The Rise and Fall of the Mail Order Giants - A Chicago Stories Documentary

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  • čas přidán 17. 12. 2023
  • The catalogs of Sears, Roebuck, and Co., and Montgomery Ward were icons of Americana, beloved and eagerly anticipated. More than just a collection of necessities and Christmas wishes, the items within the many pages of those catalogs reflected the aspirations of American families, as well as the power of companies to shape how people shopped and what they bought. The rise and fall of these mail order giants is intertwined with the history of Chicago and the rest of America.
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    Dive deeper into the story: www.wttw.com/mailordergiants
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    Watch more amazing Chicago Stories: www.wttw.com/chicagostories
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    #ChicagoStoriesWTTW
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Komentáře • 1K

  • @bryn494
    @bryn494 Před 4 měsíci +565

    What's sad is that Sears 'invented' distance shopping and totally failed to embrace online shopping early enough to remain competitive :(

    • @jonw999999
      @jonw999999 Před 4 měsíci +22

      "Kodaking"

    • @yuckyool
      @yuckyool Před 4 měsíci

      They also owned a credit-card/banking company (Discover)
      An early internet / bulletin-board (Prodigy)
      An insurance company (AllState)
      but never found the synergies to help them add value for an integrated customer.

    • @igorschmidlapp6987
      @igorschmidlapp6987 Před 4 měsíci +42

      Yeah, the smaller towns only had "Sears Catalog Stores" where you could pick up your orders.
      I recall that you could actually order a house from the Sears catalog at one time...

    • @GlenFair
      @GlenFair Před 4 měsíci +60

      Exactly, they had all that knowledge and infrastructure ready to go and could easily have become the Amazon of today.

    • @baylorsailor
      @baylorsailor Před 4 měsíci

      ​@@igorschmidlapp6987 my parents live in a 1915 Sears kit home. The quality and craftsmanship is something you just don't find in today's products. The wood used in 1915 alone will last longer than the average stick home today.

  • @milissasilks2174
    @milissasilks2174 Před 4 měsíci +430

    My mom worked at a Sears catalog store location in Downers Grove in the 70's. When the catalog department got shut down she got a job in the young girls department at the Oak Brook location where she worked until she retired in the early 2000's. Most of my clothes growing up came from Sears. Our family cars were all serviced at Sears. All my dad's tools were Craftsman and all our appliances were Kenmore.

    • @nancydemoss2945
      @nancydemoss2945 Před 4 měsíci +34

      We grew up with Sears (my parents first credit card) with one exception. My father worked at GE so our appliances were GE until my sister went to work for Sears after graduation. Then we had Kenmore products. She worked in the catalog department and made announcements on the loud speaker. Sales and what the special was in the cafeteria. She had a wonderful voice!

    • @PlatinumIrishrose
      @PlatinumIrishrose Před 4 měsíci +28

      Sears carried "Quality" clothes, tools, shoes, purses, etc

    • @jimsquirrel8944
      @jimsquirrel8944 Před 4 měsíci +26

      Craftsman is the best!!

    • @michelehood8837
      @michelehood8837 Před 4 měsíci +24

      In the 1960s, Sears would give mothers of twins an additional set of a purchased layette for free. My twin and I wore Sears exclusively throughout elementary school. Kids didn’t care - all of our friends wore “Toughskins” everything! 😂

    • @DJN881
      @DJN881 Před 4 měsíci +37

      I have a 20-year-old Kenmore dryer that still works well.

  • @michelehood8837
    @michelehood8837 Před 4 měsíci +114

    I even remember how the Sears catalog smelled - the ink and paper had a distinctive scent ❤ As a kid, it smelled like Christmas hopes and dreams!

  • @avissmith6782
    @avissmith6782 Před 3 měsíci +41

    I was a Sears catalog phone operator. I remember taking phone calls from customers and using an old style computer with a fill in the blank template, taking orders. It was so much fun. There were 10 of us!

  • @mattkaustickomments
    @mattkaustickomments Před 5 měsíci +207

    We had a local pizza restaurant that used a genius idea for entertaining customers who were waiting for tables… they put old Sears, Ward, and Penney’s catalogues from the 60’s and 70’s in the lobby. It was a real hoot to look up things you had in your house in the past or toys you had wanted for Xmas. 😊

    • @soniatriana9091
      @soniatriana9091 Před 4 měsíci +20

      Matt - that is definitely a great idea!! I’m sure everyone was laughing & having a good time before they even sat down to enjoy their pizza!!

    • @mattkaustickomments
      @mattkaustickomments Před 4 měsíci +21

      @@soniatriana9091 Yes, and it was a good pop culture history lesson for kids, too.

    • @pamelaadam9207
      @pamelaadam9207 Před 4 měsíci +9

      Makes me regret mum letting us cut up the clubby books, as we called them, to paste into scrapbooks

    • @mattkaustickomments
      @mattkaustickomments Před 4 měsíci +4

      @@pamelaadam9207 Why “Clubby Books”? What does that mean?

    • @pamelaadam9207
      @pamelaadam9207 Před 4 měsíci +12

      @mattkaustickomments it's a Scottish term for the catalogues we has here. You had your agents who got a commission from sales and people could join a wee circle or club to pay in instalments hence the clubby books

  • @JerryFisher
    @JerryFisher Před 4 měsíci +79

    I am old enough to remember watching cartoons where the coyote would order something from Acme. He’d stand impatiently at the mailbox and seconds later his latest tool to destroy the roadrunner would arrive. As a kid I thought it would be fantastic to get things that fast. Little did I know I only had to wait 30 years for this to almost come to pass.

    • @user-iz9mu1qj8e
      @user-iz9mu1qj8e Před 4 měsíci +14

      Invisible paint, rocket powered roller skates, giant horseshoe magnets, miles of railroad track with rocket powered sled, giant springs, the list goes on forever.

    • @turtleanton6539
      @turtleanton6539 Před 4 měsíci +3

      Yee😊

    • @shaaronie
      @shaaronie Před 3 měsíci

      @@user-iz9mu1qj8e Wow! This took me back to a nice place and a hearty chuckle! Thanks!

    • @edryba4867
      @edryba4867 Před měsícem +2

      Chuck Jones, who created and Directed the REAL Road Runner cartoons (as opposed to former animator Rudy Larriva’s crummy ones, made when Warner Bros. re-opened their animation department in the later 1960’s) always loved the idea that there was this company called “Acme” that made all this stuff for coyotes to order for catching road runners, and that these items NEVER worked!

  • @KirkandRA
    @KirkandRA Před 5 měsíci +259

    I love this series. The Sears catalog used to be our Christmas list. We would circle what we wanted ❤

    • @smartmarketing173
      @smartmarketing173 Před 4 měsíci +15

      I’m one of 4 children, my mom had us circle what we wanted in the Sears and JCPenney catalogs- it was the perfect way to track all of our wish lists😊

    • @igorschmidlapp6987
      @igorschmidlapp6987 Před 4 měsíci

      And, us boys used to look at the ladies underwear models... "Puberty Porn"... ;-P

    • @ninademci1500
      @ninademci1500 Před 4 měsíci +6

      @KirklandRA, I’m glad my daughter had the opportunity, but am sad my grandsons won’t have the same experience. A long distance friend gave me an idea to tell my daughter.

    • @SapiophileGoddess
      @SapiophileGoddess Před 4 měsíci +11

      Yes. The Toy section was in the back. My brother and I went straight to it, circling our favorites.

    • @KMF3
      @KMF3 Před 4 měsíci +5

      Yes me too

  • @Leguminator
    @Leguminator Před 5 měsíci +525

    I grew up with, "Please allow 4 to 6 weeks for delivery." Now I get what I want in 1 or 2 days, occasionally same day. I'm officially an old.

    • @johnedgren8502
      @johnedgren8502 Před 5 měsíci +25

      Me too

    • @jonw999999
      @jonw999999 Před 4 měsíci +39

      That was like the wait for the toy out of the cereal box, send 3 UPC codes and a self addressed stamped envelope the wait 4-6 weeks.

    • @pupawupagus
      @pupawupagus Před 4 měsíci +23

      if i can’t get it same day i essentially throw a temper tantrum. i’m 54 so i know the 4-6 week concept; i got super spoiled, super fast

    • @aspensulphate
      @aspensulphate Před 4 měsíci +10

      An old what? THAT is the question.

    • @jenniferlpga
      @jenniferlpga Před 4 měsíci +19

      So do I. In the 50 and 60s three to four weeks would have astounded us. It was usually 6 weeks. We looked forward to the wish books each year.

  • @pathader4839
    @pathader4839 Před 4 měsíci +70

    I miss Sears, stove and refrigerator, washer and dryer, hot water tank, furnaces, automotive, and they lasted 25 yr.😢😢😢😢 So horrible that they are gone.
    Quality merchandise that lasted for years not like today, toss out like a Kleenex.

    • @leahcim38
      @leahcim38 Před měsícem +3

      You can still find those old products and RESTORE them!

    • @pianomanhere
      @pianomanhere Před 26 dny +1

      Kenmore refrigerators used to be reasonably reliable for years. Now, if you want a refrigerator that will enable you to get to know your repairmen, then buy a Kenmore (or any other brand that is actually manufactured by LG or Samsung...the parties primarily responsible for so many crap fridges in the past decade).

    • @annalouisaross
      @annalouisaross Před 24 dny +1

      Kenmore, made to last! If they went out, they were fixable. Today, appliances are as much to fix as it is to buy a new one. Everything today is made to be disposable. Sad.

    • @andreaberryhill6654
      @andreaberryhill6654 Před 7 dny

      Kenmore made the best washers! A perfect & truly Delicate cycle.

  • @baylorsailor
    @baylorsailor Před 4 měsíci +48

    My parents live in a 1915 Sears kit home. The quality and craftsmanship are hard to find in todays world.

    • @angelamaryquitecontrary4609
      @angelamaryquitecontrary4609 Před 4 měsíci +3

      That sounds absolutely brilliant! I'm going to find a picture of one - I've always been partial to the German Hufhaus buildings, too. I wonder if the look is similar.

    • @daltondea4214
      @daltondea4214 Před 3 měsíci +5

      I live in one in Iowa model 115 it was 725 dollars for the kit

    • @angelamaryquitecontrary4609
      @angelamaryquitecontrary4609 Před 3 měsíci +2

      @@daltondea4214 Ooh, how lovely! I hope it keeps going for many more years.

    • @wicket042
      @wicket042 Před 26 dny +1

      Amazing

  • @TheHoppesl
    @TheHoppesl Před 4 měsíci +115

    I miss the JC Penny catalog! As a young newly married woman, I would go through the catalog and put bookmarks where there was something I hoped to buy during the year. I marked curtains, bedspreads, sheets, household items and clothes! I would buy them throughout the year as I could afford them. It was my goal to have everything marked in the fall catalog bought before the spring catalog came out. It was fun to a have a plan. Everything in my house was from the JC Penny catalog!

    • @calendarpage
      @calendarpage Před 4 měsíci +10

      When my son was in school, we'd go through the Penney's catalog for school clothes, which he loved to pick out. Over the years, I bought almost all my curtains from them - including some I have now, which came from their online catalog. They also have some great fashion jewelry sales.

    • @baylorsailor
      @baylorsailor Před 4 měsíci +8

      Penney's and Dillard's was considered peak sophistication in my childhood 😁

    • @retroredo9850
      @retroredo9850 Před 4 měsíci +4

      I ordered my bridesmade dresses in 1983 from Penny's catalog!

    • @thraciangrapes
      @thraciangrapes Před 4 měsíci +4

      We used to pick out clothes we liked and marked the pages too. Many times we ended up making outfits on our sewing machine instead of buying.

    • @thraciangrapes
      @thraciangrapes Před 4 měsíci +6

      ​@@retroredo9850 Yes, all the stores had a bridal salon back in the day! What a wonderful era!

  • @ramblerdave1339
    @ramblerdave1339 Před 2 měsíci +7

    My niece owns a Sears house, built in 1928. They found the blueprints in the attic, and framed them, and hung them in the hallway.

  • @Tina06019
    @Tina06019 Před 4 měsíci +43

    I continue sewing on my 38 year old Kenmore sewing machine. (We did get a major repair/servicing done on it 10 years ago.)

    • @chanceDdog2009
      @chanceDdog2009 Před měsícem +3

      My grandma had one. It was the kind you step on the bottom for power.
      I miss her so much

    • @leahcim38
      @leahcim38 Před měsícem +4

      I have a 1912 singer that paid $150 to fix. The gentleman who repaired it said the repair should last another 100 years.

  • @LM-sc8lu
    @LM-sc8lu Před 5 měsíci +39

    When I interviewed as a salesman at Sears in the late 1980s, the Sales Manager asked, "Why do you want to work for Sears?" I replied, "Because the sign on the front of the store says Sears. People already trust the place; you give me the customers, I'll give you the sales." I got the job. Sears (at least my store) was so concerned with customer service that an old er gentleman dropped a window air conditioner from his second-story window and brought it back for a replacement before his wife found out. I tried to explain our guarantee didn't cover preventable accidents (negligence), but he insisted on talking to my manager, who gave the man a new A/C!! Sears should have kept up with the times and might still be in business.
    I tried to explain.

  • @shelleyhewett3293
    @shelleyhewett3293 Před 4 měsíci +16

    One of my happiest memories was when my Grandma would call and say “The Christmas Wish book came in the mail today!”….

  • @davidk8457
    @davidk8457 Před 4 měsíci +83

    I loved Sears ... my mom worked at a Sears catalog dept outlet in our only mall in the 1960's. She absolutely loved it and loved going to work when most gals didn't have a job ... she stayed with Sears thru the 70's when they built a huge store at the new huge shopping mall in the burbs. Thank you Sears and all her wonderful friends ... you have no idea how much my mom loved you and never forgot you !

    • @zyxw2000
      @zyxw2000 Před 4 měsíci +5

      Sears' downfall was in not getting into online shopping.

    • @user-gt8st3qf4o
      @user-gt8st3qf4o Před 26 dny

      @@zyxw2000 Maybe they didn't want to go Chinese.

    • @zyxw2000
      @zyxw2000 Před 23 dny

      @@user-gt8st3qf4o They were already selling Chinese merchandise.

  • @texaswunderkind
    @texaswunderkind Před 4 měsíci +91

    I miss American-made quality products. Had I known, I would have bought every Craftsman tool set I could have afforded before they switched to cheap overseas manufacture.
    Viewing this documentary, it was clear that these 19th Century entrepreneurs took immense pride in the United States, not just money. Big corporations are the exact opposite today.

    • @robertschemonia5617
      @robertschemonia5617 Před 3 měsíci +4

      I am a 3rd generation mechanic. I can say with confidence that early Craftsman tools were and are FAR better than they were even in the 90s and early 2000s. On that note, I found that Craftsman tools wear out entirely too fast in a commercial setting where you depend on them 10 hours a day, 5 and 6 days a week. When I started as a mechanic, thats all I had, was Craftsman tools. But the local Sears refused to warranty them when I went in wearing a uniform shirt from a shop I worked at. They said they were not warranted for commercial use, and refused to exchange them for me permanently. So I started buying Cornwell tools. And that is now 95% of the tools I own. Having a good tool truck driver is half the battle of buying any tools from a tool truck. I still have S-K socket sets that were my grandfather's when he ran a shop in my old town. I still use them, 60 years old or not. He'd be mad if I didn't. He'd tell me they are tools, not decorations! What's the point in having them if you aren't going to use them!?!
      And something that makes my eyes roll os teachers that say they have to spend their money to do their jobs. "Welcome to the club." Is my my response.

    • @yellowtomato
      @yellowtomato Před 2 měsíci +2

      Craftsman hand tools before the 1990's were excellent

    • @shortchanged.
      @shortchanged. Před 2 měsíci +3

      Then china didn't have the factories like america did .

    • @Here4TheHeckOfIt
      @Here4TheHeckOfIt Před 2 měsíci +3

      ​@@robertschemonia5617 I think teachers get a tax credit for out-of-pocket school expenses, but it's capped at $300. Probably as a small business, you get a bigger write-off for your expenses.

    • @robertschemonia5617
      @robertschemonia5617 Před 2 měsíci +2

      @@Here4TheHeckOfIt nope. Not even close. I'd have to spend $15k out of pocket per year to be able to have a tax deduction. I do not own my own business, so that kind of stuff is just itemized if I spend enough, not a tax deduction expense.

  • @delana2842
    @delana2842 Před 5 měsíci +161

    Outstanding documentary! Yes, Amazon, Zappo, Walmart, etc. would be nothing without Sears, Wards, Woolworths and Kresge, giants of Anerican retail history and sorely missed.

    • @Mrbfgray
      @Mrbfgray Před 4 měsíci +2

      More forgotten than missed but we always had that old reproduction Sears catalog from, wanna say--1880's, to look at for fun.

    • @igorschmidlapp6987
      @igorschmidlapp6987 Před 4 měsíci +12

      Anybody else remember going to the "Five and Dime" store? The ancestor of the dollar stores, where things were priced for five and ten cents...

    • @Mrbfgray
      @Mrbfgray Před 4 měsíci

      @@igorschmidlapp6987 Sure do, just barely, didn't quite live up to the name by then tho. Thanks for reminder, I'd nearly forgotten.

    • @baylorsailor
      @baylorsailor Před 4 měsíci +5

      Don't forget the Golden Rule Store, aka J.C. Penney.

    • @baylorsailor
      @baylorsailor Před 4 měsíci

      ​@@Mrbfgray many old catalogs are online for viewing. It is a lot of fun to look through the old catalogs. My favorite products are the kit homes.

  • @velaphitshabalala2912
    @velaphitshabalala2912 Před 4 měsíci +25

    Nothing lasts forever, no matter what it is. Shine when it is your chance to shine and do it well.

    • @dcasper8514
      @dcasper8514 Před 4 měsíci +7

      Good advice. 😊

    • @lynnfisher3037
      @lynnfisher3037 Před 2 měsíci +3

      So so true. Thanks for the shot of reality

    • @luisreyes1963
      @luisreyes1963 Před 26 dny +1

      And to think Walmart & Target outlived Sears & Montgomery Ward. 🏢

  • @SusanCox-pl9qp
    @SusanCox-pl9qp Před 4 měsíci +45

    Amazon, while their products are delivered quickly, NOTHING can match the Sears catalog!

  • @jimsquirrel8944
    @jimsquirrel8944 Před 5 měsíci +135

    I am so glad I fell into this series! Always looking for new historical documentaries since History channel isn’t the same anymore!

    • @richardszablewski1420
      @richardszablewski1420 Před 5 měsíci +8

      Very well said

    • @diane9247
      @diane9247 Před 4 měsíci +5

      Isn't that the truth! Who even watches it, now?

    • @zyxw2000
      @zyxw2000 Před 4 měsíci +6

      History Channel is on CZcams, and all it has is sleazy videos about interplanetary aliens. I keep reporting it to YT, but it has a huge viewership.

    • @RijackiTorment
      @RijackiTorment Před 4 měsíci +5

      History Hit is UK based but it's that real history the "History Channel" has been missing for so long.

    • @edryba4867
      @edryba4867 Před měsícem +3

      Yes, sadly. The History Channel as we knew it, is history.

  • @wesleybarton3871
    @wesleybarton3871 Před 4 měsíci +9

    S&H Green Stamps was how my mother was able to get her 8 kids birthday presents.
    The grocer made money off a family of 10 and she got Green Stamps to take to the Green Stamp store and trade for a transitor radio, walkue talkie, etc.

  • @pinrod1
    @pinrod1 Před 4 měsíci +7

    My grandmother owned/operated a wards catalog store as a franchise. Remember Service Merchandise stores and their catalogs?

    • @rjlaxvespa1742
      @rjlaxvespa1742 Před 3 měsíci +2

      I bought all my Oneida silverware from Service Merchandise, they had a store near Playa del Rey, kind of across the way from the Hughes aircraft plant... my father worked for Hughes he was recruited out of college to come to California, my mom ever the planner towed -the Airstream trailer out here to live in in Culver City...😍 they finally bought a house in West Chester, very near the airport, that was removed by eminent domain LAX..LAXVESPA-LOSANGELES

  • @edryba4867
    @edryba4867 Před 3 měsíci +9

    If you were a guitar player as a kid, you waited for the Sears Catalog to arrive, and went directly to the guitar section. Did you know that the Silvertone electric guitars were built by the GUY (yes, one man) who built every Danelectro guitar? And at Ward’s, those Airline electric guitars looked suspiciously like the Silvertone electrics in the Sears catalog! At the Danelectro factory, the railroad would drop off a boxcar. At the end of the month, they would pick up that boxcar, which had been filled with guitars (and EVERY one of them had been built by the Danelectro guy!). After Sears had done this for a while, Montgomery Ward made a similar deal with Danelectro. So ONE GUY built ALL the electric guitars sold by BOTH major mail-order catalog companies in Chicago.

  • @thefibergoddess6771
    @thefibergoddess6771 Před 4 měsíci +45

    As a pre-teen, Sears was the only store where I could get clothes that fit my tall, lanky frame. Decades later, going to Sears with my savings from babysitting and buying my own clothes is a cherished memory.

    • @tcuplvr
      @tcuplvr Před 4 měsíci +2

      Yup!! The Lemon Frog Shop!!!

    • @krmccarrell
      @krmccarrell Před 4 měsíci +7

      Me too! To think we could possibly have enough to buy things! My first purchase - my parents took me to Sears and I bought a sewing machine!! Then I could make my own clothing! I remember like it was yesterday!

    • @alanaadams7440
      @alanaadams7440 Před 2 měsíci +2

      Yes I would babysit and make my own clothes since 7th grade. I made curtains bedspreads sew for my grandmother eventually sewed for a bridal shop

  • @thomsinefrye6134
    @thomsinefrye6134 Před 5 měsíci +40

    JC Penney was also a Christmas catalog in our house.

    • @alanaadams7440
      @alanaadams7440 Před 2 měsíci +2

      I bought my boys clothes at Penny's bc they were durable and kept their color and shape. My mother worked for Penneys for 25 years and got a pension you don't see that anymore

  • @thraciangrapes
    @thraciangrapes Před 4 měsíci +11

    My father ran Spencer's Gifts mail order house for 30 years. We kids grew up working parttime in mail order during our school years.
    My mom loved shopping at the Sears department stores. Thank you for this wonderful documentary!

  • @velaphitshabalala2912
    @velaphitshabalala2912 Před 4 měsíci +11

    If this was a book it would be called unputdownable but because it's visual I call it unblinkable. Awesome.

  • @Naynay1969
    @Naynay1969 Před 5 měsíci +45

    I grew up in the 70's and 80's. I remember shopping in every store mentioned here. If people and industry don't don't learn from the past, they'll meet the same demise.

    • @cocoaorange1
      @cocoaorange1 Před 3 měsíci +1

      Same age here. I miss the stores.

  • @kingforaday8725
    @kingforaday8725 Před 3 měsíci +4

    My dad worked at Sears my mom worked at Penneys. Each Christmas they would each bring me and my four siblings a Christmas catalog. We would each go through our catalogs and mark what we wanted. Naturally we didnt get everything but usually one big item and several small ones. After Christmas I would go through my catalog and fanaticize about the ones I didnt get!

  • @debrabaral4873
    @debrabaral4873 Před 3 měsíci +4

    The best and longest lasting washing machine was purchased from Montgomery Ward and lasted well beyond my children’s growing up years. When I sold my house, I left it behind. It still looked great and was in good working order.

  • @cocoaorange1
    @cocoaorange1 Před 3 měsíci +5

    I still get mail order catalogs. I am from Chicago, but I still miss the catalogs from Wards and Sears. JC Penney as well. Memories man.

  • @user-ms5lg7cb8z
    @user-ms5lg7cb8z Před 3 měsíci +6

    Born and raised about a mile away from the NE Philadelphia Sears store. We always shopped there. So many great memories.
    The clock tower was a landmark on the Roosevelt Blvd. It was so sad to watch the building demolished with explosives in late 1994. Gone was a historic icon forever😞

    • @Kimberly-dt4ko
      @Kimberly-dt4ko Před 3 měsíci +2

      We used to shop at that Sears for my sister's shoes. She had a wide foot as a kid and they were the only Sears that carried the wide shoes. I could get my sneakers at the Montgomeryville store.

  • @JessicaHawks-gc7fv
    @JessicaHawks-gc7fv Před 4 měsíci +17

    I grew up in one of those homes my great grandparents built…it was giant and beautiful and still standing

    • @stevengill1736
      @stevengill1736 Před 4 měsíci +1

      Part of it was that they used full dimension lumber, not the trimmed down stuff we use these days....(it is kiln dried and a lot easier to work with these days though, for sure!)

  • @johnbee7729
    @johnbee7729 Před 4 měsíci +9

    Eatons and Sears were the major catalogue players here in Canada. Remember spending lots of my free time in December drooling over the Sears Wish Book. Ahhh the memories.

  • @goldgeologist5320
    @goldgeologist5320 Před 4 měsíci +16

    I miss the Seats of my childhood! Great Christmas memories.
    But Marshal Fields was the real deal. Those Christmas windows!

  • @mikepalucci1381
    @mikepalucci1381 Před 4 měsíci +17

    Anyone remember the Spiegel catalog?

    • @angelagoodwin5758
      @angelagoodwin5758 Před 3 měsíci +2

      Our family ordered from Spiegel's frequently.

    • @Kimberly-dt4ko
      @Kimberly-dt4ko Před 3 měsíci +1

      I remember it. I don't remember ordering from it. I did spend time looking through it.

    • @mickieswendsen1302
      @mickieswendsen1302 Před 24 dny

      ME! As a 50's/60's kid!!

  • @chinookwynds3206
    @chinookwynds3206 Před 4 měsíci +12

    @ 52:42 in 2005 Kmart bought out Sears... and shortly thereafter the BIG drop in quality began. The clothing was always above average until that time, and a somewhat worthy hardware section became nada. Was something to deal with in this household, I spent a lot there and had to find replacement brands and stores.

    • @mickieswendsen1302
      @mickieswendsen1302 Před 24 dny

      I know, I miss these stores!!

    • @adamtrombino106
      @adamtrombino106 Před 8 dny

      The thing was K Mart stores were always a mess, with very low quality items. My mother used to call them 'throw away clothes'. SO when they bought out Sears, that reputation hurt Sears. When they got rid of the Sears Hardware stores which was a treat to spend the better part of day in with my dad, he and I knew the writing was on the wall. Suddenly you couldn't get certain tools exchanged anymore, because Sears no longer supplied them. That in turn made people leery of buying appliances from them, because if 1 got an extended warranty and Sears went out of business, who would service the units under warranty? That actually happened to me in 2013 when I bought a fridge from a store that was closing. They wouldn't sell an extended service contract to me, but the price was so low, I decided to gamble. It is still running ok, but I've been told that if the electronic board ever does go out, it's n/a...

  • @Danger-Dave
    @Danger-Dave Před 4 měsíci +18

    The End of these onetime giants of American made commerce came as US manufacturing was sold out to cheap labor in Tiwan & Japan and then China. I know because I lived it when I worked for Emmerson Electric Co. in Paris Tn. who made all of the Sears Craftsman line of tools which bit by bit, division by division, lost their contracts and jobs to Taiwanese MFG by the mid 80's. There really was something to be said back then when you bought products that had that "Made in the USA" printed on it because all of the quality parts were also made in the states as well as assembled here!

  • @MojoMama7
    @MojoMama7 Před 3 měsíci +5

    I must say, I'm really impressed with how innovative these men were for their time. I've been around awhile and remember Sears fondly. I never knew the history of these giants. I wish the "giants" of today had the character and some care, like these men seemed to have, especially when it comes to their employees. And the houses that are still standing blew my mind.

  • @mattiemathis9549
    @mattiemathis9549 Před 5 měsíci +13

    I definitely left my brain in bed today. It took a minute and a half into the video for me to realize this wasn’t about ordering giants through the mail. 😂😂😂😂😂

    • @kayfitzgerald309
      @kayfitzgerald309 Před 4 měsíci +3

      Now THAT'S Fun-🦵!!!
      After your comment, I had to go back & read the into!!
      Thnx for the 😂

    • @tomwesley7884
      @tomwesley7884 Před 4 měsíci +2

      LOL

  • @milosterwheeler2520
    @milosterwheeler2520 Před 4 měsíci +31

    Really interesting. The Sears Christmas catalog toy section was a yearly wonderland to me as a child in the 1950's.

  • @Dovietail
    @Dovietail Před 4 měsíci +26

    I never knew there was a civil rights aspect to mail order catalogues. How fascinating, wonderful, and AMERICAN!

    • @gravityboy79
      @gravityboy79 Před 3 měsíci

      Surely that was added later to make this story Hollywood ish. At that time the government was given land & $ to new white settlers while stealing ideas and pattens from so called emancipated black slaves. All of this time period is still full of lies. For example where are the slave ships & why make the Musium African Americans into the shape of a slave ship? At that time they were sending native black Americans to Africa Liberia! Why?! Bcuz they were building lies for their false history. We natives showed all of them YT’s folk how to survive here in America. Don’t believe the HYPE!

  • @charq52
    @charq52 Před 4 měsíci +15

    My very first sewing machine more than 60 years ago was a Sears. I paid $100, a lot of money as a new bride. I used that machine for more than 40 years….I wish I still had it.

    • @PlatinumIrishrose
      @PlatinumIrishrose Před 4 měsíci +5

      Better than you could buy today!

    • @Tina06019
      @Tina06019 Před 4 měsíci +2

      My Kenmore sewing machine is 38 years old; still using it.

    • @angelamaryquitecontrary4609
      @angelamaryquitecontrary4609 Před 4 měsíci +1

      I remember my mum's old machine; it was controlled by a sort of knee operated handle, to which we referred as the 'knee-er'. I also remember it conking out after years of almost industrial use. My mother regarded her new machine as you would a device landing from hundreds of years in the future...

  • @iwouldliketoorderanumber1b79
    @iwouldliketoorderanumber1b79 Před 5 měsíci +13

    Another Chicago gem. Someone should have told Sears if he opens that box a 1400 ft black tower will be erected in his name.

  • @herrunsinn774
    @herrunsinn774 Před 3 měsíci +3

    And for automotive fans, there was J.C. Whitney (also a Chicago company, I think). Many a young car-crazy young guy would wait eagerly for each new catalogue to come out.

    • @kelvintorrence5994
      @kelvintorrence5994 Před měsícem

      I got alot of car parts from them while I was in thre us navy,miss that catalog

  • @ruththompson9369
    @ruththompson9369 Před 4 měsíci +9

    My daughter work for Sears for years … I have some old wish books, of the 1950’s I love looking at them.

  • @SapiophileGoddess
    @SapiophileGoddess Před 4 měsíci +7

    This history makes me think of Blockbuster video stores. Netflix basically took them out. Remember when Netflix started? They sent you your video rental selections in the mail and you returned them in the included prepaid envelope. No late fees, you just couldn’t rent more until you returned the previous rentals.

  • @diane9247
    @diane9247 Před 4 měsíci +14

    I have a wonderful curly maple dresser ordered by my great-grandmother from Montgomery Ward. This was in the 1930s on a ranch in South Dakota. She saved up for many months from her own little income selling cream and butter. 😊
    Much later, she saved enough to buy my mother her prom dress from the Wards catalog. (Sadly, the prom was cancelled due to gas rationing. This was in about 1942.)

  • @rockchildofthe60s69
    @rockchildofthe60s69 Před 4 měsíci +7

    We use to make Christmas decorations with both Sears and Monkey Wards big catalogs. Just fold the page diagonally and use a little bit of glue so the page would stay folded then let it dry for a few days. When the glue was dried you bind 2 catalogs together and spray paint them green or red or both colors and was Christmas tree. Decorative for table tops.

    • @mickieswendsen1302
      @mickieswendsen1302 Před 24 dny +1

      My older sister did that, folding each page until you could stand it up sorta' like a silo/barn.

  • @curtislowe4577
    @curtislowe4577 Před 4 měsíci +29

    Julius Rosenwald's observation on wealthy men at 40:14 is priceless. In short, he asserted that intelligence and money are not linked only luck and money.

  • @Jody-kt9ev
    @Jody-kt9ev Před 4 měsíci +16

    Very good video. When I was growing up there was a 4 story(including the basement) Sears store in Shawnee, Oklahoma where we went shopping. As expected the building is now empty and at one time it could have been purchased for $1.00. Sears moved to a mall in the north of Shawnee, but that is closed now also. Where we live now there was a great Sears store in the local mall-it is now gone and the space empty. We bought Craftsman tools and Sears appliances for years with no problems. Sad to see them fall. Recently, I went to Lowe's to buy a pair of pliers. There were two identical looking pliers for sale. One was the Craftsman brand, made in China. The other brand was made in Vietnam. The price was the same. As Vietnam is now a US ally, I bought the pliers made there.

  • @RobertStricklandinKorea
    @RobertStricklandinKorea Před 4 měsíci +5

    Miss Sears & Roebuck catalog, it was my way out of the rural South with my imagination and dreams.

  • @OvertheGarage-wv1wn
    @OvertheGarage-wv1wn Před 3 měsíci +3

    My mom and her best friend worked at Sears right after graduating high school for a while. Somewhere along the line, I think it was in the 70s, we noticed at least with boys cloths, they didn't last very long. I started getting Levis and Sears didn't sell those so we started going to Macys and never looked back.

  • @DJN881
    @DJN881 Před 4 měsíci +5

    I was confined to my bed during the weeks prior to Christmas in 1968 and did all of my shopping from the Sears catalog.

  • @vedales8670
    @vedales8670 Před 4 měsíci +9

    Worked at, shopped at virtually everyone of those retailers. Started early and still going strong. Great Story!

  • @NaveDelAmor
    @NaveDelAmor Před 4 měsíci +4

    I remember drooling over a Sears catalog which we received from the US while we lived in Brasil.
    That's how i got my fashion design sense-- from looking at the fashion sections.

  • @dfk09
    @dfk09 Před 4 měsíci +5

    Back then, competition made companies better and they brought out the best in each other. Now, competition is a threat and they will try to buyout each other or merge stifling creativity and innovation. We all lose...

  • @marleneschulz118
    @marleneschulz118 Před 4 měsíci +8

    In my wildest imagination I can’t see Amazon ever offering amenities to their employees such as Ward did. Instead even bathroom breaks are a luxury.

  • @deborahstone9696
    @deborahstone9696 Před 4 měsíci +3

    Oh my, 😂 my parents didn't have money in time for Christmas, so we all received pictures of what we wanted 1950s. We dragged that book all over the house. ❤❤❤❤❤ thanks for the memories.

  • @PlatinumIrishrose
    @PlatinumIrishrose Před 4 měsíci +9

    Later on in years, like in the 1980's, we used to get the "Christmas In July" catalogs!! Does anyone remember these!! It was wonderful to start singing "Jingle Bells," Silent Night" and "Frosty the Snowman" throughout June and July and driving my mom crazy!😂😂❤❤

  • @awalker8371
    @awalker8371 Před 4 měsíci +5

    Ugh I miss these type of stores. We need these old school department stores back. Ugh miss them immensely

  • @devoradamaris
    @devoradamaris Před 3 měsíci +2

    🕊🌎🕊🕊sharing🫂thankYOU for posting Chicago, IL.

  • @GungaLaGunga
    @GungaLaGunga Před 4 měsíci +5

    Going thru the LaBelle's catalog as a kid before Christmas in the 1970's. Seem so old. Oh wait. I am old lol.

  • @lorettawatkins5024
    @lorettawatkins5024 Před 4 měsíci +4

    Thanks for this presentation. I have enjoyed learning about the stores i grew up knowing. Im 78. This was so much fun to see.

  • @yourseatatthetable
    @yourseatatthetable Před 4 měsíci +7

    When I was a kid in the 70s we were always excited to see a new Sears catalog come in the mail.

  • @lightningblue648
    @lightningblue648 Před 29 dny +2

    Sears will forever be the best job I ever had. It wasn’t because I made the most money there, but because it taught me lessons I use daily. It taught me how to act, how to think, etc. and it breaks my heart to see what happened.

  • @ginaroberts2964
    @ginaroberts2964 Před 5 měsíci +30

    Fantastic documentary! I learned many things I did not know. Makes me even prouder to be from Chicago. The Sears Catalog and Montgomery Ward "Wish Book" were a part of my life, and so many lives. Those were the days.

  • @russellmakar579
    @russellmakar579 Před 4 měsíci +5

    I worked at sears in the sixties in the tire department on North and Harlem in Chicago, my sister worked at S.S. Kresge at the soda fountain. Good memories.

    • @Imissyoulou
      @Imissyoulou Před 3 měsíci

      They tore that building down. They are building a part of Rush Hospital on that site.

    • @ramblerdave1339
      @ramblerdave1339 Před 2 měsíci +1

      And from S.S. Kresge, came K mart, who built a giant new World Headquarters in the early seventies, in Troy, MI. My sister worked there in the payroll department, and my high school buddies worked in collections, for their new at the time, Credit Card department, even before the new headquarters was built. That building was closed about 30 years after being built, and was vacant for about a decade, before the space was leased out.

  • @susanholbrook4185
    @susanholbrook4185 Před 4 měsíci +4

    I miss those years of these many stores. Those were big catalogs.

  • @beccapeck5102
    @beccapeck5102 Před 5 měsíci +10

    For me, the catalog was multi-purposed.
    1. I remember how sad I was when Sears stopped sending the catalog! I cried. I loved looking through the toys. I circled and earmarked the page corner.
    2. When I was too little to sit at the table, I sat on the Sears catalog and phone book stacked on the chair.
    3. Grandpa kept the previous years catalog in the outhouse. No, it wasn't for reading. It was too dark in there. And you didn't want to stay long for the smell. Yes, we used the pages for wiping.
    4. Wad up the pages into balls as a cat toy.

    • @RememberWhat371
      @RememberWhat371 Před 4 měsíci +3

      You too 🤣
      I miss that time.
      Catalogs and telephone books aren't around anymore, and toilet paper is hard to come buy in stores. It's all computer technology.

    • @markcraven8386
      @markcraven8386 Před 4 měsíci +1

      I had the same reaction when J C Whitney stopped publishing their catalog.

  • @martinemjt
    @martinemjt Před 4 měsíci +4

    these geniuses provided us , even those born in the nineteen sixties many joyful evenings going through the christmas catalogues!!!

  • @Beepinsqueekin
    @Beepinsqueekin Před 4 měsíci +10

    My kids waited anxiously for the Sears toy catalog. They looked carefully through each page. We luckily had 2 Sears department stores in our city, we shopped there often!

  • @benjamintaylor4402
    @benjamintaylor4402 Před 4 měsíci +8

    This documentary brought back sweet memories of my entry into the workforce after college in the 70s. I got my first corporate job as a systems analyst at Allstate's corporate headquarters in Northbrook, Il. The required dress code for male employees was a suit and tie. Three- piece suits were popular back then. Allstate automatically issued all corporate employees a Sears (Checklist Charge) credit card. I built up my wardrobe from suits that I purchased on credit from sears. They were manufactured from polyester material, but they were awesome at the time. Those were great times!!!

  • @user-de1hg8cf6b
    @user-de1hg8cf6b Před 5 měsíci +9

    OMG do i remember the Sears catalogs and the way they ilistrated the toys. And i worked for Montgomery Wards for a time. Thanks for posting this. Have a blessed Christmas everyone

  • @gandydancer823
    @gandydancer823 Před 5 měsíci +18

    This is an excellent episode. I have watched it numerous times. I will watch many more. Way to go WTTW.

  • @tonyrichards254
    @tonyrichards254 Před 4 měsíci +12

    We had Sears and Montgomery Ward EVERYTHING when I was a kid. It was quality stuff and the prices were fair. I hate that cheap crap from Walmart and simple bad decisions caused both of these to disappear.

  • @darrenleaguecity
    @darrenleaguecity Před 4 měsíci +4

    I worked for Sears back in the 80's while going to College. I could see the writing on the wall even back then! I'll never understand why they didn't pivot and go back to their roots.

  • @RijackiTorment
    @RijackiTorment Před 4 měsíci +5

    In the mid-70s, we lived in a small town in California. The Sears catalog was our primary shopping experience for most things since the shops in town were expensive and the bigger city was a 30 min drive away. There was a very small Sears store in town that was mostly a pickup counter to save on the shipping chargers for home delivery. The x-mas catalog was eagerly awaited each year, too. It was fun looking at all the stuff and dreaming about the possibility of getting any.

  • @jimp6542
    @jimp6542 Před 4 měsíci +3

    I remember my early childhood when my brothers and I would wait for the Sears Christmas catalog. When it finally came we immediately turned to the huge toy section. Sadly, my kids, grandkids and great grandkids will never know that joyful anticipation. Although Sears is gone, Montgomery Wards still has a pretty strong internet presence.

  • @Jody-kt9ev
    @Jody-kt9ev Před 4 měsíci +7

    Have you made any videos about the Chicago Electronics companies? Zenith was a large manufacturer of quality TVs and Radios for decades. Motorola, whom I used to work, for was also a large Chicago area electronics company. They still exist, but are a shell of their former self. They invented the cellphone, but all of the Motorola branded phones now are from China. Admiral is another electronics company that had operations in Chicago. They are still operating.

  • @wabi_sabi_vida
    @wabi_sabi_vida Před 5 měsíci +7

    Already saved to my watch later playlist!

  • @orientopportunities
    @orientopportunities Před 4 měsíci +5

    This documentary was amazing and very insightful thank you 🙏🏿

  • @garbo8962
    @garbo8962 Před 5 měsíci +20

    Back in the 1970's Sears would come out with a maybe 80 page what they called the " X " catalog after New Years. If you purchased 10 or more tools such as sockets, wrenches , ratchets , etc they gave you a 40% discount that was in most cases closer to 50% discount from same items in a Sears store.

    • @Kuulei265
      @Kuulei265 Před 4 měsíci +6

      And they had Craftman tools that lasted forever. When my Father in Law died, my Mother in Law allowed all their friends to their garage and they could have what they wanted.

  • @DCJNewsMedia
    @DCJNewsMedia Před 4 měsíci +4

    My grandmother worked for sears as well as my great aunt.
    They gave most excellent customer service to everyone and they treated everyone equally well.
    They hated the fact that at many area businesses that others didn't treat all the people the same.
    So they and others by picking and choosing to only buy from businesses that treated everyone the same caused bad businesses to close down. 😊😊
    I am grateful for my family treating everyone the same.
    Some people in the community tried to create issues for us.
    But we held our ground and prayed to Jesus for help.
    God prevailed and delivered us from evil folks.
    God bless yall 🙏 🙌 ❤️ ✝️
    Ty for sharing this amazing story ❤️ 😊

  • @paulakpacente
    @paulakpacente Před 5 měsíci +11

    I LOVE this. I bought MANY items by mail order, and I miss these companies. Thanks for this presentation!

  • @jasoninpersonam3664
    @jasoninpersonam3664 Před 3 měsíci +2

    What an enriching video for me to see!!! In my 53 years of life I didn't realize how I have witnessed the death and birth of so many economic milestones.

  • @lynnfisher3037
    @lynnfisher3037 Před 4 měsíci +5

    The railroad companies did not invent railroad time. The man who did it was Samuel Langley, head of the Allegheny Observatory in Allegheny City Pa, which in 1910 became part of the city of Pittsburgh. He was a brilliant man and eventually became the head of The Smithsonian Institution.

    • @dcasper8514
      @dcasper8514 Před 4 měsíci +1

      Thanks for that informative history bit. 😊 A former Jeannette Pa.native.

    • @ramblerdave1339
      @ramblerdave1339 Před 2 měsíci +1

      The necessity for it came from the railroads, who needed it to schedule trains, that wouldn't crash into each other, because every town would be it's own time zone.

  • @HumansMakeAIArt
    @HumansMakeAIArt Před 4 měsíci +5

    I was born in 1988 so i was too young for Sears to really be a big player anymore, but I have equally fond memories of circling in the Lands End and LL Bean catalogs! Glad it's a fond memory so many former kids share

  • @crossovr1968
    @crossovr1968 Před 4 měsíci +6

    Who else was Today Years Old, learning that Allstate came from Sears, and Rudolph started off as a Christmas advertisement?!?!?🤯🌈🌟

    • @1978garfield
      @1978garfield Před 4 měsíci +2

      Guess I'm a retail nerd.
      Knew both for years.
      Sears used the Allstate brand on a lot of things, insurance, tires, toy trains and others I'm sure.
      I actually remember going to a Montgomery Ward on Black Friday back in the 90's and getting a free copy of a Rudolph story book.
      Back then Black Friday was not crowded if you can imagine.
      Wal-Mart would give away free coffee and donuts.

  • @jayalexander3356
    @jayalexander3356 Před měsícem +2

    I'm not from Chicago, but this channel has great documentaries. I've watched 3 so far and they've all been excellent!

  • @tomcharter4127
    @tomcharter4127 Před 5 měsíci +16

    Learning the story is amazing but also very sad as these companies no longer exist. Things change times change maybe that’s how it supposed to be. What a great American story, the only place in the world where you can do this day labor to tycoon.

  • @kevinc8387
    @kevinc8387 Před 4 měsíci +5

    Lived for years on a usafb in Germany. The wish was fought over by three brothers . Took a month or more to get your order but was very happy memories.

  • @UKBornin1971
    @UKBornin1971 Před 4 měsíci +6

    Watched this when it aired on TV, brought back aloooooooot of memories. Definitely could relate when they talked about kids grabbing the catalog and circling items they wanted.

  • @talpark8796
    @talpark8796 Před 5 měsíci +8

    here in🇨🇦, it was much more so the *Eaton's* and *Hudson's Bay* catalogues, with *Sear's* being a postwar player

  • @Red_Queens_Jubilee_Club
    @Red_Queens_Jubilee_Club Před 4 měsíci +6

    Very well done documentary. I lived about 20 miles from the big Montgomery Ward catalog store in Baltimore. I loved being able to call in an order and have it ready by the time I had driven to the store. When other stores came along offering the same service I thought… big deal. I’ve shopped this way for years. I loved the convenience of that catalog store.

  • @broberts2043
    @broberts2043 Před 5 měsíci +4

    All this time I’ve been saying it wrong! Instead of Sears and Roebuck, it’s Sears, Roebuck and Co.

  • @JohnAdorjan
    @JohnAdorjan Před 4 měsíci +10

    I’ve heard about mail order brides but a mail order giant would be great to have for yard work and home security.

    • @lukespector5550
      @lukespector5550 Před 4 měsíci

      Steven Wright once dated a mail-order bridesmaid.........

  • @ralphlozano9177
    @ralphlozano9177 Před 5 měsíci +14

    Growing up in Chicago in the 60's & 70's, I remember these great department stores but there were others, like Wieboldts, Goldblatts, and Zayres to name a few.

    • @LatitudeSky
      @LatitudeSky Před 4 měsíci +1

      The Zayre name is gone but the company legacy lives on as TJ Maxx, Home Goods and other chains. They also founded and spun off the BJs Wholesale Club.

    • @cruisepaige
      @cruisepaige Před 4 měsíci +1

      @@LatitudeSkyI was visiting my cousin last week and she had yarn from ZAYRE!

    • @cocoaorange1
      @cocoaorange1 Před 3 měsíci +1

      I do, 70's child here.

    • @user-xw9eo4lw8q
      @user-xw9eo4lw8q Před měsícem +2

      Marshall Field’s at Christmas! They had an entire floor for toys!

  • @bryanspindle4455
    @bryanspindle4455 Před 4 měsíci +10

    I miss Sears. They had good sales on men's clothes and the last one near me closed about three years ago. We looked at the catalogs but went to the nearby store to get things instead of ordering them. There was always a Sears within a few miles of us. It was the go to place for tools, paint, appliances etc. l have a twenty three year old Kenmore refrigerator still going strong.