Edmunds.com CEO Avi Steinlauf - ALS Ice Bucket Challenge

After being nominated by CBT News Anchor Russell Brown, Edmunds.com's CEO Avi Steinlauf takes on the "ice bucket challenge" in our Santa Monica headquarters to help raise funds and awareness for ALS. In honor of Edmunds.com's new satellite office in Detroit, Avi nominates three Detroiters: Mayor Mike Duggan, KC Crain of Crain Communications, and FordDirect CEO Stacey Coopes.
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[@93455Driver]

Very cool agreeing to the ice bucket challenge. At least you were not caught out like Jeremy Clarkson! Think the FordDirect CEO should have the ice challenge standing in front of new Mustangs rolling of the line. Cool that Edmunds is going to have office in the Detroit area near the action, make sure you take the cars down to the Dragon though, MI seems to lack twisty roads.

[@markfacefart6124]

what does this company even do, write articles about cars?