Apple just killed Meta - Marketing Expert's Opinion
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- čas přidán 27. 06. 2024
- Apple Vision Pro is Apple's first VR/AR headset. It's poised to transform the Mixed Reality Industry and in this video, I give you my opinion on whether they positioned it right from a marketing perspective.
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Meta killed Meta
Truth
While I understand what you're saying... Meta will still be selling more Quest 3s than any other headset this year.
@@obsidian1710 yes but that’s more of a gaming headset than anything else. That’s it’s focus even though it’s a mixed reality set. They themselves would need to come out with a Quest Pro 2 or something with much higher specs to come close to Apple experience.
@@Aggie4life77 Yeah... I know. It's a silly comparison, I didn't make it. I was responding to the comment, and video title, that did.
@@obsidian1710 maybe. I think a LOT of people bought a Quest 2 cuz people saw a $299 sticker price for VR & wanted to try it, and most of them didn't hook it to a PC, and got poor graphics because of it, which is my theory on why 18 million Quest owners aren't using their headset and only 2 million are. The Quest 3 comes along at $500, might make Meta #2 in the industry behind Sony, which has a massive head start with 600,000 headsets sold in just 6 weeks. They're def at 1 million + by now, and that's with a soft launch. Sony has plans for exclusive content as well as more bundles with box art like the horizon bundle, I'm positive of it. They had a Doom bundle, a skyrim bundle, a Gran Turismo bundle, an iron man bundle, and theybsold 5 million headsets to an audience of only 118 million PS4 owners. Now Playstation VR has a base, plus curious new buyers & I think once Aliens & Low Fi drop things will heat up. No its not enough but I'm certain other games are in development for the coming years. A slow steady trickle is better then a massive dump of crap games and adds up over time. I also think Bigscreen will do well with the Beyond, especially since they're financing it at $32 a month for 36 months, and looks more compact then Ready Player One goggles
I've seen some people who used the Vision talking, nobody mentioned anything about flickering. They said the experience is exactly like the promotional videos.
I hope it’s true!
This is the first generation. Imagine 3 generations from now.
I know. If all they did is make it cheaper year on year, this would still be a killer device with 2024 specs in 2030. I remember someone complaining about features missing from the iPhone 1 and said it's an awesome device and it's the worst iPhone Apple will ever make.
About the 3D recording… what if Apple is planning on making future iPhones with the ability to record in 3D? That would solve all the awkwardness. You could record on your iPhone and the footage could be transferred to your headset. The iPhone could easily have two cameras at eye-length apart, and use a LiDAR sensor.
Yep. What I said too
no you cant record 3d with iPhone the same way as with the Vision 3d cause cameras must be at at eye distance , iphone with such setup would look way ugly , basically you need to camers at far ends of an iphone and you can shoot only horizontally))
@@fisherflush You obviously didn’t read my full comment. At the end of my comment I explain how the iPhone could have two cameras at eye distance away. And no, they aren’t that far away. Put your phone up to your eyes and it wouldn’t be that far apart. That’s your subjective opinion that it would be ugly. Basically everything you’ve just said is wrong.
Also, you could just record without actually putting the headset on your head… I can’t believe no one has mentioned this.
The whole point of having the 3d on the vison pro is to see it with ur eyes where it puts up back in the memory like ur still there. And it’s just the start of this new technology and of course right now it seems weird that no one will be walking around daily with this thing but guarantee it will be the normal in a few years and you’ll see everybody wearing them
Meta is in its 3rd Stage of its vision come the launch & sale of the Quest 3 .
Apple on the other hand has been acquiring engineers , IP , Companies & making patents since 2015 for its own project .
Meta kills its own perception its own vision a little bit at a time but then grabs random handfuls back !
Apple is Apple , Elegant & Premium . Meta is Meta .
Yet the apple vision is a heartbreaking vomit inducing 96hz VR at 96hz is nauseating that's why people get sick from VR
@@ahhcmon9604 it’s not Vr is AR so is really hard to get nausea from the Apple one cause it’s like having nothing on
@@ahhcmon9604 afaik there has been a study that showed 90hz is the threshold below which vr becomes nauseating, so maybe it's enough. Probably varies by individual. Are you speaking from experience?
@@gamers-xh3uc This doesn't make any sense.. Your eyes/brain don't care about the difference between AR and VR. You are still seeing the world in 90hz
lmao at premium.
Vision Pro looks like the nailed it, it’s nothing like the existing (toys) this is serious for leisure and productivity. I’m getting one, I’ve never ever seen a version 1 product be so amazing before, not even the iPhone, not the iPod, not even the mac
The AR videos in the Apple demo were recorded using the cameras on the Vision Pro headset. The pass through video is actually that good.
Is there any VR capabilities or is it just advanced AR?
@@ConservativeJuggaloPodcast The dial at the top of the headset changes it from augmented reality to full virtual reality. So yes, depending on how you define VR.
@@ConservativeJuggaloPodcast it’s mixed reality so it does both and you choose how immersive it is by sliding the dial on the headset, similar to an Apple Watch. Worth watching a 5 minute intro video on it. As a PSVR owner I can honestly say that this is totally next level. Nothing like this has ever been achieved before, the pass through AR video quality is nuts.
People who used it said the promotional videos were exactly how it is to use. A lot of times products like this have exaggerated or ‘perfected’ fake usages of the software in the ads, but apparently everything you saw in the ad was exactly what the headset does.
@@aeontars where did they confirm this? I don’t think that it was anywhere in the presentation.
12:20 I don’t think filming with the vision pro isn’t really more awkward that the uncle with the huge VHS camera back then… or even the people with their arms in front of their face with their phones. We got used to that but is still unnatural if you think about it. While someone just walking around recording what they watch is closer to something normal.
It's what I keep saying too plus this is so much better BC the person behind the camera doesn't have to think about filming and miss out on the experience. They can just participate as usual while the headset does all the filming for them
@@TheDaniela3112 yeah. Currently I have the intention of recording the familiar events but recording with the iPhone takes me out of the experience a bit so I always hesitate. First Vision pro models will still have the awkward experience of taking out & putting the visor so to start filming but it’s a step closer to just enjoy life while also recording it seamlessly.
Apple just made VR, AR, MR mainstream, that will help Meta, because they are aiming at different price markets.
Yo mean "mainstream" inside the Apple fanbase?
@@JorgTheElderYeah just like Apple didn’t make personal computing mainstream with a $7000 computer decades ago lol
@@JorgTheElderthey're making the idea mainstream, and having the first gen that expensive will make the second gen look like a steal at 1k
@@JorgTheElder In every few families there will be a first uncle who is an early adapter buying it. It used to be like that with audio, photo and film equipment, with computers, sports gear, bikes and motorbikes, etc. From there on cheaper products will be developed and those become mainsteam.
They just made everybody aware of their product. That alone doesn't make it mainstream. Everybody is aware of the meta verse, but it isn't mainstream.
Interesting that all the Meta promos are simulated and Apples are the real deal
And who’s coming up with this Apple is killing Meta, who is behind that
Like me not a lot of people have $3499 this is more for business. I'll stick with meta quest for $299 or meta quest 3 for $499
really nice analysis. I remember many (many many) years ago (I think I saw them in a CompUSA), that Sony had a virtual monitor product that they sold that were effectively a pair of glasses. I don't remember the price, but they were out of my price range at the time, but i loved the concept.
That was a very good analysis. Please do more VR stuff as the space matures. Thanks.
As a quest pro user, I think Meta can improve a lot of features by software. I hope Meta put more effort for productivity with Pro.
Me too
I also own a pro , I think Apple have given mark Z a lesson , software partners and developers must improve or the pro is doomed
@@Chis56 yeah they should utilize features unique to Pro such as eye tracking!
Yes but Meta just laid most of their Metaverse and AR/VR people off. This is what happens when you put the Accountants in charge of the company! Anyone that knows anything about technology knows that Apple was going to come in with their A game! And Apple has not had any layoffs for this reason!
@Create The Imaginable BULL! They're not firing they're recycling. For every person they fire they hire or another 1 or 2. They're just getting rid of the easily offended people who don't work.
You mentioned it in the video, but I’m sure that 3D photos will be a feature of the new iPhone coming this fall (although I hope it’s a software upgrade for older phones too).
If you can take photos/video with your phone as you always have, but then have a more immersive playback experience through the Vision Pro that is a killer app!
You can’t get this kind of photo/video from any existing phone without a bit of software fakery that won’t look very good. The cameras need to be physically spaced about as far apart as your eyes. Future phone maybe.
@@Rokmononov I'm surprised Pete did not appreciate, or at least address, the fact that you require stereo cameras spaced approx eye-width apart to get real 3d depth in the video. With a phone that would put a camera at the top and bottom of the phone. Is that likely? Of course they could allow you to shoot with the headset when it's not on your face but then you won't see what you're shooting. I think that's unlikely too. Yes, there were Google glass issues but I think the idea is that you're not filming strangers, which is where that became a problem. When filming friends and family it's not so different from using an old VHS camera right up in your face?
Before the Vision Pro debut by Apple, I was asking myself why would anybody want this thing, it will never fly. But then Apple show their vision of spatial computing and now you’ve completed the last mile of solidifying the use cases of the function for such a device. Great work. Better than lots of tech pundits.
I'm so confused??? Is the need for multiple monitors really a thing??? You're telling me video games that everyone I know has is more niche than the need for multiple monitors???? Also I like to watch movies with people.....I must be in bizaro world
I am skeptical. Having used VR and AR before I feel they take too much effort and are fatiguing to use. I have/can sit at a computer or on a couch Infront of a TV for 14 hours with little to no breaks. That is out of the question to do with a headset on.
With advancing tech it's becoming less fatiguing. Take a look at Bigscreen Beyond for example. And it's not just size, the lenses are getting better
The reason people aren't using VR device for productivity is not because they have a small space. The reason why people aren't watching movies on VR devices it not because the app flickers. It's because people genuinely don't like having a heavy headset on their heads for a longer period of time. Why would I go through the pain of charging my headset to do a zoom call when I have a 4K curved monitor? VR games have some of the most stickiest experiences yet most of the Quest devices out there are collecting dust. All the things you've mentions that are good about Vision Pro are things that theoretically sounds good. When people are actually given a choice to work in their headsets for a long period of time or watch a movie, people don't choose to do it. Until the form factor reaches to a level of glasses, this will not be a mass adopted product.
Imagine how ergonomics will improve when you don’t have to position a desk and monitor to specific heights. One can sit in a comfortable chair, assume a good posture (as you wish), and that’s it!
Sitting in a chair with a keyboard on your lap is not quite a good posture. Desks haven't developed to be the working place of choice for a reason. Just try a wireless keyboard and plug it to your tv and try to work on the sofa. imo it's horrible.
$3500 Before tax and before being forced to buy extended battery pack likely over $4k. Also only hand movements and no controllers limit use cases IMHO. Let alone comparisons should be with quest 3.
For me the selling point was when they told me it can record 3d videos and later we can re-live the situation by watching the clip, just like in the movie Winter Soldier when Tony Stark made B.A.R.F.
The great innovation for me will be seeing a useful VR device from a company that I actually trust.
The reason the we will ALWAYS be limited to our 13" 15" over even 20 plus inch monitor ..when it comes to watching movies, is because someone else can watch the movie with us and we can interact with them flawlessly.
but what if that other person you want to watch with lives in New York, and you live in San Francisco? Then watching together in virtual reality is a solution. Or if you want to watch with a group of people, all scattered all over the world, together in real time - either zoom or virtual reality. If you are physically together then of course reality > virtual. But if you are not physically together then virtual > reality.
Thanks for sharing your thoughts on this! Super insightful. Wonder how this will change the workplace multi-monitor experience.
Me too!
I really like the points you made. I only disagree with the the usability of the 3D video capture. Although it may look weird to some if people are using it to record, content creators will create specific use cases in which how they look doesn’t matter because it’s for the shot. And once people get used to seeing others wear the headset it won’t be as awkward to wear in public or record a moment with them. Using your phone still puts you behind a screen and is limited in 3D video capture ability
This will not kill Met per se, it will in invigorate the whole field in the short run, as Apple has set the bar for function and quality. Your analysis is spot on. Meta still has a challenge. Apple doesn’t care whose content, just use their platform. Meta cares less about platform, as long as it keeps you INSIDE Meta. Meta is about productivity only as long as your use the “FaceBook” of VR. That seems unlikely, and why Meta is pushing the “Metaverse.” They NEED that space. To sell ads there. That’s why I think they will fail, Meta is mainly about Meta. Itself.
I think you nailed it. Multiple screens for productivity and video ( movie consumption) will be the key uses. Apple is very good at integrating their devices so I can see these 2 uses working very well. One big issue will be the weight of the device. You will be feeling discomfort from the device unless they can make it lighter. Also, prices will have to come down to get wide spread adoption.
Devices on Amazon do this now lol for $99 quest does the same thing now for 7 times less. There was nothing revelatory with their announcement. Even the eyes front thing was taken from meta in 2021.
@@HermanCulprit Average VR users I talk to seem to feel incredibly disappointed with what apple will be releasing for said price. You can buy a quest 3 and a PCVR ready PC (maybe 2 sets if your smart) for apple visions asking price!
I think JD nailed it, yet I see what I think are wild comments about apple killing “Meta”…. I play with a my kids, so splurging on multiple headsets gets expensive. I could buy 7 Quest 3’s for the price of one apple vision, which one sounds more likely to “get wide spread adoption”. We don’t say the M word in my house (it hurt to type it) LONG LIVE JOHN CARMACK!
Remember that the cost of an Apple II when introduced was $1700 which in today’s dollars was about $7500! The Apple II was over twice the cost of the Vision Pro. The question isn’t, “Why does it cost so much?” but rather, “How are they able to sell all of that high tech gear so inexpensively?”
That is what I said when I saw the introduction of this device. Meta Quest 2, 3 or whatever are obsolete. Vision Pro offers so much more and is so much more.
I think Meta could still benefit from this situation. Because if Vision Pro and Vision (non-Pro) are successful, many other people who can't pay as much may end up buying the much cheaper meta solution. Not because it's good, but because it's more than nothing.
They will probably also copy the UI and UX, like when the iPhone came out suddenly all touch devices had similar scrolling and all multi touch devices got stuff like pinch to zoom. So they will definitely benefit from the eye tracking and pinching approach for navigation.
czcams.com/video/6IhoL0JeVL4/video.html
Unless many companies even Apple Pay offers 5-year plan to pay it and others wait for 2nd hand. Buying Meta would be a waste of money then like many cheaper purchases is actually more expensive due to many negatives
Thanks for comparing with Meta's Quest Pro -- as many clips of it that are available, good to have the perspective of an actual user, and I was curious what the UX is actually like, but with Horizon World being still very rudimentary, a fully VR world just doesn't seem appealing that you'd want to be in there for long. Apple's device is definitely aimed towards the developers and early adopters, and especially if it sounds like it's one of the more complex devices ever made, it's a good walk-before-run with supply chain. I think I'm most impressed with the software leaps the Vision Pro seems to make with things like having multiple windows open, but set amongst furniture in a very thoughtful way. Also the fading in and out of people and immersive environments -- also well thought out rather than being jarring. All of the incremental parts and pieces of hardware have been used on previous devices -- I'm sure the years of LiDar helped this device, the years of camera improvements and example like Desk View using Continuity Camera all lent itself to the headset. It'll be interesting to see where this goes, and how quickly they can miniaturize the tech to get them down to looking like regular glasses. I hope the iPhone gets the ability to take the 3D videos, but not sure how many cameras on the Vision Pro (spacing, etc.) are needed to create that effect. It would be an amazing experience if movies or TV shows on Apple TV+ incorporated that tech to encourage adoption of the devices (eventually).
Color pass through in quest 3 with color cameras is what should be compared with not quest pro's which was bad.
Excellent explanation, thanks. I am no expert but got a sense that this is the beginning of a major shift in computing, like the iphone.
I didn’t even know Facebook had a VR headset 🤷♀️
There was no use case where they recorded an “event”. Every demo was demonstrated in the home. It’s not meant to be outside. It’s only to record when you don’t have your phone by you and you can quickly capture a moment
What are talking about…more people will buy quest 3 now…the only untethered vr headset
It’s 100% dependent on the developers. Right now I can’t see myself using VR/XR/AR headsets for anything other than gaming. Nothing in Apple’s presentation convinced me that I’d use it for anything else outside a few minutes of novelty.
Whether I’d want to watch a full 2 hour movie with it or spend hours with it on for productivity all comes down to comfort. I’ve heard people say it’s a bit heavy but I guess we’ll see.
Many good points but as a veteran in VR I find the presentation biased and based on your personal experience - and VR is very personal. Try to make your points without trashing the competition. Meta is commendable because they are sticking to their guns with a long term plan, and recognize this will take time. VR goes far beyond TV and typing in that vision, which your average person may not realise, nor your average stockholder. I do think Apple is making a huge contribution to public awareness. Not the market leader in ergonomics, though, far from it. Try Beyond in your next review and see if you will need to revise some of these claims :)
I seem to remember that when the iPhone came out with decent cameras, people were saying who’s going to hold a phone up at a party instead of just chatting with people LOL
I just found your channel and I'm so glad I did! Keep up the good work 💪
I don’t think that 3D image/video is possible with a smartphone though. The vision Pro achieves this because it has multiple cameras that are far apart from each other, which is required to create the 3D effect because they are literally separate videos taken from different angles. Even if you put two cameras at the top and bottom of a smartphone sized device I’m not sure if that distance apart is enough for the 3D effect to be good, and also that smartphone is going to look ridiculous.
I think the reason we don’t think someone recording with a smartphone is weird is because we are used to it. I still remember around the 90s it was still kind of weird to record with a cam-recorder and not many people did it. But we eventually got used to it and now most people will record something with their phone.
I agree but also disagree in one area. When people discover the benefits of filming and taking photos in 3D with the Vision Pro, they will very quickly adapt to this new way of recording. Besides that I think you are right in your predictions. Great video!
I think what you’ll have is that a cameraman will wear it at big life events like a wedding. So it won’t be the guests recording this, it’ll be the videographer.
I want to see movies that blends 3D Stereo and Volumetric video scenes in the future ! :)
I used to work with 2 monitors, its not that much space you can fit 2 on any normal sized desk
'It will help me be much more productive' How exactly? By opening more windows? I'm already pretty productive on my Mac... What exactly would you want to do on the vision Pro that you cannot already do with a multi monitor setup?
Frequent Flyers will love it....I see Business Class seating with Vision Pro-compatible power receptacles coming to major Airlines pretty soon after launch....then eventually to all seating. Carriers will love quiet drones mesmerized .... watching who knows what.....
Actually they have not killed Meta, they empowered it tremendously!
But that's completely dependent on what META's response will be from here. There are a lot of players out there, and, in comparison, now we know that META's product just sucks in every single category imaginable.
Exactly. Meta has the tools. So its about if they can coordinate a response. Do they just focus on gaming with quest 2/3. Do they focus on improving Quest pro now to have something similar to apple before vision pro? Or do they kill quest pro and release an improvement later than apples device?
Definitely two ways to think about it (benefited or killed) but it also reflects on people's unrealistic expectations of Apple. Meta's effort launched at $1500 and yet people still expected Apple to launch at the same price, despite the the tech being leagues apart. Apple's raw parts came to $1500 alone, and that's not including R&D, manufacturing, support, services, profit margin. Admittedly it was disappointing that Apple couldn't hit a $2500 to $3000 price point.
Why shouldn't VR glasses also be used as a camera? It used to be quite normal to hold a camera or video camera in front of your eyes to take photos or films. Just because today it is enough for most people to take photos with their smartphone's snap box, that might be an unfamiliar thought today. I'm looking forward to briefly putting on the Apple Vision Pro to take photos of a celebration in 3D! By the way, no different than with the 3D camera that I have had for 12 years...
I'm wondering if Meta will drop the price of Quest 2 after this showcase. They already dropped it back to 299 & $349 for the 256gb. Not sure why the storage is so low...
Quest 3 needs a SD card slot. It makes no sense for Meta to not want people to have the most storage as possible. More storage space= more games people will buy. I myself have a 128GB Quest2 and I already run out of space. And now I have been a lot more selective in what games to buy.
Apple aint killing shit at $4000 for a vr set w a ps vita menu
Depends how they get the comfort and fit. When watching things on my VR headset, I get fatigued because of the weight and my brow area sweaty and my cheeks sore. And the Vision Pro looks heavy.
True. It has vents, but let’s see how well it works
It is heavy, it's metal & glass. I'm sure the non pro Apple Vision will be made from plastic
@@ConservativeJuggaloPodcastt’s aluminum which is actually a smart choice. You can disperse more heat and it’s very light weight. The glass may be a bit heavier, but I think a good bit of it probably comes from the heat sink and internal components. I doubt they will ever use plastic.
Maybe i'm unusual but I like watching movies on the quest 2 and don't get eye strain. Don't do it everyday but when i want to watch 3d content it's pretty good. I'm sure the vision pro will blow that experience away.
Awesome for producitivy, but there is still room for the Meta for gaming which I use daily for that.
I like your positive thinking…but one challenge could be the refresh rate of the micro LED lenses…usually new lenses come with low refresh rates like 72hz….maybe why no games were demoed, only videos which can use a refresh rate of only 30fps…if they can get upgraded lenses to 120hz we can be relieved of that problem which may see a lot of complaints and maybe returns due to low refresh rates on the lenses and motion sickness
Reviews say they experienced 120Hz on the vision pro, it would make no sense why a $3500 pro product from Apple at this time wouldn’t if you think about it
Going high end on performance and replicating the outside world perfectly with very low latence is what will allow you keep the headset on (you can find your popcorn while watching movies, and see your keyboard when working). They minimized the need to take the glasses off also with the knob and also showing your eyes to outsiders. The genius was starting the design with how to solve those problems and going to war with them at the expense of a short battery life, which is smart because technology improvements will eventully solve this, not to mention aftermarket battery drums.
you don't need to see your keyboard when working... except if you never learnt how to use it properly
5:56
But people with a small apartment don't have the money for an Apple Vision, now do they ? X D
It’s a good point, that the next thing in the larger iPhones will be stereo cameras, something competitors are less likely to copy, as it integrated with Apple’s headset. Maybe Samsung will produce their own headset, who knows. The point is, everyone is already taking photos and filming on their phones, and if a future iPhone Max Stereo can produce 3D memories, that is far less intrusive and far more appealing to proud parents and pet owners, car enthusiasts or anyone wanting immersive imagery of something they love. It is a end run in the high-end phone camera wars. Plus it will make people finally film horizontally again.
As for the price; Microsoft‘s headset cost the exact same, while their “industrial” version is far more expensive, because Business Expense. And it’s nowhere near as good. With the iOS app integration and mixed AR/VR, Apple killed not just Meta’s headset, but resigned Microsoft’s headset to Zune status. Microsoft might as well make a brown version now.
Trying to see how this is different from Immerse where you can add another monitor with a click. Think this doesn't need a computer because it is one.
really enjoyed it thanks
0:29: 👓 Apple announced their new virtual reality headset, the AppleVision Pro, and the speaker, who is well-known for their opinions on virtual reality, shares their thoughts on it.
2:28: 📺 Watching content on virtual reality headsets, like the Apple Vision Pro, can provide an immersive cinema-like experience.
4:33: 💡 Apple's virtual reality headset has a game-changing feature for productivity: a multi-monitor setup that can be used anywhere.
6:58: 🎮 The success of virtual reality headsets like the Meta Quest Pro will depend on their ability to replace laptops for productivity purposes rather than just gaming.
10:18: 😕 The speaker discusses the issues with using the Meta headset for productivity, such as flickering colors, virtual keyboard and hands not working well, and annoying notifications.
11:40: 💰 The new Apple headset has some strong use cases, but the high price tag may limit its appeal.
13:53: 💡 The Apple Vision Pro headset is priced at $3,500, but there may be a more affordable non-pro version in the future.
Recap by Tammy AI
The Apple Vision Pro costs the same as the original, 1984 Macintosh. It’s a next-generation computing platform. This first model really is for developers to create software and port content to the new platform. Look for less costly models in 2025.
Regarding the 3d camera. Think about how many people today are obsessed with their camera phones and continuously take selfies at important events. They are oblivious and often seem to revel in the notoriety it brings. The Vision Pro might be like catnip to these people! You might have underestimated the narcissism of people today.
AR could be the last technology that gets us outside and on the move by design. As a Full VR setup owner i can say that the tech is not as cool as we (myself) thought it would be. AR is the opposite as something most folks have never heard of or even know what to expect, yet is exceedingly cool with higher engagement potential .. We could have a huge market with kids playing AR games outside and in parks unlike we have seen in over 40 years. Im excited for the benefits AR over VR by far.. I hope to see these hybrid headsets make traction in the market.
Apple basically took all that quirky tech and made it actually USABLE. That was what they did with iPhone basically. When i first used an iphone it just was so smooth and easy to use. Maybe the same will happen with this device in the future and it will become also more accesible to the masses
This is the only answer that matters. Something complicated into something easy to use. That's the Apple way, that's the Steve Jobs way.
Except it's not usable nobody's going to buy that thing. Especially considering how it has eye tracking, privacy concerns and you can't do anything except for use the headset because it's constantly tracking your freaking hands. This is quite literally the stupidest product ever created user experience in the toilet. But you don't care. You're an Apple fan. Whatever they release you would buy. They would literally sell you the knife that you would use to kill your wife with and you would say it's the best knife you've ever used in your life.
Love the Rick n Morty tie-in. Nice ❤
I really hope they don't limit what the headset can do with the OS. Since it's an M2 chip, it should be able to run desktop apps.
I agree with everything you are saying. In reference to the 3-D film creating case use : I think they added this in because the iPhone technology for this is in the works (my guess is quite soon) So if you want to sell the vision pro use case of being able to view 3D videos etc then obviously you have to show people how they can make 3D videos (when the iPhone technology isn't on the market yet) I honestly think, as with the (totally inelegant and borderline hilarious) battery pack hanging off of your device, this was a compromise Apple felt they had to make to get the device to market. They probably hate it as much as we do lol.
wanting to add: I think it's really important to reiterate that the Vision Pro is a stand alone device. I keep forgetting this fact and I think a lot of people underestimate what this means for folks. This device has immense capabilities ON IT'S OWN for productivity and the totally awesome connect-ability is the add in. This is a point that makes my head spin.
Their software is very polished, and can be the future user interface standard, imagine if suddenly we invented real holographic projections/display in real world, Apple already have a framework on how things will need to be in terms of user interface, they just need to put vissionOS on that, then boom holographic computing
The user interface of the vission pro is simplified to perfection for me, just from the introduction videos, I now have the idea how to select/drag/move windows in 3D space
This is a great analysis of the Apple Vision Pro vs. any of the nonsense that Meta is producing. For me, the price is actually not an issue as the fact that it functions as a complete work environment. If the display is as good - qualitatively - as something like the Apple XDR professional monitor, suddenly, the price seems understandable. The XDR pro display is close to $7K. I definitely am one of those people who is only interested in VR as a productivity tool. Gaming isn't even on the table.
I think you nailed it with your analysis. I just didn't see the point of mentioning the price as a downside if you later explain its because of it being a Pro product.
I believe Apple goal with this first device isn't at all to appeal to average people but to the professionals who will want to create the content for those people.
One thing, I think you missed to cover is this is apple 6th attempt at starting a brand new device category.
Mac, iPad, iPhone, iPad and Apple Watch being the other 5.
I believe, this time they have correctly assessed that to get it off the ground, they first need to target professionals that will create the content for the mass market device.
That's because his analysis is wrong and this isn't a pro product. This product is dead on arrival. It's bad for workers because they can't do anything other than have the VR headset on their head because it's literally tracking their hands and eyes meaning they quite literally can't do their job because the VR headset is just going to be doing all types of stupid stuff while they're actually doing their job. It just shows that Apple put no thought into this and real developers are bashing it just like they should be. Just like the rest of humanity. This product is a flop and trash. But go ahead and praise it. Apple fanboy.
@@TaureanSmoke Took a screenshot of your comment. Set a reminder for 1 year. This is going to be 🤩
Thank you for your insightful views. i have understood the apple device better now.
Awesome analysis and ultra helpful. You covered many things that I didn’t even think of and bc of it, I am very tempted to buy the apple headset. Thanks!
I love VR!
and I was super curious about Apple's Vision - VR features for creative people and I'm very disappointed at first...
Once upon a time Apple used to be the "Holy Grail" of digital creatives...
What about a creative use to make VR Art in VR?
What about the possibilities I can do with a Vive or the Quest using TiltBrush, the ColoryVR/Engine or Medium?
For me, being creative in virtual worlds, is the main reason for using VR....
This thing is only for Office Work and Consuming Content, it feels so passive to me...
...and:
Imagine when they start pushing big fat advertising in "your XR-World"
BTW:
It seems to me that a competition is taking place among the big corporations:
Who will become the Master of Puppets? Apple, Meta, Google, MS, Amazon...?
Love the analysis!
Thanks man!
A refreshing take on AR(VR) for productivity and AV enjoyment.
Great analysis!
I don’t agree with the mention about 3D recording. With VP we can create videos of more natural moments because it’s a see through. We don’t need heavy cameras and gimbals for vlogs anymore and also it’s 3D and wysiwyg. That has a lot of advantage in content creation and consuming.
Adding the functionality to iphone is good but I don’t think it’s not necessary on VP. It’s different. We can’t wear iphones.
the problem with vr headsets are not the hardware but the software... and it doesnt matter if vision pro has millions of pixels to play 4k if you only play videos with 1080p or 2k quality.. and i agree that games will not be prioritized by vision pro because they did not even bother releasing a specific controller for it.. not for mass regular consumers but only to rich consumers toys
As someone who has had 3 different VR headsets, I still believe the use is fairly niche. The vast majority of people do not want to put something on their head to do something like watch a movie. Most gamers don’t even want to game in VR. It’s a small minority. You could make a case for productivity, but it has to be something very compelling. Just using apps on your iPad or your laptop is not that compelling. It’s more of a hassle than a help. It’s applications in engineering and design where I see this being valuable. Perhaps also sales. The idea that people will do a kind of FaceTime with this is clearly misguided. I don’t what they were thinking. The price of the Vision Pro is also prohibitive. Very few people will fork out that kind of money.
Very nice review, but don't see the difference of filming with the vision pro and filming with the older standard video cameras at a birthday party. The older video(super 8 etc.) were in front of your face and almost everyone used to do it.
One of the best videos yet on the Vision Pro! I love the Meta and Apple comparison. People say it’s not warranted, but I think it really is. Apple will single handedly take this AR/VR market by storm. The iPhone is getting the 3D Cam setup if I were a betting man.
The key takeaway from the keynote that no one is talking about is that the $3,499 is the starting price😳. There will be more expensive versions; after all, this is like a Mac on your face. I was wondering what memory size comes included, RAM- CPU- GPU -Neural Cores (of course, these will come in price TIERS), and also the prescription glass you would have to add if you need it. I hope the starting price includes at least a 512GB solid-state drive and at least a 16-inch M2 MacBook Pro Max spec, but what if they threw an ultra chip in one of these😳. Adding a mouse and keyboard with this crazy limitless colored accurate display, it would a creators heaven plugged into a wall or portable battery of some sort. by the way the Magic Leap 2 Base Edition US Headset is $3,299 and I’ve never even heard off until today, so there’s definitely a market for Apple.
It's a laptop replacement. If you have a Macbook now it uses less power with screen off and uses wifi Bluetooth LE to remote to vp to render which plugged in would be epic infinite desktop canvas experience.
This can easily replace an iPad. Is it worth three iPad or an iPad and macbook? It can be. Depends on app store.
So it's not as pricey as it looks. If anything it substitutes away swiss army knife style just like iPhone did with multiple devices and user experiences
When a new product comes out, often that product is very expensive because of the new unique h/w with low volumes. As production increases, the prices should drop.
The quest 3 and Apple Vision Pro are practically the same headset with different specs.
i think it might be a big flat screen/monitor killer?
With Apple Vision Pro's eye pass-through, you'll be able to see the world through your own eyes, but projected onto the outside display. This means that you'll look like you have a giant pair of googly eyes on your face, which could be a bit off-putting in public. 😅
Agree. Gonna look pretty goofy
It's been designed so that it looks like what your eyes would look like if you were wearing ski goggles, rather than a high resolution image of your face. I think that taking this approach to intentionally make it look imperfect and not hiding from the fact that the user is in fact wearing what looks like goggles was a smart move and will go a long way toward making it look less ridiculous.
In public as in maybe the Airport. No one is walking around with this lol. People like you are so confused with this and a Google glass type device. If I see you walking around with this in public with or with out the front panel, your getting slapped lol! This is a home device and the eyesight is for family members around you being able to look a your eyes while talking to you. Imagine how crazy it would look talking to your wife with a Quest 2 on your face.😂😂😂
Very good!
I have issues with this:
1. Watching movies is not something people usually do alone, TVs and theaters accomodate multiple people, it is not meant to be a lonely experience, so are we expected by buy multiple vision pros for the whole household?😂
2. They advertise someone taking calls with this device while packing their bags, do they really think people are going to wear this stuff even when they arent using it? How else would you be able to answer the call if you didnt already have it on? I dont even like wearing my spectacles. 😂
3. If using it as a screen is the only benefit you think they nailed, why would you buy this, at that point that is $500 of value, it would be easy for a competitor to beat that value proposition.
Compared to the price of an LG 4k UST projector, not so bad.
There are markets for both.
Maybe i wouldn't film my friend with it, but i would film the machu pichu or a event where i m in crowd of stranger.
Wonder how well the iBalls will work in low-light conditions 🤔
Best use case for the 3d video is at home with kids and other loved ones. Agree no one is going to be wearing to film 3d in public
I think Apple has done it again. They have entered the party late, but have done right. ie produced a product at such a high standard on every level that everyone will want one. To achieve this, it would have to be a premium product, and then, of course, provide less expensive versions of that product, that way everyone can take part. I say everyone, but it is likely to start at where the iPhone top-end ends, so around £1,400 upwards. This is a good strategy because it will not only enable more users to enter the market but it will also help Apple understand what features people care about most. Personally, I do think filming on and for devices such as this will be amazing. I would totally film a wedding with one. Being able to 'relive' moments, and special occasions in this way will be a game changer.
reliving the moment at the cost of being taken out of the moment
@@innorevo Very true. This is why I think it is most exciting for content creators, and Videographers such as myself, who have to do this anyway. I am sure in time this method of capture, will feel more immersive and intuitive than conventional methods.
Love your take on the apple vision pro vs meta
I don’t know. As a photographer I want to be first person to get this. Can you imagine how many OF girls would want to be filmed with this
"Thought Leadership" OMG -- other than that I agree with you completely and great analysis, right on. (If you are suprisingly well known you dont have to say so)