Experiential Marketing with EverBlock @ Invictus Games One Year Countdown

EverBlock modular blocks used to create a sensational interactive, experiential sculpture for the Invictus Games One Year Countdown event at Yonge Dundas Square in Toronto. The public officials and the public participate in placing blocks to create a unique 30ft x 30ft x 3ft structure that says "I AM", the Invictus slogan, and the line from the famous poem by William Ernest Henley

[@Stolastheowl]

Awesome video! I love how pretty much anyone can chip in and build with this stuff.