Virtual Retail Experience at Touchpoint Packaging | Esko drupa 2024 Highlights

Discover how innovative packaging adds value for brand owners with Esko Store Visualizer software’s virtual store. Attendees immersed themselves in a virtual retail space through VR goggles, exploring digitally showcased physical packs at Touchpoint Packaging. Additionally, brand owners were offered a suite of tools, including 3D virtual packaging.
Michelle Henry, Sales Manager for Brands EMEA, shared insights regarding end-to-end packaging solutions and how brands like Coke and Mars benefit from WebCenter at the Innovation Lab.
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