How to Open a Successful Flower Stand | Tips and Advice
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- čas přidán 23. 09. 2023
- Today I sat with some notes and chatted all things flower stands! I go over more details about our stand and what I think makes it so successful. Then I chat about some areas I think you should consider if you want to add a flower stand to your farm. And lastly, I answer some viewer submitted questions. We hope this is helpful to anyone wanting to at a roadside stand to their farm or consider starting a flower farm.
01:30 - details about our stand
12:40 - things to consider when opening a stand
29:45 - viewer questions
Marketing 101: • How to Use Social Medi...
Videos Mentioned:
Stand build: • Building an Inexpensiv...
Making Bouquets: • How To Make Tons of Ma...
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I would encourage anyone who lives in the country, on a dirt road to start a flower farm business. We are in this extact situation ( not a flower farm, but an ag business) and if you market your product they'll come and find you. People LOVE to come into the country. Yes, our dirt road gets full of pot holes, cars get filthy when it rains, but it doesn't hurt our business. Our customers are very loyal.
Thank you! I needed to hear this and it was sooooo refreshing to see this stand on a dirt road like we are on! 🙂
Yes, but do your neighbors hate you for it? 😅Our road is so quiet and our neighbors love that, so I’m worried that bringing extra traffic will cause distress.
@crightonsharingtime9882 our neighbors are our customers as well! Be a good neighbor and they'll support you!
how do you advertise?
Thank you for this info! I have been a professional crafter for 25+ years selling my soaps, now semi-retired I have a business degree and I learned several things from this excellent content! Thank you!!
I totally agree with everything you say! I live in the country. The closest city is 50 miles away. This is my first year and I have had people come out weekly to pick flowers!
Thank you so much! This totally transformed my flower stand mentality. I am about to start this year and was thinking of putting out maybe 4 at a time but now I see the value of making their visit a fun and memorable experience, not just what is most practical for me. I still won't have the capacity to have 15 out at a time but now I have dreams for making my flower stand a beautiful presentation and not just a few bouquets on a coffee table!
that’s great!
You always give some of the best advice for people planning to start a small flower farm.
Thank you Leslie!
This is a video that any University would profile somehow in one of their MBA (Master of Business) courses.. Great practical business concepts here
That is such encouraging feedback
Such great information. Thank you!
Great advice, thank you for sharing.
Actual, helpful, information. Thank you!
Thank you for taking the time to make such informative videos. Martha
Great point on variety choice. Thank you.❤
This was golden advise!!!!
Thank you for sharing very helpful!
Thank you for this video
Thank you for answering all the questions, including mine!! Such wonderful information! 💐
Yay!
You guys are amazing! Thanks so much for making the effort to share!!
You’re so welcome
This was a great, informative video. Thx for sharing!!
You’re very welcome!
I have had a flower stand for 3 years now and it’s funny to hear you talk about all the problems I have run into over time. I’ve been on the fence about continuing with the stand but I think I will take some of your advice try again this year. Weather challenges and amount of flowers have been my biggest issues so far. (And people wanting their specific times to pick up their flowers, being late etc 😞)
What a sweet gift you gave with this long but informative and helpful video. Thanks!
Thank you for that encouragement Marcia :)
This is pure gold!! 42!! 😮
I love you! Such a helpful video that can be applied to other areas. Thank you!
Thank you Katie!!
Wow thank you so much for this info!! We are about to start a market stand this summer, and you addressed my concerns and presented this info in such a practical way. Thank you so much, and yes, this was so encouraging!
I’m so glad Sasha!
I really enjoy your videos full of great information on your small business.
I actually found your videos searching for flower farm information then I searched Facebook for your farm.Keep up the great work .
Thank you
Thank you Rick! Appreciate your encouragement
you are so well spoken- thank you for all your insights...
Thank you!
Thank you for these tips! I am in the process of setting up a cut flower garden. I am from OKC. If I were closer, I would most definitely be making it to your flower stand! God bless!
I love it!
More content like this please! What an inspiring video 💐 😊
Thank you! We plan to keep it up this year
I am starting a flower farm as a business. I have grown many varieties of flowers as well as herbs veggies, and gourds. I am now putting together the new garden and in the process of planting flower seeds. I've watched your videos and some others about how to get started. I'm familiar with the growing aspect, and just learning about shortcuts and productive common sense ways to do this. Thanks for your very helpful videos!
What an entrance ❤
So helpful! Thank you! ❤
Yay!
I agree with every single thing you said!
Yesssss
What a fabulous video, you are so informative and this is something we want to do on our future farm.
Thank you Jenna!
Brilliant drive thru set up
Thank you!
We just got done with our first year road stand. I have big plans of going from one acre to three of zinnias. We have been doing flowers for 3 years just for the view off our back porch and the stand was just a fun idea. We did a “take what you want, leave what you can” sign and did about 2-5 bouquets per day (ran it every day) I really like the one day approach to drive a sense of urgency and streamlining the bouquet process. I was always putting out new ones each day and leaving them out overnight each day. What Facebook groups are you referencing?? Great tips!
The minimal arrangements make the production more efficient as well.
Another wonderful video🎉
Thank you!
After watching your video you make me want to become a flower farmer and open
a flower stand. Excellent job of explaining everything.
Thank you!
God bless you and thanks!
00:59: Good sign!
I walk through maker’s markets and am always stunned that I don't see item prices. That is one quick way to get me to stop and look. It immediately answers my first question: "Do they have items in my price range?”
Thank you so much for this content! It’s obvious to me you could also sell your instruction ..you are a great presenter and very observant to all the details! Love listening and I think you may have convinced me to start a FB page( though I’m allergic!). 🌻
This is so encouraging! Thank you Sue! I think you will like tomorrow’s video as well :) You can do it 😉
VERY helpful thank you ✨ God bless
Great content
Thank you!
I think marketing is key am not really good at it am trying to learn more your video was so helpful and encouraging am very nervous and excited for next year I only have my back yard but it’s a bigger yard I just hope I can grow enough to pay for it.
Thank you 🙏
That is a great attitude! :)
I look forward to all your videos! Thank you! What typeof celosia is that in the bouquet this week? Thanks Alex!!!
It is a combo of Celway and plume in there :)
This was the most comprehensive and honest video that i have seen yet on a flower farm business. So much great information. Thanks forexplaining how social media advertising has such an effect in the business sucess. I did not consider that. With regards to a farm stand, whats your opinion of an e-transfer option for payment (besides cash)?? We are in Canada. We were thinking of doing a flower stand and could give our email address for payment e-transfer option for those without cash
Thank you so much! I think giving another option beside cash is wise. Will increase your customer potential
This was such helpful information! I currently cringe thinking about marketing but theres nothing like sharing something on facebook that gets tons of views and comments. Its a great feeling knowing that people are paying attention to something beautiful you created. I hope to be as enthusiastic about marketing as you. Great information thank you! You sound like you've taken a course, is there a marketing course you recomend?
Thank you Janice for watching! I am self taught :)
@@CoramDeoFarm Wow! That's amazing! Kudos to you! 🌻🌸💐
Love your channel! You spoke about marketing and daily social posting. Do you also post with the same regularity in the off season?
Thank you so much! Yes I try to but sometimes only hit the 5 days a week goal.
With FB you can schedule posts out for the week, this way you keep regularity but don't have to make time to post every day.
I just came across your video while investigating flower crops and I was surprised you are in NE OK, so are we!! The flower stand is in line with some of our ideas for growth on the ranch. I look forward to watching and learning from your channel🫶 Chrissy
Thank you for all your wonderful tips and advice ... You are such an inspiration.
I have a question concerning your flower stand.... Do you provide plastic sleeves for your customers to put their bouquet in to take home so it doesn't drip water?
Nope
Great video! In terms of your payment ipad, do you lock your ipad or stand to your cart? Last year we had a fair amount of theft at our stand, so we installed a camera and that pretty much took care of it. But I’d be a bit hesitant to put an ipad and square stand out there (even with a camera) due to our issues in the past.
The iPad is in a holder that is locked together and that is locked to the stand so unless they saw it off its going anywhere. But also we are around a lot during our stand days and aren’t open all day so theft is very low
Very helpful video! A question for marketing- what do you post every day? Do you post different things on Instagram vs. Facebook? What kind of Facebook groups do you post in?
I will add these questions to my notes for a future marketing video I am planning to make!
😀
Thanks for your thoughts & advice! Just wondering the size of your planting area, & what you think about selling U-pick style? Cheers : )
Our fields are about 30 x 60 each give or take. We are considering u picks in the future
@@CoramDeoFarm ok,thanks. I love your flower arrangements! All the best, from Australia ❤️
Do you have a local newspaper or publication that you could use to promote? We have one and it does cost but I am always surprised at the number of people who mention my ads. I think it may be older people who don't use social media as much.
I really hate Facebook but I think I won't have a choice long term 😊
Loved the video! Would you ever do a U pick? Wondering the pros and cons of that. Also, could you tell me what the white filler flowers are in your bouquet?
Oh just saw you said it was Celosia 😊
No you picks for us. Don’t want all the hassle that comes with people on our private property
New hair but you're a great teacher😊
New hair? Thank you ☺️
Sorry new here lol
Love the advice! Question on Facebook how do you set up the page is there a difference for business than personal?
Yes you will want to set up a business page. You’ll want to open your personal profile, then the “pages” tab, and “create”. Then go from there to creat a business page that will be managed through your main profile
Awesome video, you are a natural teacher. As a living, Is it really worth it for $800-$1k a week? If you work 40 hours that’s $25/hr for your time without cost of good sold , is this more a hobby vs a way to make a living?
Thank you :) I think flower farms have to sell $100k+ to replace a full time income but it is definitely possible to do and there are many farms profiting six figures as well. That kind of farm takes several years to build so that is where we are at in the process. This year we should double our sales from last year and continue to work toward that goal.
@@CoramDeoFarm that is good perspective. I just bought a historic farmhouse on a busy road in Roswell, GA and I’m thinking of doing a flower farm and have a stand for free range eggs and flowers.
Thank you! Where did you buy your A frame sign?
Amazon
I have a You pick flower farm in Kansas. The accounting and taxes have forced us to rethink closing our farm. I am very sad about this. I would love to have a roadside stand because my love for these flowers is not going away. So my question is, are you considered a hobby farm? I just cannot get around being taxed, but I really want to share my flowers!
No. We are a profitable business
What do you make daily posts about in the "off season"
Lots of things but I am working on a marketing video to help with these sorts of questions :)
How do you keep the flowers cool in a roadside stand?
I don’t often run into that problem because we sell out before it gets too hot in the day. Typically by 12pm we are done
may I ask when you only sell on a Saturday what happens with all the flowers that are ready to be harvested mon tues wed thurs Do you just let them blow open and loose them
We have a cooler
Indont know why but i thought these things were with pay boxes...
How do you actually see the post reach? I don't see that on my business FB page. I would love for you to go step by step. I don't post daily because it's my same old followers liking my comments. I know I need to step up on my social media game.
I can try when we make the video to do some screen captures of some FB stuff. Maybe that could be helpful
What is the name long pink/red stem? Tia beautiful flowers
Looks like amaranth
Hi there! I was wondering how many plants your grow? Approximately how many zinnia plants? Sunflowers? Do you have a ballpark idea of how much you grow of each?
That would be too extensive to answer in a YT comment unfortunately
@@CoramDeoFarm maybe a good topic for a CZcams video! I think newer flower farmers would love to know
My issue with location is that wholesale flowers are sold on every street corner in my county for $10 illegally but no one enforces the law anymore. It’s unfortunate because I’m in one of the biggest county’s in America. My flowers are fresh, beyond organic and not imported. Most people prefer the cheaper option and the convenience of just handing $10 out the window at an intersection than stopping for me. Even with marketing people prefer the cheaper options.
Ugh that is so frustrating!
Would you please give an estimate as to how many people use cash and how many people use the iPad stand
Changes 60/40 either direction.
Did you learn how to make the bouquets ?
Nope! Just self taught
Do you give flower food with your flowers?
Nope. Not necessary for locally grown
How many flowers to you plant to have 40 bouquets a week?
this is too complicated to answer in a single comment
What about theif ?
It’s fine
What if you don’t want to do social marketing so you decide against a flower stand but are thinking about selling to florists?
Florists love instagram so you might consider still having an account there. But selling to florists tend to come down to direct relationships and meetings rather than marketing
@@CoramDeoFarm ok thanks! ❤️
I must have missed something.... square does exactly what youre doing with kiosk buddy.... so why pay the extra?
Square doesn’t offer a self check out option. Square is operated by the teller vs Kiosk Buddy which is self serve and doesn’t give the customer access to any other information
Im late to this video but im just surprised that you’re able to keep an electronic device at the stand unattended. If I left out even the oldest, most beat up device, it would eventually get stolen or vandalized here in the suburbs of MD. And honest policy definitely would not work
We live in a wonderful high trust community in Oklahoma
You’re very fortunate.
This would never work in 99% of the US outside of Mayberry.
You should explore the middle of the country more where we aren’t riddled with crime and live amongst people with morals and values
@@CoramDeoFarm I understand your frustration.
Thanks for sharing your insights here. I'm not a flower farmer but like to watch flower farming videos and listen to podcasts because it helps with the cut flower selection and production in my own home garden. (I get it--flower farmers are tired of harvesting annual scabiosa and cosmos, but I can do it as I'm not a flower farmer. :) ). I do a seedling sale every year to offset the costs of my seed-buying addiction and that has done quite well. I agree that social media (Facebook, Instagram) is the way to go. I simply post in our local area groups when I have a seedling sale coming up. I've been doing this for a few years, so now I have repeat customers who've also wanted to be on an email list. I'm a big fan of email marketing, although I probably only send people 3-4 emails per year, providing links to my blog, news of what I'm doing (hosting workshops, seedling sale), etc. I'm a PR & marketing exec, so my whole life is publicity, content strategy, SEO, etc. When I started my garden blog, I refused to even attach SEO keywords, because I didn't want to be beholden to the market on anything related to my writing, creativity and art. That said, no one would know about the seedling sale if I didn't post a bit on social media. Anyway, thanks a bunch for this. You've got me thinking.
Thank you for watching!! Hehe grow all the cosmos you want :)
@@CoramDeoFarm I'm imagining you sitting there thinking, "Sure, Girl, you go have fun with your cosmos with a harvesting rate of one tiny stem per 10 minutes" lol! Also thanks for the interview with Jenny. Between the two videos I'm inspired to spruce up the area where I sell seedlings. I used to do it down by the horses, which was nice but not big enough. So I switched to part of the driveway, which works quite well. I'm just going to put the horses up near the driveway on seedling sale days (there's an empty pasture there) so people can still pet ponies and then plant some more pretty perennials there too. A lot is perennial here in San Diego/Zone 10a and I don't mind sprucing up more of the property for a sale that happens maybe three times a year (I've been training my customers too to only come on certain days.) Thanks again!
@@ChristineBenton haha i mean i kind of am 😂 but i also totally grow things in my garden that i wouldn’t on the farm side