Support on Patreon: / shaq Hand-made Ceramic Dinnerware: dinnerwithbarkley.com Follow on Instagram: internetshaquille.com/instagram Watch live streams: internetshaquille.com/twitch
What I'm kinda confused by is how little motivation those influencers get from fear, the fear that someone will immediately know that they're wrong or someone who immediately tries out their bullshit and comes back to knock them on their ass about it. What's it like to live that shamelessly?
Tbh I get your point, I have enough worries fact checking what I say to friends and coworkers, I couldn't imagine the painful embarrassment of being called out publicly. I'm surprised they're not worried about the blatant loss of reputation.
They don't care because the algorithms favor engagement above all else. That's why you have so much ragebait content being made now; some creators exclusively want negative responses. The ones who dont and still get it will still benefit
i'm guessing you have to develop some level of callousness when making online content because, whether you're right or not, you WILL be ruthlessly shamed for any tiny thing some random meanie dislikes about you
One thing I try to remember is how unbearable I find most videos about things I’m actually an expert on. It’s absurd how incorrect, misleading, and sloppy I find most of them-yet I still sometimes go to videos about subjects I’m less knowledgeable about and take the information they present at face value like a dumdum
The "life hack that kills a couple people" thing is what really infuriates me. Remembering Ann Reardon's many segments on how 5 minute crafts videos can actually give advice that'll give you third degree burns or ruin your appliances but that account is still around regardless of presenting verifiably false information as actionable guidelines is to this day one of the things I'm most angry at this website about.
That tip about adding your kid to the payroll / maxing out an IRA is genius - thanks for the hack! I know it's trustworthy because a) it's you, and b) it's on CZcams, not TikTok.
Recently commented on a CZcams short for an interesting Halloween cocktail that the creator didn't include any measurements or ratios. They responded, 'didn't need to measure, it came out great'. That's when I realized I'm wasting my life. I follow your nacho instructions frequently, and everyone is consistently impressed. Thanks for being one of the good ones. ❤
I've never used TikTok myself but I based on what I've seen and heard of it, it seems that sometimes people will intentionally throw in incorrect, confusing, or weird elements to prompt viewers to engage with it. Stuff like having something random pop up in the background so people would comment asking if anyone else saw it or why it was there, making a nonsensical statement so people would go in circles trying to decipher it, or having obvious typos/errors so people would get the urge to correct it. One particularly effective format that I've seen get spread around on other platforms is to make a claim along the lines of "guys don't know the secret reason women do [mundane behavior]," baiting thousands of men into going around asking what it means and arguing over their theories about it. There never was a secret reason, they're just trying to get your attention and it worked because people hate feeling left out of an alleged secret.
I followed that recent popular tik tok where a user claimed she got frozen dinner rolls from texas roadhouse to later cook for thanksgiving. I called 9 texas roadhouses between my thanksgiving destination and my current home and 8 of them didn't know what I was talking about. I was already skeptical going into it but gosh after that anything I see on tik tok is a lie until otherwise proven😭
So what you're saying is one of those texas roadhouses DID know what you were talking about? Were they offering frozen rolls or did they just know about the tiktok?
@@uglypinkeraser not sure exactly. she may have knew the tik tok or maybe it is offered by some texas roadhouses but none in my part of the country (eastern PA).
My friend has actually done this before they buy a bunch a frozen ones and then keep them around for Christmas and Thanksgiving. That could just be the area you’re at tbh. I went to a Dairy Queen near me and tried to order a burger and they said they didn’t have me. That doesn’t mean the online menu is wrong just that location didn’t have it.
Ann Reardon's / HowToCookThat's series of videos trying 'hack' recipes taught me pretty well about the extent to which content is, as you say, not about instruction but about attention. If you haven't checked it out, it's pretty eye-opening how blatantly and intentionally deceitful (and popular!) some channels can be. Even trusted creators have their moments. Adam Ragusea's "New York Pizza Dough" video was blazingly popular, but he obviously goofed the recipe which accidentally called for a 100% hydration dough. It took me a while to realize the problem with all my failed pizzas using his recipe wasn't me. But yeah, disbelief as a default position is rarely a bad move. It's an exhausting thing to stick to, sure, but much safer overall.
Your comment about people not leaving feedback and this whole racket being about capturing eyeballs instead of true instruction really struck a chord with me. Not TikTok, but I’ve noticed a lot of big art tutorial videos are really flashy and enticing because they’re made by talented artists demonstrating their skill.. except when I go to try and follow along with their instructions, I realize that they’re not explaining it well at all. And then I go through the comments of the video and see they’re just littered with people going: “Omg this is gonna be so helpful!” and realize that 90% of the commenters probably haven’t tried the exercises themselves. And I get frustrated that something trying to be instructional design is instead celebrated for basically being “watch me be good at drawing” and thus perpetuating poor instructional design. Or maybe it’s a skill issue on my end, idk. Either way, thanks for the video and reading this brick of text
No, it’s not a skill issue on your end. Your observation is 100% correct. On art CZcams in particular, I would wager that 80% of “instructional” content is engagement first, entertainment second, education third. The gulf is laid bare in art in particular because it’s a skill that is 5% knowledge and 95% practice. It can feel endlessly good to watch video after video and feel like you’re learning, but once the pencil hits the paper, your drawings will still look like shit. Combine this with the fact that the content is barely made to educate in the first place and you have a huge mismatch in quantity of content and quality of instruction.
Yes, art videos are full of this too! It's not a skill issue, short form content tends to lead to oversimplifying explanations. Many artists also explain even the basics in their own artstyle, so anyone trying to learn won't learn it in an intuitive way but the way the artist draws.
Yes I've also noticed a lot of amateurs jumping into making tutorial content way too early and giving bad advice that neither they nor their audience have the expertise to know is bad advice. I think over time actually useful tutorials will win out through word of mouth, but entertainment content that tricks you into feeling productive by pretending to be educational is probably going to dominate for a long time just because the algorithms aren't actually designed to assess the quality of information because it's really hard to do that at such a large scale.
"...and also thats why I'm insane". Got a good laugh out of that one . As an accountant, I feel like I could generate my whole salary several times over if I were to snitch all the bad tax advice I saw on TikTok to the IRS.
That expertise thing is wider than just the internet. I work in an industry that is often in the news. Now that I'm privy to non-public information, it is shocking how often legitimate reporters speculate and get things completely wrong. But then I read stories from outside my area of expertise and still take it as completely true.
Ive experienced this. It’s weird to read about people you know and watch some reporter make guesses as to what so and so did/is doing… and be so wrong.
I saw this a lot during the hey-day of food/recipe blogging. The focus of most creators was on creating content. Lots of content. Quickly. No one tested recipes. We had so many ruined dinners from following recipes online, we instituted a household rule that we’re only cooking things from trusted sources that actually test their recipe (ATK, NYT, etc)
I seem to be late to this particular video Shaq did, but I have seen comments somewhat akin to yours on quite a few "FoodTuber" comment sections. I don't necessarily disagree, I just thought it was a little more obvious when a cooking channel is mostly food porn or actually informative. For instance Joshua Weissman's videos or even Andy Cook's stuff i would classify as food porn. Sometimes I would see some creator's videos as entertainment rather than actual information. Technically the recipe is in the description, so you could try it out. But obviously not very accessible for everyone to even attempt with limited time or budget. To me it just feels like," oh cool, food things", then move on. I could straight up have lost the plot, though.
I think your points about begging for feedback, and hoping in the perfect world that everyone would just leave a comment saying "how well this lifehack ACTUALLY performed" is something I'm going to start trying to do. It's a thought that I often have, and never act upon it mostly out of laziness or the feeling that no one would care anyways, but I think hearing you say it outloud is going to compell me to start to act. Thanks for another great and succint video Shaq!
I find fitness content to be the worst for this. While food/drink content has basically infinite depth because of all the possible ingredients and inspirations to draw from, most exercise is super straightforward and influencers end up spouting garbage to get views week to week after running out of stuff to talk about.
You are one of the best creators on youtube. Nothing I can say you haven't heard a milliont imes before - but your videos are always a breath of fresh air, and you are legimately the only creator I could ever imagine actually liking and appreciating in real life. It's gotta be hard to call out all of the bs we see in short form media - i'm already disgusted by it. cheers for your incredible videos and all the good work you do mate. also your corn tortilla video has never left me the same. i get so angry with anything other than perfectly warmed corn tortillas. youve ruined me.
To save the bottle. You could pour yourself a half shot of that into a glass and top up with a full shot of makers then once your bottle is down like half, top up with more makers diluting the bitters?
I'm always disappointed when I look up how to do something on TikTok and all the videos seem like people just saw someone else do it and is now doing it for the first time to test it out. I think you hit the nail on the head with "TikTokers don't have to earn your trust"
Love your perspective as an instructional designer. Getting into that space after teaching and it gives you a whole new perspective on…well…everything. Keep up the good work Shaq.
if anyone has seen the new hbomb video, it’s not necessarily short form video that’s the problem - it’s more the algorithms forcing us to perform to different standards. bad advice and misinformation is just as possible in long form as it is short, but when it’s a long form it’s easier to fall for. don’t be wary of tiktok, be wary of being served by an algorithm
Algorithmic recommendations like the FYP will latch on to topics you're interested in more so than particular creators, which can be a problem because people are then less likely to spend the time to assess if the advice giver is qualified to give their advice. I know I can trust, say, a bartender at an acclaimed cocktail bar, but I can't be as sure about John Doe's cocktails. But when I'm getting these videos back to back, or just searching for something, it might not occur to me to check out one profile versus the other. On top of that, the similarity in the format of the videos makes it harder for beginners to see red flags, because you need to already have the knowledge you're looking for to be able to do so. Anecdotally, I'm a huge runner and the many of the things I see on Reels are stupid at best, and downright dangerous at worst. I don't know how a beginner would be able to discern that though since the videos look mostly the same.
Been a sub but a non-commenter since the french toast pizza days even though I've tried tons of your dishes to great success (chicken tinga is a staple now). I'mma start leaving more feedback on the stuff I end up trying out now more often rather than just hitting Like and moving on. To your point of dealing in trust, that's why I share your videos rather than any other cooking video, because it's obvious that Trust is the currency that you deal with and value rather than just trying to catch the next wave of views at the right time and 'hitting it big'.
Only tangential but a couple months back I was totally inundated on tiktok with a bunch of videos all claiming that since all fish in most stores and supermarkets is frozen at some point in the supply chain, you can go ahead and eat any of it raw as long as it doesn't smell "fishy" and while I'm not an epidemiologist or a sanitation prude, it seemed kinda bonkers to me
Which is to say, my observation is that content is effectively a semi-structured presentation of any statement. If one is very relaxed in how they consume content, even if trying to learn from it, then it is very easy to get wrong impressions which you might only realize later, namely at an occasion when being wrong actually matters beyond the endless scroll. This vid was a helpful reminder Shaq, especially since I did assume this channel knew what they were doing when sharing cocktail recipes (not that I had tried)
i was looking for someone talking about the hbomb! “the medium is the message” and that means something specific i can’t remember, but online media is so thoroughly shaped by the internet, and we need to remember the ways in which it does that. if we don’t, we’ll get somerton’ed
This is why I tell people to read books when they warn to learn something. Once you've built up a good base from a qualified professional author, you're then armed to comb through the large amount of "doing it for the views" videos, to find the real gems. Good publications have a ton of checks and balances in place to keep people who aren't qualified from just acting like they know what they're talking about. Social media has very few, if any. Yes, the publishing checks and balances don't always catch fakers but you're going to find a faker at a much much lower rate.
I joined TikTok thinking that it would be like Vine, and I would live through the cultural change it brought. Turns out my wife and I can scroll for 5 hours and see completely different material for the whole time. Since then, my wife has come to me with a bunch of "Did you knows" that we've found were only slightly true, and it's getting weird how inaccurate people are willing to be to keep people interested even though truth is usually more stranger/interesting than the half truths they tell.
I would have figured with the cocktail stuff you've done before you'd know that guy videos contain the world's worst drinks. I swear they are so bad i thought they are supposed to be rage bait, but maybe people who don't know anything see it and think "wow, guess that is what cool cocktail drinkers do"
for freezer door cocktails try using the dave arnold 1/4 dilution rule where 1/4 of the volume of the final cocktail should be water. for example, a 3oz martini will have 1oz of water being a total volume of 4oz. a 3.75oz daiquiri will have 5oz total volume with 1.25oz being water. makes it easier for batching cocktails
Your attitude towards pop media is why I take your channel seriously and watch every video and commercial you put out, and why I don't subscribe to TikTok where I get my stupid little brain torn apart by hundreds of shorts that start to sound plausible after a while because after all, the bias of numbers is real. I'm happy to see that someone, even a food creator, is taking a stance against careless information devouring.Your attitude towards pop media is why I take your channel seriously and watch every video and commercial you put out, and why I don't subscribe to TikTok where I get my stupid little brain torn apart by hundreds of shorts that start to sound plausible after a while because after all, the bias of numbers is real. I'm happy to see that someone, even a food creator, is taking a stance against careless information devouring. I love that you keep fighting for the idea of analytical thought at the expense of sounding like.. one of those people. I appreciate everything you do and hope your passion on the matter carries on.
One thing that immediately stands out about TikTok to me is that it's short form content, you're going to end up cutting corners if you need to fit information into a shorter timespan
I think now I approach everything with skepism and try to evaluate someone's tips or points they want to make. If I find their content to be insightful and I actually get something out of it, it builds trust with them. I think there is a proffesional trust that can be built with people on platforms but Tiktok wants fast quick content so it promotes quanity over quality. However it does seem difficult for stuff like "How to replace my breaker". How can I trust a quick video on replacing something that could potentially kill me? Usually when people immediately display all the warnings and cautions about the task, its a good sign. If someone tries to show something that almost gives instant gratificationn, thats almost a red flag.
This is the sort of cathartic rant I have been looking for. Short form content leads to doomscrolling of the worst kind. Sure there is the occasional gem but most of the times it's just jangling keys for views and SEO/algorithm optimization. If you see something online that looks to be any of: almost too easy, odd proportions, not at all practical tool, information based on emotion/bias over facts, then do the extra work to check a source before committing the information to memory
the second half of the video talking about how these platforms function systemically (prioritizing engagement at all costs) reminds me of how frustratingly short term the way these platforms think is smh
Yo, you said you read all these? In that case, thanks for getting me into cooking with your burrito video, it's changed my life. Thanks for igniting that spark!
I’ve always had a “trust but verify” attitude on most content I see online except for (not) financial advice (the presenter always has to point out that this is not financial advice). It’s so bad in that area that I always just assume whatever they say is bullshit and maybe a felony unless I know otherwise already. Short form content is already poorly suited for educational material and the plethora of bad content out there just makes it worse
Every time I try a recipe from a random person online (not even just viral ones) something about the recipe is so fundamentally bad at it's core that I wonder if I, a home cook who doesn't make money from recipe sites with 200 ads, know more than them
I’m known to my friends as a fitness and weight management nerd and the number of people in my personal life I’ve had to personal life who have asked me about seed oils or CGM or adrenal fatigue because they saw it on short form video is so goddamn high. Btw the new thing that’s getting big on there is that oats are bad for you, so watch out for that shit. This whole thing reminds me of Gell-Mann Amnesia.
This issue isn’t new with social media but definitely exacerbated by it. To operate in modern society we have to rely on knowledge that is relayed to us second, third, fourth… hand because we can’t possibly learn/witness everything ourselves. That’s where the ignorant and malicious make their home, proclaiming loudly what they don’t know because just having us listen once is financially rewarding. Getting people to come back, even just to correct you, makes your crowd bigger, and outsiders think “people are talking, there must be something here.” Semi-related, I forget where I heard it, but there’s a quote/old story/joke about a scientist in the top of his field who was reading the newspaper. He reads a story they share about his field of study and sees they got 95% of it incorrect. In response he says “what rubbish” and flips to politics section “at least they always get it right here.”
In general I do find it very weird that people would even look at going to tiktok as a source of information in the first place. With it being so short and from what I see, a lack of being able to scrub through the vid for the little bits of info but almost like a insane carousel you have to go around again and hope you get it right or back around you go. Then again with that current James somerton case on CZcams, finding information is just hella difficult now with all the clout chasers these days.
My general practice is, if i see something on CZcams that looks interesting, I need to see if at least 3-5 other videos are also talking about that topic in the same way, in addition to any comments, before I start taking it seriously.
Goes double for any psychology or relationship "experts" on tiktok. If you watch a few tiktoks and suddenly believe everyone in your life is a gaslighting narcissist, and you have autism/ADD, please forget everything you have just watched and delete the app. Yes this is oddly specific for a reason.
I followed a recipe like 3 years ago from angostura guy. I don't remember what it was but I remember thinking that the build wouldn't work and indeed it did not And the tamal vs tamale debate is alive and well amongst the Chicanos of Texas lol
I once was swindled into watching the world’s shortest video about taking care of a wood cutting board. I can’t stand his videos but I really like your content
I love TikTok as a platform to share my music & discover other artists, but it definitely has problems where people lie. TT has boosted the shop profile. Some people use that platform to sell their actually cool small business, Etsy-esque stuff. But a lot of people are just paid to convince you to buy cheap electronics or clothes. Many of the people making the videos don’t even have the miracle portable monitor they’re trying to sell. It’s like the evolved version of the mall kiosk scam.
Remember growing up and your parents telling you “don’t always believe what you read on the internet” and now even they are locked on Fox News headlines. When did this transition happen.
Matthew Colville's video you recommended in the pinned comment does a great job of explaining that feeling that I think we *all* have admittedly felt at one point or another, in which we know far more about the topic being presented than the casual viewer, and thus have a more critical opinion. While absolutely true that the topic you are discussing is no-doubt related, there's almost a further disconnect here, since these videos are intended to be instructive and/or educational. There's some weird cultural disconnect about having an "opinion" on something educational, like some part of my brain intrinsically tries to tell me "well, they may have presented the information poorly, but they're just trying to teach people!" But of course, that's not the case! These intentionally educational videos may be intentionally or unintentionally misleading, vague, poorly presented, and so on. And because there's this feeling that we aren't allowed to be critical of educational content in the same way as we might a song or a movie, we often don't give it a second thought. And if the educational content or this brand of tiktok recipe content you're describing is blatantly wrong, or, even worse, harmful, then the question becomes, how do you decry it? The comments section certainly *feels* like the best option, since you can find out if anyone has tried the recipe and how their experience was, but like you said in this video, that feels sort of helpless, since at the end of the day, this is all content farm nonsense. And with the burgeoning of ai, I'm sure it will only get worse. Great video as always, shaq. This video put into words how I've been feeling about a lot of educational stuff on the internet recently, especially post-Hbomberguy's video from the other day. anyway, I feel like I just summarized your video instead of adding anything new to the conversation, sorry lmao Here's a new thing: what's that microphone you're using!
I think the mistakes are encouraged by the algorithm. There's way higher engagement from people's need to be helpful, or anger/righteousness. Obvius typos for example always trigger replies. Recipe typos are less innocuous, but has a similar effect.
I appreciate your take. Im in healthcare as a clinical pharmacist. I dont listen to anyone who I see as an entertainer. Real youtube videos about clinical studies have a few thousand views. They arent meant for entertainment.
Quitting social media 3.5 years ago is one of the best decisions I’ve ever made. A disturbingly large amount of people will believe absolutely anything they see online and tiktok has put that trend on steroids: no need to read and the videos are short.
The Internet becomes less and less real every day. I'm glad that you at least have the spine to admit that you tried it, believing something useful would come of it.
As a San Antonio-ean, I have never heard anybody pronounce it Tamal, even among the first gen immigrants I've met. It's really weird to attack which language you speak as an indicator of one's ability to understand and create a kind of food.
For info / tutorials on CZcams I used to rely on the like/dislike as a quick litmus test... now I instinctively go to the comments immediately. When I have no knowledge I'm not gonna trust anyone or anything without some verification / validation of some kind. People def churn out bullshit content + have to be careful.
Not that it has any relevance to the video, but I love how this is framed in 4:3. I thought about why you wouldn't shoot in the standard 16:9 but the plain coloured background would lead to far too much negative space lol
We're completing the internet information cycle: started out as "don't trust what you read on the internet" to "yeah but there's some cool stuff here" to "the internet is a crucial information highway" to "don't trust what you see on the internet."
To compare educational and entertainment internet spaces to food: any quick and easy engagement, and addictive side of anything could be described as the fast food of that space. The endless stream of short form video is a passable option to fill space, and a fun treat, but an unhealthy choice which provides little benefit to the consumer
hello Shakky Boyo's eyeballs. Freezer door cocktail is a new term for me, Think you could do a top 3 or 4? One for each main spirit maybe? So I can look sophisticated when I have company who cannot appreciate lowest quality possible beezies
This is relevant to the topic: czcams.com/video/-RIscpbQzhA/video.html
damn you out here watching Matt Colville vids? you tryna roll dice?
what rpgs do you play netshaq?? do you run or play?
Very good video, and TY for video rec, had never heard of this before.
Net is a man of culture indeed
On a side note…The ‘running the game’ series from Matt is such a timeless classic series as well
this is so weird, getting linked to Matt Colville while the MCDM rpg gets released today and has funded
You’re my favorite innocent, naive, young, skinny, sexy influencer.
What I'm kinda confused by is how little motivation those influencers get from fear, the fear that someone will immediately know that they're wrong or someone who immediately tries out their bullshit and comes back to knock them on their ass about it. What's it like to live that shamelessly?
You're weird. Though, I imagine you hear that quite often
@ehrenloudermilk1053 No, they just have a healthy amount of anxiety
Tbh I get your point, I have enough worries fact checking what I say to friends and coworkers, I couldn't imagine the painful embarrassment of being called out publicly. I'm surprised they're not worried about the blatant loss of reputation.
They don't care because the algorithms favor engagement above all else. That's why you have so much ragebait content being made now; some creators exclusively want negative responses. The ones who dont and still get it will still benefit
i'm guessing you have to develop some level of callousness when making online content because, whether you're right or not, you WILL be ruthlessly shamed for any tiny thing some random meanie dislikes about you
One thing I try to remember is how unbearable I find most videos about things I’m actually an expert on. It’s absurd how incorrect, misleading, and sloppy I find most of them-yet I still sometimes go to videos about subjects I’m less knowledgeable about and take the information they present at face value like a dumdum
Check out the pinned video it’s all about this feeling
@@netshaq2where are pinned videos? Is it something you pinned? Thanks sir
@@Jason-fp7vithere's a youtube link in the pinned comment
@@netshaq2 Great vid and really cool to put a name to that tendency
@@netshaq2 Thought it might be of interest cos I'd been looking for the term for a while, but it's (unofficially) known as "Gell-Mann Amnesia".
The "life hack that kills a couple people" thing is what really infuriates me. Remembering Ann Reardon's many segments on how 5 minute crafts videos can actually give advice that'll give you third degree burns or ruin your appliances but that account is still around regardless of presenting verifiably false information as actionable guidelines is to this day one of the things I'm most angry at this website about.
Yeah, but then ann reardon did a video on how eating flax seed can kill you.
That tip about adding your kid to the payroll / maxing out an IRA is genius - thanks for the hack! I know it's trustworthy because a) it's you, and b) it's on CZcams, not TikTok.
Recently commented on a CZcams short for an interesting Halloween cocktail that the creator didn't include any measurements or ratios. They responded, 'didn't need to measure, it came out great'. That's when I realized I'm wasting my life.
I follow your nacho instructions frequently, and everyone is consistently impressed. Thanks for being one of the good ones. ❤
CZcams algo weak af. How can I watch and like every Internet Shaquille video but I never got a recommendation for this channel until now.
I've never used TikTok myself but I based on what I've seen and heard of it, it seems that sometimes people will intentionally throw in incorrect, confusing, or weird elements to prompt viewers to engage with it. Stuff like having something random pop up in the background so people would comment asking if anyone else saw it or why it was there, making a nonsensical statement so people would go in circles trying to decipher it, or having obvious typos/errors so people would get the urge to correct it.
One particularly effective format that I've seen get spread around on other platforms is to make a claim along the lines of "guys don't know the secret reason women do [mundane behavior]," baiting thousands of men into going around asking what it means and arguing over their theories about it. There never was a secret reason, they're just trying to get your attention and it worked because people hate feeling left out of an alleged secret.
I followed that recent popular tik tok where a user claimed she got frozen dinner rolls from texas roadhouse to later cook for thanksgiving. I called 9 texas roadhouses between my thanksgiving destination and my current home and 8 of them didn't know what I was talking about. I was already skeptical going into it but gosh after that anything I see on tik tok is a lie until otherwise proven😭
So what you're saying is one of those texas roadhouses DID know what you were talking about? Were they offering frozen rolls or did they just know about the tiktok?
@@uglypinkeraser not sure exactly. she may have knew the tik tok or maybe it is offered by some texas roadhouses but none in my part of the country (eastern PA).
I saw that TikTok also. But maybe it’s the area you’re at? Because the Texas Roadhouse by me actually sold the frozen rolls for thanksgiving
@@jm138 has to be!
My friend has actually done this before they buy a bunch a frozen ones and then keep them around for Christmas and Thanksgiving. That could just be the area you’re at tbh.
I went to a Dairy Queen near me and tried to order a burger and they said they didn’t have me. That doesn’t mean the online menu is wrong just that location didn’t have it.
Ann Reardon's / HowToCookThat's series of videos trying 'hack' recipes taught me pretty well about the extent to which content is, as you say, not about instruction but about attention. If you haven't checked it out, it's pretty eye-opening how blatantly and intentionally deceitful (and popular!) some channels can be.
Even trusted creators have their moments. Adam Ragusea's "New York Pizza Dough" video was blazingly popular, but he obviously goofed the recipe which accidentally called for a 100% hydration dough. It took me a while to realize the problem with all my failed pizzas using his recipe wasn't me.
But yeah, disbelief as a default position is rarely a bad move. It's an exhausting thing to stick to, sure, but much safer overall.
Your comment about people not leaving feedback and this whole racket being about capturing eyeballs instead of true instruction really struck a chord with me.
Not TikTok, but I’ve noticed a lot of big art tutorial videos are really flashy and enticing because they’re made by talented artists demonstrating their skill.. except when I go to try and follow along with their instructions, I realize that they’re not explaining it well at all. And then I go through the comments of the video and see they’re just littered with people going: “Omg this is gonna be so helpful!” and realize that 90% of the commenters probably haven’t tried the exercises themselves.
And I get frustrated that something trying to be instructional design is instead celebrated for basically being “watch me be good at drawing” and thus perpetuating poor instructional design.
Or maybe it’s a skill issue on my end, idk.
Either way, thanks for the video and reading this brick of text
No, it’s not a skill issue on your end. Your observation is 100% correct. On art CZcams in particular, I would wager that 80% of “instructional” content is engagement first, entertainment second, education third.
The gulf is laid bare in art in particular because it’s a skill that is 5% knowledge and 95% practice. It can feel endlessly good to watch video after video and feel like you’re learning, but once the pencil hits the paper, your drawings will still look like shit. Combine this with the fact that the content is barely made to educate in the first place and you have a huge mismatch in quantity of content and quality of instruction.
Yes, art videos are full of this too! It's not a skill issue, short form content tends to lead to oversimplifying explanations. Many artists also explain even the basics in their own artstyle, so anyone trying to learn won't learn it in an intuitive way but the way the artist draws.
Yes I've also noticed a lot of amateurs jumping into making tutorial content way too early and giving bad advice that neither they nor their audience have the expertise to know is bad advice. I think over time actually useful tutorials will win out through word of mouth, but entertainment content that tricks you into feeling productive by pretending to be educational is probably going to dominate for a long time just because the algorithms aren't actually designed to assess the quality of information because it's really hard to do that at such a large scale.
"...and also thats why I'm insane". Got a good laugh out of that one . As an accountant, I feel like I could generate my whole salary several times over if I were to snitch all the bad tax advice I saw on TikTok to the IRS.
That expertise thing is wider than just the internet. I work in an industry that is often in the news. Now that I'm privy to non-public information, it is shocking how often legitimate reporters speculate and get things completely wrong. But then I read stories from outside my area of expertise and still take it as completely true.
Ive experienced this. It’s weird to read about people you know and watch some reporter make guesses as to what so and so did/is doing… and be so wrong.
I saw this a lot during the hey-day of food/recipe blogging.
The focus of most creators was on creating content. Lots of content. Quickly. No one tested recipes. We had so many ruined dinners from following recipes online, we instituted a household rule that we’re only cooking things from trusted sources that actually test their recipe (ATK, NYT, etc)
I seem to be late to this particular video Shaq did, but I have seen comments somewhat akin to yours on quite a few "FoodTuber" comment sections. I don't necessarily disagree, I just thought it was a little more obvious when a cooking channel is mostly food porn or actually informative. For instance Joshua Weissman's videos or even Andy Cook's stuff i would classify as food porn. Sometimes I would see some creator's videos as entertainment rather than actual information. Technically the recipe is in the description, so you could try it out. But obviously not very accessible for everyone to even attempt with limited time or budget. To me it just feels like," oh cool, food things", then move on. I could straight up have lost the plot, though.
I think your points about begging for feedback, and hoping in the perfect world that everyone would just leave a comment saying "how well this lifehack ACTUALLY performed" is something I'm going to start trying to do. It's a thought that I often have, and never act upon it mostly out of laziness or the feeling that no one would care anyways, but I think hearing you say it outloud is going to compell me to start to act. Thanks for another great and succint video Shaq!
Hi Shaq, I heard you read all the comments so I hope you are having a good day and thank you for all the excellent videos 😄
I find fitness content to be the worst for this. While food/drink content has basically infinite depth because of all the possible ingredients and inspirations to draw from, most exercise is super straightforward and influencers end up spouting garbage to get views week to week after running out of stuff to talk about.
You are one of the best creators on youtube. Nothing I can say you haven't heard a milliont imes before - but your videos are always a breath of fresh air, and you are legimately the only creator I could ever imagine actually liking and appreciating in real life.
It's gotta be hard to call out all of the bs we see in short form media - i'm already disgusted by it. cheers for your incredible videos and all the good work you do mate.
also your corn tortilla video has never left me the same. i get so angry with anything other than perfectly warmed corn tortillas. youve ruined me.
🥲
To save the bottle. You could pour yourself a half shot of that into a glass and top up with a full shot of makers then once your bottle is down like half, top up with more makers diluting the bitters?
that is what I ended up doing lol
At least you didn’t fall for the “charge your iPhone in the microwave” hack
That was way before tiktok that was actually a youtube thing
@@emeraldbonsai It was a 4chan prank purposely trying to get people to destroy their Iphones
I'm always disappointed when I look up how to do something on TikTok and all the videos seem like people just saw someone else do it and is now doing it for the first time to test it out. I think you hit the nail on the head with "TikTokers don't have to earn your trust"
I could listen to you talk about anything. Your delivery and communication style is so compelling.
Love your perspective as an instructional designer. Getting into that space after teaching and it gives you a whole new perspective on…well…everything. Keep up the good work Shaq.
if anyone has seen the new hbomb video, it’s not necessarily short form video that’s the problem - it’s more the algorithms forcing us to perform to different standards. bad advice and misinformation is just as possible in long form as it is short, but when it’s a long form it’s easier to fall for. don’t be wary of tiktok, be wary of being served by an algorithm
God, I so consistently agree so hard with what you say. This is EXACTLY what I’ve been trying to vocalize for so long.
just when i thought i couldnt love this man more he jumps on here and spits facts in a mayhem shirt
Algorithmic recommendations like the FYP will latch on to topics you're interested in more so than particular creators, which can be a problem because people are then less likely to spend the time to assess if the advice giver is qualified to give their advice. I know I can trust, say, a bartender at an acclaimed cocktail bar, but I can't be as sure about John Doe's cocktails. But when I'm getting these videos back to back, or just searching for something, it might not occur to me to check out one profile versus the other. On top of that, the similarity in the format of the videos makes it harder for beginners to see red flags, because you need to already have the knowledge you're looking for to be able to do so.
Anecdotally, I'm a huge runner and the many of the things I see on Reels are stupid at best, and downright dangerous at worst. I don't know how a beginner would be able to discern that though since the videos look mostly the same.
Been a sub but a non-commenter since the french toast pizza days even though I've tried tons of your dishes to great success (chicken tinga is a staple now). I'mma start leaving more feedback on the stuff I end up trying out now more often rather than just hitting Like and moving on.
To your point of dealing in trust, that's why I share your videos rather than any other cooking video, because it's obvious that Trust is the currency that you deal with and value rather than just trying to catch the next wave of views at the right time and 'hitting it big'.
I think the way you said "forward" at 3:19 was funny. And I mean that in an endearing way. Great points in this video as always!
I respect you so much for making this.
Since you read the comments, I made your chicken tinga and liked it a lot as someone who's trying to cook more
Only tangential but a couple months back I was totally inundated on tiktok with a bunch of videos all claiming that since all fish in most stores and supermarkets is frozen at some point in the supply chain, you can go ahead and eat any of it raw as long as it doesn't smell "fishy" and while I'm not an epidemiologist or a sanitation prude, it seemed kinda bonkers to me
You can eat anything raw. It's just safer to cook it first 😂😂
*Nodding along to every Extra Shaq video* Mm yes get that bag, boss
Fwd: Hbomberguy's most recent video
Which is to say, my observation is that content is effectively a semi-structured presentation of any statement. If one is very relaxed in how they consume content, even if trying to learn from it, then it is very easy to get wrong impressions which you might only realize later, namely at an occasion when being wrong actually matters beyond the endless scroll. This vid was a helpful reminder Shaq, especially since I did assume this channel knew what they were doing when sharing cocktail recipes (not that I had tried)
i was looking for someone talking about the hbomb! “the medium is the message” and that means something specific i can’t remember, but online media is so thoroughly shaped by the internet, and we need to remember the ways in which it does that. if we don’t, we’ll get somerton’ed
This is why I tell people to read books when they warn to learn something. Once you've built up a good base from a qualified professional author, you're then armed to comb through the large amount of "doing it for the views" videos, to find the real gems. Good publications have a ton of checks and balances in place to keep people who aren't qualified from just acting like they know what they're talking about. Social media has very few, if any. Yes, the publishing checks and balances don't always catch fakers but you're going to find a faker at a much much lower rate.
I joined TikTok thinking that it would be like Vine, and I would live through the cultural change it brought. Turns out my wife and I can scroll for 5 hours and see completely different material for the whole time. Since then, my wife has come to me with a bunch of "Did you knows" that we've found were only slightly true, and it's getting weird how inaccurate people are willing to be to keep people interested even though truth is usually more stranger/interesting than the half truths they tell.
I would have figured with the cocktail stuff you've done before you'd know that guy videos contain the world's worst drinks. I swear they are so bad i thought they are supposed to be rage bait, but maybe people who don't know anything see it and think "wow, guess that is what cool cocktail drinkers do"
i love you so much mister shaquille!!
Omg another Shaq channel! My day is made.
Love the aspect ratio ❤
for freezer door cocktails try using the dave arnold 1/4 dilution rule where 1/4 of the volume of the final cocktail should be water. for example, a 3oz martini will have 1oz of water being a total volume of 4oz. a 3.75oz daiquiri will have 5oz total volume with 1.25oz being water. makes it easier for batching cocktails
Your attitude towards pop media is why I take your channel seriously and watch every video and commercial you put out, and why I don't subscribe to TikTok where I get my stupid little brain torn apart by hundreds of shorts that start to sound plausible after a while because after all, the bias of numbers is real.
I'm happy to see that someone, even a food creator, is taking a stance against careless information devouring.Your attitude towards pop media is why I take your channel seriously and watch every video and commercial you put out, and why I don't subscribe to TikTok where I get my stupid little brain torn apart by hundreds of shorts that start to sound plausible after a while because after all, the bias of numbers is real.
I'm happy to see that someone, even a food creator, is taking a stance against careless information devouring. I love that you keep fighting for the idea of analytical thought at the expense of sounding like.. one of those people. I appreciate everything you do and hope your passion on the matter carries on.
One thing that immediately stands out about TikTok to me is that it's short form content, you're going to end up cutting corners if you need to fit information into a shorter timespan
That bottle of Maker's died for our sins.
Love this aspect ratio
I think now I approach everything with skepism and try to evaluate someone's tips or points they want to make. If I find their content to be insightful and I actually get something out of it, it builds trust with them. I think there is a proffesional trust that can be built with people on platforms but Tiktok wants fast quick content so it promotes quanity over quality.
However it does seem difficult for stuff like "How to replace my breaker". How can I trust a quick video on replacing something that could potentially kill me? Usually when people immediately display all the warnings and cautions about the task, its a good sign. If someone tries to show something that almost gives instant gratificationn, thats almost a red flag.
Thank u NetShaq very cool 😎
This is the sort of cathartic rant I have been looking for. Short form content leads to doomscrolling of the worst kind. Sure there is the occasional gem but most of the times it's just jangling keys for views and SEO/algorithm optimization.
If you see something online that looks to be any of: almost too easy, odd proportions, not at all practical tool, information based on emotion/bias over facts, then do the extra work to check a source before committing the information to memory
the second half of the video talking about how these platforms function systemically (prioritizing engagement at all costs) reminds me of how frustratingly short term the way these platforms think is smh
Yo, you said you read all these? In that case, thanks for getting me into cooking with your burrito video, it's changed my life.
Thanks for igniting that spark!
I’ve always had a “trust but verify” attitude on most content I see online except for (not) financial advice (the presenter always has to point out that this is not financial advice). It’s so bad in that area that I always just assume whatever they say is bullshit and maybe a felony unless I know otherwise already. Short form content is already poorly suited for educational material and the plethora of bad content out there just makes it worse
Every time I try a recipe from a random person online (not even just viral ones) something about the recipe is so fundamentally bad at it's core that I wonder if I, a home cook who doesn't make money from recipe sites with 200 ads, know more than them
This is an excellent monologue on the state of tiktok and pseudo-educational influencer “culture”.
I’m known to my friends as a fitness and weight management nerd and the number of people in my personal life I’ve had to personal life who have asked me about seed oils or CGM or adrenal fatigue because they saw it on short form video is so goddamn high.
Btw the new thing that’s getting big on there is that oats are bad for you, so watch out for that shit.
This whole thing reminds me of Gell-Mann Amnesia.
This issue isn’t new with social media but definitely exacerbated by it. To operate in modern society we have to rely on knowledge that is relayed to us second, third, fourth… hand because we can’t possibly learn/witness everything ourselves.
That’s where the ignorant and malicious make their home, proclaiming loudly what they don’t know because just having us listen once is financially rewarding. Getting people to come back, even just to correct you, makes your crowd bigger, and outsiders think “people are talking, there must be something here.”
Semi-related, I forget where I heard it, but there’s a quote/old story/joke about a scientist in the top of his field who was reading the newspaper. He reads a story they share about his field of study and sees they got 95% of it incorrect. In response he says “what rubbish” and flips to politics section “at least they always get it right here.”
Why didn’t I know there was a second channel? And one that looks great on my 4:3 CRT monitor.
In general I do find it very weird that people would even look at going to tiktok as a source of information in the first place. With it being so short and from what I see, a lack of being able to scrub through the vid for the little bits of info but almost like a insane carousel you have to go around again and hope you get it right or back around you go. Then again with that current James somerton case on CZcams, finding information is just hella difficult now with all the clout chasers these days.
this is why you're my favorite creator on this platform.
I got got by the freezer door cocktail guy too!
I would love for you to do a video about rage bait recipes.
My general practice is, if i see something on CZcams that looks interesting, I need to see if at least 3-5 other videos are also talking about that topic in the same way, in addition to any comments, before I start taking it seriously.
Bring back the melee sound effects
Goes double for any psychology or relationship "experts" on tiktok. If you watch a few tiktoks and suddenly believe everyone in your life is a gaslighting narcissist, and you have autism/ADD, please forget everything you have just watched and delete the app.
Yes this is oddly specific for a reason.
Omg, the "tamal"/"tamale" thing is SO true. Thanks for saying it 😅
guess who broke their vacuum following tiktok trend! Its me I need to buy a new one.
Let's hear it for critical consumption! I'm bless you shaq
Yeah I’ll take more Shaq subbed
Idk some guy on YT shorts told me to make my own marinara, looks pretty good
Dude I made this too! I didn't add bitters thankfully, but it is way too sweet.
traditional youtube algorithm rewards quality, short form video algorithms reward quantity. that simple imo
That Johnny Drinks dingbat drives me nuts.
I followed a recipe like 3 years ago from angostura guy. I don't remember what it was but I remember thinking that the build wouldn't work and indeed it did not
And the tamal vs tamale debate is alive and well amongst the Chicanos of Texas lol
I once was swindled into watching the world’s shortest video about taking care of a wood cutting board. I can’t stand his videos but I really like your content
Wow really coming for harold blunderbuss with this one
I love TikTok as a platform to share my music & discover other artists, but it definitely has problems where people lie. TT has boosted the shop profile. Some people use that platform to sell their actually cool small business, Etsy-esque stuff. But a lot of people are just paid to convince you to buy cheap electronics or clothes. Many of the people making the videos don’t even have the miracle portable monitor they’re trying to sell.
It’s like the evolved version of the mall kiosk scam.
Remember growing up and your parents telling you “don’t always believe what you read on the internet” and now even they are locked on Fox News headlines. When did this transition happen.
Matthew Colville's video you recommended in the pinned comment does a great job of explaining that feeling that I think we *all* have admittedly felt at one point or another, in which we know far more about the topic being presented than the casual viewer, and thus have a more critical opinion.
While absolutely true that the topic you are discussing is no-doubt related, there's almost a further disconnect here, since these videos are intended to be instructive and/or educational. There's some weird cultural disconnect about having an "opinion" on something educational, like some part of my brain intrinsically tries to tell me "well, they may have presented the information poorly, but they're just trying to teach people!"
But of course, that's not the case! These intentionally educational videos may be intentionally or unintentionally misleading, vague, poorly presented, and so on. And because there's this feeling that we aren't allowed to be critical of educational content in the same way as we might a song or a movie, we often don't give it a second thought. And if the educational content or this brand of tiktok recipe content you're describing is blatantly wrong, or, even worse, harmful, then the question becomes, how do you decry it?
The comments section certainly *feels* like the best option, since you can find out if anyone has tried the recipe and how their experience was, but like you said in this video, that feels sort of helpless, since at the end of the day, this is all content farm nonsense. And with the burgeoning of ai, I'm sure it will only get worse.
Great video as always, shaq. This video put into words how I've been feeling about a lot of educational stuff on the internet recently, especially post-Hbomberguy's video from the other day.
anyway, I feel like I just summarized your video instead of adding anything new to the conversation, sorry lmao
Here's a new thing: what's that microphone you're using!
I think the mistakes are encouraged by the algorithm. There's way higher engagement from people's need to be helpful, or anger/righteousness. Obvius typos for example always trigger replies. Recipe typos are less innocuous, but has a similar effect.
such a sidebar but what is your opinion on makers mark in general?
I liked this video solely based on its aspect ratio - 4:3. Reminds me of old school TV shows.
I appreciate your take. Im in healthcare as a clinical pharmacist. I dont listen to anyone who I see as an entertainer.
Real youtube videos about clinical studies have a few thousand views. They arent meant for entertainment.
Quitting social media 3.5 years ago is one of the best decisions I’ve ever made. A disturbingly large amount of people will believe absolutely anything they see online and tiktok has put that trend on steroids: no need to read and the videos are short.
4:3 king
The Internet becomes less and less real every day.
I'm glad that you at least have the spine to admit that you tried it, believing something useful would come of it.
This aspect ratio fits perfectly on my iPad 😊
As a San Antonio-ean, I have never heard anybody pronounce it Tamal, even among the first gen immigrants I've met. It's really weird to attack which language you speak as an indicator of one's ability to understand and create a kind of food.
For info / tutorials on CZcams I used to rely on the like/dislike as a quick litmus test... now I instinctively go to the comments immediately. When I have no knowledge I'm not gonna trust anyone or anything without some verification / validation of some kind. People def churn out bullshit content + have to be careful.
Not that it has any relevance to the video, but I love how this is framed in 4:3. I thought about why you wouldn't shoot in the standard 16:9 but the plain coloured background would lead to far too much negative space lol
Shaq reads all the comments?
I love you
That shirt is sick
Never started lol
So fridge door cocktails video next?
We're completing the internet information cycle: started out as "don't trust what you read on the internet" to
"yeah but there's some cool stuff here" to
"the internet is a crucial information highway" to
"don't trust what you see on the internet."
To compare educational and entertainment internet spaces to food: any quick and easy engagement, and addictive side of anything could be described as the fast food of that space. The endless stream of short form video is a passable option to fill space, and a fun treat, but an unhealthy choice which provides little benefit to the consumer
Super scary. Information is out there, but it doesn’t mean it’s good or factual information.
Unfortunately in ignoring TikTok advice I’m now heeding CZcams advice. But that’s a mere coincidence.
hello Shakky Boyo's eyeballs. Freezer door cocktail is a new term for me, Think you could do a top 3 or 4? One for each main spirit maybe? So I can look sophisticated when I have company who cannot appreciate lowest quality possible beezies
This mf SPITTIN
I ❤ INTERNET SHAQUILLE