PROFIT FROM YOUR IP

In this video, IP expert Shireen Smith shares valuable insights on how you can profit from your intellectual property. Learn how to protect your ideas and turn them into a profitable business.
If you have a unique idea or product, it's crucial to understand how to leverage your intellectual property for financial gain. Shireen Smith, an expert in IP, will guide you through the process of maximizing the value of your ideas and creating a successful business around them. Don't miss out on this valuable advice!
Shireen Smith talks to Lucy McCarrher and guests on the ABOO Leadership talks about how businesses large and small can develop and protect their brand and intellectual property.
Shireen founded IP law firm Azrights in 2005, and the Brand Tuned international brand consultancy in 2019. She is the author of three books and has a Masters degree in intellectual property. One of her key messages is that when it comes to brand management and IP, most business owners have some very mistaken ideas about how to design their business and protect themselves, and one of their main problems is they don’t know what they don’t know!