2024 TRD PRO AND TRAILHUNTER PRICES - Has Toyota Lost Their Mind?
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- čas přidán 22. 04. 2024
- 2024 TRD PRO AND TRAILHUNTER PRICES - Has Toyota Lost Their Mind?
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I’m a Toyota guy but damn for these to be more than a ranger raptor is ridiculous
Agree. Toyota is digging their own hole here.
Ya, I'm just gonna enjoy my 3rd Gen Tacoma.
@@theartofpimpin and that 3rd gen will last for decades
Toyota didn’t lose their minds. The people buying them have.
Agree with that 100%
Just think of the people paying 70k for this truck. 😂
Clowns
Will be some that do. But I wont be one on them. My money is too valuable to me..lol
@@SamkoWorkShop I’ve seen the new Ram rebel coming to our dealership 67k. Toyota is like a luxury handbag.
@nordlandak6853 ram tried the high price thing too and it bit them in the azz. So glad to see them coming back to reality, even if it's happening slowly. Always loved ram. One of the highest quality trucks made in my opinion. Have a video coming later this week about my amazing ran 2500 I owned
Haha I knew you would do a video on this! Get them!!!😂😂😂
Yep, been waiting for these to be confirmed. But exactly what we expected! insane prices.
@@SamkoWorkShop $70k+ with dealership markup. Watch!
@@appleztooranges cali will have 20k mark ups for sure.
This is without “markups”. I bet the pro will be $70k territory
cali will have them going for 20k over msrp. with tax thats a 100K TRD Pro ..lol
Toyota has completely lost their minds while pricing themselves out of the midsize market imo !!
Agree 100%. Sweet trucks! But toyota is giving a big middle finger to its loyal followers.
I love the price!!! Keeps my 3rd gen value higher!!
It most definitely does. Wish I kept my 22 trd off road now. Would be worth a whole lot more
@@SamkoWorkShop gen3 prices with low mileage have gone up in my area.
@@shnerp yep driven by the price of the new 2024. Wish I would of kept my 22 tacoma. Would of got much more money for it now
Not really suckers and low interest rates keep your truck price higher.
@@jwill540 you sound like a jeep guy. Doesn’t matter I think the 4th gen is butt ugly anyways.
add $10k mark up might as well step up to tundra trd pro
Agree 100% These prices are 14k more than the 2023 trd pro...lol
What a bargain! I’ll take one of each!
And a lexus just as a bonus!
Those prices do not include taxes that’s another 5 or 6 grand Toyota made a bad move here
correct and average new vehicle load rate today is 8.5%. payment on this truck with zerodown for 5 years thats 1513.09 per month!
Hi, what do you think about the Canyon AT4X?
Love it except the white seats! Wish it didn't have white seats as an off roader. I'd stain all the white in a week😂
Toyota better watch it. Look at what is going on with RAM pickup's that are 60-90K. Super overpriced and now lots are jammed with them and dealers dropping deep discounts.
Yep. Looks like ram has learned, jeep is learning, and toyota is still crazy..lol
I feel like they're taking advantage of the consumer less truck for more money.
Agree 100%. Toyota is giving the middle finger to all its loyal buyers.
Part-time AWD in off-road taco. 🤣
In Japan, RAV4 was 25% more expensive than top-of-the-line Foreser with leather, heated seats etc.
Mind you, RAV4 in Jp has a CVT :)
Toyota's management lost their minds.
Yep crazy prices
That much coin for a truck made in Mexico is absurd!
14k more than an equivalent 2023...lol
and yet there are idiots who will pay that for these dispose a trucks.
yep! But to each their own. My job is just to educate. But I sure will not pay this much for a tacoma.
There’s a reason resale on these is so high. And Fords rust on a lot.
@charliemcawesome5012 there is no resale on a 24 tscoma yet. They just came out. Now I'm assuming you have a 23 or older taco. Now that is an amazing truck at an amazing price with amazing resell. The 24? I'm not holding my breath.
@@SamkoWorkShop check our carvana's offer on TFL's 2024 tacoma!!!!
@@billw8476 will do.
Lol i wouldnt pay 65k for a tundra. Let alone a taco
Agree 100%
Canceled my allocation, bought a pepper red raptor for 57.
Outstanding. And such an amazing truck!
They can ask what they want. But when they start sitting around they will eventually come back to reality. I got off the phone with a dealer who thinks he's going to get around 50k for a 23 Gladiator Rubicon. I stated to him I guess we will see where we are at in August.
Veey true. And yep some of these jeep dealers are still too proud and hoping someone will just bite and take em. A little research goes a long way to a good deal
Hello brother-yes Toyota has lost there minds, can you say Ford Ranger Raptor , GMC Canynon AT4 or Chevy colorado ZR2 thank God for capitolism. The Toyota Tacoma is no longer the only one on the Block!
Price a land cruiser first edt. $77k the base Lexus GX550 overtrail is less $68k if one could find a no opt car no markups
@@youtubecarspottersguide1 most are MSRP here in NH ,but 66K for a tacoma pro is plain stupid!!
Yep and love that ford and gm are keeping all the ranger and colorado trims reasonably priced in todays world. Including the bison, zr2, and raptor
Imagine paying $80,000 for a 4banger with turbos.
I can't, I wouldn't, I won't! 😂😂
Unless you need a sports truck, there are so many better buys for that kind of money
Agree 100
That’s messed up!!! Over $60k for a midsized truck!!?? And a new, completely redesigned one too!!?? I think they’ll still sell them though! Dudes will go into debt, just to be “one of the first and only people” to have one!
Yep crazy high price for what it is and how the competition beats it for 10k less
You would be better off buying 1 Bitcoin, seriously.
That is probably true. This trucknis not a smart buy in my opinion
Some bro’s will buy these.
Veey true
Toyota's lineup is now complete. But the prices are excessive. For me the TRD Off-Road Premium I-Force Max is the best of the bunch
I think the off road trim is the best buy as well. All the capability without the fluff or cost
@@SamkoWorkShop it will be interesting to see how the sales looks at the end of the year though. I’m sure if people stop buying there will be discounts
@@braalo07 I sure hope both of those things happen. Send toyota back the middle finger it's giving us and force them to come back to reality
@@SamkoWorkShop all the best I hope for such an outcome in the US, we are having the same here in our market but people keep buying lol
@braalo07 people will keep buying them here too. It's an ego thing in the USA. We call it keeping up with the joneses"
65k for a midsize truck is just ridiculous
Agree 100%.
Everything is so high in the truck market I'm not even sure this is really that far out of line. Especially for a hybrid.
People were paying in the 50s for well optioned Tacoma and 4runner before. So this price really isn't far off. It's the entire truck market suddenly in the last decade everyone decided to go buy trucks
Trucks make up 70 something percent of vehicles sold last year. They sure are in demand. But 65k for a midsize with a 4 cylinder, no front locker, and nothing special when there are better equipped trucks that are mire capable for 10-20k less. Most people want midsize for off road. And as an off road truck these both are equivalent to a 29k trailboss or a 42k ford fx4 ranger. They are no where near a raptor or a zr2 let alone a bison or at4x aev. All of witch are cheaper.
So the 4Runner TRD is gonna be 70k?
Probably for the trd pro. We don't know yet. But if toyota keeps doing this crap I would not be surprised if it 120k😂
could consider a bit, if it has v6 i-force max system inside with this stupid msrp. But I'll choose 1000% Ranger Raptor
I'd take the raptor over these all day everyday as well
Someone doesn't know it yet, but they're gonna pay close to six figures for a new toyota tacoma 😆. What a time to be alive
In Cali with taxes I bet your right
Fanboys will still rationalize and justify this.
Yes. And they will be chiming in on here tonight when they yet out of work and get on yourube. They will be telling me how it's a toyota so it's still worth it, etc.
So true! 😂
that’s absolutely absurd. Toyota has really made me upset with this one. I really really wanted the Trailhunter
The truck sure has potential and I like what they did with it. But it needed a front locker, 35s and to be 10k cheaper and the ability to use the rear locker in 4 high.
Toyota has absolutely lost their mind, and those prices confirm it. 4cyl trucks at over 60k!! ridiculous
Agree 100%. Again, example of toyotas big middle finger to it's loyal followers!
price a land cruiser first edt
@@youtubecarspottersguide1 Yep those are insane too!
Prices are outrageous for these midsize trucks 🤦🏻♂️
Agree
lol! Toyota is tripping on these bullshit prices!
65,000 for a Fing midsize truck!! Hahaha
I would take the Ranger raptor or the zr2
Agree 100%
I don’t think these prices are legit. TRD Pro for $65k is what I expected but for Trailhunter I expected $5k more around $70k. For same reasons that you mentioned. ARB and OME parts are not cheap.
Saw these prices on toyota docs. That another yourube channel had
Thanks for the video. Hope you and the family are well. I watched a video with Tacoma beast his friend Has the Toyota four-cylinder 2024 turbo charged put 35 inch tires on it he said it’s full boost to keep speed on the freeway turbo running super hot personally I think that truck a joke that’s why I bought a jeep🤣🙏🫡
Hope you and yours are well also. I saw that video. Confirmed my suspicions. I bet the turbo doesn't make it 100k miles being used as a truck off road and especially with 35s.
Thank you all is well yeah you’re probably right hundred thousand miles you’ll need new turbos Toyota had liability going for it now they’re not gonna have that
@dominica2765 I see toyota is putting a bigger warranty on the hybrid system to 100k, would be nice to see manufacturers do that to the turbos too. Would instill more confidence.
Pricing & build is live now. $62.9k TH & $63.9k for the Pro. Still too damn much.
Ooh, thank you for letting me know it's live. I do want to build one and do some playing just for kicks and giggles.
I drive a 22 TRD off road and I’ll keep it until The New TRD pro drops to $50k
Glad that 22 is built to last decades😂😂
@@SamkoWorkShop I’m not gonna lie I’m pissed Toyota is taking advantage of its loyal fan base combined with the stupid stealerships and they lost a customer with me unless they price correct themselves
@MrCovert23 agree 100% toyota builds a fine truck but they make it hard for anyone to like them as a company today
They are not going to drop the prices on a TRD Pro to $50k. Sorry to say that but it’s not going to happen. If it would it would mean that we as a country maybe humanity in general are in deep $hit and then our last concern will be the TRD Pro prices.
@@is6566 very true
I'm going to get ZR2 just way to much money for mid size truck
Zr2 is An amazing truck and priced well in today's world.
Who would have thought we would be at 65k for a Mexican assembled 4 cylinder?
😂😂😂 that is a very solid point. So I'm assuming the trailhunter 4 runner will be 75k msrp!
@@SamkoWorkShop the Toyota fanboys will eat em right up. As soon as they are paid off they will get to pay for new turbos!
@WallyHunter1875 😂😂😂 probably right.
Is that Zimbabwe dollars?? That can't be right.
😂😂
I'm not paying that kind of money, for any vehicle! Especially, when manufacturers are shoving these prices at us. While the quality of these vehicle's is criminal!! They can sit and rot, let the dealers pay massive floor plan costs, to store them on their lots!
Agree 100%. Think dealers only get 60 days of Floorplan pay before it gets very expensive to keep a none selling vehicle.
Many people don't realize a car dealer is really a real estate agent
Tacoma TRD Pro is absolutely more handsome and has more features than Ranger Raptor, but too expensive. Don’t buy them. Let them sit in their lot collecting dusts.
Agree on the let them sit part and too expensive. But I like the extra features the raptor has that the trd doesn't. But that's all irrelevant as the price of the trd pro just fails miserably.
Toyota completely miscalculated how we would respond to the new Tacoma. It’s cheaply built - which CZcamsrs are now pointing out as they own & drive them - and there’s no way these things will last like the gen3s. No thank you!!
Agree 100%
Hahahahahahaha I paid that for a 3/4 ton 5 times the truck.
Yep I can build and buy a 24 f250 tremor for less than that! Toyota flipped their lid!
Toyota didn’t anticipate Biden driving the economy into the ground this far! 🚽
Great point. I don't get political on here myself, but agree toyota may not of expected such high interest rates and such inflation.
@@SamkoWorkShop Exactly
Valid point. On the other hand they could pivot any time in the last few months and change the price before announcing it. I still feel these are not legit prices because the Trailhunter should be higher than the Pro.
@is6566 that is a very solid point as well. They had plenty of time to adjust prices.
@is6566 These are the confirmed prices. Honestly it's cheaper then what I thought it was going to be and I've seen a lot of people saying it was going to be over 70k.
Toyota executives are smoking glass lol. 65k min MSRP + stealership addons + markups ($2-10k) + APR% today..
All for what, a Mexican built truck that's a 4cyl. with a Turbo that's loaded with gadgets. Good joke.
Pricing is everything. If the newest generation of Tacoma was a V6 NA, built in Japan and had more options to remove electronics it still would be too much even at 65K. Today we're paying the price of a 3/4T truck pre-pandemic and what we get is a 1/4T truck. Don't believe me? Look it up yourself, I used car.usanews 'Best 2019 Full Size Pickup Trucks' and looked at their pricing.
When you factor in inflation, cost of living increase, MSRP increase, markups, taxes, increased APR what exactly are you getting in return?
For Tacoma's in 2023 we went from a starting MSRP of:
SR 2023: $30,095 vs 2024: $32,995 | $2,900 increase or 9.63615%
SR5 2023: $31,885 vs 2024: $37,695 | $5,810 increase or 18.2217%
TRD Sport 2023: $37,005 vs 2024: $40,895 | $3,890 increase or 10.5121%
TRD Off Road 2023: $38,285 vs 2024: $43,295 | $5,010 increase or 13.0861%
Limited 2023: $42,520 vs 2024: $53,595 | $11,075 increase or 26.0466%
TRD Pro 2023: $49,530 vs 2024: $65,395 | $15,865 increase or 32.0311% (lol)
Here's the pricing before the pandemic:
SR 2019: $26,970 vs 2024: $32,995 | $6,025 increase or 22.3396%
SR5 2019: $28,745 vs 2024: $37,695 | $8,950 increase or 31.1358%
TRD Sport 2019: $33,665 vs 2024: $40,895 | $7,230 increase or 21.4763%
TRD Off Road 2019: $34,920 vs 2024: $43,295 | $8,375 increase or 23.9834%
Limited 2019: $38,910 vs 2024: $53,595 | $14,685 increase or 37.7409%
TRD Pro 2019: $44,080 vs 2024: $65,395 | $21,315 increase or 48.3553% (lmao)
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A single dollar in 2019 is worth $1.22 today. Did your wages increase 22%? Did your salary increase enough to accommodate what I said before; inflation, cost of living increase, MSRP increase, markups, taxes, increased APR?
Toyota, you're asking for way too much. 32% increase from a 23 to 24 TRD Pro, really or 48.35% increase compared to a 2019 vs 2024. I don't know about you but do you feel you're getting 32% more out of your truck from the prior year, 32% more reliability, performance or fuel savings? Because lets face it this is why they're going down the 4cyl route + Turbo is to appease the EPA.
Even if you take into account the most modest iteration, SR. From 23 to 24, there was a 9.63% increase in MSRP or 22.33% when comparing to a 2019.
We're simply just talking MSRP too, not to mention the markups that dealerships are charging, anywhere from $1,500 to $10,000+. On top of that, they moved their manufacturing down to Mexico to pay workers pennies on the dollar compared to the States and get to reduce costs of not having to manufacture V6's. Simply ridiculous. The country is broke man, people don't have money anymore. Before you could argue if people were living beyond their means and a lot were but now we aren't even giving an option of overspending beyond our means, the car markets simply dictate that right out the gate. I will drive my paid off Toyota into the ground before I give these vultures another dollar.
Pretty crazy isn't it
Toyota priced these in the same range as the new Ram RHO! The ram is far superior in every way. Basically, it's a TRX with 200 less hp and toyota thinks their tacomas are worth just as much? Toyota only cares about screwing their customers. Ill never buy any of their cars. I dont care about their reliability. Reliability doesnt really matter as much if you only keep a vehicle 5 or 6 years and trade it for a new one.
Great points
I'll gladly keep my 2023 taco trd pro now we know the ridiculousness on the pricing with ALL of the trims..This makes me sick and people are still gonna pay these stupid prices that will just enable Toyota to keep over pricing everything. That ZR2 is already looking mighty fine for 20k less and better than a trail hunter. Ive been loyal to Toyota for yrs but we're gonna be breaking up real soon because of this greedy bs.
100% understand that. It's a shame toyota is giving the big middle finger to all of us
Don't forget 1215lb payload 🤡🤣
I get that in the trd pro as its a soft suspension desert runner. But the trialhunter is designed to carry weight as an overlander with roof top tents, fridges, gear etc. that payload sucks if thats whats on the TH.
They even told us 1700lbs payload back a few months ago. Man, what happened.
Yeah people will buy these Toyotas. It is getting out of the price range as your average toyota Tacoma buyers. Yet they will sell the pro and trail hunter.
Im excited to see if the trd pro or trailhunter actually do sell. Can buy alot of vehicle for those prices.
@@SamkoWorkShopyeah I would be excited to see them on the road but at that price bracket what other manufacturers could you entertain especially if mark up takes them into 70-80000.
@@kendramckenna7312 Yep. I could buy a truck with front and rear lockers and way more capability in every single catagory of capability (payload, tow, offroad, etc) in any size truck. Midsize, full size or hd truck for less than that.
Apparently the US market is the lowest profit for Toyota. My theory is they intentionally trying to price themselves out of the use market and leave maybe a couple of models just to have a presence. Toyota makes way better vehicles and way better profit in different parts of the world.
They sure do.hylux, real land cruiser, the new land cruiser in a diesel, etc. Toyota usa sucks now
Yup they still make that classic Land Cruiser with lever style AC controls for the Middle East. Why we can’t get that in the US is beyond me
Americans will still purchase the truck, despite all of these videos. They’ll will get a HELOC on their homes to finance these trucks. They don’t care what these trucks cost. In fact, Toyota screwed up! They should’ve put these trucks at $80k, because the Toyota followers hold the TRD product up to the prices of Ford Raptor and RAM TRX lineups. People have lost their minds, and there are millions of “Lost Their Minds People”. LTMP.🤦🏻♂️
I sure hope people wise up and see the hand toyota is playing
F dat
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