Prof. Jonah Berger from the University of Pennsylvania on Social Media&Viral Marketing at LUISS

Welcome Speech
Paolo Boccardelli, Dean of LUISS School of Business and Management
"Contagious! Why and How Social Communication Generates Viral-like Business Developments," Jonah Berger, Associate Professor of Marketing, The Wharton School of the University of Pennsylvania
Panel discussion on Contagious Companies' Business Experiences
Panelist
Maximo Ibarra, Wind CEO
Marco Massarotto, Dnsee Partner
Matteo Hertel, Zoorate CEO
Jonah Berger, The Wharton School of the University of Pennsylvania
Moderator
Michele Costabile, Professor of Marketing, LUISS School of Business and Management
Take Home Value Session, Jonah Berger & Michele Costabile

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great video thanks for sharing.

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14:30

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Si ma regolatevi non potete fare un’introduzione senza senso di 12 minuti. Lasciate parlare il guest speaker prima.