Inside The Fenty Launch With Rihanna | British Vogue

“I first started off being the endorser of fashion brands, then I started collaborating with them, [but] this is completely different,” Rihanna tells Vogue at the Paris launch of Fenty, her new fashion brand. “You have to create that DNA and make sense of what the brand stands for.”
For Jahleel Weaver, Fenty’s style director, it is about cultural balance. “She’s done a really great job of having a beautiful team of diversity. That is something new, it is fresh and it is opening doors for so many people, like myself. And saying that you can be anywhere and be a part of this.”
Credits:
Director: Lucas Flores Piran
Camera Assistant: Imanol Pittaluga
Editors: Sean Kiely, Savanna
Press play to get the inside track on Rihanna’s new luxury label.
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Inside The Fenty Launch With Rihanna
/ vogue

[@capturedbyrafy]

"i aint sample size no more"

[@YeahManMillionaire]

Huh. This surprised me. I've never seen her in real life talk before, like on talk shows and whatnot. Only heard of her singing. Seeing this and how she talks about her business and in general, she seems quite genuine and intelligent.

[@AMindWithNoCeiling]

Go RiRi Go!!! The true sign of greatness is how you lift others with your ascent. I'm proud of her and hope many others follow her model.

[@cerenbalioglu4803]

QUEEN🙌🏾 She literally the goddesssss

[@TomaTooe7]

i could hear her forever

[@salomekonan9577]

I LOVE YOU RIHANNA ❤

[@KatarinaLuise]

Wow this is really cool! I had no idea this was in the works, really well made video, so interesting and fun to see!

[@ririschannelx]

She so cute and she’s right about listening to your body and what it wants to wear. She’s grown into a mature businesswoman

[@gp5508]

LOVE HER SO MUCH!!!

[@curiouslymavismade]

She is so beautiful.

[@lordofnavys]

Rihanna is Cute,Humble,Big Hearted,Beautiful and Queen.

[@nivledamh]

She found her real passion Fenty

[@jiyashah294]

Rihanna 😍😍🔥🔥🔥🔥

[@khadijacande9628]

OMG am literally Rihanna’s biggest fan like omg I love her so much her singing is on point dam💕!

[@bopatsyharris8450]

I love Rihanna

[@Mr_Goodstart]

This video short showed me (personally) why Rihanna is 10x times better than Virgil ablo.

[@unefandekpopblinksandarmys4118]

RIHANNA MY MOM 💎💎💎💎💎

[@saffp99]

What a queen ☺️ 💯

[@fadumogalax9106]

goooooooooood omg

[@gilbertohaveroth3329]

Isso e tudo que um homem precisa ❤ uma linda mulher ❤