How Grammy Nominee Brent Faiyaz Built His Music Career Off Streaming (HBO)
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- čas přidán 25. 03. 2018
- When Grammy nominee Brent Faiyaz and his manager, Ty Baisden, were offered a record deal with a quarter million dollar advance, they walked away. Instead, they opted to go independent.
New artists usually seek notoriety by signing with a major label. But the contracts often leave them with few rights to their music and little-to-no longterm earning power. In recent years, however, more and more artists have decided to buck signing with a label and pursue their independence, according to veteran music attorney Richard Grabel.
The best contract that Faiyaz and Baisden reviewed, for example, gave them 18 percent of the royalties - money paid by the record label to the artist for each time a song is played or purchased.
After scooping up a Grammy nomination for his performance on GoldLink’s “Crew,” Faiyaz and Baisden chose the indie route. They set up their own company, Lost Kids LLC, and invested $30,000 out of their own pockets for a debut album. Now, they use data from streaming platforms like Spotify, Pandora, and Apple Music to build their fan base. Knowing who plays Faiyaz’s music - and where - helped the duo sell out a tour across the United States and Europe.
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“I believe that the system that we're building is based off of transparency,” Baisden said. “And one day somebody will give me 20 million dollars to do it and to keep doing it.”
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OY3AH!
pro trick: watch movies on flixzone. I've been using them for watching all kinds of movies recently.
@Andy Hank yea, I have been watching on flixzone for since december myself :)
$30K a month is a massive win for an independent artist. He has created a wonderful income for himself and his family AND he is doing it off his passion, which is a W in my book.
As Brent increases his fame, he can probably do more as well.
Look forward to hearing more about him and his manager.
Haya Glamazon and that was last year. He bout to do even better!
Haya Glamazon facts, I love his music too, he probably doesn’t want to sign all his creative ability and soul away to a record label.
Ayo Fro hopefully so.
they big now
🔥🔥🔥
lowkey respect to Spotify/CZcams/Soundcloud for making these data analytics available to upcoming artists
Honestly
Imagine what Data They REALLY DONT SHARE!😲🤣😂
High-Key respect
This was such a necessary video. Artist need to KNOW that they can operate and thrive even without the assistance or supervision of a label. Especially major labels. Brent and his team are a testament to self belief, passion and critical thinking. DONT SIGN if you don't have to.
Darrel Be facts
Data is key. Props to the manager.
Brent Faiyaz’s x Sonder’s music is the soundtrack to my life
yesss my boy boy Brent finally getting recognized, definitely underrated, hope he blows up as big as Chance did
Thats what I like ,musicians take charge of the business.
His project “INTO” under the name SONDER is super underrated. The production is on a whole new level.
i know this is old but he also had a project under sonder called “parts”
@Frank M I can't find his other project
Melle yeah “into” was my shit!!!
Sonder is a band
sonder is him and producers/instrumentalists atu and dpat
The key thing for an independent artist to take away from this video is that they found a way to put up their own money! 30k into a project is a lot of money for an indie artist but they got it done. Find people who believe in you and are willing to invest in you whether it's time or money. You need a team to really sustain in this industry. It took me a long time to figure this out.
I’ve been a Brent fan for so long I used to watch this video so much and I always wished that he would blow up, and here we are. I’m so glad and so proud. He’ll never see this but I’m so grateful that he’s blowing up.
I can't overstate how happy I am Sonder/ Brent bucked the system. Chance and others paved the way.... I hope this continues, as I feel creates a more continuity of the sound as well as creative control of his content.
Perfect example of being an artist in the music industry without “selling out”. Folks be reading too deep into everything now and days.
Ayyyyee Brent is an amazing artist. Hope he blows up.
What do you mean, is he a muslim?
It's so so so sad that this man's talent isn't appreciated enough.
he’s blown up he’s getting appreciative a lot more
Its changed hasn’t it
Sonder Son one of the best albums of 2017 imo
In a looong time.
Seen him in SF. He put on a great show. Got to meet him afterwards, super cool and humble dude.
I wrote a whole dissertation/thesis in 2015 about this exact thing. I titled it 'Can I kick it...Independently?'. I need to get that shit published ASAP.
Hi, @iiiSandman would you be open to still publishing that piece online?
Checking back in...lol
@@elizahcreates Defo need that thesis
@@Milo74 I found it!
@@elizahcreates could you point to where I can read it online?
That’s dope, self sufficiency at its finest 👌🏾
There's a difference between a singer and an artist, anyone can sing, voice training here and there...he is an artist for sure
Vice this was amazing but too short. The manager had insights and Brent is so cute with a great voice
Great work. It's really inspiring to see.
Im so happy he got some recognition he had been the soundtrack to my life for the past year. All love for him
Brent is the kind of success story that encourages me as a underground artist with a small following. Seeing how he’s developed his skills and slowly blown up after seizing each and every opportunity he’s been giving has been inspirational! Mans has quickly become a mainstay in the industry and for good reason. Dude is too nice! I know if I put in the work, I can reach a larger audience some day too, but for now, I’m happy being a supporter. My turn will come too. Salute to Brent🔥
So glade y’all are putting much attention & light on My homie Brent 🙌🏿🙌🏿🙌🏿, it’s much well deserve
I've been saying this for 4 years- artist/labels need to run like data-driven tech startups. Doing so leads to long term success in this new digital age. Actionable metrics. Things like predictive analytics becomes viable due to so much data available. Structured at that ya digg. Its too easy. I feel like the next HOV type artist, Will be a technologist and a lyricist-- the future.
I agree.
He was younger and more energetic then, he seemed to have cooled down lol. He’s still the same amazing artist.
I mean he is 26 now and if you listen to his music he said he been doing this since he was 19 he chillin now
His voice is like lotion or lip balm to me. 🕊
shannonlilia 😂😂😂 my god
lol
smart model
Damn we all need a manager like that
It’s dope to see the behind the scene stuff. I’ll definitely apply this to my music career 🔥🏁
Their grind is inspiring. Good luck to them in the future and beyond.
1:00 - WOW! So most of these signed new artists only getting 18%?!! That's wild!!!
Demilade Olaleye No not most, it depends on what they feel you are worth and with this artist they felt he was worth a 250,000 advance and 18%.
Dope. Happy seeing this.
Awesome, thanks for this.
This is so eye opening -- educational as well as interesting!
Into by Sonder 🔥🔥
5 AM Paradox 🔥🔥🔥🔥🔥🔥
Sonder Son 🔥🔥
Idk what’s next but I fucking love his voice and his music
Ya smokin Into a life changing project
Beyond proud🙌🏾
I'm a little surprised that Atlanta didn't pop up on the map for them.
Atlanta is one of the worst touring markets
Migjen Bakalli Why? Because of the large black population? This is a hip hop band.
I’ve actually seen him twice in Atl
He was at the Masquerade downtown atl
love this man sooooo much, his craft is unmatched and his sound is so smooth and perfect ❤️
So glad that he's getting the recognition he deserves and staying true to hisself.
SUCH A GOOD VIDEO. very insightful
Inspiring AF.
Much respect to Brent Faiyaz and his team for doing it without a label that would more than likely downgrade his sound
This was very beneficial thanks for sharing this info
The internet is the best school to date
It really is, but also the most distracting one.
18% royalty....wow
bro u are super talented i hope u get the recognition u deserve you are suppose to be a superstar
This has been so insightful it makes you realise the power of data.
YESSS BABY! Even though you not coming to the dmv!
Dope video! It would have been intresting to know what the capacity of the venues was in the 2 cities you took as an example :)
I love him he is so smart👏🏾👏🏾👏🏾
I love Brent soooooooo much truly talented artist❤️❤️
Forever my fave ❤️
respect
I remember I was in the shower and his song came on and I was feeling it so I peeked out to look at my phone and hearted the song. Shortly after he blew up
I love this. Independence is beautiful.
i´m shocked on how we look like. i just got to knew about him to days ago. we look much like. great work!
Update this video with his new music!
Impressive. In fact. EXTREMELY impressive.
Super dope bro super dope
I found out about him on ovo sound radio. He’s absolutely amazing.
And look where he is now 😆
Brent the goat fr
Favorite artist
Back to this video four years later, this literally what Russ also been saying for years now. Folks, this is the blueprint to success for all current and future independent artists.
And now his drake song just dropped, full circle . Such a beautiful thing
I always come back to this vid for inspiration towards my dreams of being an independent artist w/o gettin fucked by the industry
I love this
This is eye opening! but why was the keyboard so loud ahhaha
very informative
Thank You
Informative
3:52 the definition of Super Fans!
Gems!!
Legend
3:00 This ”pay/stream” changes every month relative to the artists percentage of the total amount the global streams that month, roughly. It’s a very complex and intricate system that streaming services use to calculate pay-out.
Seen em concert best concert I’ve ever been to
I got HW tonight. This is free advice 💯
DOPE!
Live performance recorded (Which increases more tickets sales ) Vlog equals investment of more Fans . Bro your 🔥🔥🔥🔥I know what your missing off of my passion to figure out things to have sound solution. Hustler shyt but Legit
I'm so mad I didn't make it to the show in philly!
much respect to Brent
Growing his hair out was the best move he made lmao
facts lol
Brent Faiyaz🔥
Love some brent
Man I swear to goodness the manager deserve a nice 💰he on his shit ..I Respect the grind 🙏🏿
love him
So glad I ran into this 💯
Goat
Brent is a Legend
Respect.
Respect
Dope
My baby is a Legend. 🙇🏾♀️
4:43 😂
Wild
I’m fucking obsessed with him. It’s unreal
This why he hasnt come to Miami yet😢 More ppl nees to stream!!
Smart!!!!
Question? How much out of the 30k was spent on expenses and how much remained profit?
brent & sonder are SO underrated man...