How Carhartt Became A Streetwear Brand
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- čas přidán 9. 09. 2024
- How did this famed workwear brand go from producing strictly high-quality durable pieces to selling Carhartt branded Bluetooth speakers, coffee pots, margarita glasses, and more???
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Script: Caroline Eaton Pickard
Editor: Reid Valaitis
Project Manager: Lurana McClure Rodríguez
Host: Levi Hildebrand
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Just so everyone knows, Carhartt WIP is essentially a completely separate company. They’re based out of Europe, and the Carhartt name is licensed. Carhartt has little to no input/control when it comes to the WIP label.
Went to one In Paris was very surprised to see how much variation it had, it felt far more like a vans tbh, still cool tho
Watched this video a few days ago, meant to come here and comment this.
I’m kind of surprised that Levi didn’t find that while making the video. If the quality of the mainline product is slipping then they are likely doing it by choice, rather than having issues with WIP at the same time.
Yup. The WIP line was started by a Japanese streetwear guy in Europe. In fact Carhartt and WIP are considered full on life style brands in Europe and they sponsor all kinds of skateboard events, parks and a team that just release a video.
@@artmonkster nope not true. Just have a look at their website ;)
Here in the Midwest people wear carhartt for everything and my own carhartt clothes have great quality. Long lasting tough fabric is still their selling point. I didn’t even know they had an additional “fashion line” until I watched this video lol
They come from Dearborn too
I mean yes and no... I have owned a traditional Carhartt jacket for 20 years nearly and it is barely broken in. On the other hand I have worn through multiple pairs of jeans within 6 months and my University of Michigan Carhartt jacket that I got for Christmas about a decade ago started falling apart after two seasons. They may be getting better though. I got another jacket in early 2020 and it is holding up great.
I’ve had a carhartt work shirt that is 10 years old and is still perfectly fine to work in.
Those jacket has saved life multiple times
Why does everyone in the midwest owns at least one cammo jacket i don't get it
Growing up in Europe in the skate scene, Carhartt and Dickies were both major players.
Only later in life, when I moved to the States I found out they weren't just skate brands.
@Michael Harris ok buddy thanks for sharing
@michaelharris454Sir this is a Wendy’s
Growing up in America, Carhartt was always a brand that country people wore. If you owned cowboy hats or had a farm, or even adopted that country style, you wore Carhartt. You could go to a small town tack and feed store and find Carhartt. Dickies was in a similar boat, but more geared towards people like mechanics, construction workers, or road workers. You could and still can buy Dickies at Walmart.
It makes me think of Champion too. Champion was sort of cool in the 90s but became a brand nobody wore and you could find in the local bargain bin or discount rack. Champion was extremely cheap and sold at Walmart. They all of a sudden it became cool a few years back and skyrocketed in price. It's all so strange. I guess I've always been someone who just wears what I like. What I wear isn't dictated by what other people think is cool or what is a current trend or popular at any given moment. I view that almost as sheep behavior and trying a bit too hard to fit in or whatever. Just not my thing personally.
I have a bunch of Carhartt clothing and I love it. for 16years I worked outdoors on a daily basis and it always held up the best and kept me warm. I'd say they sold out if they stopped making clothing for their primary demographic, they they haven't. they just expanded their catalog to include more fashion and urban focused or hiking items, but if you're a blue collar worker who still needs overalls and a Detroit style work coat, Carhartt is still making some of the best in the business.
Gotta agree with that. Bar none one of the toughest winter coats I’ve ever owned is my carhartt one. I’ve beaten the snot out of it and it’s still getting the bills paid when I need a warm coat. My Santa Fe jacket is the same way. Solid, though I do own a Duluth jacket/shirt that’s pretty solid and well made too
My dad has been a self employed mechanic for the last 30+ years and he always had a Carhartt bomber jacket…three of them actually. His newest one was his “formal” jacket that he’d wear when he took my mom and all us kids out to Swiss Chalet for dinner. The lightly used one would be worn for outdoor chores around the house. Finally the ragged and ripped one would be worn for laying in the snow to cut leaf spring shackles off a rusted out shit box using an oxy-acetylene torch. Growing up, a Carhartt jacket wasn’t something you bought yourself on a whim, it had to be earned. Anyone I saw wearing one automatically earned my respect, because I knew they had a dirty, tiring job in the trades.
i remember a qute story someone wrote on reddit or somewhere about how clothes where used during the times of the iron curtain. bassicly your new stuff was for special occations, when that wore out it became day wear, when that wore out it became house work wear, and when it finally died it because rags.
Look good no matter what you do :D
I know what you mean about earning it. im a bike courier, and it used to be if i saw someone with the bag i probably knew them, that changed fast. i feel like those days are gone, now where is my pilot hat?
That’s sadly no longer the case. Carhartt is the new brand for hipsters and woke clot shot people.
I love my Carhartt stuff for three reasons. Quality, quality, ....and oddly the weird colors that they have, that make them unique, lol. But in the end, quality fabrics are what sells the brand, and I hope they don't ever change that.
Know nothing about their WIP brand, and quite frankly, don't care. I actually like that Carhartt does not let themselves be pigeon-holed into these different classes of buyers, like the rest of the industry. We all are people. They go against the mold and it is working for them, and for us, the consumer. And for the planet overall.
You missed alot of information about how carhartt wip started and that it's technically a separate company
I like how in the comments section I can see they are two demographics. Streetwear enthusiasts and workwear folks. Never thought both of them would meet in the comments section and have a somewhat civil discussion.
Then you have the Chevy silverado carharrt edition. Kinda a mix of both street and work.
My grandpa wears Carhartt because he likes how it feels and it works for what he wants it to do. Where I grew up in Indiana, it's more for its purpose, than its fashion. He was a farmer for a long while, then dug wells for 15-ish years. Lots of time outside in the elements. He had a coat my whole childhood and into my adulthood, might even still have it, but replaced it a few years back when we got him a new one for Christmas.
I got some Carhartt pants at a per pound thrift store that were covered in mud. All the mud came out and now they are some of my favorite pants. They look great and they are durable af
That's so wild; I never knew they had a fashion line, either until now. Growing up in Alaska, especially a fishing town, Carhartt has always been the first choice regarding work wear. Although in recent years, I have noticed them come out with brighter clothes that people are naturally drawn to wear as fashion rather than as work wear. I recently bought an up-cycled Carhartt hoodie from an artist online that recycles old Carhartt to make new articles of clothing with what she can salvage. It is definitely more for streetwear than working in, but I love how unique it is compared to anything else I could get from Carhartt. Also, we have a contest/fashion show for Carhartt, but that only occurs in some communities of Alaska.
907 here as well :) My Carhartt coveralls, coat, and bibs are my go-to winter wear items for sure. I'd only recently heard that there was some fashion-related spike in the brand, but I didn't realize the extent until watching this video.
I like coveralls, coats, and bibs that are already somewhat broken in, but anytime I see them at thrift stores up here they're insanely expensive (many times absurd shit like "$50 as is" where a main zipper is broken or something).
As a Midwest guy (Minnesota to be exact) EVERYONE wears Carhartt. I'm currently wear a Carhartt T-shirt as I type this. The quality of the clothing is great and everything I own from them has lasted me years.
I'm a carpenter so I wear a lot of Carhartt by default. I appreciate that over the past few years they are making more clothes that actually fit, that's probably a result of the street wear stuff. All of their clothes used to make me feel like a kid wearing my dad's giant pants. I wish they did more stuff sustainably I've looked at other options but I can't imagine abusing $ Patagonia $ pants like I do Carhartts or dickies
@Michael Harris I just want a flannel shut up please
check out Smith + Rogue
They have more sustainable options in their WIP line, but it’s a bit pricier.
Dickies pants for the win lol
I'm a Montana native and a Carhartt lover for the simple fact there workwear is well made and cheap. For the homeless or down on there luck middle class people who work outside in the freezing winter conditions Carhartt is cherished up here in the Rockies and to hear a city slicker who's never had to depend on his work wear it erks me that they crap on this awesome brand. They care about the hardworking people and they have my support . Volunteering at the homeless shelter in Kalispell Montana people buy and donate brand new Carhartt winter bibs, jackets, coats and everything in between. And when I see people who need them receive a Carhartt I see there faces light up and smile because they know they've received something truly special that keeps them warm and protects them it makes you feel passionate about that Carhartt brand.
I work outdoors year round and have Carhartt pants, jackets and boots. They make fantastic sturdy things. LOVE them.
Carhart is a brand near and dear to my heart but I do think that they have gone more than just a little off the tracks with all of the randomly branded products ☹️ I hope we get better
Thanks to all these weird ass millinials
i literally found a carhartt hoodie at goodwill for super cheap and it is honestly THE best hoodie i've ever owned 🙌
Carhartt is all I have ever worn for almost 2 decades and now I work for Carhartt.
In HS and my 20's, when I was still hanging out with Skaters and Garage Band musicians (some to go on to professional careers in the latter), I never saw ANY Carhartt....it was all Dickies. That was the 90's and early 2000's. It's only recently that I seem to notice this brand at all.
It’s regional too I’ve noticed, even among working people. The Coasts are all about Dickies or Walls while Midwest is Carhartt.
Yup. I only saw Ben Davis and Dickies. I'm from Northern CA though.
@@AndiSison they are big in Cali, have been for years.
@@MovieGuy666 Dickies is still more popular in Cali
Same with Dickies. In Europe it's known as streetwear mostly worn by skaters but in in the United States it's still work gear.
Dickies as skate pants are definitely a thing in North America too, but that's pretty interesting it's not seen as workwear at all in Europe. We'll look further into this, thanks for sharing!!
@@FutureProofTV Dickies also sold streetwear in Asia.
@@FutureProofTV you can buy Dickies, Carhartt etc. Workwear in germany but many prefere local Brands like Engelbert Strauss. Most of the Workwear Stuff is used as Skater Fashion and the Fashion Lines like Carhartt WIP is more like a hip hop style.
I’ve worn their shirts for years primarily cause they wear well. I think I’ve purchased maybe half a dozen shirts in the last 6 years cause they just hold up
Dickies is the cheap Walmart alternative to carhartt for a midwesterner.
I had a date who works in the bush and hates the cold. All of his stuffs are Carhartt and that makes me curious about their quality. So one day I bit the bullet and bought their iconic hoodie in a lilac color at their full price 🤯 and I wasn't disappointed. That hoodie was my comfort clothing that I wore the entire fall to winter. Workwear quality x Streetwear design is a sweet collaboration.
Carhartt reducing their quality is more of them selling out then Carhartt WIP existing. I don’t understand all the hate on streetwear…
I think it’s because all their energy went into streetwear that they let their core business slip (with much worse durability).
the double knees are the same good quality made in the US.
@@MarkPharaoh The two operate separately though. The brand was licensed out to create WIP, that allowed HQ to focus on their workwear and leave the streetwear to WIP. From what I understand the only exchange of money is WIP paying HQ for the license agreement.
it would be much better if you carefully showed how much the quality of work clothes has changed. in fact, this is the only thing that is really important to understand, but after this video, I still don’t know for sure
That's a good point! Without actually getting a hold of the products ourselves and doing a side by side comparison it would be hard to say for sure. The claims to quality loss is based off of customer reviews which we can't really use as proof you know? We'll try and provide more details on stuff like this in the future though so thanks for bringing it up!
@@FutureProofTV I can give you a firsthand account that Carhartt women's wear quality has dropped. I used to wear my pants and jeans on the farm for years. I loved them, and they have a lot of great features other brands don't have. Unfortunately I got 9 months out of the last pair of jeans I bought from them. Men's work wear still seems to be about the same, but women's stinks. I'm looking into Deluth, and a few others. Hopefully I'll find quality work wear there.
As a logger and a farmer I need to reply on my work clothes and carhartt has let me down so many times now it's really a shame.
Seems like everybody Don't know don't Care about your comment, shame😢
There is one major reason why i mostly have Carhartt t-shirts: they realised that an XXL also should be longer, not just wider than an XL.
As a 2 m tall guy, that's a very important point...
Growing up in Midwest farm country with a dad who did a lot of heavyduty outdoor work, carhartt was always something that felt reliable, durable, and nostalgic. Dad wore his carhartt gear every day until it couldn't be worn anymore; at least one of them was over 20 years old before he passed in 2015.
I moved into downtown Chicago in 2017 for art school, and I was surprised and a little weirded out by all the people wearing carhartt just... as fashion. Dad and mom had criticized the rich using 'new worn' clothes for fashion, but where I grew up I never really saw it outside magazines.
I'll always associate carhartt with the comfort of those days, wearing dad's big heavy carhartt work coat like a blanket when it was cold and he'd sacrificed it so i could be a little warmer.
Not disagreeing about the perils of mindless allegiance to a company.. BUT the mocha pot looks incredible. I'm a carpenter's apprentice and last year I used to make single servings of coffee on site with a camp stove to boil water to pour over a little plastic coffee maker. With more coworkers this year (and not being able to find where I placed the little coffee rig) I've been looking for something that is durable enough to withstand a jobsite / work van yet practical enough to lug around. Carhartt making coffee accessories is most certainly on brand, in my opinion.
Almost the exact same video could be made for Timberland. The connection those brands have to street fashion is a little more interesting than this video let’s on. Street level drug dealers tended to be working class people that have also worked in warehouses and construction. Drug dealing involves hanging out on the street in the elements and it doesn’t hurt to look like a normal person on their way to or from work. Why not wear the clothes from that construction job you got laid off from last month. Then the rappers wanted to dress like the drug dealers for the gangster street cred. Then the middle class white teenagers that make up the actual majority of rap consumers want to look like the rappers. And that’s how you get consumerism disguise as antiestablishment. Get your $75 Che Guevara shirt here. (I know $75 Che Guevara shirts aren’t really a thing anymore but you know there is still an equivalent. I’m just too out of touch to know what it is.)
Also, as someone that has worn Carhartt in a heavy industrial environment going back 20 years I give them a meh 20 years ago and a resounding meh now.
Timberland seems to have done the exact opposite. They converted the original line into a fashion company that went up market price wise, which allowed them to slot in Timberland Pro as their work wear stuff for a cheaper price. I have owned exactly one pair of their boots, it is a set of waterproof pros, which after almost 3 years are still waterproof and fully functional.
My family owns and runs a ranch and Carhartt is my go too especially when winter comes it’s durable warm and it feels good, I didn’t even know they had a fashion line but where we live it’s still a extremely well made and durable brand that hasn’t let me down yet in the toughest of conditions.
From the UK, but my dad always got Carhartt stuff in the for reasons mentioned, he moved to America very briefly in his childhood and think that’s when he got hooked, said he liked it for BMX as the quality was so good. One thing I find so ridiculous with Carhartt surging in popularity with street wear is people selling ‘reworked’ vintage workwear stuff, saw a vintage shop selling some jeans which were, ripped to pieces and covered In Paint for…. £60?!
I saw the Carhartt label on a person in the city and thought that it was Cruchyroll. Never heard of Carhartt before, having lived for half a century in Europe.
lmao that’s a new one
I've never been so fast to click a channel's videos when they go live. But y'all are something truly special 🥰
thank you for the work y'all put into this, I'ma have to check out the second channel you two do!
Thanks so much, Jon! We really appreciate it, glad you're enjoying what we're putting out there 👋🤙
This brand is a great example to depict the difference of brand personality and user imagery.
I love the Carhartt WIP pants for skating because they hold up quite well, but unlike their competitor Dickies, the WIP pants come in organic cotton. Durability is important for both skating and sustainability, but if I can get durability with more sustainable fabrics, that’s a big win in my book.
I decorate apparel(screen print, embroidery, dtf) & carhartt is a popular choice for small businesses for the reasons you listed. It’s frustrating though because the blanks have been sold out for months, saving this to help explain to clients.
Love the channel! I would love to see you do a series on transportation (sustainability of driving - cars, bike infrastructure, city planning and walkability of cities vs suburbs)
We've actually got a video along these lines coming soon! Bit of a tester video to see if it's something the audience would be interested in hearing more about from us. So, thanks for the suggestion and definitely keep your eyes peeled for future vids 👀
I've recently started buying carhartt gear and it's some of the best quality clobber I've graced my skin with. Well worth the money.
In 1989 i started buying Carhartt, in the States, to sell in Scotland. I made some good money for a few years doing that. Skaters and Hip Hip/ Raver folks.
Awesome video, one of my favorite channels at the moment!
Thanks so much, Ian !!!
Thanks for the video! That’s a really good takeaway. I agree, you can’t pretend to be sustainable or climate/socially conscious whilst also encouraging mindless consumerism and potentially taking advantage of workers elsewhere.
I have never heard of this brand ever! First time im hearing about it. Good video as always!
I've moved onto Duluth Trading company. Carhartt has become too fashion-y and expensive. Duluth is expensive too but the build quality is way better.
That's good to know! We'll definitely look into Duluth Trading Company, thanks for sharing ✨
@@FutureProofTV their ad campaigns trying to be all burly and manly are annoying but yeah would be neat to take a look into it!
My only beef with them is again it's offshore.
i have a carhartt wallet that has lasted me 6 years so far. it's solid, has plenty card slots, 2 bill folds, and the stitching has yet to break at all.
I wear the workwear line stuff a decent bit and it's been great quality stuff. I dunno if it's not as good as in generations prior as I don't have any vintage Carhartt stuff, but it's definitely better quality than most of what's in my closet.
Carhartt has been the only brand that's been durable for me I've went through so many shirts, boots, and gloves at least with Carhartt I get a fair bit of use out of it
I always say I can tell if someone is an outdoor person by the way they wear there carhartt beanie and I will always stand by that statement
The result of quality - best backpack I’ve ever had and the only dog collar that looks brand new despite water, sun, and mud.
You know what would be a great corollary to this video would be a look at the Xtra-Tuf boot brand. They are a brand of mud/rain boots that are starting to offer trendier options, especially here in Alaska where they're hugely popular with both outdoors people and hipsters alike.
Carhartt WIP is hard. Just copped the stetson black denim jacket and it's an exceptional piece.
It's the best of both worlds because I can use my work shirt as drip too 🤣 love my insulated Carhartt jacket and work shirts but I know for sure some people wear Carhartt for the name especially those damn beanies!
I didn't know about this brand until I showed my brother my bf's "work polo". He said "woah. That's a carhartt brand! People in here go crazy about that, they pay thousands of pesos for that." I was so stocked. Lol. The fact that my bf used that polo everyday in his former workplace is funny. He used to work in an oil rig. He said the polo is a fireproof. Hehehe. And yes, it's huge on me. Like a baby wearing his dad's tux. 😂
I was wondering where Carhartt came from; I thought it was a fairly new brand that had a meteoric rise seemingly out of nowhere, butt learning about their history makes a lot more sense
I wear Carhartt shorts to work everyday and they hold up about a year to 1 1/2 and I have a arctic wear jacket that close to 30 years old.
Carhartt is so warm and durable. It’s really great to work in
The switching it up when you go back to your small town to fit back in 😂😂
I wear a lot of Carhartt by default because I live in Iowa and work outside a good bit. I actually had no idea that Carhartt WIP was a thing. Makes sense though.
Over in Europe you can only buy carhartt wip which is their street wear, not a lot of people know it's work ware over here and it's near impossible to find it for an okay price.
As much as I love my Carhartt gear, I’d argue that Patagonia’s workwear offerings are better quality overall. Paying a premium for good quality garments that will stand the test of time will always be worth it in my opinion.
Patagonia also isn't nearly as accessible. I can go and buy Carhartt shit from my local hardware store but most importantly try it on. To purchase Patagonia workwear I have no option other than ordering from the website and hoping it fits.
@@bendingriver7101 their customer service is luckily very pleasant and returns are easy, but I understand the desire to TRY the item on before buying
@@TimeQuxxn But since we are on this channel ordering multiple clothes and returning them isn't very environmentally friendly. At the very least the carbon footprint from transporting to someone and back is significant when so many do it. Patagonia hopefully uses as much of the returned clothes as possible atleast
I love Carhartt it’s very hard to get their clothing in Australia however Amazon has made it more attainable.
same Im from New Zealand and I was lucky enough to find a small business that only sells carhartt
Fellow Alaskan here - you’re officially invited to our fashion show 😎
Haha thanks, Joe!!
5:02 hehe. Those city born and bred folks dont realize that "Tractor Supply Co" is just the actual name of a real store lol
As a cabinetmaker, I tried buying some carhartt pants a couple years ago. I alternated through the 2 pairs and shredded holes through both within 5 months. It was extremely disappointing for the relatively low intensity of my work.
Carhartt WIP and Carhartt Workwear are 2 different companies. WIP is the product of a licence granted to a Swiss company in the late 80’s. That’s why you have thinks like margarita glasses and Bluetooth speakers… these are all WIP. The Guineas and Batman colabs were workwear.
you forgot the carhartt chevy silverado special edition. A carhartt truck!
As a guy from a small rural town who wears Carhartt...I never even knew Carhartt had all this other stuff.
In the late 90s, Carhartt was one of the most popular brands in the hip-hop-related Culture in Germany.
This reminds me of Adidas vs Adidas originals. Athletic gear vs street wear.
Very true!
I thrift my carhartt for re sale or for personal and will wear them for casual wear and work love them in both ways
For the Tommy Boy jacket I guess you can say it’s the “first one” but not necessarily. Nobody actually coined the term “Streetwear” back then but regardless Tommy Boy was just a record company. I’d give that title to Stussy cause they were an actual brand. Shawn Stussy designed the front I believe and after working on this he would constantly make unofficial custom embroidered carhartt pieces back in the day. Tommy Boy didn’t become an actual clothing entity until after the success of the jacket.
Carhartt became "work leisure" ware
Hahaha wait that's such a good term for it
Thanks again.
Streets trying to get that work cred
We used to rock it in the 90s I still get me some stuff here n their .
I actually didn't know Carhartt had become a streetwear brand. I live and grew up in the piedmont area of NC and the school I went to was the "redneck school" and a lot of people I went to school with 10-14yrs ago, wore Carhartt constantly. For my school it was the jackets in the winter. But those people who wore that (were really country) and also probably worked on a farm or at least did a lot of stuff outside, worked on their families tractors or trucks or wore it hunting. Many of the guys had the Carhartt pants as well. I got one as well, one of sherpa lined ones that was a dark mauve color and had a brown collar. I got the cheapest one because I just wanted something to fit in but I really should have gotten one with a hood. But I liked it because it was really warm without making me feel like a floof. And I ended up wearing it when I went to help my dad (mostly clearing land and doing yard work in the winter). I actually don't know where that jacket went.
I’ve seen so many ads for this company stating that it’s existed for a long time and I didn’t even know what the company did until this video.
I have Carhartt WIP Salford and Grand Pants, I have the WIP Short Sleeve Shirts
They are made of Fine and Durable Materials
They are Rugged, Attractive and very versatile
I can wear them to work and look a bit over dressed than other Truck Drivers
I can wear them Casually
The Original Carhartt still makes very good work wear
Its just me who decided to spend couple of extra bucks to stand out with WIP
El tono de voz y como mueve las manos esta persona que está hablando es lo que realmente es digno de análisis.
I bought a 150.00 pair ofcarhhart boots they wore out in a month. Just fell apart.you can get better boots at Walmart surprisingly true
My mother almost only watches Rom-Coms and can confirm they are either full work gear in the city or full suit and dress shoes in a field.
The quality has always been there. So people will continue to s love them. Almost every person I know who works outside still wears almost only carhartt.
Carhartt is our favourite workwear brand up here in Canada 🇨🇦. The Carhartt toques sells like hotcakes here.
I still have a pair of Carharrt work shorts with cargo pockets, a hammer loop, and some other loops to hold tools. I bought it for cheap at a Marshall's in 2005 then wore them while fixing up my house in New Orleans after it was flooded after Hurricane Katrina. I never knew they had a whole non-work related fashion line and never knew about the history as streetwear. The story about drug dealers wearing the coats is similar to how Timberland boots became popular African-American streetwear after they were worn by drug dealers standing around in the cold then being popularized by rappers. There was a story that Timberland's CEO said he didn't want to see Black people wearing their boots, but Snopes reports that as a false story. Both Carharrt and Timberland have obviously embraced their products being appropriated by a whole different group of consumers.
There are only two CZcams channels that I'm familiar enough with to go check if they have a new video out. This is one of them. About fifteen minutes ago, I was like "dang-- it's Wednesday. I wonder if the new Future Proof video is out," and it was. Cool. I don't especially love the sustainability segments of the videos (I mean, I don't hate them; it's just not something that's super important to me), but as I watch more of these videos, I'd say my interest in the subject has gone from 1/10 to 2/10. Maybe it'll keep climbing. Anyway, great video as always.
Hey, that's awesome! We love knowing we've got an audience that cares enough to check in and watch our videos weekly, so thank you for letting us know we've got yet another member of the team supporting us! Glad to hear you're enjoying what we're creating here 💪
@@FutureProofTV I actually write a weekly newsletter for the software company I work for. It’s unlike most newsletters in the sense that people actually like it and read it. The circulation is 80k. Anyway, I’ve linked to a few of your videos in the past. I would be happy to show you what I mean if you have an email address I can send it to.
@@compromisedssh That'd be great! Send it over to contact@befutureproof.ca whenever you've got the chance, please 😀
Carhartt WIP is in EU a skater brand. Our "Carhartt" is Engelbert Strauss 😅
Price quality ratio is unmatched
Actual Carhartt Retail Employee weighing in! WIP is it's own separate entity from the OG Carhartt. They definitely are leaning to advertise to the younger generations too (BC capitalism) but they always have their blue-collar workers in mind. They (IMO) are more respectable than other big brands in how they do treat their employees with actually decent wages, employee discounts, diversity/inclusivity, and how they responded to COVID.
Sidenote but this is the first I've heard of the bluetooth speaker with Carhartt on it and the margarita glasses. That screams WIP because that would never fly for the OG Carhartt. That really is Late-Stage Capitalism at it's finest.
In the UK I don’t remember it ever being a workwear brand always streetwear…
Because nobody works here but everyone sells drugs.
Hip hop in the 90s around 92 turned carhartt into street wear the end
Life's a simulation because earlier I was thinking about getting a new Carhartt but didn't want to go to fleet farm so passed on it and now I'm seeing this.
We are one of major manufacturer for Carhartt in Pakistan.. They are so good company and focused on durability...
6:43 this was the european skateboard team (mostly germans) and it has not so much to do with the original Carhartt brand, since the european offshot is an own company who got a licence deal in 96 to produce their own clothing line. The founder is a swiss guy and the company is based in germany, because of tax and duty reasons. :D
Never gonna catch me paying $100 for a jacket that makes me look like my hobby is going to REI and buying travel mugs
Carhartt - the work wear sought after by people who have never gotten dirty working for a living..The iron mine I work at,, the guys used to wear a lot of Carhartt but as the quality fell and the prices climbed, I noticed that Carhartt gear disappeared and Dickies became popular. The clothes weren't much better (and they are now slacking at Dickies tosave on costs), but they were cheap enough to replace a couple times for the same cost as the Carhartts. Like Levi jeans, a former great work jean is now a paper thin, office boy outfit that no longer resembles what they were founded on.
I recently went to the Fjallraven store in LA to get my backpack waxed for the winter, and I was surprised to see a Carhartt WIP store across the street. It looked like a Nike store from afar lol
I thought the carhartt logo on the beanie was the crunchy roll logo at first, I didn't even know this company existed
Honestly I remember when those carhartt beanies where the rage like 2 or 3 years ago they were a bestseller at Amazon and I didn't get why they were so popular trends i guess.
In what specific ways has the quality decreased? What are the primary complaints?
Their boots are some of the worst that are made.
There's been a huge drop in the quality of sewing and materials, so they wear out a fraction of the time of their old stuff. Quality is on par or below less well known workwear brands that cost 1/3-1/2 the price.
@@kingedwin Dunno, as a longtime Carhartt WIP user I didn't really notice any significant drop in quality over the years. As for the price... Well yeah kinda overpriced for what it is, but still cheaper than say Stussy or god forbid Supreme.
@@BeersAndBeatsPDX were they better in the past? What’s wrong with them?
@@kingedwin is that all of their items, or just some? I’ve always really enjoyed the Carhartt items I’ve purchased in the past.
I worked at Lids and we had 47 brand x Carhartt x MLB hats and they would sell out in less than a week.
Take a look at the Cat brand/footwear and it’s workwear redefined line. Collabs with Herron Preston, John Elliot, etc.
i bought a carharrt sweater, it's really comfy and I only wear it to work.
The model in the overalls… 😍😍😍