Bonus Huddle: Website SEO Benchmark Study

This Bonus Huddle will explore the insights from Stratabeat's 2024 B2B SaaS SEO Performance Report with Guest Tom Shapiro.
The 2024 B2B SaaS SEO Performance Report: A Study of 250+ B2B SaaS Websites
What are the B2B SaaS websites that are producing the greatest SEO gains doing differently than poorly-performing sites? How frequently are they blogging? How important are white papers or ebooks to their success? How about free tools? Do custom graphics impact SEO performance, or can you get away with generic stock imagery?
In this session, we reverse engineer B2B SEO success from a study of more than 250 B2B SaaS websites. Understand what is moving the SEO needle today, and what is not.
About Tom: Tom Shapiro is CEO of Stratabeat (stratabeat.com/), a B2B organic growth agency. Stratabeat’s services include SEO, content strategy, content development, web design, and conversion optimization. Through his career, Tom has developed marketing strategies for market leaders such as Intel, AT&T, GE, Hewlett-Packard, Appfolio, and Freshworks. Passionate about the application of neuroscience and behavioral intelligence to marketing, Tom has been published on these topics in Chief Marketer, CMO.com, CNN.com, Fast Company, Forbes, MarketingProfs, among others.
Previously, while Tom was Director of Digital Strategy at iProspect, the number of employees grew from 85 to 700+ within five years.
Tom is the author of the books “Rethink Lead Generation” and “Rethink Your Marketing,” both available on Amazon.
Follow Tom on LinkedIn ➡️ / tomshapiro
You can watch past Bonus Huddles here: / @cmohuddleshub .