Allie X - Regulars (Official Music Video)

CAPE GOD is out now 🌊🍂 alliex.ffm.to/capegod
listen to Regulars on spotify: alliex.ffm.to/regulars
Director: Cody Critcheloe
Producer: Megan Mantia / MOOJ Productions
Director of Photography: Jeff Tomcho
1st AC: Jordon Rioux
Gaffer/ Boom Operator: Chris Knitter
Grip & Electric: Method Media
Art Director: Magnolia Pelous
Prop Master: Hannah Joffray
Set Decorator: Cynthia Herrington
Car Wreck: Curtis Berry
Wardrobe Stylist: Kieley Kimmel
Hair: Tim Aylward
Make Up: Abigail Hayden
Production Assistant: Taylor Rivera
BTS Photography: Libby Zanders
Catering: Ellie Mantia
Location thanks to: Dennis & Stacie Berry and family, Jim Blair & Kevin Hancock, Ellie & Bill Mantia
Special thanks: Chase Horseman, Boi Boy, Whitney Manney, Jorge Basaure-Carrington
Become X:
/ alliexxxxandra
/ alliexxxxandra
/ alliex
/ alliex
www.alliex.com

[@timmydemott2212]

you falling down in heels holding a laundry basket is my energy

[@Katastr0phic_Katicorn]

I am right here with you in that.

[@depressedkathryn747]

timmy demott mood

[@amandamiller3745]

So agree

[@JamachaBound]

Definitely

[@aftereverett]

timmy demott it’s 2020 energy all around

[@friendlynightmares]

*on the speaker* : "We've got a sickening queen on aisle 5. Sickening queen...aisle 5"

[@Djoodibooti]

retail in a nutshell.

[@rowlette]

I read this in Juno Birch's voice

[@takik.2220]

it's actually aisle 3

[@estefanojimenez1191]

She sings in cursive, I feel expensive listening to her music.

[@AllieXXXXandra]

Can I add this to my press kit?

[@estefanojimenez1191]

Omg! Yup, of course sweetie.

[@gooeyshuga154]

Like literally

[@jat13]

Urban Dictionary: Singing in cursive can be intentional or unknowing. Unknowingly singing in cursive generally results from a high level of intoxication.

[@jorgeenriquevaldezpaz8746]

Feeling Xpensive

[@subinslizzy4468]

serving us these x-men rogue looks effortlessly

[@suba8153]

that's what the X in AllieX stands for

[@wilianoliveira4994]

And also Lady Gaga Born this way era

[@Tylerbolical]

When the fresh laundry is stolen laundry

[@arccv]

THE TWIST

[@Djoodibooti]

Allie, putting the remiX to the girls.

[@8r3n69]

I thought that 😂

[@jayleedoon8625]

We dont know if she stolen it or something,

[@jayleedoon8625]

What if, she's famous and despite those cameras watching her maybe everyone is obsessed with her, and the plaid jacket was hers, theres a post of her dancing with the plaid jacket, it was on instagram and suspect those high heels, it might represent she wants to rise up for popularity

[@matthieuschwarzmann5738]

When we were kids we all hated going to the grocery store and now we all feel like Allie X when we’re doing groceries

[@mausmausz]

Oh, what a feeeling, hanging of the building with the groceries

[@andromeda698]

@@mausmausz lmao

[@MarinaAndTheDevil]

Such a real feeling though

[@8r3n69]

Until the regulars ruin it ..

[@jayleedoon8625]

@@8r3n69 what

[@futureflying1498]

Those high heel boots are screaming "GAY RIGHTS"

[@ocencat9851]

the fuck are you talking about

[@medofawzy4433]

@@ocencat9851 he is joking

[@mitsu9314]

Lmaoo

[@ineedacigarette1688]

Haha

[@awakesy9608]

What

[@jordannimz5180]

Ok so Fresh Laundry is still my favourite video visually, but this is my favourite as far as symbolism goes, so here is my in-depth analysis of this video:
The most obvious symbolism is the reference to Fresh Laundry; at the beginning, she's carrying around an empty laundry basket. She doesn't have anything in it, but even the basket is enough to remind her of when she was "near fresh laundry." Then, as she goes to the laundromat, she gets fresh laundry out of the washing machine, but she specifically chooses the plaid jacket (which I will get to in a second). After she has the jacket, she no longer needs to carry around the laundry basket to remind her, because she actually has fresh laundry near her.
Also, there are cameras watching her throughout the video. I think this represents her relationship with fame and living a public life. In the beginning scene and the laundromat, there are security cameras always watching every move she makes. The cameras capture everything, the good and the bad. The only chance she has to change what the camera sees is in the tan room, which feels like a standard music video shot (just the artist lip-syncing the whole time). She has control of this situation, but while she unfocuses the camera for a second, she brings it right back into focus - even when she has the choice, she ends up wanting to be in the public eye.
Ok, back to the plaid jacket. I think there is a reason she gravitated to that jacket out of all the laundry coming out of the washing machine: now I might be completely reaching here, but hear me out. When I saw that jacket, I thought it looked familiar. At first, I thought it was what Allie wore in the Fresh Laundry video when she was in the short hair, but it was a different jacket... so I went to her Instagram, and I found this video instagram.com/p/B3YAAdOhAqe/ where she's wearing the same plaid jacket and singing Forever Young by Alphaville. Again, maybe I'm reaching, but I think when she carries this jacket and eventually puts it on, she's putting on the mentality of that song. "Forever young, I want to be forever young/Do you really want to live forever?" Again, I think she is interpreting this to reference fame. Just like in NSBILA, where she sings "you start to get old when you turn 25," she wants to forever be in this moment of being young and loved by the Regulars. However, all the people we see are the Regulars, and we can see that they are all judging her for being herself. Everyone looks down on her, and we start to see her internal conflict expressed in the lyrics - she wants to be herself and carefree, but at the same time, she wants to be loved by the Regulars.
Her high heels represent the pressures of fame (ok yes, they look stunning too, but). They are beautiful, and they literally raise her up to a higher stature, which symbolizes how musicians (especially women) are expected to be on this pedestal where everyone can always see you, so you always need to look perfect. However, at the same time, they're bringing Allie down. As beautiful as they are, the pressure of fame can be too much, especially after constantly wearing it. Because she's raised to such a high standard, even the smallest bump can trip her up and make her lose confidence in herself. However, at the supermarket, she takes off the shoes and just runs around barefoot and free. After realizing how toxic the pressures of fame and beauty can be, she's free to just be herself and act a little crazy and just have fun in life.
As well, the supermarket itself is a reference to the Bitch music video. In that video, she goes to a supermarket and when she checks out, she buys a balloon with a happy face on it. Now, this isn't an analysis of the Bitch video, but I think the balloon represents "buying" happiness and the fragility of it, which I think ties into the theme of Regulars. Also, she said this about Bitch to Interview Magazine: "The lyrics are strange, and it sounds like it’s about some marriage or something like that. When I actually analyzed it, I came to the conclusion that it was about the relationship that I have with myself and the sort of concessions or compromises I make with that dark part of myself so that we can both get along and function." I think that in the context of Regulars, the Bitch reference means the idea of compromising what you want for yourself versus what you need to do to be loved by the Regulars.
Lastly, the white dress she changes into in the end is both the outfit the "innocent" Allie in the Fresh Laundry video wears, as well as an outfit she's worn for a lot of her recent concerts. Taking off the plaid jacket and the black dress represents her returning to herself, and not caring what the Regulars think of her. In this state is when she jumps up onto the platform and holds a concert - essentially lifting herself up as the shoes did, but on her own terms. When she's totally herself is when she can perform for her fans - with the lights on her face, and her hair blowing in the wind - and really connect to her fans, but as the concert ends, you can see her become uncomfortable and shy: she's been so open and honest with her audience, and she's left feeling vulnerable in the afterglow.
Maybe I'm totally off, but this is what I got from the visual, and if I'm wrong, that's art babey!

[@yunozaim9200]

Fuck that was amazing.

[@jayleedoon8625]

Oooo thats interesting

[@user-si9il9nl5i]

@@NahuelS21 me too

[@depressedkathryn747]

Jordan Nimz I give you credit for this essay take your A+ and go

[@kolinevans9127]

Will this be published?

[@YoutubeChatModerator]

i respect the continuity between fresh laundry and this

[@lasernikixcex]

Hey the laundry aint gonna wash and dry itself

[@igpaul0]

The normals will never understand the different, and honestly being different and cool as hell! I loved the song allie .

[@henrique.2975]

nossa a allie tem MUITO fã br desde sempre né

[@urano_ily]

I just can’t believe that she shot this around where I live, like I-

[@bostonchurchill4175]

Cujura ! Where was this shot?

[@Tacosauce-vu6ue]

@@bostonchurchill4175 It's in Kansas City. I live nearby these locations too

[@bostonchurchill4175]

@@Tacosauce-vu6ue 👍

[@lanitana100]

It was smart choosing Missouri of all places to film this. The people here are as plain as they come. Not hard to stick out at all.

[@johnvendelerro71]

When she took her shoes off and started running/dancing through the store. I felt that!

[@bryantanthonyhairdesigner4710]

@thomsoloshoes

[@Dimissauro]

pop perfection

[@kevinweber6395]

I just discovered this album. Its like candy for my ears and brain. Allie's voice is an instant dopamine hit.

[@terriermonisgod]

sometimes i think this is how ppl see me when i go grocery shopping

[@joyramos1741]

;how many high notes do you want?
Allie X : YES!

[@jayleedoon8625]

But theres just 2 high notes in the song-

[@Xylofoam]

This is her best song in my opinion.

[@robertw8959]

My British ass thought she stole the car when I saw her in the right side

[@foxfire5092]

LMAOOO

[@invalidavatar]

I'm not even British and thought the same

[@darkstarvissa]

the reaction of literally every person she passes by is the reaction i get in public, but with death threats sprinkled on top ♥

[@kickthefog198]

Jesus, what do you wear? 👀 death threats?

[@darkstarvissa]

it's enough to be a beardless male with long hair in a conservative country

[@kickthefog198]

@@darkstarvissa 😅

[@MyDearGhoul]

Aren't you edgy

[@Emisnyan]

♥ ♥ ♥ Don't give up, there's nothing wrong with you

[@gaevenofelia3202]

3 years later, I'm still listening to this gem

[@samwellman4884]

Okay but imagine this: an Activia commercial set to “Regulars” #FeelingRegular

[@Djoodibooti]

SHUT. UP.

[@samwellman4884]

Love you, queen! 💕

[@lizzy532]

I hate it, but I'm living for it at the same time.

[@ivosostoa339]

yes

[@tommyxcx9771]

Simmon Curtis could never

[@MarinaAndTheDevil]

This video brings back soooo many memories.... legendary!

[@vvict666r]

te amo allie 💛

[@lykko9423]

ai ela parece tao feliz no clipe q eu me emocionei quase chorei

[@gabrielmodest]

@@lykko9423 SIIIIM af

[@mondbun]

amamos

[@thiagsouza2835]

Perfeita demais pqp

[@nayunuttedlovemomoland6114]

rainha

[@JupiterSun-888]

"And I'm outside" "AH AHHHH" lol.
Feelings after COVID rofl

[@silentdrill8917]

I love how her videos are so minimalistic but yet soo damn good
The shots her outfits just everything
I also think she does a perfect Job of sharing her message with the audience

[@iccalbon7166]

This is actually a typical day for Allie X. She had no idea she was even being recorded.

[@soaribb32]

The folky goth vibe is everything

[@LemonyChan]

Who else got this song on repeat since its release? ALLIE THIS IS FIREEE

[@bunni1106]

guys, support this queen however you can!!

[@xxempr3ssxx]

Its a crime that this doesn't have over 1 million views yet....

[@ohmisterunicorn]

The best pop singer on this planet right now. Fight me.

[@adeven4775]

Aurora?

[@dylanvillaotero6868]

Rina Sawayama is in the same level with Allie X.

[@athyzkyh]

@@dylanvillaotero6868 YESS STAN RINAAAA

[@itsthatdangGina]

This chic is such a vibe. Her lyrics are complex but you know exactly what she is trying to say. Love her.

[@ojdj3600]

That’s a young lady on her way to get some fresh laundry.

[@depressedkathryn747]

John Frazier *fresh*

[@JDMimeTHEFIRST]

Walking in those is some amazing stunt work that should be recognized.

[@xa-xii5013]

I’m so ready for the new album🤩

[@jordi1748]

Brah same this era is everything

[@daltonriffe619]

I can only imagine how the pitch went to the supermarket you filmed this at. “Yeah, I want to run around without shoes and then dance on the checkout lane.” I do love this era so much already.

[@amandamiller3745]

Dalton Riffe it’s cute and fun

[@SirFaceFone]

I wonder if they closed the store, or maybe they shot this after hours?

[@coriander9309]

Chills when she walks through the smoke and reveals the hospital gown.

[@trueheronstairs3564]

There honestly isn’t a single release that i don’t like from Allie.

[@MrLuizzdanniel]

The best song ahhhhhhh

[@depressedkathryn747]

true heronstairs some songs I wouldn’t listen to more than once but they grow on me too fast

[@randomstuffs8615]

ikr she fuckin underrated

[@ParamoreGuiful]

that bass is SICK!!!

[@ickyspot7011]

I love that this era seems to deal with depression and trying to climb out of it.

[@edimihai7151]

Dancing on the cashier’s counter... that’s what I do when I am low on money.

[@jayleedoon8625]

LMAO

[@Roubert13-qh3uu]

I can’t stop listening to this song. I keep hitting the back button when the song gets to the end then it repeats. This song gets in your head and won’t get out. Loving it!

[@Tmanda1]

She is totally hitting all my moods right now.
You get this a lot but god, it's like satisfying a 27 year long craving I never even knew I had.

[@amandamiller3745]

xGunmetal concur

[@kriksizanderson5471]

I listen to mostly metal and I like BANKS, so I discovered Allie X and Cape God has so many good songs

[@gabrielbayer319]

Just a normal day in Allie's routine.

[@soulties8548]

Love when she hits the high falsetto in the chorus'

[@maiaknot]

you did that as always queen of the regulars ..THE HEELS aaaaaaa, i feel like this new era is going to be YOUR BEST!!!!!!! 🇦🇷🖤

[@CHOMAD]

Omg I’m from Korea 🇰🇷🇰🇷🇰🇷
Love your video 🙋🏻‍♂️❤️
I’m a big fan 😭👍🏻👍🏻👍🏻

[@Maddie-ln3ht]

I looked at her and said:
"Artist!"
(Eu olhei para ela e disse:
"Artista!")

[@gameplanetgo5362]

Amo a Melanie 😍🤩 🤩🤩

[@frankwong9084]

With this video Allie fulfilled my childhood fantasy of dancing between the supermarket counters. I love her. 💅🏾

[@THERAGINGPOTHEAD]

You Encompass The Summer Breeze

[@posersekurva]

That ending scene starting at 2:58 is just EPIC! I feel you, Allie!

[@lenavial2946]

I saw you in Paris I discovered you with the Marina's live I'm litteraly in love with your voice and your universe ❤

[@HoHSirReaperVolt]

When you wanna lose track of time and relax. This is that song

[@Xglay]

I LOVE THIS MUSIC MORE THAN I LOVE MY LIFE!!!

[@estefanojimenez1191]

*_Damn! The concept, her visuals and her way to express herself are really flawless and interesting._*
*_From my perspective, sometimes "the normals" make us afraid
while the crazies make us feel sane._*
*_Basically, all the best people are crazy and I LOVE IT._* 💛

[@slhutnyk]

This is literally me going shopping in my hometown

[@_silverrx_]

Props to her being able to walk in those

[@ricky9828]

Oh Allie the mother you aare mama!!!

[@jordynclary5842]

Allie really out here curing my depression 😭

[@Celina19999]

💖😍😍😍

[@zuzuzu4716]

😍😍

[@catdisayer2366]

💖😍

[@veridianodantas4684]

This is literaly my life song 😮 Every single wolrd fits like a glove

[@saintmanwelch]

to me this song smells like a fresh beach breeze

[@vczs]

Such an underrated artist, deserves much more.

[@adriannaj1711]

feels good to blend in w people (taking off the platforms to be able to function with "normal" people) but @ the end her smile melts away...does it feel good to be with regulars?
i love u allie x

[@simonjames4876]

projekt melody has great taste in music, thank god it brought me here.

[@MarinaAndTheDevil]

This is how it feels to be gay walking through a homophobic neighborhood 😳

[@sbrocastil5963]

Marina and The Devil 👌🏻

[@mariannavitale8950]

You are fucking everywhere lmaooo

[@jayleedoon8625]

@@mariannavitale8950 lmao yeeee

[@awakesy9608]

Oof

[@Djoodibooti]

Literally us.

[@lucasdesouza8923]

Coesão, conceito e aclamação

[@clickittyclockitty]

Her voice is magic.
This is a Goddess.
No other explanation.

[@tylerjames2173]

Allie making chores fun.... iconic.

[@berkegunturk9261]

Unique af
Underrated af aswell

[@romanebrugues8752]

I'm in love with this song. I saw you live for the first time last week in Paris and I can't wait to see you again. You're truly talented and your music speaks to my soul.

[@joe_lubinda]

This album came out when me, my grandma and lil cousins moved to a beautiful farming community which has buildings identical to the ones
in this vid. Now that I moved out I always play Cape God when going to visit! Thanks Allie X ❤️❤️🌈🌈

[@hendrickgaioso]

This video includes a variety of skin cleansing, toning and hydrating... THANK YOU ALLIE

[@crm1301]

Allie may just be like, the most underrated artist out there.

[@hypeboy00]

she's delivering us her best era for sure

[@IgnacioVogel]

I feel very related to this song/ video (fresh laundry too), like living in a bubble, kind of isolated from the world and people.
I recently discovered you and I'm fascinated.

[@ennjyx]

She is so timeless.

[@alexandr.stolpovskych]

This cures my soul.

[@kusanagi7072]

Como diabos a Allie só entrega hino atrás de hino? PQP, perfeita demais!

[@delaneyt3788]

My God those heels!

[@CapesideCreek]

3:20 that spin was like, perfect

[@sergy172]

One more one more onemore, one more, moooore time more

[@SCORP1ONF1RE]

why isn't this popular? because her music is smarter than the average listener. that's why

[@AnthonnyTower]

The moment when I receive my salary and go to the supermarket. 2:32

[@MayMay-vx7rg]

Walk walk fashion baby 👠👠

[@topwriter1071]

i am so in love with this song

[@AlexMenndes]

Essa garota se supera. Eu te amo allie x

[@jonasrabelo5461]

I don't know, but watching the video I was like "I want so badly Allie on AHS, that could be amazing". 💖

[@leeann1530]

Those shoes are iconic, but tbh just looking at them makes my ankles hurt. Every time she trips, I want to cry. How the heck did she film this video without seriously hurting herself???

[@MXDII_coolie]

oml ITS THE BEST SONG IVE EVER HEARD I CAN HEAR THIS EVERYDAY DOING HOMEWORK-
cant explain how good it is Allie x is my fav singer

[@EdithPuthy95]

She's like if Sindel was to start a music career

[@zayedal-mansoori9112]

please tell me that's a MK reference lol

[@spacemuffinz]

This is insanely good, I keep coming back to it.

[@verad13]

"What a feeling..." sing this 24/7!

[@jhdrumond5344]

I just discovered her sound and I'm like :O

[@justdado_4693]

I’ve heard of Allie X for a min but I never got into her music; I watched this music video about 2 weeks ago and I was like eh... and all of the sudden I got this urge to listen to her discography and I’m flabbergasted at how much of an idiot I am for sleeping on her! I LOOOVE everything she’s put out so far. Something about her voice and sound makes me feel someway I can’t describe ugh I’m so glad I dived into her music. Much love 💗

[@Panjuabloo]

I'm so in love with you're music and videos right now!!

[@starian1234]

Out in public, because I learned a new trick is such a powerful lyric. Especially when the next verse opens with now it's easy, they believe when I pretend.
Thank you for this song

[@BigTinKc]

We got the pleasure of being on set they recorded parts of this right across the hall from my smokeshop in Midway Shopping Center. Was really fun to watch. Really cool song! You guys left before I could give you gifts for coming in looking around.