Virtual and real ice hockey fun - Škoda

🏒At the 86th IIHF Ice Hockey World Championship in the arenas in Tampere and Riga this year, there are lots of ways for ice hockey fans to have fun and relax. Škoda, the Official Main Sponsor of the championship, has set up fan booths for this purpose.
🏒 Near Nokia Arena in Tampere, for example, ice hockey fans will find a 500 square metre fan activation area with Škoda cars on display, a giant goaltender mask and a variety of other stands. There, as in another Riga arena, you can try out what it’s like to be a goalie or take a peek inside an ice hockey locker room, where you can take part in a competition in the form of putting on ice hockey gear in the correct order.
🏒 Using virtual reality goggles, you can then watch behind-the-scenes action in roughly thirty-second sequences: first, an empty locker room where the players begin to arrive to prepare for the game; then the coach gives a pre-game motivational speech and the team can take to the ice. Fans can also see what the locker room looks like at halftime and soak up the post-game atmosphere. In another activity, fans can show off their skills with a scaled-down hockey stick, while the fan room features historical ice hockey equipment, posters from previous IIHF Ice Hockey World Championships, the Škoda trophy for the Most Valuable Player of the 2023 IIHF Ice Hockey World Championship and, on selected days, the IIHF trophy for this year’s winners.
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