How Pharrell Became Creative Director At Louis Vuitton
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- čas přidán 30. 06. 2024
- On 14th Feb 2023, Pharrell Williams was appointed as the successor to the late Virgil Abloh, as the new creative director of Menswear at Louis Vuitton. In this video, I look in-depth at how Pharrell Williams managed to become the Creative Director of Louis Vuitton. I also address the criticism and backlash that Louis Vuitton got for this controversial decision.
SOCIAL MEDIA:
Instagram: / micahgabrielk
Chapters:
00:00 - Virgil speaking on LV's future
00:34 - Pharrell Has Been Appointed!
02:39 - Understanding the Criticism with the Decision
10:15 - How Pharrell got the LV Job
Disclaimer: Any supplementary videos or images used in this video are not created nor owned by me. This video strictly adheres to fair use guidelines (Educational Content, Review, Research, Discussion). - Jak na to + styl
This was really well researched. I got better understanding about why Pharrell was possibly a good fit for the Creative Director for LV
so true!
This is a good video .. as a man that worked at bbc ice cream back in 2005-2009 (marketing and wholesale distributor) I think Pharrell is made for the job. I know he’s gonna do great .. and like you said he has a DEEP understanding of a wide range of audiences
Really awesome to hear this from someone who has worked at one of Pharrell’s brands. Did you the announcement of his appointment surprise you at all to begin with?
@@mrdecember yes and NO. OVERALL... no.. why? because when I worked with him he had 3 managers... for 3 different reason.. one was YANDLY .. one was ROB WALKER.. (a silent partner in Star Trak & BBC Ice Cream.. and the other was Loic V... Loic is the French connect and even back then kinda liasoned all those deals from art to fashion.. Loic is a good man still in the picture.. literally.. he's always with him in the back.. so I assume.. that helped as well... but Pharrell always had good relationship skills overall .. so he's cool that family at LVMH.. And adding nigo at kenzo... it all fits... family ties.. so to speak
I was always in the supportive side for this appointment, based on what I knew about Pharrell’s work ethos. This video opened my eyes to just how much Pharrell has already accomplished in this space, this seems like a natural step up imo and will allow the work LV to continue building on the foundation that virgil worked so hard to instil in the brand! Great video 🏆
I'm so glad you enjoyed it, and Yes, I agree completely! I was hesitant when I first heard the appointment, but when I took some time to think, it made complete sense to me! Definitely a very natural progression. Now we just gotta wait to see the collection. Menswear fashion is very exciting at the moment!
Your language and articulation is top class - explanation going off
Thank you! 🙏 Glad you’re enjoying it and understand!!
@@mrdecember yeah you are hitting all the points, concisely and creatively
I agree❣️
@@damilarearahyep, he's awesome. I love listening
@@mrdecember❤ thanks for this, very informative. I love you're accent too!
Incredibly informative essay! It really shows that Pharrell is a perfect successor to Abloh and was built for this CD role, he will finally solidify his legacy in fashion.
Hopefully! I'm very interested in the debut collection and the presence that he brings to the house
Incredibly insightful. I'd been searching for an in-depth discourse on the role of CREATIVE DIRECTOR at a fashion house in 2023 but hadn't found one - until your video. Much appreciated.
🎯🎯🎯
Video came out great love how clearly you explain your points and provide context for everything
I’m glad you enjoyed it! Plenty more coming
Thank you for giving me a clearer understanding of Pharrell’s creative history. I loved Pharrell’s LV collection. It was a joyful and wearable show!🎉
Thank you! 🙏✨ feel free to subscribe if you don’t want to miss more videos like this
Twitter gives a lot of uninformed people with opinions a platform. That said, I love videos like this that serve as a quick way to educate everyone on a topic (in this case Pharrell and his relationship with fashion.) As a long time admirer of Pharrell's work, I was excited with the announcement. It made perfect sense and you did an excellent job in communicating why he's a great fit for LV. Well done!
Thank you, Glad you enjoyed it 🙏
Love the way the video came out - great points!
I was a bit surprised when Pharrell was named creative director but your video helped me understand the work Pharrell has been putting in all of these years.
Glad you enjoyed it! 🙏✨ much more on the way so subscribe if you don’t want to miss it
very well put together mate, great job!
🙏🙏🙏
Bro, keep going I hope this Chanel grows! The video was super informative!
This wasn't some opinion piece, but a well-researched video on the timeline of Pharrell's fashion career and influence in the fashion art space. In my opinion, that "nod" from Karl Lagerfeld was foretelling. Very educational...thank you! New subbie here!
Thanks, I appreciate this a lot! 🙏✨
Amazing video! Crisp audio and clear visuals, keep up the great work👍🏻
Thank you! I have more of these style of videos coming, as well as more Fashion Week Vlogs!
Big thanks love your vibe! 🙏🏽
Very insightful you just earned a subscription my friend I hope you’re channel keeps growing
Excellent job! This was very thorough and highly informative. I’ll be following your content 👍
Glad you enjoyed Rob! Keep an eye out, new videos coming soon!
I'm so glad I found you! Been searching for a video like this for a long time, you inspire me to create my own channel.
Definitely do it! Come back here and let me know when you've posted your first video!
Thank you for this video! I can't believe I just found you right now!
Hahaha thank you. Don't worry, you're still very early!
Great video. Pharrell's fashion ventures have been quite niche, that's why certain people that aren't fans of hip hop, would think that he had no fashion experience
I so enjoyed this comprehensive video. I love thought provoking well researched material. Your video was well thought out and presented in an objective manner. Kudos to you and whoever your influencers are. I subscribed and can't wait to see what you present next.
Great video and very informative. You touched on a lot of key points that didn’t even know. Also this video was very well edited…..amazing job and great knowledge of fashion
Thank you! 🙏✨💫
Great video, perhaps a deeper dive into the corporate structure of designers under the CD would be insightful and argue your point better
Thanks Lee! And thank you for the feedback!
I think I will do another video on Corporate structure of designers Tbf. It’s a very interesting topic in the modern day. Depending on which conglomerate you’re attached to, as a CD you could have a lot of freedom, or be a puppet who could blacklisted from the industry if you don’t do what you’re told.
Great video. Clear, concise and well researched. Thank you!
Thanks a ton! Many videos on the way so subscribe if you don't wanna miss them!
This was well researched and communicated. Kudos and thanks for the education!
Thanks a lot! 🙏✨Tons more vids like this on way, so subscribe if you don’t want to miss them
Excellent and informative information supporting the topic. Well done 😊
🙏 ✨
Well thought out and interesting presentation
thank you for your video, im studying in fashion school rn, and developing my own brand, it helps when you get a reference of someone else point of view on the role of creative director
Cheers mate, very knowledgeable, I learnt a lot. Great clips blended into the piece to keep engagement
Thank you Chantal! 🙏 I always try to put my favourite clips into these videos. Lots more on the way so subscribe if you don’t want to miss it
Great video! Looking forward to the next one!
Glad you enjoyed!🙏✨ Plenty more videos on the way, subscribe if you don’t want to miss them!
@@mrdecember you know how it is, I’m subscribed! Locked in.
Great video. Well presented and thoroughly researched. Thanks for sharing :)
Thank you, I appreciate it! 🙏🙏 so much more on the way so subscribe if you don’t want to miss it
Thank you so much! It was so interesting and pleasant to listen to you !
I’m glad you enjoyed it! 🙏✨ more on the way so feel free to subscribe if you don’t want to miss it
Brilliant and thorough breakdown bro, I learned so much. Completely changed my mind regarding Pharrell's appointment to that role. I subscribed, keep the high quality vids coming! 💫
I’m glad I could change your opinion! Patiently waiting for your new content now too 👹
Not only Fashion I learnt here but English too. Love your video! Subscribed already!
Thanks for subbing!
Having gotten more serious about designing fashion myself, we just released a video on jackets in South Africa… I have built my respect more and more for the great designers out there. I love the chances Pharrell takes and think he is very deserving of the position. We can’t wait to see what comes from this relationship with LV
Awesome, I’ll check out your video!
This intro is fabulous!
It's so fitting isn't it!! I feel like Virgil use to always move a few steps ahead with things
Great vid! Very insightful perspective on Pharrell’s appointment to the position. Looking forward to the results of this uniquely structured collaboration. Also looking forward to future content on your channel! ✌️
🙏 🙏 ✨
Fantastic video bro!!
It was well researched, and well presented.
Pharrell is pretty much well rounded both in music (trough his albums and producing hits for other artists) and fashion (trough various fashion collaborations) 🎧👔 and this video explained exactly his story 🤟🏾 very good essay my GGG 📖 subbed
You got it spot on, Glad you felt the video was clear! Thank you for sub! Plenty of great content coming soon
Great content, Thank you
Thank you for this explanation. While I don't think I needed explanation of Pharrell's brilliance, I did need to understand the backlash as I am not that adept in fashion. I believe Pharrell to be creative visionary with immense follow through, so picking him for this role was only a surprise because I didn't know it was an aspiration of his from a fan level. I am truly in awe and have had his runway debut for LV on repeat, I am truly inspired, so thank you so much.
It’s cool that you’ve enjoyed his show enough to watch it more than once! I just dropped a video explaining the themes and references from the show if you want to check that out: czcams.com/video/jKaf-m4gzyQ/video.html
Hey, thanks for the great video! I wanted to ask if anyone could tell me which Documentaries/Videos the background footage is from? Would be super helpful!
I used footage from A LOT of places. Many in the first half of the video are from 'The Kingdom of Dreams' documentary about Pre 2010s fashion, and the rest are just from various videos I've watched and saved on CZcams over the years. Some footage from Louis Vuitton and Chanel's YT channel's are sprinkled in there as well. Hope this helps
very good video!! Pharrell deserves the roll!!!
Great vid! I appreciate the research
Thank you! Plenty more vids like this on way so subscribe if you don’t want to miss them 🙏✨
This was broken down very well AND it kept my attention. Well done!!! 👏🏾👏🏾👏🏾
Really glad you liked it 🙏✨ I’ve got a lot of videos on the way so subscribe if you don’t want to miss them
thank you so much Thank was so on piont to me and the understand of going deeper WHY? Even those I had a little why bur painting the big picture...PASSION FOR FASHION and here for it XOXO ONE GIRLS PARTY its all in the bags..... House & Home
Brah, excellent vid. Excellent job.... ✊🏿
Much appreciated 🙏
Pharrel is a LEGEND .
100%
so inspired by your video. I'm a student of fashion but also a Thespian so it's easy for me to see why LV choose Pharrell. It's a perfect fit. Music , Theater and art go hand in hand. When you have a creative mind there are literally No Limits!!!!
Great content! Keep it up!❤❤❤
🙏🙏✨
I was happy to hear your explanation about Pharrell's new position. I had heard about this wonderful experience for Pharrell. Although, I did not read or hear any negativity about it, it shows that people say things and spread things on the net without fully knowing about it.
Thank you for watching! 🙏✨
I was reall feel inspired about this video. thank you so much.
Thank you! 🙏✨✨
Very well made video, very educative.
Thanks a ton! 🙏✨ plenty more on the way, subscribe if you don’t want to miss any
Much appreciated history and context, thank you 🙏
🙏
Outstanding content...Thank you for sharing your knowledge of the FASHION WORLD!!!!!!!!!!!!
Yooo please to post more vids, i love the depth of your explanation. I now fully get how he is a great fit for the role
I will be very soon! I'm glad the video helped shape your opinion!
Thank you for explaining this, i love all the facts and research you did for this video, very well done 👏I agree with you and I think Pharrell is a modern genius. Is he is perfect for the job i don't know, i am curious what he can do with IT.
I’m so happy to hear you really enjoyed it! Now all we can do is wait to see what the collection is like! I’ve got Plenty of great videos of like this coming soon too!
I appreciate your insightful exploration of Louis Vuitton's 2024 creative direction involving Pharrell Williams. Your analysis was genuinely enlightening.
As a self-acclaimed fashion critic🙈🤣, one can't help but marvel at the distinctive approach taken by the iconic fashion house Louis Vuitton (LV). The brand has consistently showcased its ability to innovate, a testament to its creative spirit that has stood the test of time.
LV's recent creative decisions serve as a compelling case study. They signal a shift, a calculated risk that pushes boundaries and challenges the status quo, aligning perfectly with LV's dynamic ethos. The rationale behind these changes is not merely whimsical; it reflects a strategic vision to address the evolving demands of the fashion landscape.
The choices made by LV respond to the cultural zeitgeist, catering to a generation that yearns for unique, standout pieces rather than just logos. This shift indicates LV's deep understanding of its audience and the contemporary fashion landscape.
Interesting thoughts! I actually made a video explaining the themes and references of the collection, it sounds like a video you’d be interested in: czcams.com/video/jKaf-m4gzyQ/video.html
great video, subbed
Glad you enjoyed, thank you for the sub! 🙏
Thank you
Great Job Bro!!
Thanks Steven!! Got tons more on the way so subscribe if you don’t want to miss any 🙏✨
INFORMATIVE!
We are in an era of rapid change and inter-changibility .... Skateboard P's knowldege of pop culture and curating of culture is a vision that LV obviously wants, he is an artist who is a Renaissance man naturally and has this magic that will get exhanged in the process, thats what LV want from Pharrell Williams , with his earned knowlege from N.E.R.D to Bathing Ape, Billionaires Boys Club, adidas.... Fashion these days needs curators of pop culture, he is truly an ambassador of Pop Culture. Great overview Micah.
Thank you! I just put out a video explaining the collection if you want to check that out: czcams.com/video/jKaf-m4gzyQ/video.html
Wow! Excellent narrative, thank you! He broke the mold and they don’t like it! I’m so happy someone recognized his creative genius on a LARGE SALE! Congratulations Pharrell!!
amazing piece of content!
🙏🙏🙏 Plenty more to come
Keep up the good content brotha!
Will do! New video in about a week! ✨🙏
I think Pharrell has done a very good job with Louis Vuitton, he has great style.👏🏽👏🏽👏🏽
Good work 👏🏽
I Appreciate it 🙏✨ Plenty more on the way so subscribe if you don’t want to miss it!
Wow! Thank you
I really enjoyed your breakdown of the wholeness of the deal, on Pharrell obtaining the deal as the Creative Director of Louis Vuitton, Your synopsis was on point, when so many heaters could not see his Creative ability.
what a champion! what an interesting piece, looking forward to seeing more
Thank you! I actually just dropped a video explaining the collection if you want to check that out: czcams.com/video/jKaf-m4gzyQ/video.html
@mrdecember what camera do you use for your video?
Sony ZV-1!
Excellent essay 💫
Thanks a ton! 🙏✨ many more vids on the way so subscribe if you don’t want to miss out
Thanks for enlightening me on Pharrell and the much needed change in today’s fashion. I’m a new subscriber here now. 😊
Thank you 🙏✨
Great research and description of why and how the decision was made to go w Pharrell. I was truly baffled initially.
🙏🙏💫
Thanks for sharing, I love your fashion knowledge and the way you articulated the reason why LV hired Pharell as creative director….easy voice to listen to 🙏🏾❤️✊🏾
Super glad you enjoyed! 🙏✨ plenty more on the way so subscribe if you don’t want to miss it
Great presentation
🙏🙏🙏
Thanks
what lens focal length are you using to film this video
Around 70mm, I use the Sony ZV-1!
I feel you…people need to wait and see
This is a really good video
Thank you! More soon! 🫡
Ure an excellent lecturer. Wow. Absorbing, intelligent and extremely articulate.
Such an informative video for a novice like me! Thank you! ✨
Glad you enjoyed it! 🙏✨ I’ve made a video explaining the themes in the collection as well if you want to check that out: czcams.com/video/jKaf-m4gzyQ/video.html
Thank you! @@mrdecember
I Love Your T Shirt ❤🎉
Totally agree ‼️
Excellent video! Give yourself a “high five”! 💪🏿💪🏿🔥
Hahaha thank you 🙏✨ I’ve got plenty more on the way so feel free to subscribe!
👏🏾👏🏾👏🏾👏🏾well done👏🏾👏🏾👏🏾very well done, & very informative good sir😉👍🏾
🙏🏾😌Be Safe;-).
Our guy has uniqueness
this is a great video
Thank you! More soon! 🫡
excellent video
Thank you 🙏 ✨
It really made sense from a accessory’s standpoint to give him the reins, but the challenge will be with the clothing. LV is not a streetwear brand o how will or will he at all keep that connection. Or will he go in a different direction that loses his connection with the streets. This was a very interesting and informative video
Well deserved Pharell, great content btw
🙏✨ many new videos on the way! Subscribe if you don’t want to miss any
bumbuclauuut! mi nevva know. learned a lot, big thanks
Yo P. ...
I still got your N.E.R.D Cap Bro 😂😎
Much Love from Cologne ✌
Chad and Pharrell sind die Besten !
I love how you showed the moments of grace (a touch from God) were strung together to position Pharrell at LV. Listen to and read the lyrics of the song Joy by Voices of Fire the song Pharrell used for the last show, God is the giver of the gifts and the grace, like the song says…”I’ll go where he leads me”…follow the grace it will lead you just like Pharrell did.
Bro journalism is in your blood thanks my friend 💙🫡
🙏✨ Plenty more videos on the way, subscribe if you don’t want to miss them!
Well done speaker
This was really interesting and clear! Thank you!
Thank you 🙏✨ more videos on the way, so subscribe if you don’t want to miss them