We should look at film prices a little differently

This is a spicy topic, and I'm taking a crack at it. Will I succeed? eh, probably not. Honestly this is a little ramble-y, sorry in advance.
Film Prices be rising, people be freaking out. Let's all take a second to breath.
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[@jehandelange6266]

Very insightful video Zach :)

[@gwtaylor70]

I agree with you Zach. We’ll stated and thought out video.

[@randallstewart1224]

I am bemused by the fact that Zach felt the need to start a video on this topic with what amounts to an apology. After Nico posted his video on increasing film prices some months ago, I looked at what I paid for film, B&W and color slide film, in the early 1960s when I started doing photography, and applied published inflation rates for the dollar. Guess what? The inflation adjusted price of film 6 months ago was no higher than the price of film in 1964. Back then, we had a lot more choices, and there were a lot more film manufacturers actually making film. Film prices today are "high", only in reference to prices from the 1980-90s. Those were temporarily lower (if a decade can be "temporary") because Kodak and Fuji were joined in a holy war for the loyalty of film photographers, Ilford was struggling to survive problems of its own creation (and failed in bankruptcy), and Kodak was still sitting on its "birth of digital" patents. These all pushed film prices lower than the traditional market. The biggest problem IMO for the future of film is fragile supply. More than half the brands of film offered today are just products of other companies, dressed up in a new box and resold at a large markup. Take Kodak (color) or Harmon/Ilford (B&W) or Foma (cheap B&W) off the game board, and film would be in real trouble, so worry about that.