Google Algorithm Leak: 14,000 Google Search Ranking Factors in Google’s Biggest Leak Ever

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  • čas přidán 27. 05. 2024
  • E328: Google's algorithm leaked! 14,014 Google API features shared in their biggest leak ever.
    Here is what has been learned from the leak and how it happened.
    People mentioned in the show: Rand Fishkin of SparkToro and Moz, Mike King of iPullRank, and Charles Floate.
    1:24 Insights and surprises
    5:59 The controversial Google API content warehouse leak
    7:26 Rand Fishkin's deep dive: Analyzing the Google search API documents
    26:50 Strategic takeaways for marketers
    34:19 Reflections on the Google leak and its implications
    #SEO #searchengineoptimization #digitalmarketing
  • Věda a technologie

Komentáře • 108

  • @vinces5761
    @vinces5761 Před 27 dny +53

    Dam liars.14000 ranking factors. No wonder I can't rank my site

    • @RyneLanders
      @RyneLanders Před 27 dny +4

      Seems like that's on you, boo. It's not especially hard to rank for a lot of terms unless you're trying to take on top head terms for large brands, e.g., "Nike" or "McDonald's".

    • @trashcan7140
      @trashcan7140 Před 27 dny +6

      Good? I dont want random people like you spamming and making the important site harder to find

    • @sameerchaurasiya5281
      @sameerchaurasiya5281 Před 27 dny +1

      ​@@RyneLanders hi can you please help me in ranking my site

  • @StalkedByLosers
    @StalkedByLosers Před 27 dny +13

    Basically its Appeal-to-Authority fallacy all over the place. Garbage in garbage out.

  • @DantePowell
    @DantePowell Před 27 dny +16

    brief summary
    Google's Ranking System: Google's ranking system is a series of microservices rather than a single algorithm. 🤖
    Domain Authority: Google measures sitewide authority, indicating that domain authority is still important. 🌐
    Click Data: Google uses click data to influence rankings, validating the belief that clicks are a ranking factor. 🖱
    Chrome Data: Google Chrome data is used in the ranking algorithm, providing insights into user behavior and preferences. 🌐
    Author Information: Google explicitly stores author information, indicating the importance of authorship in ranking. ✍

    • @mateusdovale5863
      @mateusdovale5863 Před 27 dny +1

      Nothing new

    • @colealexanders
      @colealexanders Před 26 dny

      @@mateusdovale5863that’s why it’s a summary; it’s not supposed to be new material

  • @cs-op8td
    @cs-op8td Před 27 dny +16

    It would be nice if you posted links to the sources of the information you use in your video.

    • @andrewguasch8374
      @andrewguasch8374 Před 26 dny +3

      No sauce, no legitimacy to the argument

    • @ahumanbeing6875
      @ahumanbeing6875 Před 26 dny

      @@andrewguasch8374sauce!!! Sage!!! Didn’t realize btards still existed in the world.

    • @alfellati
      @alfellati Před 26 dny +3

      Exactly. I personally don’t listen to people who don’t give sources

  • @eenkjet
    @eenkjet Před 27 dny +32

    Did Google perjure itself in a Congressional hearing?

    • @troooooper100
      @troooooper100 Před 27 dny +3

      just because they are tracking doesn't mean it's being used to rank, they said we dont use it to rank, they didn't say we dont track it

    • @StalkedByLosers
      @StalkedByLosers Před 27 dny

      If Israel can lie, so can Google.

    • @user-io4sr7vg1v
      @user-io4sr7vg1v Před 26 dny +1

      Yes.

    • @Charles-Darwin
      @Charles-Darwin Před 25 dny +2

      @@troooooper100 it's 'pirate speak'

    • @Nodsaibot
      @Nodsaibot Před 25 dny

      globalists are above the law, so they wont face any meaningful issue

  • @LabidySabidy
    @LabidySabidy Před 27 dny +7

    Wonderful breakdown! Thank you so much! Would it be possible to get links to a few of the articles you came across?

  • @RajivSahadevan
    @RajivSahadevan Před 25 dny

    Where do i get a link to the doc

  • @Krath1988
    @Krath1988 Před 24 dny +1

    Interesting its leaked at the potential dawn of the end of website searching, as 90+% of searches might just be answered by AI.

  • @mariano3460
    @mariano3460 Před 27 dny +6

    So is Google done?

    • @simonmassey8850
      @simonmassey8850 Před 26 dny +4

      yes because of perplexity I haven’t used Google for several months.

    • @ClyDIley
      @ClyDIley Před 24 dny +2

      ​@@simonmassey8850perplexity? Whats perplexity?

  • @qartheros
    @qartheros Před 27 dny

    Where in the leak does it say anything about disavow links? Doesn't it basically confirm they devalue bad links (not even just bad links, even good links on pages without traffic). So disavow is pointless.

  • @BehruzbekOtayev
    @BehruzbekOtayev Před 26 dny

    Link?

  • @MaxwellMcLean-hg3kt
    @MaxwellMcLean-hg3kt Před 24 dny

    A good lecture that will benefit all who have followed this excellent explanation.

  • @darkhorse29-yx8qh
    @darkhorse29-yx8qh Před 27 dny +5

    google already disclosed reputation scoring.. you could pay attention or it has to be called a leak for you to pay attention

    • @nabilfreeman
      @nabilfreeman Před 27 dny

      Check out the leak... definitely not disclosed by Goog and they are probably panicking right now 🙃

  • @tzenmatteo
    @tzenmatteo Před 28 dny +4

    Good breakdown

  • @Houdyk
    @Houdyk Před 28 dny

    Thanks, a lot to process, but very fully helpfull to boost up my seo efforts.

    • @buildinpublic
      @buildinpublic  Před 27 dny

      Biggest thing is to focus more on bottom-of-funnel vs. top, especially if it's your own property.

  • @JordanStambaugh1
    @JordanStambaugh1 Před 26 dny +1

    Domain Authority + CTR manipulation = rank in Google. Lol

  • @rileydavidjesus
    @rileydavidjesus Před 26 dny +1

    Moz is awesome.

  • @smiechu47
    @smiechu47 Před 26 dny

    Can you give credit where its due and link the article?

  • @TheGuillotineKing
    @TheGuillotineKing Před 26 dny

    Fun Fact just because they can doesn't actually mean that they do

  • @nicuticu
    @nicuticu Před 28 dny +4

    where's the docs ? :D

    • @buildinpublic
      @buildinpublic  Před 28 dny +10

      ipullrank.com/google-algo-leak

    • @gk6062
      @gk6062 Před 27 dny

      Thanks bro ​@@buildinpublic

    • @MarcGyverIt
      @MarcGyverIt Před 27 dny

      @@buildinpublic I didn't see a link to it there, just some dude talking about it.

    • @ClyDIley
      @ClyDIley Před 24 dny

      Holly shit is that ☝ a working link in the comments section?.... No way

  • @carloslfu
    @carloslfu Před 27 dny +1

    This means Google will kill that next!? Or maybe they are already doing thay with the AI stuff.

  • @dreamsdesires
    @dreamsdesires Před 27 dny +1

    I am new to blogging & trying to build my new blog.can’t understand a thing😢.please someone help me.

    • @deathnote4717
      @deathnote4717 Před 27 dny

      U ftu 😢 try something else like CZcams, tiktok or IG

  • @user-xq9hy4xt7b
    @user-xq9hy4xt7b Před 26 dny

    Thanks

  • @Andy_B.
    @Andy_B. Před 27 dny +1

    Possible to re-engineer google now....??!

    • @buildinpublic
      @buildinpublic  Před 26 dny +1

      No, the weights haven't been obtained.

    • @Andy_B.
      @Andy_B. Před 26 dny

      @@buildinpublic ah, ok.
      Thanks for your Infos btw. :)

  • @rileydavidjesus
    @rileydavidjesus Před 26 dny +1

    Holy crap

  • @JordanStambaugh1
    @JordanStambaugh1 Před 26 dny

    I guess it’s time for an Armageddon Google update that totally changes how things work again lol

  • @CoconutPete
    @CoconutPete Před 27 dny +1

    Google is toast

  • @webblend
    @webblend Před 28 dny +1

    nice work

  • @besufkaddebebe4753
    @besufkaddebebe4753 Před 26 dny

    Google is killing itself

  • @theJellyjoker
    @theJellyjoker Před 27 dny

    The conspiracy theory side of the internet is going to have a field day.

    • @jermunitz3020
      @jermunitz3020 Před 27 dny

      With companies conspiracy theories are easy. If it makes them money they’re probably doing it. My favourite theory is that DNA testers sell your data.

  • @teddyb4168
    @teddyb4168 Před 24 dny

    Why is everything empty in your house?

  • @thebikeracer
    @thebikeracer Před 27 dny +1

    Dude. Lose the mic….

  • @Sentient_Goose
    @Sentient_Goose Před 27 dny

    You have not even read what you're citing, yet you're making a video about this leak? What?

  • @solovoypasando
    @solovoypasando Před 26 dny +1

    So Google lies, interesting

  • @hydrilara
    @hydrilara Před 27 dny +10

    When you have so much time at your hand with all these ad money, then you create unnecessary zero value parameters to rank websites that suit your ideology. Hope this leak will mark the beginning of the end for this company.

    • @MarcGyverIt
      @MarcGyverIt Před 27 dny

      Or they could just get their shit straight and stop being stupid woke losers

    • @deathnote4717
      @deathnote4717 Před 27 dny

      🙏🙏

    • @AILEYMUSIC
      @AILEYMUSIC Před 27 dny +2

      just remember who own youtube lol (google dies , youtube dies, millions of videos die...
      wouldn't be able to archive it all in time (1000's and 1000's of videos get uploaded everyday aswell so you need like 15+ billion dollars in storage space too so won't happen if you use some logical reasoning to your idea = don't work/wouldn't work unless you have a time machine to go back 2005)

    • @damianchang6439
      @damianchang6439 Před 26 dny +3

      @@AILEYMUSICI bet all the highly skilled and talented software engineers with and without CZcams channels would find a way to create a programme to scrape CZcams and migrate theirs and other 3rd party content creators videos to an open source community owned CZcams like platform at speed. Never underestimate the power of mass collaboration. Just saying.

    • @AILEYMUSIC
      @AILEYMUSIC Před 26 dny

      @@damianchang6439 youtube is too big we'd end up losing to much still even doing that also proof in the fact so much old internet is gone that wasn't saved by people on wayback machine but hey just saying...

  • @LavinaGoyalDigitalMarketing

    great work..

  • @manvsmachine1
    @manvsmachine1 Před 27 dny +8

    Bobble head behavior distracting

    • @therainman7777
      @therainman7777 Před 27 dny

      😂

    • @emuccino
      @emuccino Před 27 dny +2

      @@therainman7777 you're allowed to close your eyes

    • @therainman7777
      @therainman7777 Před 27 dny +1

      @@emuccino First off you replied to the wrong person. I’m not the one who said it, I just found it funny. Second, no, people don’t watch CZcams just to watch with their eyes closed. Better for the channel owner to get his mannerisms in check.

    • @TheTerrainWizard
      @TheTerrainWizard Před 27 dny +1

      @@therainman7777first off you don’t have to watch.
      Second, see first.
      🤷🏻‍♂️

    • @therainman7777
      @therainman7777 Před 27 dny

      @@TheTerrainWizard Congrats, you managed to write something even more useless than the first guy 😎

  • @Nodsaibot
    @Nodsaibot Před 25 dny

    SHAVE THE FLUFF! EMBRACE THE BALD

  • @sulemanyousaf6814
    @sulemanyousaf6814 Před 24 dny

    bro lets go to gym together