Paula Scher

Paula Scher is one of the most influential designers of all time.
A partner at Pentagram since 1991, she began her career in 1972 at CBS Records, where she eventually became the art director for the cover department, designing more than 150 album covers a year.
Additionally, she has worked with a host of clients - Bloomberg, Coca-Cola, and the High Line - crafting identity and branding systems, promotional materials, environmental graphics, packaging and publication designs.
Her designs are in the permanent collections of the Museum of Modern Art, the Cooper Hewitt National Design Museum, the Library of Congress, the Victoria and Albert Museum, and other institutions.
-------
Thank you to the sponsors that fuel our podcast and our team:
LMNT Electrolytes drinklmnt.com/...
Get a free LMNT Sample Pack with your order.
-------
House of Macadamias
www.houseofmac...
Get a free box of Dry Roasted Namibian Sea Salt Macadamias + 20% off Your Order With Code TETRA
Use code TETRA for 20% off at checkout

[@random_tantrum]

If there ever was a podcast that can be a resource for 'What to say at a job interview or pitch', this would be the top of my list.

[@AlexanderArizona]

I have an intellectual crush on her
Great questions and conversation. Thanks Rick!

[@keyron4]

this combo was foreseeable yet unexpected: terrific!!!! i’ve seen Paula’s name and the Pentagram credit on The Creative Act’s first page so i’ve only dreamt of this from then

[@ganggang2176]

Criminally underrated

[@boudewyn]

She feels like such a nice person

[@itswazowski]

she's one of the GOATs fr

[@jaedencamstra7]

🌎💙

[@weareallbeingwatched4602]

Regarding the prevalence of cans, drawn Aluminium, and aluminium in general only appeared in the 1980s, whereas glass is a fairly old industrial material which has all sorts of expenses and problems, and glass in general has a fairly menacing safety profile in a public space. Everything switched to aluminium, including beer. It's not great, but it is much lighter, much safer, and very easy to process and differentiate from general trash in recycling. The aluminium can is a masterwork, really it is. It isn't great for food, but it's simply incredible for clothing and consumer electronics. It's loads better than Nylon, PE or BoPET. I would ship the iphone in a drawn aluminium can if I was at Apple. Think "designer sardines".

[@weareallbeingwatched4602]

graphic design is not "commercial art" - graphic design is quite a specific area of typesetting and illustration, and is quite specific to infographics. This became the lingua franca of popular culture - a combined discipline of typography and visual art - or annotated pictures. The "graphic novel" is an explanation of the format - where pictures and writing are mixed. Illustration is just pictures, typesetting is just text. The logotype / "frame block" or "graphic element" was the highest skill area of the print prep department.
Typesetting and photography are very different technical disciplines. Within a feature film concept, the credits are the only part which is credited as "GRAPHIC DESIGN" - but the art department is much larger. Hence I am a production designer, not a graphic designer. I design the whole production as a series of events, and I facilitate the management process, as well as various finished articles. Movie production is a good discipline to study - the movie theatre is the public space of modernity which can be transformed to form a cybernetic entity - it is a return to true theatre and interactivity, and a departure from static consumerism.

[@NoahFarber]

❤

[@bybchi]

❤

[@NoahFarber]

❤