Why are there SO MANY Celebrity Brands?
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- čas přidán 22. 10. 2023
- Kylie Jenner just announced khy, her new clothing brand to the public. Along with her new venture into high fashion, Pharrell has Billionaire Boys Club, Kim Kardashian has SKIMS, Posh Spice shows in Paris twice a year and Mary-Kate and Ashley Olsen have one of the best celebrity brands of all time. Why do so many celebrities pursue weak brands? Why are so few of them actually good? Today we’ll be talking about this as well as how to keep up with every single fashion show, when fashion week ACTUALLY is, and what Martin Margiela is doing now.
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Some folks in the far north region of Vietnam still practice slow textile. It literally take them a full year to make one outfit, from planting hemp, to indigo dyes, weaving, embroidery etc… And mothers would keep them as dowery for their daughters. it’s a fast dying practice but clothes feel so disposable now, it’s a treasure to see stuff like that.
There is a type of japanese okoyama denim that is woven with a hand loom and one pair takes like a year to make or something. I wonder how those feel in hand.
The thing you mentioned at the end about higher quality clothes inevitably being more expensive really stuck out to me. I try to buy the nicest clothes I can for the amount of money I have, and it's difficult to explain the price to people who don't value ethical garment production, such as my parents. You and Daniella do really great work on this channel, and it maintains my enjoyment of fashion and helps me keep up with what's going on in "the world." Thank you both so much for the great work :)
Omgggg 2:30 is such a surreal moment for me because ive been watching you since my first year of college and now I work as a textile designer for Rahul mishra!!
I LOVE to hear that! Congrats!! 🎉
@@BlissFoster you have literally inspired and motivated me to always be curious and a learner!! Thank you sm for this channel😭
This makes me so happy to read the comments. Go you!
*Why are there SO MANY Celebrity Brands?* money.
Neoliberal capitalism. Gotta love it.
No spoilers 👀
getting into Indian/Pakistani fashion during the pandemic seriously changed how i interact with fashion as a whole. especially after going and seeing the work in person - buying a three/four piece matching set, with quality fabric, full lining, and literal wirework embroidery at a high end mall in Lahore with the same amount of money that would get me an unembellished, probably unlined, PU dress from a high end mall in the States? it's completely shifted my priorities about what i'm willing to spend my money on, esp if i'm buying new instead of secondhand. (and the fact that most brands and tailors will leave extra fabric in the seams for alterations? so if you gain a lil weight you can just let the sides out a bit?? game changer tbh. western brands would never be so generous lmao)
We appreciate your work, Danielle!
Daniella** :) 💫💫
LOVED the Prada episode. Great work, Daniella!
that episode ate so much
I'm so happy to be one of the 6 people who stuck around to see your response to the last question 🙌
Seriously though, your answer was incredibly well articulated and you hit the nail on the head regarding democracy in the fashion industry.
Thanks for another great video Bliss and Daniella ❤
I tailor bespoke historical suits, and obviously, they cost a lot of money. But what is perhaps less obvious is it costs me more money to buy the fabric than most people would spend on what they consider a quality suit...
And I'm not buying exotic fabrics. Just quality wool fabric, canvas interlining lining, and viscose lining. That can easily cost me €500.
Our expectations of the cost of clothing are completely distorted.
I know me too 🥰
@@piccalillipit9211 Fast fashion has done that.
I agree with that last part completely. Cheating the process in favour of producing cheap clothes always comes with the cost to human life, and that's just not right.
There is another angle here though which you maybe haven't considered. There is no way that a handbag, for example, is worth 40 000 pounds / dollars / euros. Even when it's made out of the highest quality leather and every step of the process is done with ethics and sustainability in mind, the mark-ups on some high-fashion / luxury items are absolutely ridiculous. And you absolutely end up paying for the brand more than the item itself, even when it's a high quality piece that will last you a long time. I'm not saying I'd ever do that (even if I had that kind of budget), just wanted to put it out there, because that's how I understood that question.
As for the democraticization of fashion. I'd say you should A) take in content about fashion that isn't just IG and buying/browsing. B) consider having fewer pieces but those pieces will be your best ones. I have collected so many pieces that certain ones I barely get to wear. Basically practice mindfulness early when curating. C) you can still build a cool fit with little money. This ain't an arms race. Become a treasure hunter but don't do fast fashion hauls. Good luck
i'm one of the six that stuck for the final question.
Hell yea 🦾
I'm also watching the full video 😊
go off bliss. i love the fact that this is more “archival”. “modern” fashion is so in and out in over it
I think the last question was more like high fashion being cheaper but not fast fashion like, more like just removing the 1000% mark up some pieces have
major fashion houses can have similar working conditions to shein or walmart and there's no way for the consumer can tell whether an item is priced high for labor costs, materials, or just the label
@@frillSquid agreed, I forgot to mention that
as an entry point to high fashion, it’s great when something doesn’t change so quickly. the reason i own geo baskets is because i coveted them for a long time, and when the moment came, They were still being made. this can’t be said for shoes that are 5-10x cheaper
Your passion for fashion reminds me of how full of life I used to be before the depression. These videos are a way to connect to that again. Thank you.
Bliss... I do hope that your use of a picture of Richard Nixon while making a joke about Ronald Reagan is indeed... in itself... a joke 🤣
It definitely is. Bliss is very smart with dumb humor lol love him
I thought the exact same thing 😂
Thank you Bliss and Daniella, what you do is wonderful.
I’ll try to keep it short. The way I decided on a way to look at all the fashion shows I *need* is this - I look at all the designers that I love and follow, check out some of the heritage brands that I heard good things about, watch a couple that have caught my interest and try to look at a few designers I am not familiar with, to expand my range.
Furthermore, as there is a gigantic back log of past shows I haven’t watched because I am only 23. I create a 1-2 page long assessment of each show that I have watched where I write down my general thoughts, what the designers’ intentions are with each show, a general color palette, my favorite pieces or looks that define the show to me and fabrics that were used.
When I am looking at past shows I narrow it down to these categories: My favorite designers, heritage brands and designers that are a must watch. I try to look at all of their shows, but with some I cherry pick. These are all catalogued into PDF files.
If I ever feel like they are presentable enough, I might release them as books just for the lols! Only time will tell.
Another reason why every celebrity has a fashion brand is because celebrities are expected to do more than just acting or singing etc. agent and managers will try to slap celebrities names on anything and everything to get as much money as possible. Sometimes it’s necessary to do Incase one avenue of income dries up.
Dude the fact that I was terrified you were about to not defend The Row and then totally showed out. Made my day😂❤
Really cool insight in regards to not all fashion coverage needing to be THE MOST TIMELY THING EVER. I feel like fashion is the perfect place to go back in time, take time to discuss things.
Thank you Daniella for your hard work ❤❤ 🎉🎉
Great video Bliss and thanks for talking about all these topics related to Fashion! I must say that the commerce brands/companies/manufacturers are the ones chasing celebrities to create a hype and sell, sell, sell.
Thanks so much for your channel! I have had literally no interest in any fashion ever before and your videos are a great intro in what makes fashion both beautiful art and craft
Bliss, you're amazing, and Daniella! I never usually comment on things unless I have analysis to add but I just want to say that I'm constantly blown away and mesmerised by both of you. Obviously you have a vast knowledge but there is such an ease of delivery and you come across so grounded. So analytically yet so concise and comprehensibly you walk us through your ideas.
Unparalleled.
Thank you, Daniella!! You are appreciated, too.
The Prada episode was amazing work!
Prada épisode was brillant ! Thank you Daniella, from France ❤
That Prada episode was the straw that made me join the Patreon. So good. Thanks for allowing a broke fashion designer to support you by having an affordable option by the way. Amazing work you guys
You're the best!🙏🙏
Your answer to the final question ❤
Great episode!
*INDIAN FASHION* YES - the artisanal techniques are amazing, and they are VERY "old school" - I have gotten a LOT of my historical suit tailoring techniques from Indian tailors on CZcams.
The prada one was my favorite by far. I love a good political read of fashion history SO MUCH ! That one was very interesting.
I buy fast fashion, but only used - I.e. second hand shops or whatever. I don’t always have lots of money to spend on clothes, but I can always get fairly trendy stuff second hand. Plus if you sit dry rather than using the dryer, they last much longer
Every video I click of yours seems to be a Q&A with a clickbait thumbnail and title 😵💫
True and he barely answers some of the questions 🙄
This clip was halarious Bliss, from minute 0.
I love the answer for the last question
Daniela if you ever read the comments, the Prada video was the one that made me join the Patreon...so well researched and smart. Wow.
👀 it’s “Daniella”, quick change it, she reads all the comments 💫💫
It's the nature of the beast
Every brand is attached to a celebrity
If you have a fashion brand you are a celebrity by default.
well, regarding the last question, we all know that lots of designer bags, shades or clothing are made in factories in global south and people who make them are working in worst conditions and get nothing comparing what these items cost. also workers could afford these items, never ever.
the thing is that designer staff is made by very low wage workers, in bad working conditions and the real cost of these items is much less than their final price (of course there are haute couture dresses that are hand embroidered in paris and they will and have to cost very expensive). so should they cost so expansive in this case?
and also we all need to have access to high quality fashion and in high quality i dont mean margiela or row, i mean clothes that last long and dont pollute earth.
Thought I wanted cheap clothes, until I actually tried to MAKE clothes.
Your guys' setup is like the inverse of girlfriend reviews its so cute!
I honestly love this channel ❤. It’s so educational and never gets boring because it’s honestly the fashion journalism the world deserves.
Also as an Indian fan, if you were to ever do a deep dive into Indian fashion, the best place to start in my opinion, will be saris. These textiles and garments have a wealth of artisanal techniques and diverse aesthetics unique to very certain areas of India and certain families as well. Maybe starting here would make analysing Indian fashion design with a more meaningful.
FYI...That was Pres. Nixon, not Regan......love your channel ❤
I love the appreciation given to Daniella ❤
the row is overpriced hm silhouettes lol
😱
*take it back*
Daniella your work will NOT go unnoticed, you ROCK
She really does 😌
So glad I randomly found this channel 💕
Welcome in! If I could recommend your next video, the reeeally good ones are the ones where we can spend a lot of time on a single runway show. If you have time, check out
Prada: Fascism and Fashion
Issey Miyake isn’t Dead: He’s Immortal
and
Rick Owens and Immortality: Spring 2023
Again, welcome in! I’d love to hear your thoughts in the comments as you check out more videos 💫💫
The Row is the best Celebrity fashion/business line out there since Elizabeth Taylor’s perfume line. ❤
Bliss, I thought some of your answers were really intriguing… Especially the encouragement to not always be looking to the latest and greatest, which is something that I can tend to do. I think it’s just about finding things that you are attracted to no matter how old it is!
The other answer you did, and maybe I was one of the last six people to hear the answer to the last question, lol, that could probably be more fully answered… I also think the markup on some “ready to wear “clothing is just a joke, and is just merely for the top houses just to rake and so much more money. I think it works on both ends. I would love to find out about more brands that are quality and not a zillion dollars for a button up shirt.
A few people have suggested that I was not really addressing the final question. That’s very possible! 🦾 Tho, usually when I hear someone say “reasonably priced”, and I ask them to elaborate, they say something like “I need a really good wool sweater. Budget is about $100.”
But yes, ofc a $2300 sweater is equally rediculous 😆
Ye I think certain brands under the the big shareholder umbrellas might be more prone to big inflation but not best quality. Best to seek the smaller brands. Which begs the question are brands like the row or zegna privately owned or do they have to worry about shareholders?
@@BlissFoster L'Oreal piano I'm looking at you with your 600 dollar blank baseball caps
indian & nigerian fashion are so underrated
Superb outcomes from an incredible team
Thanks a ton, homie 💫💫
@BlissFoster Funny that no one has mentioned that the photo of "Ronald Reagan" is actually Nixon ...
Old school, celebrity endorsement of a product is exactly the same, it’s just that the product and the celebrity have the same name. (Mr West didn’t design anything). I like the idea of one of those reality TV people actually learning chemistry, and actually making a perfume from scratch though. That would be fun to watch.
It did become more of an expectation over recent years.
Yes, there have always been celeb endorsements.
You could find a few perfumes with celebrities names on the box when I was growing up. I owned Debbie Gibsons Electric Youth when I was teen. Oh, yes. I did (and at least she wrote her own music).
I can’t think of another teen star at the time that had her name on a perfumes though.
I mentioned in a previous comment that Jodie Foster went on a tangent about the changing phenomenon during an acceptance speech years ago. Everyone is now expected to attach their name to a product. She *wasn’t having it, or social media, and based on the things she said it appeared that she was being pressured.
thanks for the vid
Thanks for watching! 💫💫
What are those sites for second hand clothes?
No one wants to give credit to streetwear brands it's frustrating
is margiela series finished?
Awesome videos
Thanks so much, homie 💫💫
Loved the rahul mishra show ❤
All my homies love Bliss Foster
Love you, do you have a list of conscious fashion brands you like?
love you AND Daniela ***
If you like Indian craftsmen ship and natural dyes story mfg might be you're thing. It's very cozy outdoor type clothing
Some insight re: fashion journalism- broadly speaking, newsrooms sort of require this quick turnaround for basically anything that isn't a big, planned-in-advance story like an exposé or something. For regular beat coverage, most editors want 500 words or less within a couple hours of the event happening. I'd give less grace to Vogue than the NYT, though, since Vogue is an actual fashion publication that can and should take longer to reflect.
You said, in repones to somebody asking "Do you need to have worldbuilding or a story in mind....". Can you elaborate? What about practical fashion which never see's a runway, but still finds its place as "fashionable" and "trendy" within larger circles. Like " iron snail" or denim brands like Tanuki Jeans. Would you consider that a story, even though for them its about textiles and proper old school denim production methods? Their focus isn't so much on making a story, but on the history of the fabrics and bringing back older techniques and quality for regular people.
If I pute on a the row T-shirt will I experience true love and Ecstasy or should I wait for the SSENSE sale
I'd love to hear more about ethics in producing fashion. Like for example, high fashion brands often say they are made in Italy but have factories in China
To wjat degree are high fashion brands actually produced ethically?
Exactly there has been report, after report where high fashion have been caught using the same factories as high street sweatshops, a higher price doesn't equate to clarity of Labour practices.
It's not about paying more, as that doesn't fix the problem. We have to DEMAND transparency and hold companies to account where they are just maximising their profits for minimal workers pay.
@@nokeechia right... there's little stopping companies from charging the same high prices while creeping into sweatshops. You are right.
notifications 10/10 do recommend
First!
Hey Bliss, the picture is of Nixon, not Reagan 😅😂
I’ve never been this early. All hail the Fashion Gods🙌🏾
The old and the new 😌
Do you and Daniella ever sell your clothing on Poshmark or similar?
I’m one of those 6! 😂
And yes world building is specifically my reason as Im wanting to get into costume design for Broadway, while working toward publiahing my own play.
Except ones styled around a specific philosophy in mind, like Wabi Sabi.
Say Im looking for specifically for Grunge, Goth Rock, and and specific Japanese variation of Gothic that looks like the 19th century.
Do you sometimes features fashion brands in Japan, for things like Visual Kei?
I LOVE THIS COUPLE.
Kanye's collection from early the 2000s was really good. Check it
I dont think its true that robots dont make clothing. I just saw some videos Of a jeans factory In Portugal that had robots sewing on a big steel plate kind off.
But I don’t think it’s that common idk
Seems a little counterintuitive since that machine is build around the design
Yeah plus 3D printing!
OK, I gotta ask. What criteria do you use when selecting a new designer to see during fill-in-blank fashion week? Airfare and hotels aren't cheep during peak season - how do you Kids sort out from what are potentially hundreds of invitations.
Celebrity brands are largely the same as merch for a Content Creator - a preselected, safe list of options. Like in anything else, only rarely is there a true interest from that celebrity in the production, never mind talent. It's all about building side-gigs. Le sigh.
- Cathy (&, accidently, Steve), Ottawa/Bytown/Pimisi
_Suggestion_ - Ms. Danella (sp?) could make her debut appearance by casually walking through the arched doorway, heading up the stairs while tossing off a "Like and Subscribe" over her shoulder.
Close! It’s spelled ✨Daniella✨
I like her 🫠
Great question! You may be surprised to learn that we aren’t awash with invitations! The way it works for most folks is you have to request seats, even for the small brands.
We usually start by looking at the calendar to see which brands are in which timeslots. We then make a “perfect“ schedule for ourselves, and request accordingly.
There are usually about 100 brands that show over the course of Paris fashion week, and it would be physically impossible to go to all of them. When one show ends, you would only have 10 or 15 minutes to get to the next show before it starts. Again, that would be impossible. So you have to at least do every other show.
If I’m being honest, we usually just look at their previous runway work and determine if we want to include them. We’ve been very right with some brands, but it’s just as likely that we will be wrong. When you are first, starting a brand, you can stumble your way into an incredible collection or veer off path without any warning. That’s part of what makes it exciting!
@@BlissFoster She's a Peach...
@@BlissFoster So it's a choose your own adventure book. That's kind of wonderful. Fling yourself out there and see what the interaction brings... very poetic.
You two will get to the point of getting invites to the larger shows - you're the new vanguard in long-form fashion journalism.
00:58
Did you mean to put up a picture of Richard Nixon when you were talking about Ronald Reagan??? 🤨🤔❔️
Moltíssimes Gràcies!
Thank YOU!!
You do know the picture of the old politician is Nixon, not Reagan, right???
My main question is why do we have so many gym clothes brands? 😂😅😭
It’s because gym clothes are unbelievably cheap to make. You can just buy the cheapest clothes from AliExpress, print a logo, and sell em. Kinda sad tbh.
Personally, I’ve worked out in the same clothes for years. I wear Hanes tees that are 14 years old to the gym. Why would it matter? I’m just getting sweaty then leaving 🤷
I believe you're confusing Reagan with Nixon. But still a good lecture.
Big ups to Daniella!
The Olsens style is fashion patrimony
What does that mean?
I'm one of the 6 that are still watching past 9:34 😅
love daniella
The Row is more better than Skims.. Billionaires Boys Club is different too..
Skims is a trash.. is in the noise a self endorsement brand/a celebrity brand..
Billionaire Boys Club founded by not just one or not just Pharrell Williams.. is with the cofounder with Nigo (a fashion designer).. Pharrell Williams is a genius businessman
All I’ve ever seen from BBC is screenprinted hoodies, tshirts, trucker hats, and a bunch of corporate-style merch (mugs, pens, etc). I think it just came about at a time when everyone thought that screenprinted basics were cool as long as they came from Japan.
I’m always looking to be corrected tho! Am I missing something?
@@BlissFoster I am frustrated not on you Bliss but it's on the question/questionnaire ask that specific questions..
who's asked that question I am sure that person didn't research nor know the differences of Skims to The Row to Billionaire Boys Club
How dare to compare such three different brands/houses..
Skims is not a fashion brand it is a celebrity trash brand like the owner/founder of it
new brands but nothing brand new 😍
That's a photo of Nixon not Regan.
Too** many, celebrity brands. 👌🏽
@0:59 That’s Richard Nixon not Ronald Reagan.
Is showing Nixon instead of Ronald McDonald supposed to be a hidden joke?😅
You’re the pewdiepie of fashion
first with streamers actors has less revenues so having a brand (or promoting a brand) is another way to make more money to make up for the lost of revenue (see Brad Pitt) the same with musicians. Also with Covid and now the actors strike BE prepared for the next business venture of your favorite actors LOL
Because talent is low...
views on story mfg? conscious consumerism or expensive hippie chic?
Story does awesome work, I love that brand. I’ve followed them for almost a decade 💫💫
@@BlissFoster love their sample sales
thumbnail change
Yup, gotta do some A/B testing to maximize the views 🦾
I think Jodi Foster went on a tangent about celeb brands years ago during an acceptance speech that was more spot on with the first question.
She was discussing it being an expectation that was fairly absurd.
In other words… she wasn’t slapping her name on a damn perfume, stop asking.
@@lonewolf8667 Absolutely. I’m sure some celebs want to do other things but it shouldn’t be something they are urged to do. I wouldn’t want to put my name on something unless I truly enjoyed it/had a passion for it and wanted to be involved in some way.
I think RiRi and Lady Gaga both enjoy cosmetics and being involved in sone degree with the process. Rihanna branched out further into clothing.
The Row is loved by many and it’s the primary focus of the Olsen twins.
Passion projects are great. Doing it for the sake of doing it is meh.
@@lonewolf8667 I tend to be more excited when the people are excited. Lisa Eldridges’ makeup line is a great example. Not a celeb technically but she has been a pro makeup artist in the UK for decades and has done runway shows, editorials, red carpets, etc.
She has spent a lot of time learning about the history and creation of makeup. She’s an avid collector of historical makeup and old recipes women hid in cookbooks during times when makeup was banned.
She is fascinated by the labs where cosmetics are created and has spent a lot of time in them watching the process. She has urged young women to get into the chemistry side of things and then hired them to work on her brand.
She also spent over a decade on CZcams giving people really good tips/advice without ever asking for a thing in return before she launched her first 3 lipsticks. She has continued building from there.
Yes, I’ll support her when I can. She truly loves it.
Have to dissagree with the last one, this is only true under capitalism because most of the production costs are not going into labor but rather pockets of a few shareholders.
It is absolutely possible to make good clothes at a low cost without exploitation.
Hey Duncan, thanks so much for sharing your insights with us!
I love being corrected 🦾 Do you have a source to back that up? 💫💫
@@BlissFoster Not really, but I would like to see the proof for the oposite, as in any capitalist corporation as well as in population, you'll have owners and managers being a large minority yet earning more than all the laboring employees.
A fast fashion brand like H&M makes 20 billion in profits, I don't know what the production costs are, but that's how much of the value is not going into labor. If we compare that to the peanuts their median employee makes, they better have millions of them working to make such profit margins insignificant share of the price of their goods.
I’m sick of seeing all KJs and KKs. 🤮