What's the difference between a product manager and a product marketing manager?
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- čas přidán 24. 07. 2024
- 🎥 Our ex-Googler Founder, Kenton Kivestu, explains the difference between the role of a product manager (PM) and a product marketing manager (PMM) using a simple framework. If you're interested in PM or PMM roles at companies like Google, Facebook, Amazon and others, this is helpful context.
🎬 Video Sections:
00:00 Intro
01:05 Task spectrum
02:22 Who does what?
06:24 Industry example
🚀 Interviewing soon? RocketBlocks has the best concepts, drills, and coaching to get you more PM offers: www.rocketblocks.me/product-m...
💡 Looking to become familiar with the PM role, the interview process, and how to start preparing? Our free product management guide covers it all: www.rocketblocks.me/guide/pm/...
🚀 Interviewing soon? RocketBlocks has the best concepts, drills, and coaching to get you more product marketing offers: www.rocketblocks.me/product-m...
💡 Looking to become familiar with the PMM role, the interview process, and how to start preparing? Our free product marketing guide covers it all: www.rocketblocks.me/guide/pro...
#productmanagement #productmarketing #PMcareers #PMMcareers #RocketBlocks
I want to compliment you on how well you explained this. The best I have seen thus far. I completely understand it now.
It's videos like these where I have to remind myself that no one does frameworks better than consultants! Pretty good way to map the roles/responsibilities out. Thanks!
It helps to be both a PM & a consultant - context plus framing skills :)
This makes it really easy to understand the difference. I was really confused between these 2 roles & now I have the clarity I need. Great stuff Kenton, thanks!
Such a clean, to the point and informative video! Thanks for this man, that deserves a like and subscribe!!!
Thanks for the sub!
Very concise and clear.
Thanks for explaining this with such clarity! Would love for you to do some more videos on PMM and PM
Great visuals and examples, thanks!
You did a very excellent and simple explanation, thank you very much.
Great video and the way you chosen to present it makes it very with three spectrum brings a lot of needed clarity
I’m not sure how to tell my friends in digital marketing the strategy behind product is in product; rather than in marketing. They’d prefer marketing strategy manager. I’ll remind them of the shift towards customer focus and hence product
👌 well explained
Hi Kenton, Thanks for the great video! Do product marketing type of roles exist within the MBB consulting companies as well?
Waoww! Very well explained:)
Splendid!
Hi Kenton. Always appreciate your content. Recently sent this to my friend @ Tuck who has already accepted a PM role upon following her graduation. Curious to hear where you see UX design and UX research fall in this spectrum. I assume those positions mostly interface with a PMM rather than PM?
UX design would likely spend more time working directly with a PM, since they'll be creating designs along with PM and be implementing them with engineers. For UX research, I think it would depend on the organization and what exactly their researching - if it's more general market research that might create more interaction with the PMM and if it's detailed research on user interface details that might create more interaction with the PMM.
rocketblocks thanks so much for replying! I see what you’re saying. Thanks for helping me understand better.
How would a Technical PMM fit in the spectrum? From what i've understood it would be in that middle, strategic section, is this accurate? My company is asking me if i'd be interested in the role, i'm a sales engineer but really enjoy strategies but hate the marketing collateral creation and all that.
Wasn't even really looking for this tonight but I'm glad I stayed to watch the whole thing
Hey Kenton!
Can one transition from product marketing into consulting companies (MBB Level)?
In the Uber example, who is working with frontend engineers to build that homepage?
That is a good question! In bigger companies, like Uber, the marketing page might be owned by the PMM and he/she would likely work with eng to get it implemented. But that can vary company to company. The reason is that a homepage isn't as much a product with a lot of technical and product decisions vs. a page with copy, images, key points etc which is more of the PMMs territory.
rocketblocks thanks so much. One of my teams is responsible for the homepage and marketing layer of our website. It's a bit contentious atm where the creative team runs the show, the product manager thinks they should,
And the newly hired PMM is getting more and more involved.
In this sort of setup do you recommend the PMM just be the PO, or would it make more sense for someone in design to be the PO working closely with the spam PMM.
@@pbouzaki Obviously there is a lot of nuance to each situation, organizational dynamics, etc. but I'd likely prefer the PMM who should have the right background to make sure the key message is being put forward on the page and can work with design as well to make sure it looks great