Better and Faster by Jeremy Gutsche | Book Summary

Change never stops. If you rest, you face extinction.
Resist the innate tendency to grow complacent with success; look relentlessly for your next opportunity.
Seek “patterns of opportunity” in your environment. Don’t chase obvious trends. Look within trends for hidden, “niche” opportunities by using these strategies:
“Convergence” occurs when you combine disparate ideas to create a new one.
“Divergence” means you buck a trend deliberately to exploit a niche.
“Cyclicality” is exploiting cycles, such as the return of a previous generation’s fashion, or taking advantage of a recession to launch a business.
“Redirection” calls for “spinning” a negative in your favor or using psychology to change people’s thinking.
“Reduction” means simplifying a successful idea or carving out a microniche within a larger phenomenon.
“Acceleration” is going all in on a trend or idea quickly to seize the market.
Look for ideas in other industries and apply them to your own.
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