 2024 and this is still the most striking announcement. It's part of my life. Exciting. 2013 - 2024 😍

  • @oluwaseunamos3729
    @oluwaseunamos3729 Před 6 měsíci +46

    Here Jan 19 2024. Can and will never stop watching this. Never!

  • @mikaelengstrom6639
    @mikaelengstrom6639 Před 2 lety +4132

    This isn't a commercial. This is pure art.

    • @GuyMcPherson69
      @GuyMcPherson69 Před rokem +15

      Facts

    • @sarahbasto6520
      @sarahbasto6520 Před rokem +21

      Van Damme is far my forever best hero ever. I'm 40. And since I was 10 nobody has ever beaten him 😍

    • @PabloPerez-ed9gp
      @PabloPerez-ed9gp Před rokem +1

      😂😂😂may b.

    • @JoeOvercoat
      @JoeOvercoat Před rokem

      @Super Hot Fire He falls.

    • @TheSupriest
      @TheSupriest Před rokem +2

      Agree!
      And everytime I'm sad or lose confidence in Humankind, I watch it and hope rises again! :)

  • @Marco-sx1kx
    @Marco-sx1kx Před 4 lety +1815

    6 years later, still the best comercial ever

  • @inigoloyola1869
    @inigoloyola1869 Před 2 dny +3

    I've seen this years ago, and I'm still convinced that this is the greatest commercial of all time.
    -Direct demonstration of technology (i.e. steering precision)
    -Talented person
    -Beautiful, simple setting.
    -Excellent music
    -Not overtly (visually) complicated/edited. It's just a guy, a road, trucks and white Helvetica font.
    The simplicity, beauty, but amazing execution of the commercial is what makes it so great

  • @mumutusa
    @mumutusa Před 7 měsíci +30

    Jean-Claude Van Damme is so talented he can do the epic split, while speaking to us, without moving a muscle. Just pure talent.

  • @geoffgodwin
    @geoffgodwin Před 3 lety +3937

    Just try to imagine being the person who pitched this idea. Imagine the power of persuasion involved here.

    • @hafa8635
      @hafa8635 Před 3 lety +416

      Guys, just hear me out here, what if we had Jean Claude Van Damme in the middle of two trucks doing a split???

    • @mateuszstepniewski5954
      @mateuszstepniewski5954 Před 3 lety +256

      @@hafa8635 guy 1: thats stupid
      Guy2: wait wait wait, hes got a point. Just think about it.
      Guy 1: holy shit, set this up right now.

    • @VillainCrew
      @VillainCrew Před 3 lety +20

      Lol so true!! Im dying here 🤣🤣🤣🤣🤣

    • @gunelismiyeva2370
      @gunelismiyeva2370 Před 3 lety +12

      JeanClaudeVanDamme💪👊👍

    • @DanTheTTT
      @DanTheTTT Před 3 lety +16

      And money, bunch of money. Like a lot of money from it.

  • @langkahbercahaya
    @langkahbercahaya Před 3 lety +3589

    van damme is a legend!

  • @alexsandulescu2129
    @alexsandulescu2129 Před 7 měsíci +38

    2023 and I just searched for it
    The best add in the history
    The set was fantastic from start Tu finish
    Thank you, Volvo for choosing the chosen one ❤

  • @user-dc2wz6mo4b
    @user-dc2wz6mo4b Před 4 měsíci +15

    Эту рекламу уже никто и никогда не переиграет!!!! 🔥

  • @danielocsai36
    @danielocsai36 Před 2 lety +3269

    9 years passed, and i'm still coming back watching this.

    • @DISTER141
      @DISTER141 Před 2 lety

      Jean Claude is gay

    • @danielocsai36
      @danielocsai36 Před 2 lety +7

      @@DISTER141 I'm not sure about this, but if he is, so?

    • @ipadista
      @ipadista Před 2 lety +9

      @@DISTER141 Irrelevant, once you do that split get back to us

    • @seanb2233
      @seanb2233 Před 2 lety +4

      Is it 9yrs already!? Wow...

    • @ibrahimxelilov8056
      @ibrahimxelilov8056 Před 2 lety

      Bende öyle 😊

  • @jayjameson2706
    @jayjameson2706 Před 3 lety +1701

    The only advertisement that I would not skipp...

    • @Gerald0613
      @Gerald0613 Před 3 lety +6

      You shouldn't skip ANY advert... that's how big companies survive in these difficult times...

    • @iloathepeoplewhorestilltal2774
      @iloathepeoplewhorestilltal2774 Před 3 lety +21

      @@Gerald0613 idgaf about BIG companies

    • @okie1630
      @okie1630 Před 3 lety +12

      @@Gerald0613 If times are difficult for big companies - what are they for individuals?

    • @Gerald0613
      @Gerald0613 Před 3 lety +2

      you guys can only think about yourselves smh

    • @condorX2
      @condorX2 Před 3 lety

      I got fool the first time, the second time I've noticed the obvious signs. There is no wind hitting his hair or clothes.
      Answer: CGI

  • @DaEmperor007
    @DaEmperor007 Před 7 měsíci +23

    An ad so good that 10 years is not enough to get over it. Volvo and JCVD definitely did a thing with this one.

  • @w.w9821
    @w.w9821 Před 5 měsíci +5

    C’est la meilleure pub de l’histoire ,aucun débat possible ,ont évoque souvent les grands films et séries mais faut les pubs c’est aussi de l’art et avec cette pub le mot prends tout son sens ,de A à Z c’est du génie ,respect au réalisateur ,aux 2 camionneurs et bien sûr au grand JCVD 🙏🏼

  • @vlad050987
    @vlad050987 Před 3 lety +2161

    It’s now 2021 and this is still the best commercial ever made

    • @MrNuts70
      @MrNuts70 Před 3 lety +7

      Lotta good ads out there! This one is in my top ten for sure!

    • @yodukenukem
      @yodukenukem Před 3 lety +2

      Mercedes Benz with the weeknd? I mean blinding lights was written for the commercial

    • @mathulizagoba2103
      @mathulizagoba2103 Před 3 lety +1

      My Mind is Blown.... 🔥

    • @MurBaha
      @MurBaha Před 3 lety +2

      czcams.com/video/cJGKgqTomJQ/video.html

    • @Suchizworld
      @Suchizworld Před 3 lety +1

      Totally agree...watching it first tome today

  • @benedekistvan2655
    @benedekistvan2655 Před 3 lety +2514

    If every ad was like this I wouldn't skip them.

    • @_duh_factor
      @_duh_factor Před 3 lety +3

      Almost all are. But you don't give a damn to watch them for even first time

    • @hipaperbox
      @hipaperbox Před 3 lety +5

      if every ad was like this, it would be bored man..

    • @Lemsa42400
      @Lemsa42400 Před 3 lety +13

      @@_duh_factor of course not. The most awkward ads I see on CZcams are tiktok ads, which are made for dumb teens, and that wish.com ad with the girl doing gymnastics with absolutely no reason and no message unless "hey you see this is a nice girl, so come buy things on our website"

    • @BijinMCMXC
      @BijinMCMXC Před 3 lety +1

      @@_duh_factor No the hell they are not. Boy bye 🙄

    • @PhallacEye
      @PhallacEye Před 3 lety +1

      @@_duh_factor czcams.com/video/Pr8_SbSDibU/video.html What was that you were saying?

  • @cholasimmons
    @cholasimmons Před 8 měsíci +13

    A good ad doesn't tell you "we are the best" and force all the statistics they have in your face, they just present their product in the best possible manner they can, and if it speaks to you, you become a loyal Customer. This my friends is that type of presentation!
    Volvo, keepin it 💯

  • @vitoold2078
    @vitoold2078 Před 9 dny +3

    Many ads I have already seen but this is still the perfect one!

  • @pusa0111
    @pusa0111 Před 3 lety +3078

    Let's all take a moment and appreciate the skill of the drivers.

  • @lozaus1
    @lozaus1 Před 10 lety +14634

    Volvo found out after shooting this that " the dynamic steering" mode was in fact turned off. Lucky JCVD was able to control the trucks steering with his legs. :) love this ad!!

  • @justfair4181
    @justfair4181 Před 5 dny +4

    Best commercial and its production I have seen in my 50 years.

  • @jtomos
    @jtomos Před 4 dny +4

    Almost ten year passed but this ad is still the best I have ever seen. Well done Volvo!

  • @saf6996
    @saf6996 Před rokem +4014

    10 years later, this video still gives me goosebumps

    • @PatrickPierceBateman
      @PatrickPierceBateman Před rokem +29

      Enya does that.

    • @inlovewithi
      @inlovewithi Před rokem +22

      10 years? Wow. I was thinking that it was a recent video and that it's so sad that Van Damme has gotten older.

    • @majdichabbeh
      @majdichabbeh Před rokem +3

      deliver the message with no weird music or cgi. simple , efficent and epic.

    • @gequitaroper1531
      @gequitaroper1531 Před 10 měsíci

      Me too😂

    • @eszterliktor1951
      @eszterliktor1951 Před 10 měsíci +1

      It's been 10 years? :O Oh, my God, time flies move freely than JCVD's legs go.

  • @KoujiIsAmazing
    @KoujiIsAmazing Před 3 lety +752

    7 years on and it’s still the most epic of splits.

    • @rdngmikey
      @rdngmikey Před 3 lety +2

      I don't know, Chuck Norris does a pretty epic split on wing tips. 😉

    • @Biggie2829
      @Biggie2829 Před 3 lety +2

      Rob Van Dam's dumbell lift while split between two chairs is pretty dope also

    • @rdngmikey
      @rdngmikey Před 3 lety

      @Yepac Man Yes, it is 100% CGI and entirely meant as a joke.

    • @fabriciodohornetao9263
      @fabriciodohornetao9263 Před 3 lety

      czcams.com/video/9Eu0a6ukG1o/video.html

    • @BijinMCMXC
      @BijinMCMXC Před 3 lety

      @@Biggie2829 you really brought up a split done between 2 chairs when this man really did a split between 2 big ass trucks while they’re being driven. That’s like seeing someone do a backflip off of a 100 ft tall cliff and then mentioning how someone else did a cool backflip into a swimming pool.

  • @soniajohn231
    @soniajohn231 Před 6 měsíci +21

    I came back to re-experience this masterpiece! Its officially in legendary status!

  • @MostafaRhafir
    @MostafaRhafir Před 2 měsíci +17

    Here May 2024 still watching Volvo Ad , with the voice of the legend actor Van damme, and Enia

    • @adetomiwaogunnusi
      @adetomiwaogunnusi Před měsícem

      I just watched it again today Mon 10 June while I'm about to the Darkness of Man

    • @joshferraz8086
      @joshferraz8086 Před měsícem

      Ei gatão eu aqui também 😂😂

    • @jedilady4485
      @jedilady4485 Před měsícem

      do you know name of this song from Enya?

    • @adhiemus
      @adhiemus Před 20 dny

      ​@@jedilady4485 only time

  • @valeriem.8787
    @valeriem.8787 Před 10 měsíci +1435

    Still the best commercial...10 years later. Well done...

    • @strikeforcealpha9343
      @strikeforcealpha9343 Před 6 měsíci +6

      Just watched Blood sport, if you haven't seen it, I highly recommend it.

    • @monikawelzel806
      @monikawelzel806 Před 5 měsíci +2

      Indeed

    • @scummymummy2548
      @scummymummy2548 Před 4 měsíci +2

      By far the best commercial ever made❤

    • @NTav540
      @NTav540 Před 4 měsíci

      Amazing! I've lost count of how many times I have seen this. Before the Volvo one, this here was my favorite commercial: czcams.com/video/gSmLwYV6K5M/video.html

    • @lsmworld
      @lsmworld Před 2 měsíci +1

      It's still the best.

  • @anthonyleeroy9943
    @anthonyleeroy9943 Před 2 lety +2656

    No commercial will ever beat this masterpiece.

    • @dv5625
      @dv5625 Před 2 lety +3

      czcams.com/video/fbL9QdWWJzo/video.html hahahahah

    • @gracegulles6256
      @gracegulles6256 Před 2 lety +4

      hmm...there's also an incredible commercial with Emirates . 👍

    • @MarcCelisKuss
      @MarcCelisKuss Před 2 lety +9

      @@dv5625 crap…

    • @joseescobar2076
      @joseescobar2076 Před 2 lety

      @@dv5625 k

    • @maxxxtkd9
      @maxxxtkd9 Před 2 lety +2

      Here you have old van damme and split on truck soo noo f way to beat this comercial!!! Haters gone hate ;) fuck that!

  • @mintalminded
    @mintalminded Před 9 dny +2

    Listening to Enya always brings me back to this ad. A perfectly crafted moment in history. This is the bar for any ad for me.

  • @PrinceXTC86
    @PrinceXTC86 Před 9 dny +2

    Jean-Claude Van Volvoberg = Power and Precision united as one!

  • @Danidev
    @Danidev Před 3 lety +4327

    nostalgia hit hard with this one

  • @VasuSaraf
    @VasuSaraf Před 3 lety +3053

    Disclaimer: No Volvos were hurt in the making of this Van Damme commercial.

    • @Kai9456Jojo
      @Kai9456Jojo Před 3 lety +14

      Disclaimer: No boings Airplane, Crewmans, passangers and paratroopers where hurt in the making of Chuck Norris's Commercial.

    • @merlineric8335
      @merlineric8335 Před 3 lety +3

      Excellent...

    • @armanreyaz170
      @armanreyaz170 Před 3 lety +2

      I gave you 1000th like

    • @ChikhiMohammed
      @ChikhiMohammed Před 3 lety +3

      Not really a bad one

    • @VasuSaraf
      @VasuSaraf Před 3 lety

      @@armanreyaz170 Thanks bro. Appreciate it.

  • @DomMcD
    @DomMcD Před dnem +1

    I saw this pop up in my CZcams feed, realized I had seen it before, and watched it all over again. 100% worth my 1 minute and 16 seconds.

  • @JoCaTen
    @JoCaTen Před 3 dny +2

    I remember this one back in the day, such a perfect ad to showcase how precise and smooth Volvo trucks can be.
    Absolutely brilliant.

  • @otaking71
    @otaking71 Před 5 lety +1297

    A rare comment from me to explain why this stunt is actually 100% real and give people a better appreciation of this video.
    Rewatch this a few times after you read my post.
    1) The trucks are driven in reverse for two reasons. People who've driven anything with a trailer know how difficult it is to keep it completely steady in reverse. The secondary reason is there's less possibility of JCVD being run over, if he were to have fallen off.
    2) The trucks are _NOT_ identical. The truck on the left of the video is 3 axled and the truck on the right is 5 axled. What this means is the truck on the left is a box truck, while the truck on the right is a truck + trailer. This is important as it explains why the truck on the left is the one that moves. If you turn while reversing a trailer, the trailer WILL turn in the opposite direction. This means if the truck on the right had done the spreading, the trailer would have moved closer to the other truck and made the stunt impossible. If you want to try this in real life...push and pull a kids wagon or a pallet jack while turning. You'll understand why this is so significant.
    3) There are 4 people you can see in the trucks. Two of them are watching the solid lines to understand spacing. The other two are observing the dotted lines...notice the right truck occasionally has a white spot show up near the right side of the right truck. The dotted lines and spots are used by the other two people to gauge their timing/speed.
    This is an absolutely amazing and creative stunt. Hats off to whoever designed the stunt in it's entirety; they really thought it out.

    • @lizzieball3795
      @lizzieball3795 Před 4 lety +71

      It's incredible.i still remember my amazement the first time I saw this,as he was lowering into the split.I will never forget that.
      It is transcential art expressed through the intelligence that designed and engineered the technology, jcvd's talent,skill and strength, and enya's beautiful music.
      My interpretation is ; THIS represents and encompasses the things we(our civilization ,in the new millennium)value, and strive for; beauty,knowledge,innovation,determination, love, PEACE.
      That the majority of humans are not narcissistic, greedy, cruel, war mongerers portrayed by the mainstream media.

    • @johnbeebe6952
      @johnbeebe6952 Před 4 lety +80

      The other way you can tell this stunt is absolutely real...
      Because Jean Claude says its real.

    • @SRnr16
      @SRnr16 Před 4 lety +2

      u r stupid lol

    • @alaramsri
      @alaramsri Před 4 lety +11

      I think u d one designed this

    • @veliselaci3096
      @veliselaci3096 Před 4 lety +53

      Worth my time reading this comment

  • @superko2912
    @superko2912 Před 6 měsíci +13

    Best ad ever, 1000% sure

  • @Maarttiin
    @Maarttiin Před 3 lety +1719

    I wish my life was as stable as those Volvo trucks.

    • @ElenaBG3
      @ElenaBG3 Před 3 lety +15

      Be good, be safe

    • @Tuur75
      @Tuur75 Před 3 lety +6

      And die in 15 years? No thanks

    • @psp8446
      @psp8446 Před 3 lety +4

      That will be too boring my friend ;)

    • @detroitplaya1004
      @detroitplaya1004 Před 3 lety

      HAHAHAHAHA indeed!!!

    • @Abayyyyy
      @Abayyyyy Před 3 lety +8

      To have your life stable, you do not mind the instability of the life. There is rain? Use umbrella. Do not stop facing problems.

  • @2ChainZ_OP
    @2ChainZ_OP Před rokem +3412

    Van Damme doing the splits between two massive trucks driving backwards into the sunset in sync with Enya pretty much defines the entire internet.

    • @KubilayErtuna
      @KubilayErtuna Před 10 měsíci +78

      This is what humanity needs for a brighter future.

    • @snyper105
      @snyper105 Před 10 měsíci +19

      Well said

    • @ramiroledesma3863
      @ramiroledesma3863 Před 10 měsíci +26

      This is art...🎨🎭🌄

    • @JoseGonzalez-qb9le
      @JoseGonzalez-qb9le Před 9 měsíci +4

      No se Rik me parece falso

    • @anderson8546
      @anderson8546 Před 9 měsíci +4

      ​@@JoseGonzalez-qb9lehijo, hay un vídeo del making off de este video en CZcams, no es tan difícil.

  • @lekena_
    @lekena_ Před 6 měsíci +7

    2024 and I still think its the best ad ever

  • @MK-591
    @MK-591 Před 5 měsíci +4

    Wow, it's been 10 years since this masterpiece, the only ad I wouldn't skip if it appeared to me on CZcams.
    My love for Volvo started from my childhood and didn't end until I own one of VOLVO❤🔥

  • @PhilGuerre
    @PhilGuerre Před 3 lety +847

    This will go down in history as one of the Best commercials ever.

  • @ZoeJeren
    @ZoeJeren Před 5 lety +1274

    The trucks
    Van Damme’s voice
    Van Damme’s legs
    Enya’s voice
    The music
    The sun
    And even the words
    Perfection.

    • @victormarin69yearsago60
      @victormarin69yearsago60 Před 5 lety +10

      Don't forget background setting

    • @Rachel-D
      @Rachel-D Před 4 lety

      Yes absolutely so beautiful

    • @darryldwyer630
      @darryldwyer630 Před 4 lety +4

      It's magic... Truly. Van damme is one of my fav people ever and that song my god... Chills everytime. Combine those with what he does pure magic.

    • @wabbas1455
      @wabbas1455 Před 4 lety +3

      Your forgot to mention the colour of the trucks

    • @ZoeJeren
      @ZoeJeren Před 4 lety +2

      Yes to all those, ☝🏼and I’m still enjoying it every time I come back

  • @drakesaunders5051
    @drakesaunders5051 Před 5 dny +2

    Came back to watch this masterpiece 10 years later and it's still the best commercial of all time.

  • @0ompaLoompa
    @0ompaLoompa Před 5 hodinami

    Always brings a tear of joy to my eyes. The dialogue, the music, the epic scene/split and then the information you need. Perfection. Pure perfection.

  • @debarghabiswas6858
    @debarghabiswas6858 Před 4 lety +1451

    Have you ever seen a advertisement with 100 million views where people come back to see it again
    No you haven't
    Thanks volvo
    Greatest commerical in the history of mankind

    • @volvotrucks
      @volvotrucks  Před 4 lety +363

      Thanks! :-)

    • @TheLiamster
      @TheLiamster Před 4 lety +16

      It’s actually 98 million views but it’s nearly at 100 million.

    • @christosstamato527
      @christosstamato527 Před 4 lety +18

      Maaan Volvo is real chill! Why hasn't anyone noticed that they've replied lol?
      BTW, my Volvo S60 is still the greatest car I've ever owned (and still own)

    • @mehmetayhan7367
      @mehmetayhan7367 Před 4 lety +10

      @@volvotrucks now give that boy a car 😂

    • @debarghabiswas6858
      @debarghabiswas6858 Před 4 lety +2

      @@mehmetayhan7367 I'll send you a piece of it if they manage to give me one😅

  • @BlueKungFu
    @BlueKungFu Před rokem +2949

    One of the greatest ads of all time. I still keep coming back to watch it eight years later. Well done Volvo 👏 👏 👏

    • @TheSupriest
      @TheSupriest Před rokem +17

      Agree!
      And everytime I'm sad or lose confidence in Humankind, I watch it and hope rises again! :)

    • @nancymurray7905
      @nancymurray7905 Před rokem +7

      Me too!

    • @FaithBiete
      @FaithBiete Před rokem +4

      Same here 😅😅

    • @RubberTag
      @RubberTag Před rokem

      Wow cool that you like it so much

    • @orphanlose
      @orphanlose Před rokem

      İs this real

  • @darkus8382
    @darkus8382 Před měsícem +3

    10 years ago i was 14🥹…there will never be be such a epic ad..the music the sky the voice…

  • @user-ud1md3tb3h
    @user-ud1md3tb3h Před 3 měsíci +4

    Thumbs up if you agree that this is the best ad.... ever!!

  • @antonv.
    @antonv. Před 3 lety +2751

    Mind-blowing, one of the best commercials ever made!

  • @takumifujiwara300
    @takumifujiwara300 Před 4 lety +5098

    Imagine if CZcams ads are like this? I will never click skip ad.

  • @jeffrybaker
    @jeffrybaker Před 25 dny +2

    absolute greatest and coolest commercial ever made

  • @PalaceofEternia
    @PalaceofEternia Před 5 měsíci +4

    The moment when an ad makes you go back to look at it, not just skip it, is priceless. For everything else, Mastercard! (and its 2024!)

  • @LegoAnimations6370
    @LegoAnimations6370 Před 11 měsíci +1225

    It's almost been 10 years since this commercial came out.
    During that time NOT A SINGLE commercial has managed to top this.
    Absolutely perfect. This is how you market your products.

    • @The_Bigot
      @The_Bigot Před 10 měsíci +2

      The jack links commercial with the Sasquatch growing out of the guy’s back in a nasty public restroom and unleashing a powerful stream of piss, destroying the urinal across the room is up there

    • @felixasket89
      @felixasket89 Před 9 měsíci

      ikea lamp commercial is good too.

    • @thrithree
      @thrithree Před 8 měsíci

      Chuck will not tolerate disrespect!
      czcams.com/video/9HoFIamOLig/video.htmlsi=byfWCCO3xpzY4Ly-

    • @jlc5639
      @jlc5639 Před 7 měsíci +5

      I can't believe it was 10 years ago wtf

    • @stanfordwillis4841
      @stanfordwillis4841 Před 7 měsíci +1

      Yes, not a single one anywhere in the world because you've seen them all

  • @CrashedCarChannel
    @CrashedCarChannel Před 3 lety +3662

    Ah, the good old days!

    • @Pedro-ss4lq
      @Pedro-ss4lq Před 3 lety +6

      :-)

    • @rcikdey6452
      @rcikdey6452 Před 3 lety +9

      I feel ya, mate.

    • @supadopemex9245
      @supadopemex9245 Před 3 lety +38

      Truly, I remember showing this to my brother at Thanksgiving with my family in 2013. I’d love to be there again...

    • @billywashere6965
      @billywashere6965 Před 3 lety +60

      This was before marketing got taken over by SJWs and crazy feminists. This was back when companies actually wanted you to buy their products.

    • @justanotherguyful
      @justanotherguyful Před 3 lety +36

      @@billywashere6965 yeah when advertising was still somewhat creative, now its just "PEPSI STANDS WITH YOU IN FIGHTING "INJUSTICE" WHILE UR PROTESTING DRINK PEPSI HEHE" 🤦‍♂️

  • @vutomi9874
    @vutomi9874 Před 6 měsíci +3

    The drivers are amazing too! Masters in their craft.

  • @tonibaloney8735
    @tonibaloney8735 Před 5 lety +1364

    Still awesome 5 years later

    • @user-lj7lm9jc7f
      @user-lj7lm9jc7f Před 5 lety +4

      still awesome 5 days later))

    • @zerocool-zerocool
      @zerocool-zerocool Před 5 lety +1

      its a reverse

    • @aravindravi6845
      @aravindravi6845 Před 5 lety +4

      This one's gonna be awesome like forever!

    • @zerocool-zerocool
      @zerocool-zerocool Před 5 lety

      @Tokyo Drift
      how can you be so sure??? only if you were driving the trucks... the illusion is complete and it was all done backwards and they were driving ahead.. much easier... much less risk

    • @renequintanilla2537
      @renequintanilla2537 Před 5 lety

      And still fake.

  • @TheJewelleryWorkshop
    @TheJewelleryWorkshop Před 3 lety +500

    Possibly the greatest commercial ever made.

    • @DISTER141
      @DISTER141 Před 3 lety +1

      Jean Claude is gay

    • @Nietabs
      @Nietabs Před 3 lety +4

      Who's Jean Claude?

    • @ajsiemers
      @ajsiemers Před 3 lety +13

      @@DISTER141 yeah, that's just your wishful thinking

  • @younesfilip3444
    @younesfilip3444 Před 3 měsíci +4

    Video never dies❤

  • @ailo8625
    @ailo8625 Před 7 měsíci +6

    Don't care how they did it...THE most badass commercial ever!!

  • @mihaimov2464
    @mihaimov2464 Před 3 lety +2343

    Even the sun refuse to go down to see this masterpiece.

    • @she-hulkSMASHES
      @she-hulkSMASHES Před 3 lety +17

      It was actually filmed at dawn.

    • @DISTER141
      @DISTER141 Před 3 lety +1

      @@she-hulkSMASHES Jean Claude is gay

    • @she-hulkSMASHES
      @she-hulkSMASHES Před 3 lety +20

      @@DISTER141 fuck off with the homophobia, troll.

    • @halpreme009
      @halpreme009 Před 3 lety +13

      @@DISTER141 why u keeping spamming this shit?

    • @DISTER141
      @DISTER141 Před 2 lety

      @@charlie_orion Jean Claude is gay

  • @viktormedina4631
    @viktormedina4631 Před 6 lety +4515

    I think this is actually the best commercial I've seen in my life and, quite probably, the best commercial ever. Whoever came up with this idea should get an award or something. Jesus!

    • @dereinedahinten206
      @dereinedahinten206 Před 6 lety +7

      if you love this one, you will like this one too:
      czcams.com/video/oDSWSEjD3Mw/video.html

    • @onlinecarrentals2355
      @onlinecarrentals2355 Před 6 lety +54

      They won many awards

    • @sabrinabennybench11
      @sabrinabennybench11 Před 6 lety +2

      Most they scholar that the justice swindle 7800 salary not pay the shame with randstat one my steal volvo randstat France like not Arabic

    • @ttmungno9455
      @ttmungno9455 Před 5 lety +2

      Viktor Medina
      Ok

    • @infernalzen
      @infernalzen Před 5 lety +1

      i like his coors beer adverts

  • @vc00
    @vc00 Před měsícem +2

    Best CZcams video of all time

  • @RubiMercuri
    @RubiMercuri Před 2 lety +2327

    Legendary. Iconic. Best commercial I've ever seen.

  • @16vang4life
    @16vang4life Před 4 lety +736

    “I’ve had my ups and downs. My fair share of bumpy roads and heavy winds. That’s what made me what I am today.”
    I felt that

  • @D4rkamusprime
    @D4rkamusprime Před 7 měsíci +21

    10 years later it’s still a hit!

  • @bravotipo9037
    @bravotipo9037 Před 8 měsíci +9

    still the best ad ever made and it's 2023.

  • @Stimpackswe
    @Stimpackswe Před 10 lety +585

    Dont be fooled, this is not the precision of Volvo Dynamic Steering. But simply Van Damme's legs, keeping the trucks in line.

  • @M7md7534
    @M7md7534 Před 3 lety +909

    Filmed in Spain on a closed-off landing field at sunrise in ONE take.

    • @joker8bp745
      @joker8bp745 Před 3 lety +84

      @Lethargica it's not, the trucks are going backwards. Watch the bts

    • @noun_trips
      @noun_trips Před 3 lety

      WOW

    • @rockeyscreation5667
      @rockeyscreation5667 Před 3 lety +6

      If there will be a second take we don't see van Damme in the ad he would be in hospital.

    • @mutzoo7
      @mutzoo7 Před 3 lety +48

      @Lethargica They are going backwards so if he falls off he doesn't get run over by the trucks.

    • @Dnqxttt
      @Dnqxttt Před 3 lety +2

      @Lethargica watch the bts

  • @user-hb9ju7jz5c
    @user-hb9ju7jz5c Před 7 měsíci +4

    What makes it much, much crazier and even more impressive is that JCVD does this with a MoM hip resurfacing prosthesis that was fitted 1 year earlier in Ghent (which to my knowledge is not mentioned here). In preparation for my own identical resurfacing surgery by the same surgeon, I've been watching the video more often for a great relief. Thank you!

  • @VincentGamingTV
    @VincentGamingTV Před 24 dny +3

    After 10 *TEN* years, Van Damme it's still crafted to perfection.

  • @redclaytanto
    @redclaytanto Před 3 lety +389

    Jean claude van damme doing the splits on two volvo trucks going in reverse to enya is probably the most beautiful thing I've ever seen.

    • @robosing225
      @robosing225 Před 3 lety +4

      I wonder if they have a cruise control in reverse or were the professional drivers THAT professional not to fluctuate speed for jean claude.

    • @LoSpotItaliano
      @LoSpotItaliano Před 3 lety +3

      @@robosing225 maybe it was not made in reverse...

    • @Strino78
      @Strino78 Před 3 lety +3

      @@LoSpotItaliano that is what I'm thinking. He started from the splits position and transitioned to upright - but the footage is played in reverse.

    • @TheAjitto87
      @TheAjitto87 Před 3 lety

      I agree.. Plus the sunset at the background

    • @yosef1475
      @yosef1475 Před 3 lety +1

      @@TheAjitto87 it's sunrise not sunset (it was filmed someplace in Spain, early in the morning). And it's real, the trucks are going reserve.

  • @placeholdername3206
    @placeholdername3206 Před 3 lety +1401

    Imagine the look on everyone elses face when some marketing guy came up with this idea. "OK so look, we're gonna have two trucks side by side. Then we get Jean-Claude Vandamme standing with one foot on each sidemirror and then the trucks part slightly and he does a split between them".

  • @ohwell6960
    @ohwell6960 Před 2 měsíci +8

    the person who thought of this idea for their ad deserves a raise. Maybe even a bump to cfo. Can't be topped.

  • @bobbysvestrazic8298
    @bobbysvestrazic8298 Před 7 měsíci +2

    This is best commercial i have seen in my lifetime.

  • @PaulaAllenPaulasPlace
    @PaulaAllenPaulasPlace Před 7 lety +1406

    Who ever thought hey lets get Jean-Claude Van Damme to do the splits between two trucks for a comercial deserves a raise.

    • @lavenderseedandworms
      @lavenderseedandworms Před 7 lety +55

      Phenomenal concept for sure! :-)

    • @ghaithghazi6748
      @ghaithghazi6748 Před 7 lety +97

      And the guy who choosed the soundtrack, daaamn this must be the best advertising agency in the whole world!

    • @bawipa9030
      @bawipa9030 Před 6 lety

      Paula Allen
      Ok

    • @user-dt5tu8jk1k
      @user-dt5tu8jk1k Před 6 lety

      Paula Allen сэк тжик

    • @LettuWiratama
      @LettuWiratama Před 6 lety

      No. Not really. Is that you the person who make this happen?

  • @SKtube0
    @SKtube0 Před 8 lety +129

    A friend of mine worked on the production crew for this commercial and was told that Van Damme did this in ONE rolling take. The set up took forever as one can imagine, but all in one shot on the first try?! Van Damme's a freaking boss.

  • @Skibbyrizzy
    @Skibbyrizzy Před 2 měsíci +3

    im here at 119 m views will edit at 120m views. Congrats volvo on making a commercial I willingly watch

  • @giordanosilva8336
    @giordanosilva8336 Před 7 měsíci +1

    Its so good its like an orchestra on its peak of majesture. The music fits so well to the whole mood of this videobthat it almost brings me to tears everytime I watch it. A masterpiece.

  • @theazndonut1
    @theazndonut1 Před 3 lety +2078

    The person who runs the marketing department of Volvo is a genius

    • @overallchampion539
      @overallchampion539 Před 3 lety +32

      Such an under rated comment. You right about the hard work behind video as well

    • @beaumershon3066
      @beaumershon3066 Před 3 lety +3

      I don't need a truck, but they have a bunch of awesome videos!

    • @blipblop92
      @blipblop92 Před 3 lety +2

      They probably have an agency

    • @prakharmulmuley7357
      @prakharmulmuley7357 Před 3 lety +6

      @@overallchampion539 volvo is underrated

    • @kisslayy5379
      @kisslayy5379 Před 3 lety

      Please tell me name of this song..

  • @tatianacorrea803
    @tatianacorrea803 Před 2 lety +1221

    The epic split, the sunset, the perfect truck alignment, the narration, the soundtrack, the clear sky, the shooting angle changing to enhance the sunset.. So many factors that combine together making this a masterpiece! Still SO satisfactory to watch, even 9 years later!

    • @ByNeuron
      @ByNeuron Před 2 lety +6

      Absolutely!!! 👍👍👍

    • @southwestcoyote
      @southwestcoyote Před 2 lety +12

      It is epic because of all the things you state. I haven't seen it in years, but it still generates the same strong emotional response as it did years ago.

    • @Poatan.chama.
      @Poatan.chama. Před rokem +12

      Trucks are also driving in reverse

    • @jasonsimpkins9069
      @jasonsimpkins9069 Před rokem +2

      I'm sure you're forgetting something. Lol

    • @xcitive
      @xcitive Před rokem

      Ended a bit abruptly though.

  • @ChrisCoelho
    @ChrisCoelho Před 5 měsíci +2

    omg i cannot beleive this was already 10 years ago O_O how and where did time go? this is truly still one of the best ads ever made! so simple so clean so elegant and just pure amazing!

  • @gorbyish
    @gorbyish Před 5 měsíci +2

    I watch this every year.