Business Strategies For Creators And Filmmakers - Houston Howard [FULL INTERVIEW]
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- čas přidán 5. 06. 2024
- 0:00 - This Is Why A Movie Doesn't Make Business Sense
19:16 - This Is The New Business Model For All Creators
43:04 - Hollywood Doesn't Want Your Idea Unless It Is Based On A Book
1:10:59 - What Hollywood Gets Wrong With Reboots
1:19:17 - Star Wars Doesn't Need To Be Perfect
1:40:52 - The $100 Million Dollar MrBeast Movie
1:56:36 - Here's Why Comic Books Don't Always Help Movie Sales
2:17:50 - This Is Why Creators Need To Know The Pixar Theory
BUY THE BOOK - YOU’RE GONNA NEED A BIGGER STORY: The 21st Century Survival Guide To Not Just Telling Stories, But Building Super Stories
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BUY THE BOOK - YOU’RE GONNA NEED A BIGGER WORKBOOK: The Official Step-By-Step Companion of You’re Gonna Need A Bigger Story - amzn.to/3EV5TqV
Houston Howard is a professor, producer, author, speaker and thought leader in the entertainment and branding communities because of his unique and proprietary transmedia approach to story. Houston has written several books about transmedia including Make Your Story Really Stinkin’ Big and You’re Gonna Need a Bigger Story. He had advised companies such as Mattel, Disney Imagineering, ABC, CBS, Reliance Media Works, West Coast Customs, Samuel Goldwyn Films and Harper Collins Publishing, as well as designing a number of transmedia-focused projects for Fox, the CW, TNT, Slinky and the writers of Toy Story, Houston has an impressive amount of of experience designing projects that are primed for the 21st Century. He is Chief Storyteller and Co-Founder of One 3 Creative.
MORE VIDEOS WITH HOUSTON HOWARD
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Stuff we use:
LENS - Most people ask us what camera we use, no one ever asks about the lens which filmmakers always tell us is more important. This lens was a big investment for us and one we wish we could have made sooner. Started using this lens at the end of 2013 - amzn.to/2tbtmOq
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LIGHTS - Although we like to use as much natural light as we can, we often enhance the lighting with this small portable light. We have two of them and they have saved us a number of times - amzn.to/2u5UnHv
COMPUTER - Our favorite computer, we each have one and have used various models since 2010 - amzn.to/2t1M67Z
EDITING - We upgraded our editing suite this year and we’re glad we did! This has improved our workflow and the quality of our work. Having new software also helps when we have a problem, it’s easy to search and find a solution - goo.gl/56LnpM
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#creators #film #writing
Houston Howard! What a gem! He’s dropped so much knowledge, I’ve taken his advice on creating an eco-system and creating content from within that. Thank you Film Courage, your content has help me tremendously as a creative!
Thank you! And thanks for watching!
Can't believe this extraordinary interview is here, for free on youtube. Thank you very much!!!!! Amazing channel.
Cheers Carlos!
In my honest opinion, I use the same logic in my filmmaking that I use in conversation: Keep it short. I don't see the problem in making short films in making a name for yourself in the entertainment industry. I am writing a bunch of short film scripts to understand the basics of screenwriting and hopefully they will be made and garner the amount of success that will get my name out there. I understand that Hollywood is getting more and more difficult for filmmakers, but as a would-be filmmaker, I have the "do-it-yourself" and "make sh*t happen" type of person and I am using that mindset to get my short films out to the public.
I concur.
Spot on Jonathan. Poetry is a form of writing and it is no less valid then a novel, just different ways of expressing.
I first wondered this about Self Publishing, and now about film and business. Typically artists, creative types don't have a head for business. That's why they aren't businessmen, they're artists. In writing you have agents for just this reason. But these days, more and more I wonder, and worry, how many artist's work will we never see because they are not savvy business people? And do we really want to limit art to those with a strong accounting background? How will that limit art?
This was an absolute master class. Bravo 👏
Just watched this twice. SO much great business smarts that us creatives don't think about, while writing in our day dream happy place. If this content was around when I was a kid I wouldn't of needed film school
Wowsers!.. the wealth of useful information he's given is mind blowing!
I learned so much here about filmmaking finance and more. Thanks Houston Howard. Thanks Film Courage!!!!
This is so valuable!
I’ve been searching for style of interviews, thank you guys for this!
“Establish IP” has become the holy grail statement of my life. Which is cool because it’s also like saying “add to the universe”.
We need to know how to adapt as entertainers in this ever changing landscape
WHOA! Long one. Very excited, thanks!
'You almost have to make yourself a little dumber to use common sense'. Lol. So much truth in that statement!
This is something that I will definitely be discussing on my channel. Thanks for sharing it:)
'So I get to stay in my gated community.' Lol. Love his sense of humor. Great teacher!
So grateful for this video. Thank you so much for uploading it. ❤️❤️
Cheers! Glad you found it!
Definitely great advice all around and makes me feel (thanks to you) like im on the right path. Something im working towards with my screenplay turning into a novel right now in fact. The IP, awareness and audience is important and where its at as the new business model for creators, raising their profile and having a social media profile to get recognition by building an audience. Its also time that creators and artists get to reap the benefits and not get taken advantage of but im finding its not for the faint of heart and its a ton of work for one person to handle. So much to do...
That’s dope bro
Been watching him and learning from him like forever and luckily he’s my intro to trans media instructor this month 😭😭
Awesome! Best wishes Sam!
Needed to hear this! 100k, 500k, 1 million dollar movies... all very challenging to get back our money without millions in marketing
Thank you,
thank you,
thank you,
thank you,
thank you. 😍
Awesome topic!
31:20 to 33:29 Love this approach
I love listening to this dude.
Great video! It sold his book to me.
Scale ticket prices to the cost of production and people will not go to the theater anymore. Movies are a volume business.
Do you also need to create a pre awareness like an IP for a short film?
This is great! Thank you.
Q: Who is Mr. Bees?
That's the kind of video that's not only useful or interesting to moviemakers, it is for all creative media people. An amazing chunk of insight for artists. Gold content right there
Thanks for watching Matheus!
Yo this was my instructors from film school! One of my favorite teachers!
Nice! Love Houston! Here are all the videos we have published with him - bit.ly/2u6sf7n
Kids today absolutely go back and read and watch the princesses bride, and it should never be rebooted
But when you established your market... For example via CZcams... And you have your crowd- why even not cut out the old ways of releasing? Why not publishing it directly for example on CZcams? I mean... You cut out 100 M in advertizing and just have to recoup production costs
Some great points but to say Star Wars never did well in Japan is absolutely not true. It was huge and a massive influence on manga and anime.
"Phenomenal connections." (I'm betting the 'bench' misses your closing arguments. :-) )
What does P & A mean as it relates to the film business?
Thank you for watching, John! Here is one video that talks about it. czcams.com/video/QtlvQMXPmNg/video.html
Marketing - prints and advertising
The third section should be entitled "Everything wrong with the film and TV industry".
If you pay more for a blockbuster, you might push some audience into watching other films which would be good for those other films. I am a total film lover, but if I had to pay over 50 dollars to watch a movie I would rather spend that on a concert and watch the movie when I can watch it for free. It wouldn't make sense to me, even though that's what I love most to do, going to the cinema theatre. On the other hand, it is a teeeeeeerrible idea for the indie filmmaker. Imagine if that happened to Paranormal Activity, they would have never be able to escalate as a highly profitable franchise. That is the beauty of all entertainment business, that it gives you one of the greatest possible side effects as a profession; the possibility of making it into the big league with enough work, knowledge, social skills, and luck. Creating ticket price tiers would kill social mobility inside the industry. Totally against it as a spectator and an industry worker.
JJ Abrams mistreated the existing SW characters. Extension is key but ruining the original at the same time is not good.
I get what he's saying about P&A to build awareness - but it just feels so wrong. Like a self fulfilling prophecy...especially when budgets have become so small and you can make a movie for almost nothing - having to compete in the traditional advertising model doesn't make sense when you have a base of users that will watch your content, solely on what they have searched before or watched already. It just seems like print and advertising needs to be reformed before the film paradigm...making niche films that appeal to a specific dedicated audience compounds your success rate, versus trying to be an indie filmmaker making a 4 square film banking on major international and domestic release.
"It's not that they love the books..." No, it's they love SCREWING up the book.
You had me until you started to talk about modern Star Wars .Making the main charter a Mary sue was a disaster.
I'm 73 min in and still don't know what IP stands for and is used 3 times a minute
Intellectual property - en.wikipedia.org/wiki/Intellectual_property
Due to inflation, those are $100 words now.
What do you like about this video?
I like that I have watched all of the uploads with this guy and now I get to see the whole thing. I like that this is incorporating the idea of business into a creative endeavor. I have been doing that in my own way so that I can fund my own videos in the future.
You guys are awesome, I finished my script after 5 years, I made 4 minutes trailer of that . What is your advice for my next move? Please
@@Dimahfilms write a book about it, transmedia style
@@novelenterprise already I spent 20 k , I made a trailer , at this point I can’t.
@@Dimahfilms it costs zero dollars to write, publishing on amazon ALSO cost ZERO DOLLARS
Why do people call them films, when most are shot digitally…..not on film.?
"Film" became synonymous with "movie" a long time ago. Where have you been?
In a Jerry Seinfeld voice "What's the deal with New England, last time I checked it's not that new"
it gives me the vibe that we still use that term because we want to relive a time in the past, and we should just get over ourselves lol
@1:23:50 actually, we also talked about how we couldn't see anything that was going on.
Okay, speaking as though Kethleen Kennedy was anything other than entirely incompetent with the sequel trilogy makes me not take you seriously. Now I know I shouldn't really listen to you.
This guy said a 5 Million movie needs to make 100 million to turn a profit. That's obviously wrong, otherwise there would be no low budget films. Who tf even is he and why does anyone listen to him?
oh. Less than 10k views on a 500k sub channel, lol. This place is a bot farm.
Star Wars is dead…