Google Ads Negative Keywords: The RIGHT Way to Find and Add Negatives | Step-by-Step Tutorial
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- čas přidán 30. 07. 2024
- In this video I show you step-by-step how to find and add negative keywords in Google Ads.
00:00 Intro 👋
00:51 What are negative keywords
01:39 Types of negative keywords
02:23 Using SQR to find negative keywords
04:28 Using keyword planner tool to find negative keywords
06:31 Why add competitors terms as negatives?
08:33 Using N-gram script to find negative keywords
10:26 Paid tools to find negative keywords
11:30 How to add negative keywords
14:48 Negative keyword match types
20:43 Negative keyword mistakes to avoid
24:48 How to add negative keyword list
25:16 Outro ✌️
🎥 Google Ads Keyword Research Step-by-Step Tutorial: • Google Ads Keyword Res...
🎥 How I (Legally) Stole $118k+ From My Top Competitor With This Google Ads Strategy : • How I (Legally) Stole ...
🎥 The NEW Way Google Ads Keyword Match Types Work: • The NEW Way Google Ads...
📝 Google Ads Negative Keyword Support Page: support.google.com/google-ads...
📝 N-gram Script: nilsrooijmans.com/updated-goo...
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![How to Use Google Ads Keyword Planner Tool [2024 Tutorial]](http://i.ytimg.com/vi/uWacIW3swCI/mqdefault.jpg)
This is the best video by far I have seen on Negative keywords, you made all the concepts really clear.
Thank you!
Thanks! Very informative 😊❤
Thank you so much for your clear explanation!
Glad it was helpful!
WOW. Thank you.
You bet!
The absolute best tutorial on negative keyword list. Can you do a video on performance max?For search campaigns for service Businesses thanks
We're still testing PMax for lead gen and local service - I still don't like the results since most of it is junk and we still get better quality from standard search. However, once I feel confident in a strategy that produces quality leads for local service from PMax I'll make a video on it.
most concise info heard
Thanks!
Thank you
You're welcome
What would be the best approach for handling negative keywords with your setup, if you had up to several campaigns with ads in different languages? For example, if you had campaigns in English running in the US, while others ran in German in Germany, how would you structure and handle your negative keyword lists?
I would just create specific language neg lists. For example, if I had a Universal English negative keyword list then I would also have a Universal German negative keyword list.
What are you doing for single word negatives? Is broad or phase better for that? For Example, Industry: moving company. Negative phase: car transport. (We never move cars or want to fire ads for anything car related) should I broad or phase match “cars”? In your video at 18:53 why not just add “wash” instead of the phase “how to wash” or “price to wash”? Wouldn’t blocking “wash” be more effective to negate?
For single keywords match type doesn't matter they will behave the same. You're correct, in this case adding "wash" instead of "how to wash" would have been more effective.
But when you add negative key words from your search term report day to day, you can only add it once, as either broad phrase or exact. Do you have to add each keyword in TWICE, both as exact so it's removed from the report, then as the second match type that suits it the most?
If you want to show it as removed from search term report then yes you would have to add it as exact and then also add as phrase or broad for the efficiency.
what is difference between brand terms and competitors?
Brand = your company name
Competitor = your competitor names
For example, Grow My Ads is our Brand term and any other Google Ads agency would be competitor terms.
i am selling mattress. i added keyword as mattress and I added the negative keyword with competitor name . for example competitor name - sleepezzz mattress. Does it will affect my added keyword quality. I talk with google ads expert the said that it will effect so only add sleepezzz. if you add sleepezzz mattress then your mattress keyword will not work. Is google right about this?
Just add "sleepezzz" as a negative keyword in this case. Adding "sleepezzz mattress" as a negative won't hurt you but it is more efficient to just add "sleepezzz"
Your easier to listen to then Ed Leake just saying lol
I don't know...Ed has that smooth UK accent.
Thanks! Very informative 😊❤
Glad it was helpful!