Food Theory: Taco Bell Is Killing Amazon!

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  • čas přidán 22. 05. 2024
  • Special thanks to Skillshare for sponsoring this episode!
    The first 1000 people get a free trial of Skillshare Premium! ► skl.sh/thefoodtheorists02211
    Taco Bell is revolutionizing the drive thru experience. Yes, the fast food chain is challenging the likes of Amazon delivery in its grand plan. We are talking a multi-lane, contactless, order only EXPERIENCE. I know you are wonders how a drive through could compete with at home delivery and, Theorists, it is because of the BIGGEST jump all companies have to cover. What is it? Watch to find out!
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    Credits:
    Writers: Matthew Patrick and Luke Barats
    Editors: Forrest Lee and Danial "BanditRants" Keristoufi
    Assistant Editor: AlyssaBeCrazy
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    #TacoBell #DriveThru #FastFood #Amazon # #FoodTheory #Food #Recipe #Matpat #GameTheory #FilmTheory
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Komentáře • 11K

  • @CBCook
    @CBCook Před 3 lety +1676

    "I've never been to a Taco Bell and seen more than two cars in line."
    Clearly you've never been to a Taco Bell next to a college after 6 pm.

    • @jamesklingler1098
      @jamesklingler1098 Před 3 lety +85

      Or one when the bars closed.

    • @aliciaoverturf
      @aliciaoverturf Před 3 lety +76

      Or in a rural town where its only competition is McDonalds and Vons

    • @eliphas_vlka
      @eliphas_vlka Před 3 lety +7

      I never seen a Taco bell in my country

    • @meliciousg5358
      @meliciousg5358 Před 3 lety +44

      I've never been in a taco bell line that hasn't had less that 10 cars in front of me tibstart out with. I've had almost 15 at one time. Taco bells anywhere where I've been have always been jammed pact. This is such a cool idea.

    • @a.f.r.m...d.e.d.d.2898
      @a.f.r.m...d.e.d.d.2898 Před 3 lety +10

      I was about to comment almost the same thing, except nearly the whole time they're open they have at least five cars in the Drive-Thru, and at either peak times, or almost any time after 4, the line extends onto the road outside the parking lot.

  • @splat-a-tat6780
    @splat-a-tat6780 Před 3 lety +800

    Taco Bell “Wasn’t thinking like that, but good idea”

    • @jamesdanger7003
      @jamesdanger7003 Před 3 lety +28

      Yeah I agree they were just fitting in with the Covid style restaurant better Matt Pat is thinking outside the earth about this restaurant re-designing

    • @evaporatedmilkee6263
      @evaporatedmilkee6263 Před 3 lety +20

      There goes Matpat overthinking again. Atleast there is something to entertain us. Imagine if it was actually real though.

    • @frostcrispy9561
      @frostcrispy9561 Před 3 lety +2

      Matpat slowly make food company dead

    • @patc694
      @patc694 Před 3 lety +16

      taco bell should hire matpat at this point

    • @tunok3874
      @tunok3874 Před 3 lety

      @@patc694 lets be honest, everyone wants to hire him

  • @rivulet5417
    @rivulet5417 Před rokem +43

    9:34
    I'm so shocked that fast food places are planning on uniting so they can collectively negotiate against grub hub

  • @mikemcconeghy4658
    @mikemcconeghy4658 Před rokem +145

    Kinda want to try that cool-looking Taco Bell. On the other hand, I've had a lot of bad experiences with drive-through. As in, give your order, get told to drive to the window, then get asked what you ordered. Not to mention driving away to find out later that it still isn't what you asked for.

    • @choichoi0812
      @choichoi0812 Před rokem +9

      issue of having minimum wage dropout workers to run a complex system

    • @drdarkeny
      @drdarkeny Před rokem +7

      I went to a Taco Bell recently, where they only had one or two staff, and it took forever to get my meal - and when I got it home, it was the wrong one!
      OTOH, they didn't charge me for the meal, because it took so long to get, so it would be churlish to complain…

    • @Nor-oy8wo
      @Nor-oy8wo Před 8 měsíci

      @@choichoi0812i 13:06

    • @yyby_
      @yyby_ Před 5 měsíci +1

      @@drdarkenygive em a break, fast food places are always understaffed bc the managers would rather keep the extra money for themselves and let the same three or four ppl struggle thru all the rushes

  • @danny18894
    @danny18894 Před 3 lety +1780

    Matpat: "So and So Company is gonna change the world as we know it"
    Company: "We didn't think that far we just wanted to make more money"

  • @joshuarubenstein2298
    @joshuarubenstein2298 Před 3 lety +993

    Grandchild: "grandpa. Why do we go to tacobell to pick up lightbulbs?"
    Me: "its a long story that starts all the way back in 2016 with a gorilla at Cincinnati zoo"

    • @ps-gh3hu
      @ps-gh3hu Před 3 lety +60

      Forgive but never forget.

    • @sanki776
      @sanki776 Před 3 lety +20

      Change the world by final message

    • @SamanthaLaurier
      @SamanthaLaurier Před 3 lety +7

      Forgive my ignorant self, but I don't get it

    • @heisen-bones
      @heisen-bones Před 3 lety +33

      @@SamanthaLaurier one word. Harambe

    • @rcane9
      @rcane9 Před 3 lety +12

      @@heisen-bones what does harambe have to do with this

  • @jasonnava2755
    @jasonnava2755 Před 2 lety +36

    This theory actually reminds me of the movie Demolition Man in which Sylvester Stallone's character of John Spartan is told that Taco Bell is the only restaurant in existence.

  • @heathers2581
    @heathers2581 Před rokem +92

    I would actually love to be able to pick everything up in one trip like this.

  • @elliotjohnston6472
    @elliotjohnston6472 Před 3 lety +8304

    I love being called a “loyal theorist.” It’s almost like food theory is actually a cult... Wait a minute!

    • @Shiycho
      @Shiycho Před 3 lety +820

      You must be new here...
      Please...
      Come with me to the back room...

    • @elliotjohnston6472
      @elliotjohnston6472 Před 3 lety +373

      Lol, I’ve actually been here a while. You would think that I’d have come to that conclusion sooner though. 🤷‍♂️

    • @ajhsanan4518
      @ajhsanan4518 Před 3 lety +113

      Unlike pizza time pizza

    • @absolutelysearchingmyreality
      @absolutelysearchingmyreality Před 3 lety +186

      Hey would you like a cookie...
      Here have this digital cookie......... 🍪

    • @sialmeckerjr
      @sialmeckerjr Před 3 lety +110

      there is a can of food on my doorstep... should i open and eat it????

  • @ariellewuvcat
    @ariellewuvcat Před 3 lety +716

    “I’ve personally never been to a Taco Bell with more than 2 cars in line” MatPat has clearly never been waiting in line at 12am for 30 minutes to get a Baja blast freeze

    • @leoparathesweekgeeky7244
      @leoparathesweekgeeky7244 Před 3 lety +26

      Yep. Between 10pm and 1am on Friday and Saturday, I could wait up to 40 minutes for my taco bell.

    • @humanbeing9274
      @humanbeing9274 Před 3 lety +2

      I’ve waited for an hour at 6pm but that’s probably because I’m lazy and don’t wanna drive to Taco Bell and use grubhub

    • @ariellewuvcat
      @ariellewuvcat Před 3 lety +2

      @Alaura Glasco haha I live by a popular campus in Louisiana and it all closes late but the lines are still traffic hazards

    • @ThinkOnerandProdigy
      @ThinkOnerandProdigy Před 3 lety +3

      The Taco Bell by me is pretty much always busy too lol. People love to hate on it, but it's just good.

    • @celessilverfrond8944
      @celessilverfrond8944 Před 3 lety +4

      Oh yeah. My town has one taco bell and if you try to go through the drive thru after dark you'll be waiting at least half an hour

  • @Brick_Eater_
    @Brick_Eater_ Před rokem +7

    4:02 There is not a second in my town where there is not at least 3 people in that Drive Thru

  • @ItsJ40
    @ItsJ40 Před 9 měsíci +5

    Here in 2023 letting y’all know, it’s not a concept anymore, the Brooklyn location is up and running all 4 massive lanes of it

  • @Nitemare2211
    @Nitemare2211 Před 3 lety +816

    Imagine if Taco bell never thought of any of this and just got like 100 ideas from watching this 😂

    • @disasterboi3039
      @disasterboi3039 Před 3 lety +22

      Stonks

    • @toadtastic5802
      @toadtastic5802 Před 3 lety +8

      @@disasterboi3039 yes STONKS

    • @savannahpetrovic5495
      @savannahpetrovic5495 Před 3 lety +4

      My thought: tocobell would have to team up with multiple company's to make this work, most will probly not want to team up with tocobell becues tocobell would get most of the money. How ever if most to all other company's pitched in thair products thair would be a fe for having to go through tocobell to distribute, meaning everything that the company produces would go up in price, becues it's going up in price with multiple brands and company's everything else would go up to , to keep the economy working properly, other wise if they don't alot of people won't be able to get everyday necessities. And if they do put alot of money into nesisties and have a lower paying job they could go homeless meaning if this really did happen, we would see middle class and lower class families and people become homeless or struggle alot more , and we already struggle with it, it would be high class stays high class low class stays low class no more middle class, economy would take a hit, considering the low class wouldnt be able to pay into this so only the rich would keep the economy working , so basicly looking at becomeing a somewhat Korea if this happends and becomes wide spread. Or tocobell can be nice and just never make brands and other company's pay a fea to go through them.😁👏💛❤

    • @puffin3924
      @puffin3924 Před 3 lety +2

      Wow that would be funny

    • @830927mjki
      @830927mjki Před 3 lety

      @@savannahpetrovic5495 Well they've already got KFC and Pizza Hut covered.
      Plus those fees you mention are probably a fraction of the cost of a full separate location.

  • @daltoncarverxc
    @daltoncarverxc Před 3 lety +343

    “I’ve never been to a Taco Bell and seen more than two cars in line”
    You’ve never been to a Taco Bell on a college campus have you?

    • @daltoncarverxc
      @daltoncarverxc Před 3 lety +18

      At the University of Alabama, I’ve never seen the line NOT wrapped around the building leading all the way to the street.

    • @lukeGGlee
      @lukeGGlee Před 3 lety +6

      It’s true also the reason so many Taco Bell’s don’t have many cars is because of the lack of toilet paper to compensate

    • @tsimmons7230
      @tsimmons7230 Před 3 lety +5

      Or after midnight

    • @SCP--rj8hm
      @SCP--rj8hm Před 3 lety

      @@daltoncarverxc ALABAMA?

    • @charityhopkins7977
      @charityhopkins7977 Před 3 lety +4

      I'm pretty sure I've been in long taco bell lines before the pandemic

  • @bryannab2703
    @bryannab2703 Před rokem +11

    I love a lot of things about this concept. Have you ever had a family get together where everyone wants food from a different restaurant? Yeah, me too. What I really dislike about this is the lack of options for pedestrians and bicycles. Maybe if one of those lanes were a walk up lane? My local Starbucks has a long driveway, a window and a small, outdoor eating area. I would prefer to see more of that and less car only options.

    • @netherlandstourismen4765
      @netherlandstourismen4765 Před rokem +1

      Yeah, but sadly I doubt this will happen, since there just isn't good enough infrastructure for those modes of transport for them to make it posiible to order without a killing machine.

  • @tomlongworth5387
    @tomlongworth5387 Před rokem +16

    How you talk and keep the attention of people is what I love about this channel more then the food subjects. You deliver a topic like a boss and easy to keep up with

  • @OldNorthFoxx222
    @OldNorthFoxx222 Před 3 lety +419

    "Taco bell can get you your order in 15 seconds!"
    "Can't tell you how!"
    Me: You deleted 40% of your menu items.

    • @TheChocoXCheese
      @TheChocoXCheese Před 3 lety +31

      That's only like a third of the answer. The truth is that they're just not. The expectations on fast food workers are pretty much unachievable unless the customer only orders a combo or a couple items. Most places trick the timing system by asking the customer to back up or park. So the order isn't actually finished quicker, the systems for tracking the speed of service are being tampered with.

    • @MissLilyputt
      @MissLilyputt Před 3 lety +9

      The other part of the answer is that they’re making more of the items in such a way that there are less parts to put together. For instance if they make all the ground beef the same no matter which thing you order all they gotta do is pop some meat in the microwave for a few seconds and voila... taco or burrito, or nachos. They’ve also eliminated ingredients so there’s less to put together in that respect as well. If they don’t sell it then you can’t ask for extra of it. I’m sure some restaurants even have some items premade knowing the average of people daily who ask for each thing and only make more when they’re running low. It’s not like people really expect healthy, fresh food at a fast food joint.

    • @michaelb1761
      @michaelb1761 Před 3 lety +4

      When I worked at Wendy's 15 seconds per order was the goal. Anything more than 20 seconds per order (from the customer finishing their order to you handing them their food) and you were in trouble with corporate. We could meet that 15 second time during rush hours.

    • @rogervanaman6739
      @rogervanaman6739 Před 3 lety +6

      @@MissLilyputt I'm going to assume you have never been inside of a Taco Bell, 'cause their kitchens are wide open to the dining area. The meat is cooked off site, it comes refrigerated or frozen (not sure, I've never worked at one, but when they are moving them around they are not frozen) which they then warm in a hot water bath. They then put the warm meat on the line and scoop as necessary. The need to use a microwave to heat meat would only slow things down.
      Taco Bell has always been efficient in regard to the process of making the food, everything is right there ready to scoop/grab (and already warm if necessary) or in a gun. The biggest slow down has always seemed to be the employees, trying to remember the way you make all the items in the massive menu. Which is likely where any time save has come from, trimming down the menu as a lot of fast food places seem to be doing right now, though it has been like a year since I have been at a Taco Bell so I'm not sure there.
      It is also possible they have added more grills (if that is what they call those) or have less items on the menu that need them because of the focus on drive thru, that is the other slow point to the process.
      And as the other person said, you can always play with the numbers.

    • @roxannabellkuehn4645
      @roxannabellkuehn4645 Před 3 lety

      @@michaelb1761 dang! Which Wendy's did you work at?!

  • @fishintheboot318
    @fishintheboot318 Před 3 lety +744

    In a small town like mine we dont have very many options so every drive thru is wrapped around the building. I love the bank style taco bell

    • @chrispychicken9614
      @chrispychicken9614 Před 3 lety +15

      Same. And after 10PM it’s just Tacobell and McDonald’s, so they have INSANE rushes from 11:30-2:00AM.

    • @willsmith3988
      @willsmith3988 Před 3 lety

      czcams.com/video/lmLZwE10Cu0/video.html.....

    • @caseyneil6470
      @caseyneil6470 Před 3 lety +7

      Ahha, see MY small town is on a trucker rout off a major highway. We have like 8 fast food restaurants in like 3 square miles

    • @caseyneil6470
      @caseyneil6470 Před 3 lety +4

      @@damonmoles8306 Yes, but not because of fast food.... My mother raised me on home cooked meals, and now processed food makes me sick...
      Imagine being allergic to McDonald's lol.
      Although I must say that chicken restaurants and subway are totally fine... Weird...

    • @Bennyboi_
      @Bennyboi_ Před 3 lety +3

      I have a McDonald’s and a Burger King near my house with both of them having records for being some of the worst restaurants that the brands can offer.

  • @reshawshid
    @reshawshid Před 2 lety +5

    Just going to clarify something here.
    Krispy Kreme is never going to use ghost kitchens. Aside from cake doughnuts which they have trade secret recipes for anyways, they use air pressure to force dough out through a mold that causes either a ring or shell shape. This is how their ring doughnuts always come out in such a perfect shape (the shells will too, if the mold is in good shape, which they never were when I worked there). Krispy Kreme uses highly specialized equipment that only they produce, so copying their design is nigh impossible, making them very secure in their methods.

  • @VolticWind
    @VolticWind Před 9 měsíci +4

    A single driver delivering multiple orders simultaneously is an impossible task when it’s next to impossible to deliver a single order without the food cooling down.

  • @basedmogy
    @basedmogy Před 3 lety +440

    Brain: "You read the title right didn't you???"
    Me: " Yep apparently taco bell is ruining amazon."

    • @10gamer64
      @10gamer64 Před 3 lety +7

      XD

    • @KittenLove536
      @KittenLove536 Před 3 lety +6

      Dude I didn't get it because I read it that way 😭

    • @oMnr
      @oMnr Před 3 lety +5

      I honestly thought he meant the rainforest

  • @donutdisturblivball
    @donutdisturblivball Před 3 lety +441

    ngl when he started talking about how fast food restaurants didn't need to worry about extra expenses for dine in customers, i thought he was gonna go off about how fast food restaurants planned the pandemic to get us to stop coming in person

  • @marleylaskaris9775
    @marleylaskaris9775 Před rokem +5

    My McDonald’s drive through takes forever, we have a single lane line still, and oftentimes the restaurants closes their drive through for mobile orders only! You’ll wait in like for 10 minutes, get to the menu and they’ll notify that unless you have an online order they won’t serve you! I’m not liking this change in service.

  • @AwokenEntertainment
    @AwokenEntertainment Před rokem +27

    Taco Bell has always been leading food innovation

    • @NAH-369
      @NAH-369 Před rokem

      Taco Bell has big brain

  • @JuliansTorture
    @JuliansTorture Před 3 lety +642

    Taco Bell: has a concept for newer drive through eating
    Matpat: Stonks

  • @ashtinpace4213
    @ashtinpace4213 Před 3 lety +1616

    Taco Bell is going to become the only restaurant like in demolition man.

  • @ajwinberg
    @ajwinberg Před rokem +19

    Wow. I could get behind this idea. If it works, it might actually be the best way to do fast food and maybe anything.

  • @tullymahin
    @tullymahin Před 9 měsíci +4

    Not one of those restaurants can get your order right, can you imagine all of them all together in one kitchen trying to get an order right from multiple different restaurants? I want a big Mac super-sized, with 3 Gordita crunches, a moca latte and an 8 piece family meal with extra biscuits.

  • @puffdaddy69
    @puffdaddy69 Před 3 lety +665

    The ball pit was the Millennial’s way of building antibodies

    • @inksans6728
      @inksans6728 Před 3 lety +6

      And the BLM movement was ours 😈

    • @vicariouswitness
      @vicariouswitness Před 3 lety +14

      Before that it was mud, bugs n cuts and sharing gum.

    • @Beyondthe5thPanel
      @Beyondthe5thPanel Před 3 lety +6

      You got that right!!!! We probably have much of those antibodies. Hmm, I wonder if that’s helped us against COVID, because our parents and grandparents didn’t get that and the younger gen isn’t getting that either.

    • @totallynotpaul6211
      @totallynotpaul6211 Před 3 lety +2

      @@Beyondthe5thPanel probably not because antibodies for the flu would do nothing against covid cause its a different virus

    • @tony_5156
      @tony_5156 Před 3 lety

      @@inksans6728 in the words of ricedouche (ricegum)
      “IRRELEVANT!”

  • @Itscraft3506
    @Itscraft3506 Před 3 lety +158

    Taco Bell: wasn't thinking like this
    Taco bell employee: let me pitch this to the boss

  • @gothicshark
    @gothicshark Před rokem +1

    Here in Los Angeles, there use to be a market chain that had a Drive Through Window system. Sadly the chain and the grocery drive through went away in the 90s. There is a couple of the smaller ones still, but the chain is more or less gone. ((Altadena market drive thru))

  • @AdamThomas671
    @AdamThomas671 Před 2 lety

    Nice merch plug!!! Extremely smooth placement my man 👏 with that said wish I could have my hoodie delivered....

  • @Packers991
    @Packers991 Před 3 lety +1683

    Can we admire how Taco bells make full on movie trailers for their products

  • @ChengTeoh
    @ChengTeoh Před 3 lety +9362

    Taco Bell will reach next level cost cutting if they can figure out a way to teach mindless ghosts how to cook a burrito.

    • @willsmith3988
      @willsmith3988 Před 3 lety +10

      czcams.com/video/lmLZwE10Cu0/video.html.....

    • @bigbongtheory4222
      @bigbongtheory4222 Před 3 lety +63

      Very Hot why?

    • @bigbongtheory4222
      @bigbongtheory4222 Před 3 lety +71

      Very Hot Rick roll me or something man

    • @mariahowlett625
      @mariahowlett625 Před 3 lety +39

      @@bigbongtheory4222 Don't worry ill check to see if its a Rick roll

    • @mariahowlett625
      @mariahowlett625 Před 3 lety +73

      @@bigbongtheory4222 Alright I checked its good not a Rick roll just a weird tutorial I'm what its for I just went in and out super fast

  • @khalebcanton
    @khalebcanton Před rokem +3

    I’d love to use the drive through at my local fast food places but unfortunately I’m always so paranoid going through them due to how narrow the lanes are and how aggressive the curbs are. In a small city mostly populated by large fwd vehicles you think it would be in the best interest of the fast food places to design their drive throughs accordingly. But no, my local fast food places seem to think everyone drives small hatchback economy cars.

  • @MiriamCroftoon
    @MiriamCroftoon Před rokem

    Fascinating! I just can't understand how often new videos appear?

  • @STLCarGuy
    @STLCarGuy Před 3 lety +2572

    You know what this “fast food court” with like 5 or 6 different restaurants reminds me of? One of those soda machines with like 100 different kinds of soda.

    • @bobthegamingtaco6073
      @bobthegamingtaco6073 Před 2 lety +94

      Ooh, now I want one of those but for all the different kinds of French fries, I would instantly gain like, 600 lbs just from potatoes

    • @missingindy
      @missingindy Před 2 lety +19

      Wait what

    • @STLCarGuy
      @STLCarGuy Před 2 lety +22

      @@bobthegamingtaco6073 the only fries I want are those fries from PopEyes and curly fries lmao

    • @aidanbadia7737
      @aidanbadia7737 Před 2 lety +9

      Oh those freestyle machines?

    • @DizzyMapping
      @DizzyMapping Před 2 lety +16

      Like the Coca Cola machines with a touchscreen?

  • @mgtocrateezspeaks3971
    @mgtocrateezspeaks3971 Před 3 lety +196

    Demolition Man is coming true. "Taco Bell won the franchise wars."

    • @theverysneakycriminal3471
      @theverysneakycriminal3471 Před 3 lety

      Copied but ok...

    • @doctajay6690
      @doctajay6690 Před 3 lety

      Never speak of this movie again

    • @s3ns3i19
      @s3ns3i19 Před 3 lety +1

      Taco Bell already won years ago.haha

    • @plaguemaster308
      @plaguemaster308 Před 3 lety +4

      @@theverysneakycriminal3471 No one owns the sentence so it fine.

    • @DoABarrelRol1l
      @DoABarrelRol1l Před 3 lety +3

      They have < 11 since the film took place in 2032 to pull it off. I'll be rooting for them for easier access to Bajablast.

  • @thecharredwitch
    @thecharredwitch Před rokem +5

    I love how we had to use the drive thru due to the PANDEMIC! And when the companies hear that they go “oh you want these restrictions to be set in stone? Even when Covid calms down and we can go back out? Yeah you guys love this. WE are doing this for YOU!😊😊”

  • @Nymphonomicon
    @Nymphonomicon Před 2 lety +4

    I have seen Amazon attempt to solve the "last mile", some stores have a space with Amazon lockers where you cam pickup your purchase.

  • @bekom864
    @bekom864 Před 3 lety +680

    I think Taco Bell opened that building because of “experimental” purposes but matpat give them a better idea

    • @thepoorliestdrawn
      @thepoorliestdrawn Před 3 lety +4

      Yaeh

    • @TheseUseless
      @TheseUseless Před 3 lety +28

      Honestly, it's such a good idea. I just hope that they'll have a similar alternative for walking/biking, if this idea expands. I wouldn't wanna risk getting run over just to get a big mac, if I decide to exercise and then unexercise.

    • @pastapal5046
      @pastapal5046 Před 3 lety

      No the Actual reason is because they cant afford getting sued for Diarrhoea

    • @reversealchemist7174
      @reversealchemist7174 Před 3 lety

      @@TheseUseless True, what if you don't want to waste gas. Or you just want to get some exercise.

    • @Daniel-jk6ve
      @Daniel-jk6ve Před 2 lety

      Sorry replied to wrong person.

  • @badassjack86
    @badassjack86 Před 3 lety +201

    As a young economics student, I found it extremely frustrating, that every time I searched for game theory, I got a guy making videos about the cannon of video games but now I find it much more beneficial to my life that I got to experience your videos over the years then my initial intentions of quickly study for my tests.

    • @mustang8206
      @mustang8206 Před 3 lety +10

      Just type game theory economics

    • @soylatte1288
      @soylatte1288 Před 3 lety +3

      my dad has a masters in economics, i hear stuff like this all the time

  • @amai_zing
    @amai_zing Před rokem +5

    8:18 while $376 is extremely low I'm wondering why they paid $231 in promotions and $131 in "7 order adjustment" - seems like they're doing something wrong
    Regardless, it sure feels like 3rd party delivery companies are gouging both the consumer and the business the consumer orders from

  • @TorstenAdair
    @TorstenAdair Před 2 lety +1

    That Taco Bell concept…
    It’s a food bank!
    Thank you. I’ll be here all week. Try the Mucha Gulpa Chalupa Grande binge box.

  • @djneffii
    @djneffii Před 3 lety +366

    mattpat is slowly convincing us that in a few years we're going to be living in a dystopian future where fast-food chains control the world

    • @Tues48
      @Tues48 Před 3 lety +30

      Does he need to convince us tho? I believe it

    • @user-qc8jd5tw6s
      @user-qc8jd5tw6s Před 3 lety +20

      Is it dystopian? I feel that would be a delicious fate.

    • @hubertnnn
      @hubertnnn Před 3 lety +11

      Is it going to happen in few years, or few years ago?

    • @JoseCuervo11
      @JoseCuervo11 Před 3 lety +16

      Like cyberpunk but the corps are fast food chains. That would actually be kind of dope, I'd love to join the kfc or taco bell private military. Imagine the uniforms 🥵

    • @shinsekaisamurai
      @shinsekaisamurai Před 3 lety +3

      Snowcrash...

  • @eleanorsmith2301
    @eleanorsmith2301 Před 3 lety +512

    “ive never been to a taco bell and seen more than 2 cars in line”
    clearly he’s never been to a tacobell in the midwest at peak stoner time

    • @blakeycakey272
      @blakeycakey272 Před 3 lety +18

      As a person from Nebraska, I can confirm this

    • @DarnHooligans
      @DarnHooligans Před 3 lety +7

      Omaha, will also corroborate.

    • @marktodd3798
      @marktodd3798 Před 3 lety +10

      I am from Ohio and I can confirm this. Either stoner hours or during the time bars let out.

    • @manny9050
      @manny9050 Před 3 lety +5

      Kansas City can confirm

    • @spyderinsanity
      @spyderinsanity Před 3 lety +4

      Big facts.

  • @steveascott1
    @steveascott1 Před 2 lety +1

    This video reminded me that Service Merchandise department store, catalog-showroom retailer, was way ahead of its time.
    In this department store you shopped by looking at display items with codes attached to them. You would then write down the codes for all the items you wanted to buy and turn it into a cashier to order and pay for it.
    They would then give you a receipt and you would go to the back of the store and wait for your items to come down a conveyor belt.
    I think that if Service Merchandize stuck around they could have utilize mobile ordering and the drive through dumbwaiter system.
    They also should have beaten out Amazon for selling merchandise if they did not go under due to bankruptcy in 2002. They should get a video their own somewhere.

  • @mutedchroma
    @mutedchroma Před rokem +3

    I've seen Taco Bell drive throughs with a line that stretches the block, and the inside is filled with customers too. I say bigger drive thrus, and smaller dining rooms, but still having a dining in option for the few who, say, can't use drive thrus because they don't have cars. Because SOME drive thrus won't allow you to order without being in a car, hence *drive* thru

  • @phoneguy4637
    @phoneguy4637 Před 3 lety +476

    everyone: "I'll never leave me house again, cuz I shop online only!"
    introverts: "THE WORLD'S MY OYSTER!"

  • @AD-kq3yk
    @AD-kq3yk Před 3 lety +1802

    “Back in my day we did this thing called eating inside the restaurant”

  • @jmosher4251
    @jmosher4251 Před rokem +1

    4:00 In North Carolina, taco bell is way more popular than other places. Everyone seems to like something from the menu, and at 1 am it's packed and takes forever to get your order.

  • @sparklefulpaladin
    @sparklefulpaladin Před rokem +6

    This would be awesome if they had convenient places like this with lots of options. Hopefully they would still implement delivery for anyone who needs it, like if you are disabled and cannot drive a car or if you just want the convenience of having it delivered.

  • @thelinuxcat
    @thelinuxcat Před 3 lety +540

    “You do not realize that Taco Bell was the only restaurant to survive the franchise wars. Now all restaurants are Taco Bell.” Lenina Huxley (to John Spartan) In the movie Demolition Man

    • @rogerogue7226
      @rogerogue7226 Před 3 lety +19

      I was wondering if i should comment this myself. Good on you good sir.

    • @TheRockinDonkey
      @TheRockinDonkey Před 3 lety +5

      @@rogerogue7226 Same here

    • @Sporkguy3
      @Sporkguy3 Před 3 lety +8

      This was my first thought. Taco Bell is the winner.

    • @catserver8577
      @catserver8577 Před 3 lety +6

      My first thought.

    • @poopnach
      @poopnach Před 3 lety +9

      Just wait: one day you'll go into a Taco Bell bathroom and find three shells next to the toilet.

  • @marinettedupan-cheng8364
    @marinettedupan-cheng8364 Před 3 lety +155

    Theory- taco bell wasn't thinking of this until mat pat planted the idea in their brain and just wanted to make a cool drive-thru place

    • @zipzeolocke2
      @zipzeolocke2 Před 3 lety +4

      I'm so disappointed he didn't even mention Demolition Man or make a silly reference!

  • @ravenrose1568
    @ravenrose1568 Před 9 měsíci +2

    Taco Bell designer who hasn't thought of any of this and just wanted a funky looking building: 👁️👁️

  • @dozit2166
    @dozit2166 Před rokem +2

    Yes! I know this is a older video but my mom works at an Amazon in Chattanooga Tennessee and it had gone down hill and now instead of shipping out products they are taking returns because of a sudden lack of work

  • @orangepeanut
    @orangepeanut Před 3 lety +4387

    Taco Bell would triple their revenue if they had drive through toilets

  • @LightsOnTrees
    @LightsOnTrees Před 3 lety +184

    Lol I would love if a Taco bell exec watched this and was all: "Yeah that was totally what I was thinking... from the start... that was my plan all along... glad you figured out my plan... that I had from the start."

    • @Nele__
      @Nele__ Před 3 lety +22

      Guys, you remember the plan I told you about? Well I didn't told you everything and I definitely didn't found what I will tell you next somewhere on the Internet...

  • @Chesperito_
    @Chesperito_ Před 2 lety +2

    People in 2090: bro drive thrus are so old nobody uses it anymore we only use drones and teleportation 😎

  • @Evelyn_Okay
    @Evelyn_Okay Před rokem +2

    I will say, the biggest issue I have with drive-throughs is the lack of time I can comfortably browse the menu for non-pictured items and their prices, which I'm sure is by design. It's probably just my social anxiety, but I know the workers get blamed for slow d-t orders and I get so annoyed when someone takes more than 30 seconds to finish ordering, so I don't want to do that to the ppl behind me.

    • @ricardocruz4235
      @ricardocruz4235 Před rokem +2

      I always wondered why the menu boards are AFTER the talk box, not before it. Like, do they assume I am such a devotee of their establishment that I've memorized the menu? For this reason I'd usually go inside, just so I could browse the menu in peace.

    • @Gacha_gays
      @Gacha_gays Před 10 měsíci +1

      I wish there was a separate drive thru for people to browse the menu, and then order.

  • @thatguyjared8560
    @thatguyjared8560 Před 3 lety +433

    MatPat: “Taco Bell is killing Amazon”
    1.6k people per minute: “Interesting. Please elaborate.”

  • @justusbondurant5797
    @justusbondurant5797 Před 3 lety +134

    I have lost count of how many times MatPat has said that a company is “playing a much bigger game”

  • @Yerrrrrrrrrr
    @Yerrrrrrrrrr Před rokem +5

    Who’s back after seeing the new Taco Bell’s look EXACTLY like the pre production model

  • @donrob7779
    @donrob7779 Před rokem +2

    The Taco Bell near my house routinely has lines over 8 people for extended periods, especially after 8pm. My friend once accidentally drove into the line thinking it was the turning lane and we got stuck waiting for the customers to get their orders so we could drive off

  • @Jsouza1226
    @Jsouza1226 Před 3 lety +193

    At this point I’ve realized that the new Food Theory is more like Business Theory

    • @allimarshall7077
      @allimarshall7077 Před 3 lety +25

      I like it I feel like I learn quite a bit from it

    • @saltbone
      @saltbone Před 3 lety +1

      Im using this for my informative essay

  • @CHEFPKR
    @CHEFPKR Před 3 lety +2184

    Taco bell can be positioned anywhere, on any road, at anytime. Their food can only be killed by The Sword of a Thousand Truths.

    • @JacksonHollo
      @JacksonHollo Před 3 lety +24

      a verified user with practically no likes? impossible!

    • @mayflooer5454
      @mayflooer5454 Před 3 lety +4

      oh its you! hi

    • @imdoneplus
      @imdoneplus Před 3 lety +8

      That was a really solid comment.

    • @deepshark4636
      @deepshark4636 Před 3 lety +7

      @@JacksonHollo its cuz he is "underated"

    • @arm3343
      @arm3343 Před 3 lety +4

      @CHEFPK fun fact taco bell failed in Mexico
      ( my Hispanic parents also hate taco bell because it doesn't taste like good tacos)

  • @natashaeddy7464
    @natashaeddy7464 Před 2 lety

    I really hope we get up an update on this when it’s done, it comes out this summer

  • @casedistorted
    @casedistorted Před rokem +1

    We’ve had double lane drive thru’s for McDonald’s where I live for at least a decade now.
    Also yeah seeing the new Taco Bell in action is pretty cool. Though I don’t like not being able to go inside and see your food being made.
    We have a Taco Bell here in Wisconsin that always has like 4-5 cars in its drive thru

  • @jaycecornell7447
    @jaycecornell7447 Před 3 lety +655

    So the world is turning into Demolition Man where every restaurant becomes Taco Bell

    • @willsmith3988
      @willsmith3988 Před 3 lety +2

      czcams.com/video/lmLZwE10Cu0/video.html.....

    • @Fafnd
      @Fafnd Před 3 lety +10

      Worse there will be no dining in restaurants

    • @georgeorwell4891
      @georgeorwell4891 Před 3 lety +3

      *Demo-man

    • @TBustah
      @TBustah Před 3 lety +2

      Dammit, you beat me to it.

    • @lbgtr87
      @lbgtr87 Před 3 lety +2

      It was pizza hut when the film was released in foreign markets, so no.

  • @tetanusteta3871
    @tetanusteta3871 Před 3 lety +340

    People without a vehicle: *cries in the back

    • @alicemichaelis9468
      @alicemichaelis9468 Před 3 lety +15

      Right! I live in nyc and cant afford a car lmao. Good for the ppl who live here and can tho.

    • @melafaire
      @melafaire Před 3 lety +31

      It looks like there were bike racks so maybe they'll have a window where you can walk through?

    • @tony_5156
      @tony_5156 Před 3 lety +3

      @@alicemichaelis9468 simple just love anywhere else but LA and NY lol
      Nobody can survive there

    • @QuesoCookies
      @QuesoCookies Před 3 lety +14

      This. I don't have a car and live in a very walkable area, but I had to order everything delivery during peak quarantine time and pay fees and tips for things I could otherwise walk to in five minutes or bike to in less than three because none of those places allowed anything but cars in their drive throughs. It was ridiculous.

    • @kevinnorris6558
      @kevinnorris6558 Před 3 lety +3

      @@tony_5156 I was born and raised here in NYC and as I grew older, I started longing to live somewhere else, preferably down South. It’s just too expensive here and our moronic politicians are making it worse. You pretty much need a six-figure salary to live here at this point.

  • @Fires_Stuff
    @Fires_Stuff Před 2 lety +1

    Mat’s sponsor transition is so clean I don’t even mind it LOL

  • @jaredhansen5364
    @jaredhansen5364 Před rokem +2

    Is this the prequel for Demolition Man? That's eerie.

  • @Thunderscreamer
    @Thunderscreamer Před 3 lety +57

    Honestly MattPat, I’ve been a loyal theorist for nearly a decade, & this has been one of the most mind blowing theories I’ve seen. Well done. My favorite theories have always been the ones that intersect with real life, and Food Theory delivers that in spades

  • @matthewburdick4966
    @matthewburdick4966 Před 3 lety +412

    Me reading the headline: "Taco Bell is Killing..." Me: "You know, the next word could literally be any one or any thing and I would believe it"

  • @WetSocks.mp4
    @WetSocks.mp4 Před 11 měsíci

    7:32 Right when MatPat here, said “Think about it like this” I got a Taco Bell breakfast burrito ads

  • @lindsayduell5530
    @lindsayduell5530 Před 2 lety +4

    “Taco Bell’s lowest performing time of day is breakfast” tell that to the man who orders 18 bk Crunchwraps every Saturday morning… a $70+ order every week!

  • @SciFactsYT118
    @SciFactsYT118 Před 3 lety +620

    Random fact: Airplane food isn't very tasty since our sense of smell and taste decreases a lot during flights because of low pressure and dryness.

  • @Goobasaurus
    @Goobasaurus Před 3 lety +118

    Alright class turn to chapter 23 today we’re covering “Taco Bell and the restructuring of modern society”

  • @DoctorX17
    @DoctorX17 Před 2 lety +2

    What I would love to see is more drive-in places like Sonic -- where I can park, order, get my food, and not have to wait in a line to then go park. Saves gas if you plan to stay to eat anyway!
    And Taco Bell tends to pair with KFC here, so they've already been doing mixed kitchens, so I can totally see them either buying other places up or doing deals like you theorized

  • @Sam_Tries_Skating
    @Sam_Tries_Skating Před 2 lety

    The drive though reminds me of Torchies back home. They did have a dinning room but the drive through was identical in all locations I’ve been to

  • @lencao4515
    @lencao4515 Před 3 lety +618

    Me: Sees Taco bell is going to be the future
    Also me: Epic, can't wait to see demolition man

  • @blib5094
    @blib5094 Před rokem

    Matt! They opened that drive thru today. I'll be trying it tomorrow when I'm in Brooklyn park.

  • @angelahairston4761
    @angelahairston4761 Před rokem +1

    The Taco Bell near my house always has cars wrapped around the building. HA!

  • @jerryduffin1358
    @jerryduffin1358 Před 3 lety +629

    “Sir, this is a Wendy’s”

  • @GuryWullums
    @GuryWullums Před 3 lety +231

    They shaved 15 seconds off the drive thru time because they destoryed their menu and now they dont have the same amount if traffic. geniuses.

    • @Gingerfrost
      @Gingerfrost Před 3 lety +6

      ..... You actually have to get creative just to get what you want. ;-; the assholes trying to get all the stores shut down.

    • @yoshithebear7630
      @yoshithebear7630 Před 3 lety +2

      Wha?

  • @RomeYoungRS
    @RomeYoungRS Před rokem +3

    That Taco Bell is awesome in Brooklyn park, I live in Minneapolis and my girlfriend and I go there all the time. Hella long if you order there, but the mobile lane is always empty lol

  • @papervbox
    @papervbox Před 2 lety

    Matpat: Ok so TacoBell is making a BIG brain move
    Tacobell: I just wanted to make a drive-through-only restaurant

  • @ianjamesmartin
    @ianjamesmartin Před 3 lety +234

    Weird to think that one day we all might tell our kids, "Back in my day we actually ate at fast food restaurants."

    • @Fujimokou985
      @Fujimokou985 Před 3 lety +7

      I read that as "we ate fast food restaurants"

    • @raven7497
      @raven7497 Před 3 lety +10

      Yes we eat in front of strangers and watch them eat
      Everything is weird when looking from an angle.

    • @imadrawer9721
      @imadrawer9721 Před 3 lety +1

      Ikr

    • @ambeegaming76
      @ambeegaming76 Před 3 lety +1

      Which in it's self is funny cuz it hardly makes it fast if you need to go to your car to to the store get out of the car walk in wait to order wait to get the order walk to the table then eat then go back to your car then go home.

    • @PercyKqv
      @PercyKqv Před 3 lety +1

      Oh, god. It feels good

  • @waffelmix98
    @waffelmix98 Před 3 lety +458

    "never been to taco bell with more than 2 cars in line". MattPatt has clearly never been to the midwest

    • @masonhoward7826
      @masonhoward7826 Před 3 lety +10

      I feel this on SO MANY levels.

    • @veratomlinson2199
      @veratomlinson2199 Před 3 lety +7

      Or, for some randomly odd reason, in the middle of nowhere in Canada (really weird day)

    • @kartgal
      @kartgal Před 3 lety +6

      I’ve never been to a Taco Bell with less than 2 cars in line

    • @gooson9611
      @gooson9611 Před 3 lety +6

      ive never been to taco bell with out the line wrapping through the parking lot and into the road no joke

    • @Alverant
      @Alverant Před 3 lety +1

      I'm in Chicagoland and two cars at the two TBs in my area would be extraordinarily busy. I stopped going to them because the service is HORRIBLE.

  • @lilith4413
    @lilith4413 Před 2 lety +2

    3:35 same thought. I wanna see tubes of burritos.

  • @nathanbrown6745
    @nathanbrown6745 Před rokem +1

    I’ve seen lines out to the roads at Taco Bell almost every night after bars close 😂

  • @eyeofthebox913
    @eyeofthebox913 Před 3 lety +45

    Imagine getting a shoe in your happy meal and the cashier says:”oops we got your order mixed up with someone else’s”

  • @gabadaba5436
    @gabadaba5436 Před 3 lety +124

    As someone who lives in Minnesota, there's rarely a time, especially during covid, where there isn't at least 4 cars in a taco bell drive-thru. There have been times where there's a line out into the parking lot

    • @JemsXiong
      @JemsXiong Před 3 lety +9

      As a fellow Minnesotan, I can say its true

    • @JemsXiong
      @JemsXiong Před 3 lety +10

      Also that taco bell is literally in my city wtf

    • @patrickishot0706
      @patrickishot0706 Před 3 lety +10

      @@JemsXiong low key wish I lived there just to go through that restaurant

    • @eanschaan9392
      @eanschaan9392 Před 3 lety +3

      This is true.

    • @Mary-ul9vy
      @Mary-ul9vy Před 3 lety +7

      Honestly, as a person from Minnesota I just assumed everyone liked taco bell as much as we do...

  • @kylespevak6781
    @kylespevak6781 Před 2 lety

    4:05 Outside of cities you'd be surprised. Out towards Pittsburgh where my sister lives, the closest Taco Bell was an hour away. One opened up in town and I've never seen it not-busy

  • @masteryoda6988
    @masteryoda6988 Před rokem

    I live pretty much right by it. And you are completely right how the food drops through a tube. It's quite weird but cool.

  • @xprincessxbreyennax4544
    @xprincessxbreyennax4544 Před 3 lety +269

    The taco bell by my house normally has lines around the block, and that was even before the pandemic hit. They would probably benefit from a 4 lane drive through.

    • @Ilove_drpepper
      @Ilove_drpepper Před 3 lety +4

      Yeah same

    • @alyssadk1645
      @alyssadk1645 Před 3 lety +6

      Same, my go to Taco Bell usually has a line. I think it's one of the more popular fast food restaurants around.

    • @penguincommander169
      @penguincommander169 Před 3 lety +4

      i mean mine wraps around the building , Propably doesn't hurt that it's like a block away from a college

    • @arcticfox5118
      @arcticfox5118 Před 3 lety

      Yup same up where i live. Not unusual to see 40+ cars wraping up the block to get in at lunch or dinner hours.

    • @joshualamm3621
      @joshualamm3621 Před 3 lety +1

      4 lanes would not be a full benefit if they can not keep up with the order demand. They would also run the risk of fulfilling a ton of small orders while letting the bigger ones sit because it's faster. I know that my employees would not be able to handle 4 lanes, they can't even take the orders on 1 without letting them sit for 20 seconds before taking the order.

  • @jaydub5515
    @jaydub5515 Před rokem

    The chicken and steak cheesy gordita crunch are my favorite things from taco bell, but up here in Alaska, they are super expensive

  • @Hollowdude15
    @Hollowdude15 Před rokem

    Incredible video man and have a good day everybody :]

  • @genericcreator6467
    @genericcreator6467 Před 3 lety +264

    The pandemic: permanently changing society forever
    Everybody: *this is fine.*

    • @simonacerton3478
      @simonacerton3478 Před 3 lety +2

      Its not but people don't know how to have a normal society. Future "mostly on line." people will have way low birth rates. It already at record lows pre pandemic and its gonna get worse. Upside Amish and the like are having babies galore .

    • @bryancooper1244
      @bryancooper1244 Před 3 lety +4

      I think it's a bit more like everyone going "Well, I'm not sure we can exert much control over this so it's fine, I guess?"

    • @FirstNameLastName-gq3uv
      @FirstNameLastName-gq3uv Před 3 lety +11

      Meh what to do. Everyone's depressed and the world's burning. Sometimes literally. Nothing to do but dance on the ashes as the fire burns you alive.

    • @henryroyster3862
      @henryroyster3862 Před 3 lety +3

      Well if society is changing its bc the people are wanting and causing change, so it makes sense people are fine with it

    • @a_d2689
      @a_d2689 Před 3 lety

      Not really...

  • @wellowthere
    @wellowthere Před 3 lety +320

    I feel like someday MatPat's going to be sued by all of these companies, or hired, one of the two

    • @rattb0i482
      @rattb0i482 Před 3 lety +17

      Hired, makes theories about what's ~really~ going on in the resteraunt and sued.

    • @Hello-1243
      @Hello-1243 Před 3 lety +10

      He’ll probably make a theory on which one will come first

    • @altaccount9351
      @altaccount9351 Před 3 lety +9

      Why not both?