Making MOUNTAIN BIKE Parts in America - PUSH Industries Interview
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- čas přidán 5. 09. 2024
- Welcome mountain bikers, thanks for tuning in to Vital MTB’s The Inside Line podcast. I’m honored to have Darren Murphy of PUSH Industries on the show today to keep the conversation rolling about mountain bikes, products, Covid and the economy.
#MTB #mountainbike #podcast
A big thanks goes out to jensonusa.com who’s supported our show for the last 4 years. Use coupon code INSIDELINE at checkout and receive 10% off qualifying items.
Jenson USA on CZcams
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Maxxis tires keep our show and the fastest mountain bikes rolling
Maxxis Tires on CZcams - / @maxxistiresusa
PUSH at Jenson USA - bit.ly/3t82MoY
Maxxis Tires at Jenson USA - bit.ly/3lf8Rxf
Santa Cruz bicycles, who offer free lifetime bearing replacement and have a handful of models that can run a PUSH Elevensix shock help us keep the lights on, too.
Santa Cruz Bicycles on CZcams
/ @santacruzbicycles2841
Inside Line Podcast with Darren Murphy from 2019
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QUESTIONS Covered in this Video
As you know, we talked with Joe Graney at Santa Cruz to discuss the bike supply issues, but I’m glad to have you on for a couple reasons. You’re a component supplier for some OE spec, you make custom shocks individuals, but you make everything in the USA. That seemed to be a theme of a fair number of comments on Joe’s interview that said “just make stuff in the USA, that’ll solve everything” - so what better person to speak with than you. Thanks for being on!
There may be a lot of people out there who don’t know what PUSH is. Give us a quick rundown of what you do.
I love asking you this because it’s probably impossible to answer, but what bike is getting the Elevensix request most these days?
How much business is tuning vs. new products these days at PUSH?
Let’s get into PUSH products and supply and demand. Are you sitting on inventory, has there been no real change or is it a struggle to keep up with demand?
Is high demand a good problem?
What’s out of your control that’s impacting manufacturing or delivery times?
What about material prices or labor prices?
Are you dependent on any international suppliers? You make everything here, but is international freight an issue at all for you?
How realistic is a “made in the USA” mountain bike product for existing brands out there?
PUSH Elevensix shocks are offered as options on a handful of new bikes. How is the OE game going right now?
How do you plan future business with uncertainty in the market?
Are you seeing a change in what customers want this year compared to a year or two ago?
If I’m a PUSH customer, what’s my lead time?
Do you have any insight into how the bigger suspension brands are being impacted?
Gaze into your crystal ball: How long do you think the market is going to be like this? Do you see a light at the end of the tunnel and if so, what does it look like?
Despite big demand now, do you have concerns about dark clouds on the economic horizon?
I hope they bring out a fork soon. I would buy it not only because their products are sick but also because the people behind the brand are awesome. Keep up the good work Darren
Absolutely the best purchase I have ever made. I purchased the eleven six for my levo and loved it…then threw on the coil conversion kit. It’s worth every $$
Excellent chat!!! As a machinist and a hard core rider I was totally geeking out. I do agree there will be a lot of people who were blown away by new bikes....we all are, even us who have been riding for years! Thanks again! Cheers!
This. My cousin and I used to ride years ago and he dropped some big coin on a Zaskar. Was a killer bike. In its time...
Fast forward 20 years and I'm riding again on a YT. Better than even my mid 2000s Kona. He just picked up again and is still riding an old hard tail (not the zaskar) I keep trying to convince him to get a new bike because of all the improvements. He keeps trucking on 26s!
Push is such a cool company! I have several of their products and have been really happy with their service and product finish. Truly nice people working there as well.
I agree their customer service is just perfect really great people nice commitment from them
It’s hard to find anything to sell atm at our shop too. Thinking about selling the demo fleet now 😔. Got around 5 bikes on the shopfloor instead of the usual 50. We’re trying to do as many custom builds as possible because frames are still coming but ot is getting more difficult by the day. Fingers crossed we get through the year without any difficulties.
I feel your pain. It's not easy for shops to survive and not being able to get in inventory to sell can really hurt a bike shop big time. I've been having a hard time myself with getting parts from my local shop but I refuse to buy online. I use to own a small business and always make sure to support my local mom & pop stores and always my local bike shop. I pray that things get better soon..
Awesome podcast. This was unexpected to see today because I just put in an order for my 11.6 to complement my MEGATOWER. I can't wait🤗
I just got on board after realizing I should upgrade my 1987 Diamondback arrival and I replaced it with a 2023 Dreadnought and I'm looking to get this shock soon. Thanks for the education.
When he talks about companies relying on factory to do engineering think small marketing "boutique" brands. PF92 bb and turquoise paint jobs comes to mind... They don't want to use a PF92 BB and have really crappy paint but they use what the factory engineers spec.
Got a GG rig with Push. Phenomenal set up.
Love my 11.6 so much, my Enduro has so much more traction in the tech now. It was a project to set up with all the adjustments, but once dialed nothing I have ever ridden had this combination of traction and support whether it's low speed tech or high speed flow trails.
Thank you for an insightful interview, I've learnt a lot from it and look forward to future posts on the channel.
Currently riding a Druid with a Push shock. It completely changed the bike!
Drool-id
How do you like the druid? It's at the top of the list for new bikes that I'm looking at.
@@buckroger6456did you get one ?
@LemonySnicket-EUC nope. I ended up building a hardtail Mtb instead. Also none of my local bike shops carry druid bikes, so I couldnt throw a leg over one to get a feel for it.
@@buckroger6456 I don't blame you. I took a blind stab at it and just bought a 2023 Dreadnought at a closeout price without being able to take a test ride. I sure hope I like it.
That is why I only ride FOES BIKES they are made in San Dimas .CA right down the street from my house and they are only Aluminum which I love!! Brent has been making them longer then anyone else and he knows what he is doing!! FOES FOR LIFE!!
Wild guess before watching video:
Because people in US want to be paid much more than average chinese or cambodian Joe, but don't want to pay for the products of such an expensive labor?
Formula makes their forks in Italy. Intend in Germany. Formulas pricing is right in between Fox and rockshox. If you compare Intend to the top end single crown forks from fox, you will find fox to only be around 200€ cheaper, but when you buy a fox fork, you will not get CNCd lowers, you will not get custom tuning and you will not get a fork make in Germany, but instead made in asia.
This just shows how greedy/bloated a lot of the brands in the bike industry are.
love push, have it on my Santa Cruz nomad
Loved it!!! Cant wait until my 11-6 ships out
I'll be riding an Eleven Six this year! Can't wait!!
@OneMTB, you need to hook up with these guys! Made in America 🇺🇸
Thank you for this. I’m still dreaming of the day I can get an Eleven6 on my Firebird29.
dude, the dream is your firebird 29
another great interview with good industry insight.
thanks!
So, if US have big issues with supply, what can we tell about another world... Seems like we should be carefull with our old bikes =)
Wish you guys will survive in this tuff time...
From Russia with love and respect \m/
I just bought an 11-6 for my wreckoning. Only have two rides so far, and haven’t decided what clickers need changed because it feels so good at base setting
lol i speak from personal experience. 2019- low end XC bikes for daughter and dad. Then we hit lift access bike park.... Now those $500 bikes, will saving up for soft tails....... :O
Soooo Great!
Great interview.
I'm honestly willing to pay more for parts made in USA, our industry will get back on its feet only if we buy from US companies that build their stuff in USA, small steps but steps nonetheless
Unfortunately your in the minority, I work in a bike shop and it's almost comical the amount of people who come in looking for a normal bike not a super high end and they complain about two things, one that it's all made overseas and two that it cost too much. People say they want to buy american but they want it at less than the cost for stuff made in asia. A company like Push is better positioned to manufacture in the US cause they make a high end boutique product that people are willing to pay top dollar for, so they can absorb some of those higher manufacturing expenses.
"Tribal knowledge", beautifully said.
I wonder if they will ever sponsor a world cup team?
Push hinted they are making a fork oooooooooooooo
Thanks for this! I have a Niner Rip 9 RDO (2019). Really want to slap a coil on there. Reached out to Niner and they have been ghosting me for almost 3 years. Which shock can you or could you recommend for that horse? Thanks! (140mm rear travel)
hit up Kyle and April - I bet they'd have some good insight - czcams.com/channels/4eegkSVzV56kTrSpvL6BKQ.htmlvideos
I wouldn't call it "easy" to make stuff in the US. But, I think the point is that there are no easy solutions to the current supply chain problem and, by default, we're just waiting and hoping for a return to "normal". The post C19 world is uncertain. It's a safe bet things will be more open than they have been. But, future virus mitigation strategies are likely to be much more aggressive and disruptive of intl trade - at least for the "short" term (as in 5 or so years). Developed countries run a serious risk of being quite trigger happy on lockdowns at the slightest sign of something scary coming out of Asia post C19. So yeah, it may be hard to make domestic production work, but, you know, things are sometimes hard. It's possible. Companies like GG are making it work, with far smaller budgets.
I’m talking with a friend of mine that has been in manufacturing for over 30 years beginning to manufacture parts for this industry, NOT CHINA !!!!!!!
I’ve personally been waiting for my new bike since last May, because they can’t get parts....
Cargo ships sitting unable to
unload in California
COME ON AMERICA🇺🇸WE CAN DO THIS..... BETTER !!!
BECAUSE WE ARE AMERICA
🇺🇸MADE IN THE USA🇺🇸
At $1,200 USD... the Elevensix is TWICE the price of any other shock on the market. Given that cost... I don't think anyone is going to line up to pay $2,500-3,000 for a PUSH fork.
Prices might go down in the future, since EXT is selling their Storia Lok V3 shock which arguably outperforms Push, and costs less. They also have a full coil fork in the development pipeline, and a hybrid in Era fork. Not to mention Vorsprung got their Smashpot coil conversion now out for both Zeb and Fox 38. Competition is a good thing.
@@DakicSlobodan I can appreciate a company like PUSH reassessing product pricing, after a market adjustment, however I think there’s a slim chance in hell any PUSH products will adjust 40-50% and fall in line with FOX Factory, RockShox Ultimate, or any other high end MTB suspension products currently available.
Of course we will
@@DakicSlobodan and Intend is coming out swinging as well
Our products are not for everyone for sure.
For me personally this isn’t about supply chains it is about NOT supporting that disgusting regime in Beijing. They are your enemy and if you haven’t realised that yet you will soon enough. Chapeau to you all regardless.
Lol, and the rest of the world is just _ecstatic_ with neoliberal/neocon Biden's war mongering/coup/Colour revolution starting regime. 90% of your production is in China, blame the US corporations for that. Neoliberal capitalism 101, you have missed your target.
Politics aside, if small companies like Push Industries can make their products in the US, pay their workers a decent wage and still survive, then the large American corporations can do likewise. The pursuit of ridiculously cheap labor in East Asia by American companies aims to serve one purpose: to disproportionately maximize their profit margin. As a practice it's anti the American labor force. And it places the American consumer at the mercy of companies located in communist countries, or located in countries destined to become communist. ( The domino theory applied to the spread of communism in South East Asia will occur.)