The 3 Most Common Lead Gen Mistakes Made (and how to fix them) with Matt Wolach, CEO of XSellus

Join me for the second part of my conversation with Matt Wolach, the CEO of XSellus, on the topic of lead generation and the 3 most common mistakes in today's business landscape.
🔍 Understanding your Ideal Customer Profile (ICP) is key to successful lead generation. Knowing exactly who you are targeting and what resonates with them is vital.
🛑 Don't give up too soon. Successful lead gen strategies take time and persistence. Building an online presence and attracting the right audience is a long-term commitment.
🚀 Tailor your lead gen strategies to fit your deal size and market. Automated approaches work for lower deal sizes, while personalized, targeted efforts are crucial for larger deals.
Tune in to the full episode to gain more insights on lead gen and its impact on your business growth.
Find out more about Matt Wolach on LinkedIn or visit his website, mattwolach.com/, for free giveaways and valuable resources.
#saas #leadgeneration
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Ryan Staley - ryanstaley.io/podcast/
LinkedIn - / ryan-staley