Solid content. Differentiating between increasing marketability versus increasing ADR. Specifically your example about the pool heater was solid. The differentiation argument is key. You spent a couple thousand more but instantly stand out. Also the pool cabana argument. No data , but you know people will enjoy shade and everyone in the hotels wants it... So if you offer it, you stand out right away.
Super helpful video! Thanks for the great tips-looking forward to more! -Macy (Team Evan)
Your welcome.
This was awesome... Just pure Gold... Thank you Bill
Solid content. Differentiating between increasing marketability versus increasing ADR.
Specifically your example about the pool heater was solid. The differentiation argument is key. You spent a couple thousand more but instantly stand out.
Also the pool cabana argument. No data , but you know people will enjoy shade and everyone in the hotels wants it... So if you offer it, you stand out right away.
How much did the pool cost you?
$55,000
Awesome content!👏👏